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    Duties

    Summary

    This position is located in the Department of Health and Human Services, Food and Drug Administration, Office of the Commissioner, Office of External Affairs, Office of Media Affairs in Silver Spring, MD.

    The FDA is seeking a Public Affairs Specialist (Social Media) with excellent writing, project management and technical skills to inform and educate general and specialized public about FDA programs, actions and accomplishments on various social media platforms.

    Learn more about this agency

    Responsibilities

    • If selected for this position, you will:
    • Develop new methods and approaches in planning, integrating and evaluating the overall social media program.
    • Provide strategic communication directed at various stakeholders, including consumers, industry, professional, and consumer groups and the news media.
    • Provide advice and counsel on social media activities and overall approach to social media issues, and develop social media tactics and policies, particularly around high-profile issues and complex communication challenges.
    • Stay apprised of emerging social media technologies, trends, and industry news, and present new ideas and a business case for implementing new social media activities/platforms for the agency.
    • Contribute to and execute a clearly defined social media strategy for the Food and Drug Administration (FDA).
    • Develop and distribute engaging and innovative content at the national and international level on Twitter, Facebook, YouTube, LinkedIn and other social media channels.
    • Regularly update content strategy for FDA?s social media channels, adjusting to the changing digital landscape and user needs based on social media analytics data.
    • Study the effectiveness of social media tactics and policies, work to improve effectiveness, and optimize FDA accounts to increase customer engagement and experience.
    • Measure and report on the effectiveness of communication activities, including news media and social media measurement statistics, and provide recommendations for process improvements.
    • Establish and maintain effective working relationships with OEA staff as well as agency staff and stakeholders. Keep OMA Assistant Commissioner and other OMA leadership abreast of significant developments in portfolio.

    Travel Required

    Occasional travel - You may be expected to travel for this position.

    Supervisory status

    No

    Promotion Potential

    13

  • Job family (Series)

    1035 Public Affairs

This job originated on www.usajobs.gov. For the full announcement and to apply, visit www.usajobs.gov/GetJob/ViewDetails/562321700. Only resumes submitted according to the instructions on the job announcement listed at www.usajobs.gov will be considered.