Within NPS Headquarters reporting to the Chief of Public Affairs, this position will focus on communicating national initiatives and advancing NPS priorities through integrated communication campaigns. This is a new position with opportunity to shape its function and impact. It is roughly equivalent to a Director/Vice President at a PR agency or Senior Communications Manager/Communications Director in the non-profit sector.
Learn more about this job in the Duties section.
Summary
Within NPS Headquarters reporting to the Chief of Public Affairs, this position will focus on communicating national initiatives and advancing NPS priorities through integrated communication campaigns. This is a new position with opportunity to shape its function and impact. It is roughly equivalent to a Director/Vice President at a PR agency or Senior Communications Manager/Communications Director in the non-profit sector.
The major duties of the Public Affairs Specialist position include, but are not limited to, the following:
Serve as the primary national communications strategist and storyteller for assigned portfolio;
Conceive, coordinate, implement, and evaluate soup to nuts communication efforts that leverage the full suite of public affairs tools and tactics from special events to earned media and owned digital platforms aimed at connecting stakeholders and the public with NPS national programs, cultural heritage networks, and grant and financial assistance programs, including the Land and Water Conservation Fund;
Evaluate, develop, and implement adjustments to communication strategies and outreach plans as needed;
Establish and maintain effective working relationships with reporters, recreation and tourism organizations, special interest groups, conservation organizations, and representatives of non-profit and business partners to, disseminate information and answer inquiries;
Serve as a senior on-the-record spokesperson with reporters on a wide range of topics, including on sensitive and controversial matters;
Develop, write, and disseminate a wide variety of persuasive internal and external communication products including communication plans, news releases, op-eds, media pitches, fact sheets, briefing statements, and web and social media content designed to reach national, regional, and local audiences;
Position NPS officials as thought leaders in ways that advance organizational goals and increase public understanding of NPS programs and priorities; and
Serve as an advisor to the Chief of Public Affairs and other headquarters, regional, and park leadership related to the public affairs program including on various strategies and their timing to advance NPS goals and on the anticipated public, partner, stakeholder, congressional, NGO, and media reactions to NPS programs or issues.
Duties will be developmental in nature when filled below the full performance level.
The ideal candidate will have a mix of public and private sector communications experience, particularly in conservation or outdoor recreation, issues and advocacy communications, political campaigns, or with a mission-driven organization. Agency experience is a plus as the position will function like a small boutique in-house agency with organization executives and national programs as clients.
We are looking for an exceptional writer with a strong knack for using storytelling to advance an organization's goals; someone who is comfortable briefing and staffing c-suite executives; has a proven track record delivering PR results across print, online, and broadcast media; and holds basic digital literacy with CMS platforms and SEO. A standout candidate will be a team player known for earning influence without authority; someone who is at ease with ambiguity and rapid change, can juggle many competing priorities at once, and maintains a positive attitude identifying creative solutions when faced with unexpected obstacles.
The employee will serve as one of a small cadre of senior public affairs specialists and focus on communicating national initiatives, advancing NPS priorities through integrated communication campaigns, and connecting public and stakeholders with NPS state and local assistance programs. This is a new position with incredible potential for the selectee to shape its function and impact. It is roughly equivalent to a director or vice president at a PR agency or senior communications manager or communications director in the non-profit sector depending on the organization's size. If you are interested in learning more about the position before submitting an application, you are welcome to reach out to the Chief of Public Affairs & Chief Spokesperson at jas@nps.gov.
Appointment subject to background investigation and favorable adjudication.
Meet Selective Service Registration Act requirement for males.
Selectee will be required to participate in the Direct Deposit Electronics Funds Transfer Program.
You will be required to wear a uniform and comply with the National Park Service uniform standards. A uniform allowance will be provided.
You may be required to work on-call, evenings, weekends, holidays, overtime and shift work.
If you are a new employee or supervisor in the Federal government, you will be required to complete a one-year probationary period.
You may be required to travel overnight away from home up to 3 nights per month. You must obtain a government charge card for travel purposes.
You may be required to complete training and obtain/maintain a government charge card with travel and/or purchase authority.
Overtime may be required.
This position is not eligible for remote work.
Qualifications
All qualifications must be met by the closing date of this announcement-03/29/2023-unless otherwise stated in this vacancy announcement.
Credit will be given for all appropriate qualifying experience. To receive credit for experience, your resume MUST clearly indicate the nature of the duties and responsibilities for each position, starting and ending dates of employment (month/year), and the resume must reflect full and/or part-time or total number of hours worked (i.e., work 40+ hours a week, rather than indicating full-time). If part-time, the hours must be annotated to be able to pro-rate the amount of qualified specialized experience.
To qualify for this position at the GS-12 grade level, you must meet the following requirements by the closing date of this announcement:
EXPERIENCE: At least one full year of specialized experience comparable in scope and responsibility to the GS-11 grade level in the Federal service (obtained in either the public or private sectors). This experience must include all of: 1.) Communicating official information on behalf of an organization to reporters; 2.) Developing targeted press lists relevant to specific announcements or initiatives; 3.) Pitching stories to media and successfully securing story placements; 4.) Preparing and staffing senior leadership and subject matter experts for media interviews; 5.) Leading or coordinating both the development and implementation of communication or PR plans/strategies for specific announcements, initiatives, or campaigns; 6.) Crafting a wide variety of communication materials like news releases, media advisories, social media content, talking points, remarks, and briefing materials. You must include hours per week worked.
To qualify for this position at the GS-13 grade level, you must meet the following requirements by the closing date of this announcement:
EXPERIENCE: At least one full year of specialized experience comparable in scope and responsibility to the GS-12 grade level in the Federal service (obtained in either the public or private sectors). This experience must include all of: 1.) Independently communicating official information on behalf of an organization to reporters; 2.) Independently pitching stories to media and successfully securing story placements; 3.) Preparing and staffing senior leadership and subject matter experts for media interviews; 4.) Overseeing or leading both the development and implementation of communication or Public Relations plans/strategies for specific announcements, initiatives, or campaigns; 5.) Overseeing or independently crafting a wide variety of communication materials like news releases, media advisories, social media content, talking points, remarks, and briefing materials; 6.) Advising colleagues or leadership on possible external reactions to policies, initiatives, or actions. You must include hours per week worked.
Volunteer Experience: Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community, student, social). Volunteer work helps build critical competencies, knowledge, and skills and can provide valuable training and experience that translates directly to paid employment. You will receive credit for all qualifying experience, including volunteer experience.
You must include months, years and hours per week worked to receive credit for your work and/or volunteer experience. One year of specialized experience is equivalent to 12 months at 40 hours per week. Part-time hours are prorated. You will not receive any credit for experience that does not indicate exact hours per week or is listed as "varies". Experience listed as full-time will be credited at 40 hours per week.
Education
There is no substitution of education for experience at the grade level(s) of this announcement.
Additional information
A selectee receiving a first appointment to the Federal Government (Civil Service) is entitled only to the lowest step of the grade for which selected. The display of a salary range on this vacancy shall not be construed as granting an entitlement to a higher rate of pay.
A Recruitment Incentive May Be Authorized for a newly selected employee when appointed to a permanent, temporary, or term position. A Federal employee who is transferring to the National Park Service from another component, bureau or Federal agency and who does not meet the conditions under 5 CFR §575.102 is not eligible for a recruitment incentive.
A Relocation Incentive May Be Authorized for a Federal employee when the employee must move, as directed by the National Park Service (NPS) either through a management directed reassignment or selection for employment, to a different location at least 50 miles away from the one where his/her position of record held at time of selection is currently located, due to a need of the NPS. A relocation incentive is not the same as a Permanent Change of Station (PCS) move and, as such, may be granted in conjunction with one another.
This announcement may be used to fill additional positions if identical vacancies occur within 90 days of the issue date of the referral certificate.
Promotion to the full performance level is neither guaranteed nor implied and will be based solely on your ability to satisfactorily perform the work of the position, existing work at the higher grade level, and recommendation by the position's supervisor.
Physical Demands: The work is primarily sedentary. Travel is occasionally necessary to Service regional offices and parks or other venues for media engagements and special events. Should be able to work occasional long hours and tolerate stressful situations.
Working Conditions: The work is performed primarily in an office setting, although there are occasional visits to park sites. The National Park Service has determined that the duties of this position are suitable for telework and the selectee may be allowed to telework with supervisor approval. If you are unable to apply online or need to fax a document that you do not have in electronic form, view the following link for information regarding an Alternate Application. Click the following link for more information, https://help.usastaffing.gov/Apply/index.php?title=Alternate_Application_Information.
A career with the U.S. government provides employees with a comprehensive benefits package. As a federal employee, you and your family will have access to a range of benefits that are designed to make your federal career very rewarding. Opens in a new windowLearn more about federal benefits.
Eligibility for benefits depends on the type of position you hold and whether your position is full-time, part-time or intermittent. Contact the hiring agency for more information on the specific benefits offered.
How you will be evaluated
You will be evaluated for this job based on how well you meet the qualifications above.
Open to the first 100 applicants or until 03/29/2023 whichever comes first. All applications submitted by 11:59 (EST) on the closing day will receive consideration.
You will be evaluated based on how well you meet the qualifications listed in this vacancy announcement. Your qualifications will be evaluated based on your application materials (e.g., resume, supporting documents), the responses you provide on the application questionnaire, and the result of the additional assessments required for this position. A review of your resume and supporting documentation will be made and compared against your responses to the Assessment Questionnaire to determine if you are qualified for this job. If your resume is incomplete or does not support the responses provided in the Assessment Questionnaire, or if you fail to submit all required documentation, you will be rated 'ineligible', 'not qualified', or your score will be adjusted accordingly. If a determination is made that you have inflated your qualifications or experience, you can lose consideration for this position. Please follow all instructions carefully; errors or omissions can affect your rating.
Candidates will be rated and ranked using Category Rating procedures. These procedures place candidates with veteran's preference above non-preference eligibles within each category. Veterans with a service connected disability of at least 10 percent are listed in the highest quality category, except when the position being filled is scientific or professional at the GS-09 grade level or higher. Under Category Rating, candidates will be rated and ranked into one of three categories:
Best Qualified - applicants possessing experience that substantially exceeds the minimum qualifications of the position including all selective factors and are highly proficient in all requirements of the job and can perform effectively in the position
Well Qualified - applicants possessing experience that exceeds the minimum qualifications of the position including all selective factors and are proficient in most of the requirements of the job
Qualified - applicants possessing experience that meets the minimum qualifications of the position including all selective factors and are proficient in some, but not all of the requirements of the job.
You will be evaluated on the following competencies:
Communications and Media
Flexibility
Interpersonal Skills
Manages and Organizes Information
Organizational Awareness
Partnering
Writing
In order to be considered for this position, you must complete all required steps in the process. In addition to the application and application questionnaire, this position requires successful completion of additional assessments, including a panel resume review. These assessments measure the critical competencies listed above that are required to successfully perform the job.
A career with the U.S. government provides employees with a comprehensive benefits package. As a federal employee, you and your family will have access to a range of benefits that are designed to make your federal career very rewarding. Opens in a new windowLearn more about federal benefits.
Eligibility for benefits depends on the type of position you hold and whether your position is full-time, part-time or intermittent. Contact the hiring agency for more information on the specific benefits offered.
The following documents are required and must be submitted by 11:59 PM (EST) on 03/29/2023:
Resume which includes a list of all significant jobs held and duties performed, dates specified in month and year format, and the resume must reflect full and/or part-time or total number of hours worked (i.e., work 40+ hours a week, rather than indicating full-time). If part-time, the hours must be annotated to be able to pro-rate the amount of qualified specialized experience. If military or civilian, please include your rank and/or grade.
Complete All Required Assessments.
Other Supporting Documents, if applicable, such as:
If you are a Discharged, Non-Disabled Veteran, you must submit a copy of your DD-214 showing character of discharge (Member 4 copy), or other Documentation of Service and Separation under Honorable Conditions, as listed on the SF15. If you don't have your DD-214, you may request it after discharge from the National Archives.
If you are a veteran within 120 days of discharge, you must submit signed documentation from the Armed Forces certifying: 1) your expected release/retirement from active duty, 2) under honorable conditions, 3) your pay grade/rank/rate at time of discharge, 4) dates of active duty service, 5) any campaign or expeditionary medals received, & 6) dated within 120 days of your separation.
If you are a Disabled Veteran, Purple Heart Recipient, orMother or Spouse of a Disabled or Deceased Veteran, you must submit all additional proof required by the SF15, and if applicable, a completed SF15. You may request a copy of your Department of Veterans Affairs letter from www.ebenefits.va.gov or call 1-800-827-1000 to establish proof of disability.
Documentation for Interagency/Career Transition Assistance Plan consideration if you are a displaced Federal employee within the local commuting area. You must include: 1) Proof you are a displaced Federal employee, e.g., RIF Separation Notice, Notice of Proposed Removal, etc; 2) SF-50s (Notifications of Personnel Action) showing career/conditional tenure competitive status, promotion potential and duty location; and 3) your most recent performance appraisal. To exercise selection priority, displaced or surplus Federal employees must be rated well-qualified or above 85 on the rating criteria for this position.
Do not submit photographs with your application package. Documents with photographs may not be seen by hiring officials - you must remove your image from any badges, licenses, etc.
Do not upload Adobe portfolio documents. Adobe portfolio documents are not viewable by our agency's staffing offices.
If you are relying on your education to meet qualification requirements:
Failure to provide all of the required information as stated in this vacancy announcement may result in an ineligible rating or may affect the overall rating.
To apply for this position: You must complete the occupational questionnaire and submit the documentation specified in the Required Documents section below. To receive consideration, the complete application package must be submitted by 11:59 PM (EST) on 03/29/2023. WE DO NOT ACCEPT HARD-COPY OR E-MAIL APPLICATION PACKAGES.
Select Apply. If you are not logged in, you will be prompted to login or create an account.
Prompted to Start the Application Process by selecting "Start Application."
Select documents you want included in this application.
Review package to acknowledge your documents were reviewed.
Select if you want to include your demographic information.
After reading and certifying the application is true and submitted in good faith, select "Continue to Agency Site."
Follow onscreen prompts and instructions to complete your application.
Add the supporting documents by indexing your documents with the dropdown.
Upload any missing required documents or optional documents.
Review and Submit Application.
While logged in, you can check the status of your application by selecting "+" next to the job title for this position.
You can review or revise your application at any point during the open period of the announcement.
To update an application, you should log into your USAJOBS account and select "+" next to the job title for this position. Select "Update Application" for this job.
Note: When you click Update Application, you will be prompted to re-select your documents from USAJOBS. Documents submitted with the first application will no longer be associated with the applicant record. So it is important that you select all documents you want to use in the re-application.
To ensure compliance with an applicable preliminary nationwide injunction, which may be supplemented, modified, or vacated, depending on the course of ongoing litigation, the Federal Government will take no action to implement or enforce the COVID-19 vaccination requirement pursuant to Executive Order 14043 on Requiring Coronavirus Disease 2019 Vaccination for Federal Employees. Therefore, to the extent a Federal job announcement includes the requirement that applicants must be fully vaccinated against COVID-19 pursuant to EO 14043, that requirement does not currently apply.
Please note: The eligibility section of the application process is designed to allow you to choose how you wish to be considered for this vacancy announcement. You will ONLY be considered for the appointment eligibilities that you select. You must provide the supporting documentation to support your claim. Please review the list of documentation provided in the eligibilities language to ensure you provide the appropriate information. You may choose more than one eligibility.
Office of Communications
1849 C Street, NW
Washington, DC 20240
US
Next steps
Once the Occupational Questionnaire is received you will receive acknowledgement that your submission was successful. If you are among the most qualified candidates and your name is referred to the hiring official, you may be contacted directly for a possible interview. You will be notified of the status of your Application Package at the time candidates are referred for consideration, and when the selection process is complete.
The Federal hiring process is set up to be fair and transparent. Please read the following guidance.
The following documents are required and must be submitted by 11:59 PM (EST) on 03/29/2023:
Resume which includes a list of all significant jobs held and duties performed, dates specified in month and year format, and the resume must reflect full and/or part-time or total number of hours worked (i.e., work 40+ hours a week, rather than indicating full-time). If part-time, the hours must be annotated to be able to pro-rate the amount of qualified specialized experience. If military or civilian, please include your rank and/or grade.
Complete All Required Assessments.
Other Supporting Documents, if applicable, such as:
If you are a Discharged, Non-Disabled Veteran, you must submit a copy of your DD-214 showing character of discharge (Member 4 copy), or other Documentation of Service and Separation under Honorable Conditions, as listed on the SF15. If you don't have your DD-214, you may request it after discharge from the National Archives.
If you are a veteran within 120 days of discharge, you must submit signed documentation from the Armed Forces certifying: 1) your expected release/retirement from active duty, 2) under honorable conditions, 3) your pay grade/rank/rate at time of discharge, 4) dates of active duty service, 5) any campaign or expeditionary medals received, & 6) dated within 120 days of your separation.
If you are a Disabled Veteran, Purple Heart Recipient, orMother or Spouse of a Disabled or Deceased Veteran, you must submit all additional proof required by the SF15, and if applicable, a completed SF15. You may request a copy of your Department of Veterans Affairs letter from www.ebenefits.va.gov or call 1-800-827-1000 to establish proof of disability.
Documentation for Interagency/Career Transition Assistance Plan consideration if you are a displaced Federal employee within the local commuting area. You must include: 1) Proof you are a displaced Federal employee, e.g., RIF Separation Notice, Notice of Proposed Removal, etc; 2) SF-50s (Notifications of Personnel Action) showing career/conditional tenure competitive status, promotion potential and duty location; and 3) your most recent performance appraisal. To exercise selection priority, displaced or surplus Federal employees must be rated well-qualified or above 85 on the rating criteria for this position.
Do not submit photographs with your application package. Documents with photographs may not be seen by hiring officials - you must remove your image from any badges, licenses, etc.
Do not upload Adobe portfolio documents. Adobe portfolio documents are not viewable by our agency's staffing offices.
If you are relying on your education to meet qualification requirements:
Failure to provide all of the required information as stated in this vacancy announcement may result in an ineligible rating or may affect the overall rating.
To apply for this position: You must complete the occupational questionnaire and submit the documentation specified in the Required Documents section below. To receive consideration, the complete application package must be submitted by 11:59 PM (EST) on 03/29/2023. WE DO NOT ACCEPT HARD-COPY OR E-MAIL APPLICATION PACKAGES.
Select Apply. If you are not logged in, you will be prompted to login or create an account.
Prompted to Start the Application Process by selecting "Start Application."
Select documents you want included in this application.
Review package to acknowledge your documents were reviewed.
Select if you want to include your demographic information.
After reading and certifying the application is true and submitted in good faith, select "Continue to Agency Site."
Follow onscreen prompts and instructions to complete your application.
Add the supporting documents by indexing your documents with the dropdown.
Upload any missing required documents or optional documents.
Review and Submit Application.
While logged in, you can check the status of your application by selecting "+" next to the job title for this position.
You can review or revise your application at any point during the open period of the announcement.
To update an application, you should log into your USAJOBS account and select "+" next to the job title for this position. Select "Update Application" for this job.
Note: When you click Update Application, you will be prompted to re-select your documents from USAJOBS. Documents submitted with the first application will no longer be associated with the applicant record. So it is important that you select all documents you want to use in the re-application.
To ensure compliance with an applicable preliminary nationwide injunction, which may be supplemented, modified, or vacated, depending on the course of ongoing litigation, the Federal Government will take no action to implement or enforce the COVID-19 vaccination requirement pursuant to Executive Order 14043 on Requiring Coronavirus Disease 2019 Vaccination for Federal Employees. Therefore, to the extent a Federal job announcement includes the requirement that applicants must be fully vaccinated against COVID-19 pursuant to EO 14043, that requirement does not currently apply.
Please note: The eligibility section of the application process is designed to allow you to choose how you wish to be considered for this vacancy announcement. You will ONLY be considered for the appointment eligibilities that you select. You must provide the supporting documentation to support your claim. Please review the list of documentation provided in the eligibilities language to ensure you provide the appropriate information. You may choose more than one eligibility.
Office of Communications
1849 C Street, NW
Washington, DC 20240
US
Next steps
Once the Occupational Questionnaire is received you will receive acknowledgement that your submission was successful. If you are among the most qualified candidates and your name is referred to the hiring official, you may be contacted directly for a possible interview. You will be notified of the status of your Application Package at the time candidates are referred for consideration, and when the selection process is complete.
Fair and transparent
The Federal hiring process is set up to be fair and transparent. Please read the following guidance.
