This position is located in the Office of the Deputy Director for Operations, National Park Service (NPS) Headquarters, Washington, DC and serves as the Assistant Director of Communications.
The mission of the NPS Office of Communications is to support the Service with innovative and responsive communications strategies and lead the Service in exploring new ways to communicate broadly about the NPS mission.
Summary
This position is located in the Office of the Deputy Director for Operations, National Park Service (NPS) Headquarters, Washington, DC and serves as the Assistant Director of Communications.
The mission of the NPS Office of Communications is to support the Service with innovative and responsive communications strategies and lead the Service in exploring new ways to communicate broadly about the NPS mission.
The major duties of the Supervisory Public Affairs Specialist position include but are not limited to the following:
Leads strategic communications and external outreach, plans, and directs national campaigns and communications strategies to convey complex information concerning programs, research on program-related areas, responsibilities, and activities and to ensure they are consistent with NPS and Department of the Interior priorities.
Conducts the public messaging program within the National Park Service, with responsibility for planning, designing, and executing a program to inform and educate the general and specialized publics about the organization's programs, activities and services, including media relations, the digital experience, internal communications, publications, multi-media, tourism, cause-related and co-branded marketing, licensing, and graphic identity.
Supervises various teams and provides day-to-day work guidance to communications program managers. Develops and coaches a Servicewide team of senior communications professionals who are duty stationed in parks and regional offices to implement national strategy.
Develops strategies to ensure complementary communications efforts with NPS partners including the National Park Foundation, individual national park friends groups, national park concessioners, as well as state tourism, conservation, and preservation agencies.
Oversees market research activities to keep abreast of changing demographics and other relevant issues in order to evaluate marketing and communication activities and to discover emerging issues. Manages the use of external contractual resources pertaining to the marketing and communications function. Develops strategies used in marketing that successfully deliver key messages and motivate target audiences.
Ensures the NPS Office of Communications establishes and maintains effective working relationships with members of the news media, specialized groups interested in the organization's programs and field offices. Personally handles high-level contacts.
Appointment subject to background investigation and favorable adjudication.
Meet Selective Service Registration Act requirement for males
Selectee will be required to participate in the Direct Deposit Electronics Funds Transfer Program.
Any individual who is currently holding, or has held within the previous 52 weeks, a General Schedule position under non-temporary appointment in the competitive or excepted service, must meet time-in-grade requirements (must have served 52 weeks at the next lower grade or equivalent in the Federal service). Time-in-grade requirements must be met by the closing date of this announcement. Current and former Federal employees must add the SF-50 that shows the highest grade ever occupied in the Federal government regardless of when appointment took place. Failure to do so may result in credit not being granted in relation to time in grade or specialized experience. You MUST submit all SF-50s to show 52 weeks at the next lower grade to support time in grade. If you fail to do so, you may be found ineligible.
If you are a new employee or supervisor in the Federal government, you will be required to complete a one-year probationary period.
You may be required to travel overnight away from home, within the Continental United States and its territories, up to five nights per month. You must obtain a government charge card for travel purposes.
You may be required to complete training and obtain/maintain a government charge card with travel and/or purchase authority.
Qualifications
All qualifications must be met by the closing date of this announcement-03/12/2021
Credit will be given for all appropriate qualifying experience. To receive credit for experience, your resume MUST clearly indicate the nature of the duties and responsibilities for each position, starting and ending dates of employment (month/year), and the resume must reflect full and/or part-time or total number of hours worked (i.e., work 40+ hours a week, rather than indicating full-time). If part-time, the hours must be annotated to be able to pro-rate the amount of qualified specialized experience.
For periods of time that reflect military service, the DD-214 or Statement of Service is sufficient to meet the full and/or part-time hours requirement as the service dates will be reflected.
To qualify for this position at the GS-15 grade level, you must possess the following minimum qualifications by close of the announcement:
EXPERIENCE: At least one full year of specialized experience comparable in scope and responsibility to the GS-14 grade level in the Federal service (obtained in either the public or private sectors). Specialized experience is experience that equips the applicant with the particular knowledge, skills, and abilities needed to perform the duties of this position. Experience at this level must include all of the following: Planning, advising and managing the public affairs team of a large, national organization; planning, prioritizing and directing outward national communication campaigns; developing marketing strategies; and experience providing strong, effective, and highly visible leadership to communications team and field offices. You must include hours worked.
Volunteer Experience: Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community, student, social). Volunteer work helps build critical competencies, knowledge, and skills and can provide valuable training and experience that translates directly to paid employment.
You will receive credit for all qualifying experience, including volunteer experience (as determined by Human Resources).
You must include months, years and hours per week worked to receive credit for your work and/or volunteer experience. One year of specialized experience is equivalent to 12 months at 40 hours per week. Part-time hours are prorated. You will not receive any credit for experience that does not indicate exact hours per week or is listed as "varies". Experience listed as full-time will be credited at 40 hours per week.
Overstating or misrepresenting experience will result in elimination from consideration.
No experience shall be credited based on documents submitted after closing of the vacancy announcement.
Education
There is no substitution of education for experience at the grade level(s) of this announcement.
Additional information
A selectee receiving a first appointment to the Federal Government (Civil Service) is entitled only to the lowest step of the grade for which selected. The display of a salary range on this vacancy shall not be construed as granting an entitlement to a higher rate of pay.
A Recruitment Incentive May Be Authorized for a newly selected employee when appointed to a permanent, temporary, or term position. A Federal employee who is transferring to the National Park Service from another component, bureau or Federal agency and who does not meet the conditions under 5 CFR §575.102 is not eligible for a recruitment incentive.
A Relocation Incentive May Be Authorized for a Federal employee when the employee must move, as directed by the National Park Service (NPS) either through a management directed reassignment or selection for employment, to a different location at least 50 miles away from the one where his/her position of record held at time of selection is currently located, due to a need of the NPS. A relocation incentive is not the same as a Permanent Change of Station (PCS) move and, as such, may be granted in conjunction with one another.
Physical Demands: The work requires minimum physical exertion.
Working Conditions: Work is performed in an office setting.
A career with the U.S. government provides employees with a comprehensive benefits package. As a federal employee, you and your family will have access to a range of benefits that are designed to make your federal career very rewarding. Opens in a new windowLearn more about federal benefits.
Eligibility for benefits depends on the type of position you hold and whether your position is full-time, part-time or intermittent. Contact the hiring agency for more information on the specific benefits offered.
How you will be evaluated
You will be evaluated for this job based on how well you meet the qualifications above.
You will be evaluated based on how well you meet the qualifications listed in this vacancy announcement. Your qualifications will be evaluated based on your application materials (e.g., resume, supporting documents), the responses you provide on the application questionnaire, and the result of the additional assessments required for this position. A review of your resume and supporting documentation will be made and compared against your responses to the Assessment Questionnaire to determine if you are qualified for this job. If your resume is incomplete or does not support the responses provided in the Assessment Questionnaire, or if you fail to submit all required documentation, you will be rated 'ineligible', 'not qualified', or your score will be adjusted accordingly. If a determination is made that you have inflated your qualifications or experience, you will lose consideration for this position. Please follow all instructions carefully; the NPS is not responsible for errors or omissions that affect your rating.
Candidates will be rated and ranked using Category Rating procedures. These procedures place candidates with veteran's preference above non-preference eligibles within each category. Veterans with a service connected disability of at least 10 percent are listed in the highest quality category, except when the position being filled is scientific or professional at the GS-09 grade level or higher. Under Category Rating, candidates will be rated and ranked into one of three categories:
Best Qualified - applicants possessing experience that substantially exceeds the minimum qualifications of the position including all selective factors and are highly proficient in all requirements of the job and can perform effectively in the position
Well Qualified - applicants possessing experience that exceeds the minimum qualifications of the position including all selective factors and are proficient in most of the requirements of the job
Qualified - applicants possessing experience that meets the minimum qualifications of the position including all selective factors and are proficient in some, but not all of the requirements of the job.
You will be evaluated on the following competencies:
Communications and Media
Customer Service
Decision Making
External Awareness
Leadership
Manages and Organizes Information
In order to be considered for this position, you must complete all required steps in the process. In addition to the application and application questionnaire, this position requires successful completion of additional assessments, including a panel resume review. These assessments measure the critical competencies listed above that are required to successfully perform the job.
A career with the U.S. government provides employees with a comprehensive benefits package. As a federal employee, you and your family will have access to a range of benefits that are designed to make your federal career very rewarding. Opens in a new windowLearn more about federal benefits.
Eligibility for benefits depends on the type of position you hold and whether your position is full-time, part-time or intermittent. Contact the hiring agency for more information on the specific benefits offered.
The following documents are required and must be submitted by 11:59 PM (EST) on 03/12/2021:
Resume which includes a list of all significant jobs held and duties performed, dates specified in month and year format, and the resume must reflect full and/or part-time or total number of hours worked (i.e., work 40+ hours a week, rather than indicating full-time). If part-time, the hours must be annotated to be able to pro-rate the amount of qualified specialized experience. If military or civilian, please include your rank and/or grade.
Complete All Required Assessments.
Other Supporting Documents, if applicable, such as:
If you are a Discharged, Non-Disabled Veteran, you must submit a copy of your DD-214 showing character of discharge (Member 4 copy), or other Documentation of Service and Separation under Honorable Conditions, as listed on the SF15. If you don't have your DD-214, you may request it after discharge from the National Archives.
If you are a veteran within 120 days of discharge, you must submit signed documentation from the Armed Forces certifying: 1) your expected release/retirement from active duty, 2) under honorable conditions, 3) your pay grade/rank/rate at time of discharge, 4) dates of active duty service, 5) any campaign or expeditionary medals received, & 6) dated within 120 days of your separation.
If you are a Disabled Veteran, Purple Heart Recipient, orMother or Spouse of a Disabled or Deceased Veteran, you must submit all additional proof required by the SF15, and if applicable, a completed SF15. You may request a copy of your Department of Veterans Affairs letter from www.ebenefits.va.gov or call 1-800-827-1000 to establish proof of disability.
Documentation for Interagency/Career Transition Assistance Plan consideration if you are a displaced Federal employee within the local commuting area. You must include: 1) Proof you are a displaced Federal employee, e.g., RIF Separation Notice, Notice of Proposed Removal, etc; 2) SF-50s (Notifications of Personnel Action) showing career/conditional tenure competitive status, promotion potential and duty location; and 3) your most recent performance appraisal. To exercise selection priority, displaced or surplus Federal employees must be rated well-qualified or above 85 on the rating criteria for this position.
Do not submit photographs with your application package. Documents with photographs may not be seen by hiring officials - you must remove your image from any badges, licenses, etc.
Do not upload Adobe portfolio documents. Adobe portfolio documents are not viewable by our agency's staffing offices.
To apply for this position: You must complete the occupational questionnaire and submit the documentation specified in the Required Documents section below. To receive consideration, the complete application package must be submitted by 11:59 PM (EST) on 03/12/2021. WE DO NOT ACCEPT HARD-COPY OR E-MAIL APPLICATION PACKAGES.
Select Apply. If you are not logged in, you will be prompted to login or create an account.
Prompted to Start the Application Process by selecting "Start Application."
Select documents you want included in this application.
Review package to acknowledge your documents were reviewed.
Select if you want to include your demographic information.
After reading and certifying the application is true and submitted in good faith, select "Continue to Agency Site."
Follow onscreen prompts and instructions to complete your application.
Add the supporting documents by indexing your documents with the dropdown.
Upload any missing required documents or optional documents.
Review and Submit Application.
While logged in, you can check the status of your application by selecting "+" next to the job title for this position.
You can review or revise your application at any point during the open period of the announcement.
To update an application, you should log into your USAJOBS account and select "+" next to the job title for this position. Select "Update Application" for this job.
Note: When you click Update Application, you will be prompted to re-select your documents from USAJOBS. Documents submitted with the first application will no longer be associated with the applicant record. So it is important that you select all documents you want to use in the re-application.
Please note: The eligibility section of the application process is designed to allow you to choose how you wish to be considered for this vacancy announcement. You will ONLY be considered for the appointment eligibilities that you select. You must provide the supporting documentation to support your claim. Please review the list of documentation provided in the eligibilities language to ensure you provide the appropriate information. You may choose more than one eligibility.
Deputy Director of Operations
1849 C Street, NW
Washington, DC 20240
US
Next steps
Once the Occupational Questionnaire is received you will receive acknowledgement that your submission was successful. If you are among the most qualified candidates and your name is referred to the hiring official, you may be contacted directly for a possible interview. You will be notified of the status of your Application Package at the time candidates are referred for consideration, and when the selection process is complete.
The Federal hiring process is set up to be fair and transparent. Please read the following guidance.
The following documents are required and must be submitted by 11:59 PM (EST) on 03/12/2021:
Resume which includes a list of all significant jobs held and duties performed, dates specified in month and year format, and the resume must reflect full and/or part-time or total number of hours worked (i.e., work 40+ hours a week, rather than indicating full-time). If part-time, the hours must be annotated to be able to pro-rate the amount of qualified specialized experience. If military or civilian, please include your rank and/or grade.
Complete All Required Assessments.
Other Supporting Documents, if applicable, such as:
If you are a Discharged, Non-Disabled Veteran, you must submit a copy of your DD-214 showing character of discharge (Member 4 copy), or other Documentation of Service and Separation under Honorable Conditions, as listed on the SF15. If you don't have your DD-214, you may request it after discharge from the National Archives.
If you are a veteran within 120 days of discharge, you must submit signed documentation from the Armed Forces certifying: 1) your expected release/retirement from active duty, 2) under honorable conditions, 3) your pay grade/rank/rate at time of discharge, 4) dates of active duty service, 5) any campaign or expeditionary medals received, & 6) dated within 120 days of your separation.
If you are a Disabled Veteran, Purple Heart Recipient, orMother or Spouse of a Disabled or Deceased Veteran, you must submit all additional proof required by the SF15, and if applicable, a completed SF15. You may request a copy of your Department of Veterans Affairs letter from www.ebenefits.va.gov or call 1-800-827-1000 to establish proof of disability.
Documentation for Interagency/Career Transition Assistance Plan consideration if you are a displaced Federal employee within the local commuting area. You must include: 1) Proof you are a displaced Federal employee, e.g., RIF Separation Notice, Notice of Proposed Removal, etc; 2) SF-50s (Notifications of Personnel Action) showing career/conditional tenure competitive status, promotion potential and duty location; and 3) your most recent performance appraisal. To exercise selection priority, displaced or surplus Federal employees must be rated well-qualified or above 85 on the rating criteria for this position.
Do not submit photographs with your application package. Documents with photographs may not be seen by hiring officials - you must remove your image from any badges, licenses, etc.
Do not upload Adobe portfolio documents. Adobe portfolio documents are not viewable by our agency's staffing offices.
To apply for this position: You must complete the occupational questionnaire and submit the documentation specified in the Required Documents section below. To receive consideration, the complete application package must be submitted by 11:59 PM (EST) on 03/12/2021. WE DO NOT ACCEPT HARD-COPY OR E-MAIL APPLICATION PACKAGES.
Select Apply. If you are not logged in, you will be prompted to login or create an account.
Prompted to Start the Application Process by selecting "Start Application."
Select documents you want included in this application.
Review package to acknowledge your documents were reviewed.
Select if you want to include your demographic information.
After reading and certifying the application is true and submitted in good faith, select "Continue to Agency Site."
Follow onscreen prompts and instructions to complete your application.
Add the supporting documents by indexing your documents with the dropdown.
Upload any missing required documents or optional documents.
Review and Submit Application.
While logged in, you can check the status of your application by selecting "+" next to the job title for this position.
You can review or revise your application at any point during the open period of the announcement.
To update an application, you should log into your USAJOBS account and select "+" next to the job title for this position. Select "Update Application" for this job.
Note: When you click Update Application, you will be prompted to re-select your documents from USAJOBS. Documents submitted with the first application will no longer be associated with the applicant record. So it is important that you select all documents you want to use in the re-application.
Please note: The eligibility section of the application process is designed to allow you to choose how you wish to be considered for this vacancy announcement. You will ONLY be considered for the appointment eligibilities that you select. You must provide the supporting documentation to support your claim. Please review the list of documentation provided in the eligibilities language to ensure you provide the appropriate information. You may choose more than one eligibility.
Deputy Director of Operations
1849 C Street, NW
Washington, DC 20240
US
Next steps
Once the Occupational Questionnaire is received you will receive acknowledgement that your submission was successful. If you are among the most qualified candidates and your name is referred to the hiring official, you may be contacted directly for a possible interview. You will be notified of the status of your Application Package at the time candidates are referred for consideration, and when the selection process is complete.
Fair and transparent
The Federal hiring process is set up to be fair and transparent. Please read the following guidance.
