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Public Affairs Specialist (Social Media)

Department of Homeland Security
Customs and Border Protection
Office of Public Affairs

Summary

Organizational Location: This position is with the Department of Homeland Security, within U.S. Customs and Border Protection, Office of Public Affairs, Washington D.C.


CBP employees demonstrate the highest level of commitment to protect and serve the United States of America and to exemplify the CBP Core Values of Vigilance, Service to Country and Integrity. Learn more about CBP's mission, core values and careers at https://www.cbp.gov/about

Overview

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Accepting applications
Location
1 vacancy in the following location:
Work site options
Telework eligible
No
Remote job
No
Relocation expenses reimbursed
No
Salary
$102,415 - $158,322 per year
Pay scale & grade
GS 12 - 13
Promotion potential
13
Pay scale and grade determines the salary of the job.
Work schedule
Full-time
Travel Required
Occasional travel - You may be expected to travel for this position.
Appointment type
Permanent
Occupations and job series
Supervisory status
No
Federal service type
This job is in the Competitive Service
Represented by a union
Yes
Drug test
No
Security clearance
Not Required
Financial disclosure required
No
Some jobs require financial disclosure to identify conflicts of interests.
Announcement number
OPA-SMP-13046065-GKJ
Control number
883249300

This job is open to

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Clarification from the agency

Current Federal employees with competitive status within the LCA; Career Transition Assistance Plan DHS employees, Reemployment Priority List, Interagency Career Transition Assistance Plan Federal Employees Current and former Land Management employees who meet the Land Management Workforce Flexibility Act within the LCA; Veterans eligible under VEOA; Certain Military Spouses who reside within the LCA.

Duties

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This position starts at a salary of $102,415.00 (GS-12, Step 1) to $158,322.00 (GS-13, Step 10)

Typical duties include but not limited to:

  • Developing, coordinating, and executing comprehensive social media content plans and campaigns designed to effectively communicate the CBP mission, programs, and services. This involves researching, creating, and publishing diverse digital content including graphics, video, and written posts while ensuring strict adherence to agency brand guidelines, communication policies, and established clearance procedures to maintain accuracy and relevance.
  • Monitoring social media platforms and online discussions to track public sentiment, emerging trends, and conversations regarding agency operations and policies. The incumbent utilizes specialized analytics tools to evaluate key performance indicators, such as reach and engagement, and prepares detailed reports and actionable recommendations to support leadership in refining messaging and maintaining situational awareness.
  • Managing daily public engagement by reviewing and responding to inquiries and comments across all agency channels. This includes identifying and addressing misinformation related to agency operations and illegal immigration, while coordinating with subject matter experts and legal counsel to ensure all public-facing communications comply with federal privacy, security, and records management requirements.
  • Providing expert strategic advice to Public Affairs leadership and agency officials regarding the development and execution of social media communications. The incumbent participates in planning meetings to integrate digital efforts into broader agency objectives, identifies potential communication risks, and recommends proactive strategies to enhance public understanding of the agency's mission and activities.
GS Salary: Visit this link to view the locality pay tables by geographic area. If you do not see your geographic area listed, select the "Rest of United States" pay table. Some positions fall under a special pay rate depending on the series, grade level and location of the position.Please visit this link to view special pay rate charts.

Requirements

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Conditions of employment

  • You must be a U.S. Citizen to apply for this position
  • Males born after 12/31/1959 must be registered with Selective Service
  • Primary U.S. residency for at least three of the last five years (additional details below)
  • All pre-employment processes will be conducted in English
  • You may be required to pass a background investigation
  • CBP follows the DHS Drug-Free Workplace Plan for drug testing procedures
  • As an employee of CBP, you will be joining a workforce that is dedicated to accomplishing our mission while maintaining the trust of our Nation by strictly adhering to all government ethics standards. Your conduct will be subject to the ethics rules applicable to all Executive Branch employees, and to CBP employees specifically, as well as the criminal conflict of interest statutes. Once you enter on duty, these rules include obtaining approval for outside employment or business activity, to ensure such employment or business activity is not prohibited and does not interfere or conflict with performance of your official duties. Please review further details via the following link.
  • DHS uses E-Verify, an internet-based system, to confirm the eligibility of all newly hired employees to work in the United States. Learn more about E-Verify including your rights and responsibilities.
  • Bargaining Unit: This is a bargaining unit covered position, represented under the National Treasury Employees Unions - NTEU. For local chapter contact information see Chapter Websites - National Treasury Employees Union - NTEU
This vacancy has a local commuting area requirement, as defined below:
  • The area surrounding the duty station by which people reasonably travel back and forth from home to work; Or
  • The employee's permanent duty station is located within the reasonable travel area surrounding the duty station of this vacancy; Or if applicable
  • For employees who are detailed or temporarily promoted for more than 1 year to another duty location, the detailed or temporary duty location is considered to be the duty location of record for commuting area purposes. For employees detailed or temporarily promoted for less than one year, the permanent duty location is considered the duty location of record for commuting area purposes.

Qualifications

Experience: You qualify for the GS-12 grade level if you possess 1 year of specialized experience equivalent to at least the next lower grade level, performing duties such as:

  • Responding to complex and sensitive media inquiries regarding agency policies, including those involving the processing of an alien or enforcement actions related to illegal immigration, while strictly adhering to security, privacy, and trade secret requirements.
  • Arranging and coordinating media and community member visits to field and headquarters locations to facilitate transparency and understanding of the agency's mission.
  • Liaised with Federal, state, local, and tribal government officials, to coordinate public affairs efforts and ensure consistent messaging across all levels of government

Experience: You qualify for the GS-13 grade level if you possess 1 year of specialized experience equivalent to at least the next lower grade level, performing duties such as:
  • Developing, implementing, and overseeing comprehensive, agency-wide social media strategies and campaigns. This includes formulating long-term content plans that align with organizational mission and policy objectives and managing the full lifecycle of digital content creation to ensure accuracy, brand consistency, and impact across diverse platforms.
  • Conducting systematic social media monitoring and sentiment analysis to identify emerging trends, potential rumors, and the spread of misinformation. This includes synthesizing complex data into actionable intelligence reports to inform senior leadership on public perception and to proactively adjust communication strategies in a dynamic online environment
  • Managing public engagement on sensitive, controversial, or high-profile topics, such as the processing of an alien or trends in illegal immigration. This includes providing expert guidance on crisis communications, coordinating with legal counsel and subject matter experts to ensure factual accuracy, and ensuring all public-facing responses strictly comply with the Privacy Act, and other federal regulatory requirements
  • Providing expert strategic advice and comprehensive support to senior leadership regarding the development and administration of an agency's communications program. This includes participating in high-level strategic planning, offering data-driven recommendations to mitigate reputational risk, and ensuring social media efforts are fully integrated with broader organizational goals and strategic communications frameworks.

NOTE: Your resume must explicitly indicate how you meet this requirement, otherwise you will be found ineligible. Please see the "Required Documents" section below for additional resume requirements.:

Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community, student, social). Volunteer work helps build critical competencies, knowledge, and skills and can provide valuable training and experience that translates directly to paid employment. You will receive credit for all qualifying experience, including volunteer experience.

You must:
  • Meet all qualification requirements, including education if applicable to this position, subject to verification at any stage of the application process; and
  • Meet all applicable Time in Grade requirements (current federal employees must have served 52 weeks at the next lower grade or equivalent grade band in the federal service) by 09/10/2026.
The Office of Personnel Management (OPM) must authorize employment offers made to current or former political appointees. If you are currently, or have been within the last 5 years, a political Schedule A, Schedule C, Non-career SES or Presidential Appointee employee in the Executive Branch, you must disclose this information to the Human Resources Office.

Background Investigation: U.S. Customs and Border Protection (CBP) is a federal law enforcement agency that requires all applicants to undergo a thorough background investigation prior to employment in order to promote the agency's core values of vigilance, service to country, and integrity. During the screening and/or background investigation process, you will be asked questions regarding any felony criminal convictions or current felony charges, the use of illegal drugs (e.g., marijuana, cocaine, heroin, LSD, methamphetamines, ecstasy), and the use of non-prescribed controlled substances including any experimentation, possession, sale, receipt, manufacture, cultivation, production, transfer, shipping, trafficking, or distribution of controlled substances. For additional information on the preemployment process, review the following link: Applicant Resources | CBP Careers

Residency: There is a residency requirement for all applicants not currently employed by CBP. Individuals are required to have physically resided in the United States or its protectorates (as declared under international law) for at least three of the last five years. If you do not meet the residency requirement and you have been physically located in a foreign location for more than two of the last five years, you may request an exception to determine if you are eligible for a residency waiver by meeting one or more of the following conditions:
  • Working for the U.S. Government as a federal civilian or as a member of the military
  • A dependent who was authorized to accompany a federal civilian or member of the military who was working for the U.S. government
  • Participation in a study abroad program sponsored by a U.S. affiliated college or university
  • Working as a contractor, intern, consultant or volunteer supporting the U.S. government
Probationary Period: All employees new to the federal government must serve a one year probationary period during the first year of his/her initial permanent federal appointment to determine fitness for continued employment. Current and former federal employees may be required to serve or complete a probationary period.

Agency Career Transition Assistance Program (CTAP) or the Interagency Career Transition Assistance Program (ICTAP) Eligibles: If you have never worked for the federal government, you are not CTAP/ICTAP eligible. View information about CTAP/ICTAP eligibilityon OPM's Career Transition Resources website. To be considered well qualified under CTAP/ICTAP, you must be rated at a minimum score of 85 for this position. In addition, you must submit the supporting documents listed under the Required Documents section of this announcement.

Positions with known promotion potential do not guarantee promotion, nor is the promise of promotion implied

The Department of Homeland Security encourages persons with disabilities to apply, to include persons with intellectual, severe physical or psychiatric disabilities, as defined by 5 CFR § 213.3102(u), and/or Disabled Veterans with a compensable service-connected disability of 30 percent or more as defined by 5 CFR § 315.707. Veterans, Peace Corps/VISTA volunteers, and persons with disabilities possess a wealth of unique talents, experiences, and competencies that can be invaluable to the DHS mission. If you are a member of one of these groups, you may not have to compete with the public for federal jobs. To determine your eligibility for non-competitive appointment and to understand the required documentation, click on the links above or contact the Servicing Human Resources Office listed at the bottom of this announcement.

Education

Please see the Qualifications and Required Documents sections for more information if education is applicable to this position.

Additional information

Reasonable Accommodation (RA) Requests: If you believe you have a disability (i.e., physical or mental), covered by the Rehabilitation Act of 1973 as amended that would interfere with completing the USA Hire Competency Based Assessments, you will be granted the opportunity to request a RA in your online application. Requests for RA for the USA Hire Competency Based Assessments and appropriate supporting documentation for RA must be received prior to starting the USA Hire Competency Based Assessments. Decisions on requests for RA are made on a case-by-case basis. If you meet the minimum qualifications of the position, after notification of the adjudication of your request, you will receive an email invitation to complete the USA Hire Competency Based Assessments, based on your adjudication decision. You must complete all assessments within 48 hours of receiving the URL to access the USA Hire Competency Based Assessments, if you received the link after the close of the announcement. To determine if you need a RA, please review the Procedures for Requesting a Reasonable Accommodation for Online Assessments here.

Additional Hiring and Special Appointing Authorities: See "THIS JOB IS OPEN TO" section above for what additional Appointing Authorities may apply. Veterans, military spouses, Peace Corps/VISTA volunteers, and people with disabilities possess a wealth of unique talents, experiences, and competencies that can be invaluable to the DHS mission. If you are a member of one of these groups, you may not have to compete with the public for federal jobs. To determine your eligibility and to understand what documentation would be required with your application, please click on the appropriate link below. You must provide documentation supporting your eligibility prior to the closing date of this announcement. If you have any questions regarding your eligibility, please contact the CBP Hiring Center via the contact information listed at the end of this job opportunity announcement.

Please upload your resume under the "Resume" document type. Any other relevant supporting documents should be uploaded under their appropriate document types as mentioned above. Only resumes up to a total of two pages will be accepted. Applicants with resumes exceeding two pages will be removed from consideration. Do notsubmit documents as a PDF Portfolios

Candidates should be committed to improving the efficiency of the Federal government, passionate about the ideals of our American republic, and committed to upholding the rule of law and the United States Constitution.

How you will be evaluated

You will be evaluated for this job based on how well you meet the qualifications above.

Applicants will only be considered for the Eligibilities for which they claim in the job questionnaire AND must provide the supporting documentation. Applicants will not be considered for Eligibilities for which they did not claim, regardless of the documentation submitted with the application. https://apply.usastaffing.gov/ViewQuestionnaire/13046065

After CBP completes its hiring, the resumes of the remaining candidates referred for selection consideration may be shared with other DHS Components. During the application process, you may choose to opt-in if you would like your name, application material, and assessment results to be shared. There is no guarantee of further consideration, and you can continue to explore other job opportunity announcements.

You will be evaluated based on how well you meet the qualifications listed in this vacancy announcement. Your qualifications will be evaluated based on your application materials (e.g., resume, supporting documents), your responses on the application questionnaire, and your responses to all assessments required for this position. You will be assessed on the following competencies (knowledge, skills, abilities, and other characteristics).



The USA Hire Assessment will be used to assess the following general competencies:

  • Accountablity
  • Customer Service
  • Decisiveness
  • Flexilbility
  • Interpersonal Skills
  • Problem Solving
  • Resilience
  • Attention to Detail
  • Influencing/ Negotiating
  • Intergrity/Honesty
  • Learning
  • Self-Management
  • Stress Tolerance
  • Teamwork
  • Reading Comprehension
If you are best qualified, you may be referred to the hiring manager for consideration and may be contacted for an interview. As a part of the interview process, additional selection criteria may be administered by the hiring manager. Preview the https://apply.usastaffing.gov/ViewQuestionnaire/13046065

In order to be considered for this position, you must complete all required steps in the process. In addition to the application and application questionnaire, this position requires an online assessment. The online assessment measures critical general competencies required to perform the job.

Overstating your qualifications and/or experience in your application materials or application questionnaire may result in your removal from consideration. Cheating on the online assessment may also result in your removal from consideration.

Customs and Border Protection

Customs & Border Protection (CBP): Securing America's Borders
The Department of Homeland Security (DHS) is calling on those who want to help protect American interests and secure our Nation. DHS Components work collectively to prevent terrorism; secure borders and our transportation systems; protect the President and other dignitaries; enforce and administer immigration laws; safeguard cyberspace; and ensure resilience to disasters. We achieve these vital missions through a workforce spanning hundreds of occupations. Make an impact; join DHS.

Discover a challenging and rewarding career with U.S. Customs and Border Protection (CBP), the sole organization responsible for securing the nation's borders. At CBP, we:

  • Secure and enforce trade and travel while enforcing hundreds of U.S. regulations, including immigration and drug laws
  • Screen passengers, vehicles, and shipments entering our country
  • Seize illegal narcotics, vehicles, and agricultural products and prohibited goods.
  • Prevent unauthorized entry into the country
  • Rescue individuals who fall into dangerous conditions traversing our border
Connect with us:

Agency contact information

CBP Hiring Center HR Contact
Phone
855-500-3722
Email
cbphiring-applicantinquiry@cbp.dhs.gov
Address
Office of Public Affairs
Please read entire announcement
Please apply online
Washington, DC 20229
US

Visit our careers page

Learn more about what it's like to work at Customs and Border Protection, what the agency does, and about the types of careers this agency offers.

http://www.cbp.gov

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