The United States Patent and Trademark Office (USPTO) is looking for a passionate person to serve as the Trademarks Director of Marketing. We need a top-tier marketing authority and brand ambassador to lead our marketing and communication efforts for the Trademark brand. This Senior Level position is located in the Trademark Brand Management Office, Office of the Deputy Commissioner for Trademark Examination Policy.
Summary
The United States Patent and Trademark Office (USPTO) is looking for a passionate person to serve as the Trademarks Director of Marketing. We need a top-tier marketing authority and brand ambassador to lead our marketing and communication efforts for the Trademark brand. This Senior Level position is located in the Trademark Brand Management Office, Office of the Deputy Commissioner for Trademark Examination Policy.
The Trademark Brand Management Office is responsible for ensuring that Trademarks' customers trust the USPTO to provide consistent, high-quality, and timely trademark services. Our brand management program facilitates stakeholder engagement, data collection and analysis, policy recommendations based on the data collected, and provides targeted communications about trademarks and the trademark system. Are you interested in marketing and communicating information about trademarks and the trademark system?
Do you want to engage with stakeholders with the goal of improving our communications and programs?
As the Trademarks Director of Marketing, you will become a critical member of the collaborative team that provides a high-level of creativity, passion, teamwork, and integrity. In this role you will serve as the director and will provide technical leadership and oversight to the Trademark Brand Management Office. We are committed to the principles of diversity, equity, inclusion, and accessibility. Here at the USPTO, you will have the potential in this senior role to make a positive impact.
If you're ready to showcase your expertise, here are some of the exciting duties you would perform:
Overseeing Trademarks' brand identity and developing strategies to increase awareness, positive brand recognition, and stakeholder engagement.
Leading the development, implementation, and evaluation of comprehensive marketing and branding strategies and communications to promote Trademarks.
Designing, writing and developing marketing tools and branded materials in variety of formats.
Advising teams on how to develop creative branding elements and ensuring all functions are aligned with approved strategies and plans.
Developing, recommending, and implementing marketing and communication strategies, plans, and actions for Trademarks.
Overseeing communication efforts through a variety of channels, graphic arts, and digital media platforms.
Coordinating and drafting Trademarks' responses to media and outside organizations.
Preparing executive briefings, summaries, reports, and recommendations with the marketing and communication perspectives of the Office for the Commissioner for Trademarks.
Provide supervision, coordination, implementation, and evaluation of the work performed within the Office.
Required to pass a background investigation and fingerprint check.
If selected, you may be required to complete a one year probationary period.
You must meet all qualification requirements upon the closing date of this announcement.
Financial Disclosure Report (OGE-278) will be required upon appointment.
Qualifications
To meet the minimum requirements for this position, candidates must demonstrate their experience in their narrative responses to the Professional Technical Qualifications (PTQs) questions and all narrative responses must be fully supported within their resume. *Applicants must use the USA Jobs text boxes to submit their narrative responses to the PTQs. Do not write "see resume" or "see attached documents". Each PTQ has a 10,000-character limit (to include spaces) that must be adhered to. Uploaded documents addressing the PTQs will not be accepted.
Experience must have been at a sufficiently high level of difficulty to clearly show that the candidate possesses the required professional/technical qualifications set forth below.
Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community, student, social). Volunteer work helps build critical competencies, knowledge, and skills and can provide valuable training and experience that translates directly to paid employment. You will receive credit for all qualifying experience, including volunteer experience.
Professional Technical Qualifications: Applicants must clearly demonstrate in their application materials that they possess technical attributes in the Professional/Technical Qualifications (PTQs).
Please provide your narrative responses to the Professional Technical Qualification (PTQs) questions - Do not write "see resume" or "see attached document". Uploaded documents addressing the PTQs will not be accepted.
Applicants are required to input narrative responses to the Professional Technical Qualifications (PTQs) in the text boxes as prompted by USAJobs. Each PTQ has a 10,000-character limit (to include spaces) that must be adhered to.
Applicants must use the USA Jobs text boxes for submitting their PTQs responses.
The Professional Technical Qualifications (PTQs) for this position are:
Demonstrated ability to plan and implement communications and marketing programs which achieve their goals and stay on budget. This includes setting vision and strategy, creative direction, making decisions and influencing others, having a direct and major impact on the quality of the program or project results.
Demonstrated ability to prepare written and visual marketing materials in a variety of formats and effectively present to executives and stakeholder groups.
Education
There is no education requirement for this position.
Additional information
Probationary Period: You will be required to serve a one-year probationary period.
Relocation expenses is not authorizied and will not be paid.
If you are a male applicant born after December 31, 1959, you must certify that you have registered with the Selective Service System. If you are exempt from registration under Selective Service Law, you must provide appropriate proof of exemption. Please visit the Selective Service System website for more information.
This is a Non-Bargaining Unit position. This is a Public Trust position and has a noncritical risk level designation of 'moderate'.
Background Investigation: If selected for this position, you may be required to complete a Declaration for Federal Employment (OF-306), which includes a fingerprint and credit check, to determine your suitability for Federal employment and to authorize a background investigation.
The USPTO participates in E-Verify. For more information on E-Verify, please visit http://www.dhs.gov/files/programs/gc_1185221678150.shtm.
All Federal employees are required to have Federal salary payments made by direct deposit to a financial institution of their choice.
More than one selection may be made from this announcement if additional identical vacancies in the same title, series, grade, and unit occur within 90 days from the date the certificate was issued.
The Ethics in Government Act of 1978, as amended, requires senior officials in the executive, legislative and judicial branches to file public reports of their finances as well as other interests outside the Government. If selected for this position you will be required to file a Financial Disclosure Report (OGE Form 278). The OGE 278 is available to the public. The primary purpose of disclosure is to assist agencies in identifying potential conflicts of interest between a filer's official duties and the filer's private financial interests and affiliations.
The United States Patent and Trademark Office is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factors. If you believe that you have been discriminated against and would like to file an EEO complaint, you must do so within 45 days of the date of the alleged discriminatory act. Claims of employment discrimination must be submitted to the attention of the USPTO's Office of Equal Employment Opportunity & Diversity via email (oeeod@uspto.gov) or phone (571-272-8292).
A career with the U.S. government provides employees with a comprehensive benefits package. As a federal employee, you and your family will have access to a range of benefits that are designed to make your federal career very rewarding. Opens in a new windowLearn more about federal benefits.
Eligibility for benefits depends on the type of position you hold and whether your position is full-time, part-time or intermittent. Contact the hiring agency for more information on the specific benefits offered.
How you will be evaluated
You will be evaluated for this job based on how well you meet the qualifications above.
In order to be considered for this position, you must demonstrate in your application package that you meet the minimum specialized experience as defined under the "Qualifications" section, answer the Professional Technical Qualifications (PTQs), and submit a detailed resume that fully supports your answers to the PTQs and specialized experience.
*Applicants must use the USA Jobs text boxes to submit their narrative responses to the PTQs. Do not write "see resume" or "see attached documents". Each PTQ has a 10,000-character limit (to include spaces) that must be adhered to. Uploaded documents addressing the PTQs will not be accepted.
Your responses to the PTQs and resume will be evaluated by a Human Resources Specialist and/or a subject matter expert. Falsifying your background, education, and/or experience is cause for not hiring you or for changing your scored responses to questions you've answered, which may affect your overall final score. Please note that a complete application is required for consideration. (Please review the "Required Documents" section of this job announcement to see what must be included in a complete application).
A career with the U.S. government provides employees with a comprehensive benefits package. As a federal employee, you and your family will have access to a range of benefits that are designed to make your federal career very rewarding. Opens in a new windowLearn more about federal benefits.
Eligibility for benefits depends on the type of position you hold and whether your position is full-time, part-time or intermittent. Contact the hiring agency for more information on the specific benefits offered.
A resume or any other written format you choose to describe your job-related qualifications: Your resume should indicate your citizenship and should list your educational and work experience including job titles, salary, employment dates, duties and accomplishments, experience and how it relates to the Professional Technical Qualifications (PTQs) in the job announcement. Please Note: Responses to job questions that are not fully supported by the information in your resume may result in adjustments to your rating.
Narrative responses to the PTQs: Do not write "see resume". Applicants are required to input narrative responses to the PTQs in the text boxes as prompted by USAJobs. Each PTQ has a 10,000-character limit (to include spaces) that must be adhered to.
Notification of Personnel Action (SF-50) - Please submit a current SF-50 if you are a current or former Federal Employee. Your status eligibility and highest permanent grade/step/salary held in the Federal service will be validated with a copy of your most recent SF-50, "Notification of Personnel Action".
Veterans' Preference documentation: If you are a veteran with preference eligibility, you will be asked to submit a copy of your DD-214 containing your discharge disposition, dates of service, and rank. If you are a preference eligible claiming a service-connected disability of 10 percent or more, you will be asked to submit documentation (i.e., a letter dated 1991 or later from the Department of Veterans Affairs or from a branch of the Armed Forces) certifying to the veteran's present receipt of compensation. Veterans must include dates of military service within the automated application process and submit a copy of each Certificate of Release or Discharge from Active Duty, DD-214.
If you are relying on your education to meet qualification requirements:
Failure to provide all of the required information as stated in this vacancy announcement may result in an ineligible rating or may affect the overall rating.
*If you are currently, or have been within the last 5 years, a political Schedule A, Schedule C, or Non-career SES employee in the executive branch, you must disclose this information within your application. You MUST apply online. If you experience difficulties with the application process or do not have access to a computer, please contact the HR Specialist listed as the point of contact before the closing date of this job announcement. If you are a new user to the USAJobs Site and have never registered for an account; you will first need to create an account profile with your basic contact information and a resume to begin applying. You must be a registered USAJobs user AND you must be signed-in to your account in order to apply for this position. For help setting up an account or for general help using USAJobs, go to USAJobs Help Page. Once you have gathered all of the required information and are ready to begin the application process, click the "APPLY" button at the right side of the page. You will then be directed away from USAJobs to the Department of Commerce application site for USPTO. You must click "Submit" at the end of the application process to send your application for consideration. To return to your saved application, log in to your USAJOBS account at http://www.usajobs.gov/ and click on "Applications." Click on the position title, then select "Update Application." If you experience any difficulties with the application site, help is available! OPM has a Help feature on each page. Use this option when you need assistance. All required supporting documents will be collected electronically via the USAJobs "Saved Documents" feature.
Personally Identifiable Information (PII)
Please ensure that you have removed all PII on from all documents prior to submitting or uploading your applications material. PII is defined as information that can be traced back to a specific individual and potentially compromise their security or privacy. Examples of PII include date of birth, Social Security Number, and place of birth. A complete application package must be submitted by 11:59 PM (EST) on the closing date of the announcement to receive consideration.
EXRD - Trademarks Organization
550 Elizabeth Lane
Alexandria, VA 22314
US
Next steps
Candidates are evaluated by an executive rating panel based on the degree to which they meet the PTQs and considering the applicant's education, work-related experience, training, awards, and professional recognition, as set forth in the materials submitted by the candidates and placed in one of three pre-defined quality categories. These categories are "Highly Qualified", "Well Qualified" and "Qualified." Candidates placed in the highest quality category will be identified for referral to the hiring manager and may be invited for an interview.
You will receive notification through USAJOBS at each of the following points during the application process: (1) application received; (2) applicant assessed for qualifications; (3) applicant referred or not referred; and (4) selected or not selected.
The Federal hiring process is set up to be fair and transparent. Please read the following guidance.
A resume or any other written format you choose to describe your job-related qualifications: Your resume should indicate your citizenship and should list your educational and work experience including job titles, salary, employment dates, duties and accomplishments, experience and how it relates to the Professional Technical Qualifications (PTQs) in the job announcement. Please Note: Responses to job questions that are not fully supported by the information in your resume may result in adjustments to your rating.
Narrative responses to the PTQs: Do not write "see resume". Applicants are required to input narrative responses to the PTQs in the text boxes as prompted by USAJobs. Each PTQ has a 10,000-character limit (to include spaces) that must be adhered to.
Notification of Personnel Action (SF-50) - Please submit a current SF-50 if you are a current or former Federal Employee. Your status eligibility and highest permanent grade/step/salary held in the Federal service will be validated with a copy of your most recent SF-50, "Notification of Personnel Action".
Veterans' Preference documentation: If you are a veteran with preference eligibility, you will be asked to submit a copy of your DD-214 containing your discharge disposition, dates of service, and rank. If you are a preference eligible claiming a service-connected disability of 10 percent or more, you will be asked to submit documentation (i.e., a letter dated 1991 or later from the Department of Veterans Affairs or from a branch of the Armed Forces) certifying to the veteran's present receipt of compensation. Veterans must include dates of military service within the automated application process and submit a copy of each Certificate of Release or Discharge from Active Duty, DD-214.
If you are relying on your education to meet qualification requirements:
Failure to provide all of the required information as stated in this vacancy announcement may result in an ineligible rating or may affect the overall rating.
*If you are currently, or have been within the last 5 years, a political Schedule A, Schedule C, or Non-career SES employee in the executive branch, you must disclose this information within your application. You MUST apply online. If you experience difficulties with the application process or do not have access to a computer, please contact the HR Specialist listed as the point of contact before the closing date of this job announcement. If you are a new user to the USAJobs Site and have never registered for an account; you will first need to create an account profile with your basic contact information and a resume to begin applying. You must be a registered USAJobs user AND you must be signed-in to your account in order to apply for this position. For help setting up an account or for general help using USAJobs, go to USAJobs Help Page. Once you have gathered all of the required information and are ready to begin the application process, click the "APPLY" button at the right side of the page. You will then be directed away from USAJobs to the Department of Commerce application site for USPTO. You must click "Submit" at the end of the application process to send your application for consideration. To return to your saved application, log in to your USAJOBS account at http://www.usajobs.gov/ and click on "Applications." Click on the position title, then select "Update Application." If you experience any difficulties with the application site, help is available! OPM has a Help feature on each page. Use this option when you need assistance. All required supporting documents will be collected electronically via the USAJobs "Saved Documents" feature.
Personally Identifiable Information (PII)
Please ensure that you have removed all PII on from all documents prior to submitting or uploading your applications material. PII is defined as information that can be traced back to a specific individual and potentially compromise their security or privacy. Examples of PII include date of birth, Social Security Number, and place of birth. A complete application package must be submitted by 11:59 PM (EST) on the closing date of the announcement to receive consideration.
EXRD - Trademarks Organization
550 Elizabeth Lane
Alexandria, VA 22314
US
Next steps
Candidates are evaluated by an executive rating panel based on the degree to which they meet the PTQs and considering the applicant's education, work-related experience, training, awards, and professional recognition, as set forth in the materials submitted by the candidates and placed in one of three pre-defined quality categories. These categories are "Highly Qualified", "Well Qualified" and "Qualified." Candidates placed in the highest quality category will be identified for referral to the hiring manager and may be invited for an interview.
You will receive notification through USAJOBS at each of the following points during the application process: (1) application received; (2) applicant assessed for qualifications; (3) applicant referred or not referred; and (4) selected or not selected.
Fair and transparent
The Federal hiring process is set up to be fair and transparent. Please read the following guidance.
