Clarification from the agency

This position is open to all U.S. Citizens or U.S. Nationals (including Veterans recruitment). Excepted Service employees may also apply to this announcement. Federal employees with permanent status or individuals eligible for special appointing authorities should apply to Job Announcement #20R-YH-305627-MPA-NMAAHC.

As the Supervisory Social Media Specialist (Social Media Manager), the position reports to the Supervisory Public Affairs Specialist, Office of External Affairs and is responsible for planning, designing and implementing social media programs and campaigns; developing social media policies and procedures; developing analytics, measures and metrics; educating staff; and supervising staff including: 

• developing and implementing strategies for visual and written content, engagement, promotion, visibility, audience reach and conversion;
• developing a social media strategy focused on informing, educating, and creating dialogues about American history through the African American lens;
• curating content and overseeing the design of social media efforts;
• implementing and managing social media programs to ensure consistency and quality of content across all social media outlets and monitoring all sites for inappropriate content or policy breaches and acts accordingly;
• assisting in the development and ensuring implementation of policies, procedures and best practices;
• determining which metrics (such as referring traffic, quality of content, share of voice, total size of community and engagement, sentiment, conversion rate, bounce rate and other metrics are most appropriate to measure the Museums social media strategy;
• educating staff on how best to incorporate relevant social media techniques into the Museum's culture, handling issues or problems, and best leverage social media to increase participation; and
• supervising a diverse staff.

Conditions of employment

• Pass Pre-employment Background Investigation
• May need to complete a Probationary Period
• Maintain a Bank Account for Direct Deposit/Electronic Transfer
• Males born after 12/31/59 must be registered with Selective Service.

Qualification requirements must be met within 30 days of the job announcement closing date.

Qualifications

Experience: You Qualify for this position if you possess one year of specialized experience equivalent to at least the GS-11 level in the Federal Service or comparable pay band system.  For this position specialized experience is defined as as planning, developing and managing the social media program for a museum, educational or cultural institution; designing and developing social media content and programming with an emphasis on African American history and/or culture that incorporates live streaming and videography; using appropriate analytics to evaluate and report on the organization’s social media efforts; and implementing policies and procedures as they relate to the organization’s use of social media.

Part-time and/or unpaid experience related to this position will be considered to determine the total number of years and months of experience. Be sure to note the number of paid or unpaid hours worked each week.

How you will be evaluated

You will be evaluated for this job based on how well you meet the qualifications above.

Applicants for this position may be evaluated in multiple stages.  The first stage is an evaluation of your responses to the online multiple-choice questions that assess your experience, education, and/or training for the job related competencies below:

1. Ability to design, plan and implement social media campaigns with an emphasis on African American history and/or culture.
2. Ability to develop a comprehensive social media plan, develop metrics, analyze results, and recommend changes.
3. Skill in project management to be able to independently manage and prioritize multiple ongoing projects.
4. Ability to communicate in writing to produce reports and write and edit for social media and marketing efforts.
5. Ability to develop and implement policies and procedures as they relate to an organization’s social media efforts.
6. Ability to supervise a diverse staff.

If you are found qualified for this position and meet or exceed a predefined rating threshold from your questionnaire responses, you may be contacted by email to complete or submit additional assessments such as work samples, short essays, or other appropriate assessments within approximately one week of the job announcement closing. If you do not meet the rating threshold to move to the next evaluation stage, you will be notified promptly by email.

All applicants who meet or exceed minimum qualifications will receive a final rating within one of three category groups based on one or more stages of evaluation which measure job-related criteria:

Best Category - Meets the minimum qualification requirements and excels in most of the job related competencies above.

Better Category - Meets the minimum qualification requirements and satisfies most of the job related competencies above.

Good Category - Meets the minimum qualification requirements, but does not satisfy most of the job related competencies above to a substantive degree.  

This category rating process does not add veterans' preference points, but protects the rights of veterans by placing them ahead of non-veterans within each quality category. The Hiring Manager may make selections from the highest quality category (Best Category) provided no veteran in that category is passed over to select a non-veteran in that category unless the requirements of 5 U.S.C. 3317(b) or 3318(b) are satisfied.  Veterans who meet minimum qualification requirements and who have a compensable service-connected disability of at least 10 percent must be listed in the highest quality category, except when the position being filled is scientific or professional at the GS-9 grade level or higher.

Applicants who have not submitted a resume in the USAjobs system and/or have not answered all of the vacancy questions will not be considered for this position.  

Important Note:
Your resume and supporting documentation will be compared to your responses to the occupational questionnaire or other assessment tool for consistency. If a determination is made that you have rated yourself higher than is supported by your resume, you will be assigned a rating commensurate to your described experience.

Your resume should provide sufficient information regarding how your education and experience relate to this position, including the major duties and qualifications criteria listed.