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Digital Media Specialist

Department of the Navy
Commander, Navy Installations Command
Commander, Navy Region Japan (CNRJ)

Summary

Serves as a Region Digital Media Specialist supporting Fleet and Family Readiness (FFR) Programs (N9), including Family Readiness (N91), Fleet Readiness (N92), Housing (N93), and Support Services (N94). Incumbent manages the region N9 online and digital footprint, executes digital and email promotional campaigns, and conducts market and product research to identify the best ways to reach FFR customers through digital outlets. Also serves as the Region Commercial Sponsorship Coordinator.

Overview

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Accepting applications
Location
1 vacancy in the following location:
Work site options
Telework eligible
No
Remote job
No
Relocation expenses reimbursed
No
Salary
$63,795 - $82,938 per year

Plus Non-Taxable Post Allowance, if eligible

Pay scale & grade
NF 4
Promotion potential
None
Learn more about pay scale and grade
Pay scale and grade determines the salary of the job.
Work schedule
Full-time
Travel Required
25% or less - You may be expected to travel for this position.
Appointment type
Permanent
Occupations and job series
Supervisory status
No
Federal service type
This job is in the Competitive Service
Represented by a union
No
Drug test
No
Security clearance
Secret
Position sensitivity and risk
Noncritical-Sensitive (NCS)/Moderate Risk
Jobs require a background check and some require a security clearance. The type depends on the job.
Background check type
Financial disclosure required
No
Some jobs require financial disclosure to identify conflicts of interests.
Announcement number
FFR26-0668
Control number
892550700

This job is open to

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The public

U.S. Citizens, Nationals or those who owe allegiance to the U.S.

Military spouses

Military spouses of active duty service members or whose spouse is 100 percent disabled or died on active duty.

Family of overseas employees

Family members of a federal employee or uniformed service member who is or was, working overseas.

Clarification from the agency

Who May Apply: Applicants with SOFA Sponsorship only. This includes applicants with current Military Spouse Preference, Family member preference, and Federal employees within a 50 mile radius.

Duties

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  • Ensures the consistency and accuracy of N9 Website content, supports region and installation N9 marketing staff/content contributors, and identifies digital media solutions, which will enhance N9 region/installation marketing ability to effectively support the Fleet, Fighter and Family.
  • Plans, develops, and executes all social media, web and mobile aspects of N9 programs' strategic marketing campaigns including establishing and maintaining effective relationships with installation program directors and key staff (internal and external audiences) with an overall goal of increasing region-wide awareness of FFR programs through Web-based mobile and digital communications and emerging technology, either individually or in cooperation with installation program directors.
  • Develops recommendations for improving the marketing strategy based on analysis of feedback from affected or interested audiences; and communicating with field FFR professionals.
  • Develops and manages digital content and media deliverables by way of linear and non-linear web-based applications (e.g. content management systems (CMS), databases, social and interactive multimedia, etc.). Includes the proper integration of coding, graphics, editing, aesthetics, visual congruity, confidentiality, and controlled content.
  • Maintains current Web/Mobile system information through online and offline digital application systems; coordinates with development contractor on content and digital application updates, and mobile applications and updates; and provides suggestions for implementation of new methods, strategies and ways of communicating with FFR customers.
  • Conducts studies to determine end-user and hardware/software requirements, and to recommend courses of action to achieve product/service desired output in support of the management of digital content.
  • Coordinates with Navy News Service, Defense Media Activity, and Navy Chief of Information on the development of digital media communications plan elements.
  • Ensures N9 success stories are communicated to Navy leadership, as well as internal and external media.
  • Coordinates with the CNRJ Public Affairs Officer (PAO) to identify, develop and facilitate relationships between.
  • Works with PAO to engage CNIC, region and installation PAOs in promoting CNRJ N9 programs.
  • Ensures FFR brand and messaging standards are maintained on all digital media solutions.
  • Provides technical content support, training and service to region and installation N9 program directors, marketing staff and content contributors.
  • Provides expert support on matters relating to web communications to increase awareness, interest and desire that will guide FFR leadership in influencing action, conviction and commitment from its customers.
  • Uses a variety of digital marketing techniques to share information about N9 programs with emerging customers, including social media platforms, mobile instant messaging, wireless text messaging, electronic newsletters, digital advertisements, podcasts, and other interactive technologies.
  • Maintains and enhances N9 programs' websites presence, in compliance with DoD and Department of the Navy (DON) policies.
  • Performs regularly scheduled digital media, social media and site audits to find, diagnose and report or repair website issues, including broken links (both internal and external), typographical errors, and formatting inconsistencies.
  • Builds relationships with headquarters and installation marketing directors for their assistance in disseminating digital marketing tools.
  • Regulates and manages access rights of HQ and/or field staff users accessing the content management systems.
  • Updates and maintains websites/mobile solutions and assists with data validation and data entry as required.
  • Presents ideas orally and in written materials in new ways that will increase understanding among publics with varying levels of comprehension of N9 programs.
  • Identifies analytics and user experience measurement mechanisms and metrics, and creates methods of reporting and tracking in order to analyze the effectiveness of N9 digital marketing efforts.
  • Prepares and presents reports as required.
  • Serves as the Region Sponsorship Coordinator.
  • Conducts research and makes recommendations based on findings to the Branch Head related to digital media communications and software.

Requirements

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Conditions of employment

  • Occasional travel of less than 30% may be required.
  • Must be able to satisfactorily complete a background investigation and maintain at the T3 level.
  • Must be a U.S. citizen or national.

Qualifications

Resumes must include information which demonstrates experience and knowledge, skills, and ability (KSAs) as they relate to this position. Applicants are encouraged to be clear and specific when describing their experience level and KSAs.

A qualified candidate possesses the following:

  • Knowledge of the mission, goals, and principles associated with the management of the N9 programs, as well as strong marketing connections, resourceful networking and information-gathering skills.
  • Knowledge of established DoD, DON, and CNIC policies, procedures and instructions that impact N9 programs' mission.
  • Knowledge of DoD, DON and CNIC-mandated communication requirements, including media relations, internal media, social media, website policies, and community relations.
  • Knowledge of digital marketing principles and awareness of the latest trends in customer outreach.
  • Knowledge of website/mobile solutions best practices and emerging trends/technologies.
  • Knowledge of effective strategic communications principles and practices.
  • Knowledge of software programs and content management systems.
  • Knowledge of website and mobile coding.
  • Knowledge of grammar and media style guide requirements.
  • Knowledge of desktop publishing, content management systems, graphic design, digital photography, and video software programs, and other software programs, in order to be able to prepare or coordinate the production of marketing products, including print and audiovisual products, social media tools and websites, and other promotional products such as advertisements and exhibits.
  • Skill in developing and implementing marketing strategies and campaigns to increase awareness and acceptance of N9 programs and services.
  • Skill in web writing and editing.
  • Skill in troubleshooting potential issues with FFR digital platforms.
  • Skill in analytical and creative ability, resourcefulness and initiative to accomplish a broad spectrum of tasks on an independent basis.
  • Skill in establishing and maintaining effective and cooperative working relationships with representatives of community organizations and community leaders, some of whom may have indifferent or opposing points of view and conflicting interests.
  • Ability to produce written materials that convey complex and sensitive information.
  • Ability to work effectively and harmoniously with high-level officials in military, other government and civilian organizations.
  • Ability to communicate effectively both orally and in writing.

Education

This position does not have an education qualification requirement.

Additional information

  • Must reside within the local commuting area.
  • Salary is dependent on experience and/or education.
  • Some positions have special requirements.
  • Selectee may be required to complete a one (1) year probationary period.
  • Participation in the Direct Deposit/Electronic Fund Transfer is required.
  • Non-US Citizen or Non-US Bona Fide Resident Alien (Non-Green Card Holder) applicants who are SOFA sponsored must provide a completed police record check with at least seven (7) years of history from the embassy/consulate of their country of citizenship upon receipt of a formal job offer.
  • We utilize E-Verify to confirm selectee's eligibility to work in the United States.
  • This announcement may be used to fill additional vacancies within 60 days of issuance of selection certificate.
    For positions requiring travel more than twice per year, selectee may be required to obtain and maintain in good standing a government-issued Travel Card for official government travel purposes.
  • Executive Order 12564 requires a federal workplace free of illegal drugs. According to the Executive Order, all Federal employees are required to remain drug free throughout their employment. Commander, Navy Installations Command is a Drug-Free Federal Workplace. The use of illegal drugs will not be tolerated, and use of or intoxication by illegal drugs will result in penalties up to and including removal from Federal Service.
  • Employees (and their family members) who require medical or dental care in Japan may experience severe limitations accessing medical care both on the military installation and the local economy, and also could incur costly medical expenses. Access for civilian employees and their families to military medical and dental treatment facilities is on a space-available and reimbursable basis only.
  • Selectees initially recruited from the United States or who are already on a Transportation Agreement will be entitled to transportation and moving costs for themselves.

Candidates should be committed to improving the efficiency of the Federal government, passionate about the ideals of our American republic, and committed to upholding the rule of law and the United States Constitution.

How you will be evaluated

You will be evaluated for this job based on how well you meet the qualifications above.

Your application will be screened for the following minimum qualifications:

  • Minimum 1-year specialized experience at the next lower grade
Applicants who meet the minimum qualifications will be further evaluated for:
  • Managing websites for government or private sector organizations
  • Developing content and managing media
  • Experience in using office software and graphics programs
  • Developing and implementing marketing strategies and campaigns to increase awareness
All resumes will be reviewed to determine if they meet the hiring eligibility and qualification requirements listed in this announcement and will be rated based on the information provided in the resume to determine the level of knowledge, skills and abilities (KSAs) related to the job requirements. Using the qualifications of the position, a predetermined rating criterion of KSAs will be used for each resume. Best qualified applicants will be referred to the hiring manager. The selecting official may choose to conduct interviews.

Commander, Navy Installations Command

CNIC offers innovative, exciting, and meaningful work linking military and civilian talents to achieve our mission and safeguard our freedoms. CNIC provides competitive salaries, comprehensive benefits, and extensive professional development and training. The mission of the Fleet and Family Readiness (FFR) Programs is to maximize the physical, emotional, and social development of the fleet, fighter, and family. FFR enables a ready Navy force through its Fleet Readiness, Family Readiness, and Housing Programs. We provide direct and support services to all non-appropriated fund (NAF) employees who work for Morale, Welfare, and Recreation (MWR) throughout the FFR Program worldwide.


Commander, Navy Region Japan (CNRJ)

Agency contact information

CNRJ NAF Human Resources
Phone
81-468-16-5446
Email
FFR_NAFRecruitment@us.navy.mil
Address
Commander, Navy Region Japan
CNRJ NAF HRO (N941)
PSC 473 Box 12
FPO, AP 96349-0001
US

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https://www.navymwr.org/

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