The Brand Manager position is located in the Office of the Director, Harpers Ferry Center for Media Services, Harpers Ferry, West Virginia. This position works in collaboration with programs in the Washington Support Office, DOI Solicitors' Office, National Park Service (NPS) regional offices, and parks to research, advise, design, develop, and produce an array of media products in support of the mission of the National Park Service and to amplify the NPS brand.
Summary
The Brand Manager position is located in the Office of the Director, Harpers Ferry Center for Media Services, Harpers Ferry, West Virginia. This position works in collaboration with programs in the Washington Support Office, DOI Solicitors' Office, National Park Service (NPS) regional offices, and parks to research, advise, design, develop, and produce an array of media products in support of the mission of the National Park Service and to amplify the NPS brand.
Pay scale and grade determines the salary of the job.
Work schedule
Full-time
Travel Required
25% or less - You may be required to travel overnight away from home up to 4 nights per month. You must obtain a government charge card for travel purposes.
This is a Merit Promotion announcement for Current National Park Service (NPS) Career or Career-Conditional Employees in the competitive service; Land Management Workforce Flexibility Act (LMWFA) eligibles; CTAP eligibles in the local commuting area. Refer to Required Documents section for more information.
Some of the major duties you will perform include but are not limited to the following:
Serves as the principal advisor to the Harpers Ferry Center, Washington Service Office, Regional Offices, and parks to maintain ongoing communications, consultation, guidance, and expertise in brand, visual identity, and intellectual property issues.
Develops standards, specifications, and guidelines relating to the NPS brand, visual identity, and intellectual property (e.g., logo, trademark, trade dress, etc.).
Works closely with DOI General Counsel/Solicitors' office on guidance and training on intellectual property and licensing standards, triage of new design requests, and development and maintenance of NPS graphic templates and forms.
Determines project and program budget priorities and presents accurate budget proposals that align with strategic work plans and program needs and goals.
Serves as a leader in the management of digital/visual communications for the NPS.
Understands and applies audience and stakeholder needs.
Appointment subject to background investigation and favorable adjudication.
Males born after 12-31-59 must be registered for Selective Service.
Direct Deposit participation required.
Successfully pass the E-Verify employment verification check. To learn more, visit https://www.e-verify.gov/.
Driver's License: Must possess and maintain a valid driver's license throughout employment.
Travel: You may be required to travel overnight away from home up to 4 nights per month. You must obtain a government charge card for travel purposes.
Financial Disclosure Report: A financial disclosure report will be required within 30 days of appointment.
Probationary Period: As a condition of employment for accepting this position, you will be required to serve a 1-year probationary period,during which your fitness and whether your continued employment advances the public interest will be evaluated.
This probationary period is an extension of the appointment process and therefore requires the agency to determine if continued employment would advance the public interest, meet the organization goals and mission of the agency, and/or otherwise promote the efficiency of the service. In determining if your employment advances the public interest, the agency will consider:
your performance and conduct;
the needs and interests of the agency;
whether your continued employment would advance organizational goals of the agency or the Government; and
whether your continued employment would advance the efficiency of the Federal service.
Under applicable law, the employment of an individual serving a probationary or trial period automatically terminates when that period ends unless the agency affirmatively certifies, in writing, that the individual's employment should continue and that their appointment should be finalized. In the absence of agency action to affirmatively certify continued employment beyond the probationary or trial period, such appointments are terminated.
Upon completion of your probationary period, your employment will be terminated unless you receive certification, in writing, that your continued employment advances the public interest.
Qualifications
Qualifications
All qualifications must be met by the closing date of this announcement-08/07/2026-unless otherwise stated in this vacancy announcement. Competitive candidates must also meet Time-in-Grade requirements as defined in 5 CFR 300, Subpart F.
For current Federal employees, if hours worked per week are not included on your resume, you must submit a non-award SF-50 as part of your application to be used to validate your work schedule and determine the amount of specialized experience that you will be granted. An award SF-50 will not be acceptable documentation for which to consider your amount of qualifying experience. For periods of time that reflect military service, the DD-214 or Statement of Service is sufficient to meet the work schedule requirement as the service dates will be reflected. For all other applicants who are not current federal employees, your resume must state either "full-time" (or "40 hours a week") or "part-time" with the number of hours worked per week to ensure proper crediting of specialized experience.
Minimum Qualification Requirements: To qualify for this position, you must meet the following minimum qualifications:
To qualify for this position at the GS-13 grade level: Experience: To qualify, you must possess at least one full year of specialized experience equivalent to the GS-12 level in the Federal service (obtained in either the public or private sectors). Specialized experience is defined as demonstrated experience:
(1) Leading design team(s) in the development and design of national park brand identity packages and marketing and communications campaigns and products for major national or global brand(s); leading design team(s) in the development and design of exhibits and/or interactive experiences for major national or global brand(s) or institution(s); and creating design products with attention to business goals and objectives, including strategy and audience targeting.
(2) Applying a wide range of advanced design principles, concepts, and practices.
(3) Providing oversight to ensure design meets universal design standards, policies, guidelines, and best practices, including the Architectural Barriers Act accessibility standards and Sections 504 and 508 of the 1973 Rehabilitation Act, as amended to establish compliance and effective accessibility for visitors with disabilities.
(4) Leading and providing program direction for other NPS employees and partners including, but not limited to, Policy and Management Analysts, Visual Information Specialists, Project Managers, Park Managers, Contract Specialists, Solicitors, and Agency Leadership. You must include hours per week worked and GS-level of federal positions listed in your resume.
Volunteer Experience: Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community, student, social). Volunteer work helps build critical competencies, knowledge, and skills and can provide valuable training and experience that translates directly to paid employment. You will receive credit for all qualifying experience, including volunteer experience.
Education
There is no substitution of education for experience at the grade level of this announcement.
Additional information
Additional vacancies may be filled using this job announcement.
All DOI employees, their spouses, and minor children may not acquire or retain any claim, permit, lease, small tract entry, or other rights granted by the Department in Federal lands, with limited exceptions. Additional ethics prohibitions can be found here, DOI Ethics Prohibitions | U.S. Department of the Interior.
Physical Demands: The work is primarily sedentary. Occasional minor physical activity is required during on-site surveys or inspections of project sites.
Working Conditions: The work is performed primarily in an office setting. Some travel is required to attend meetings, conferences, and surveys at field locations.
Telework: The National Park Service has determined that the duties of this position are suitable for telework and the selectee may be allowed to telework with supervisor approval.
Candidates should be committed to improving the efficiency of the Federal government, passionate about the ideals of our American republic, and committed to upholding the rule of law and the United States Constitution.
A career with the U.S. government provides employees with a comprehensive benefits package. As a federal employee, you and your family will have access to a range of benefits that are designed to make your federal career very rewarding. Opens in a new windowLearn more about federal benefits.
Eligibility for benefits depends on the type of position you hold and whether your position is full-time, part-time or intermittent. Contact the hiring agency for more information on the specific benefits offered.
How you will be evaluated
You will be evaluated for this job based on how well you meet the qualifications above.
Your qualifications will be evaluated based on your application materials (e.g. resume, supporting documents), the responses you provide on the application questionnaire, and the result of the additional assessment(s) required for this position. To be considered for this position, you must complete all required steps in the process.
Your resume must not exceed 2 pages. Only the document submitted as the "Resume" under the Documents section will be used to determine your qualifications/eligibility and for rating purposes. In the event you submit more than one resume, only the latest submission will be reviewed.
You will be assessed in the following competencies (knowledge, skills, abilities, and other characteristics):
Design
Manages and Organizes Information
Project Management
Stakeholder Management
To be considered for this position, you must complete all required steps in the process. In addition to the application and application questionnaire, this position requires successful completion of additional assessment(s), including a structured resume review. This assessment measures the critical competencies listed above that are required to successfully perform the job.
All qualified non-competitive applicants and the best-qualified Merit Promotion applicants will be referred to the hiring manager for consideration.
DUE WEIGHT: Please submit 1) a copy of your most recent performance appraisal/evaluation and 2) a list of any awards (e.g. superior performance awards, special act or achievement awards, quality step increase, etc.) you received in the last 5 years. Any performance appraisal/evaluation and award documentation you provide will be forwarded to the selecting official. The selecting official will review this documentation and give it due weight consideration during the overall selection process. If you do not have your most recent performance appraisal/evaluation, you must submit a statement as to why it is not available. Please indicate if any prior performance appraisals/evaluations were at an acceptable level.
Overstating your qualifications and/or experience in your application materials or application questionnaire may result in your removal from consideration or your score may be lowered. Cheating on an assessment may also result in your removal from consideration. Applicants who include vulgar, offensive, or inappropriate language or information in their application package will be ineligible for further consideration for this position.
Current surplus and current or former displaced Federal individuals who have special priority selection rights under the Agency Career Transition Assistance Program (CTAP) or the Interagency Career Transition Assistance Program (ICTAP) must be well qualified for the position to receive consideration for special priority selection. Well qualified means that the applicant meets the following: OPM qualification standards for the position; all selective placement factors, where applicable; special qualifying conditions that OPM has approved for the position, where applicable; is physically qualified with reasonable accommodation, where appropriate to satisfactorily perform the duties of the position upon entry; and is rated by the organization at least at the well qualified level.
A career with the U.S. government provides employees with a comprehensive benefits package. As a federal employee, you and your family will have access to a range of benefits that are designed to make your federal career very rewarding. Opens in a new windowLearn more about federal benefits.
Eligibility for benefits depends on the type of position you hold and whether your position is full-time, part-time or intermittent. Contact the hiring agency for more information on the specific benefits offered.
The following documents are required and must be submitted by 11:59 PM (EST) on 08/07/2026-unless otherwise stated.
Resume which includes a list of all significant jobs held and duties performed, with dates in month-year format (include month/day/year format if needed for 52 weeks of experience), and indicate hours worked per week (or full-time). Your resume must clearly show how long you have held each grade/rank. Resumes must not exceed 2 single-sided pages and resumes longer than 2 pages will not be accepted. The minimum font size is 10-point for all body text. All resumes must maintain a minimum 0.5-inch margins on all sides to ensure readability and prevent excessive content compression. Including supplemental pages or attachments disguised as resume extensions are prohibited and will not be reviewed. Your 2-page resume must contain information sufficient to make a valid determination that you fully meet the specialized experience requirements. Resume Builder: https://help.usajobs.gov/faq/application/documents/resume/what-to-include
Complete All Required Assessments.
Performance Appraisals and Awards: All applicants must submit their most recent performance appraisal showing the official rating of record and signed by a supervisor. If the performance appraisal is not dated within the last 18 months OR no performance appraisal is available, you must submit a statement as to why it is not available (including if any prior performance appraisals/evaluations were at an acceptable level).
Eligibility Documentation:
NPS Current and former Federal employees must submit latest SF-50 (i.e. Promotion, Separation, Within Grade Increase (WGI)) showing tenure 1 or 2 in block 24, grade, and if applicable, an additional SF-50 showing the highest grade or promotion potential held. Time in grade will be determined by reviewing your resume and required SF-50s. If your SF-50 showing highest permanent grade held has an effective date within the past year, your resume must clearly show that you held that grade for one year. Do not submit award SF-50s.
Land Management Workforce Flexibility Act (LMWFA): If you are applying under LMWFA, you must submit ALL Appointment AND Termination SF-50s for EACH appointment verifying the Position Occupied code 1-Competitive Service (block 34); AND Documentation of satisfactory performance for each period of temporary employment claimed, such as, performance evaluations, memorandum of record, whereas the supervisor(s) documented an acceptable performance level for a specified rating/employment period.
Failure to submit any of the above-mentioned required documents will result in loss of consideration due to an incomplete application package. It is your responsibility to ensure all required documents have been submitted.
Do not submit photographs with your application package. Documents with photographs may not be seen by hiring officials - you must remove your image from any badges, licenses, etc.
Do not upload Adobe portfolio documents. Adobe portfolio documents are not viewable by our agency's staffing offices.
Please read the entire announcement and all the instructions before you begin an application. To apply for and be considered for this position, you must complete all required questionnaires, assessments and submit all required documentation as specified in the How to Apply and Required Documents section. The complete application package must be submitted by 11:59 PM (ET) on the 08/07/2026 to receive consideration. Note: You will only be marked eligible for those eligibilities that you selected and provided the appropriate supporting documentation.
The application process is as follows:
Click the Apply Online button.
Answer the questions presented in the application and attach all necessary supporting documentation. To PREVIEW the application questionnaire, select the following link: https://apply.usastaffing.gov/ViewQuestionnaire/13014334
Click the Submit Application button prior to 11:59 PM (ET) on the announcement closing date.
Applicants who apply under this job opportunity announcement agree to have their application, associated documents and applicable personal information shared with other Bureaus/Offices within the Department of the Interior (DOI) who have vacancies within the same occupational series, grade, full performance level and in the same geographic location(s), including within the same metro/commuting area. Applying to this announcement does not replace the need to apply to other job opportunity announcements for which you wish to receive consideration.
To update your application, including supporting documentation: During the announcement open period, return to your USAJOBS account, find your application record, and click Edit my application. This option will no longer be available once the announcement has closed.
Harpers Ferry Center
67 Mather Place
Harpers Ferry, WV 25425
US
Next steps
You may check the status of your application at any time by logging in to your USAJOBS account as we will not be responding to inquiries about the status of applications as long as the system has been updated.
Once your online application is submitted you will receive a confirmation notification by email. Your application will be evaluated by the Human Resources Office to determine your eligibility for the position. After the evaluation is complete, you will receive another notification regarding the status of your application.
Any exaggeration of your experience, false statements, or attempt to conceal information may disqualify you for employment consideration. We may verify all information you provide in your resume and questionnaire responses, through reference and/or background checks, and/or verification of your education. If you are selected, you will be contacted personally by the Human Resources Office posting this announcement.
The Federal hiring process is set up to be fair and transparent. Please read the following guidance.
The following documents are required and must be submitted by 11:59 PM (EST) on 08/07/2026-unless otherwise stated.
Resume which includes a list of all significant jobs held and duties performed, with dates in month-year format (include month/day/year format if needed for 52 weeks of experience), and indicate hours worked per week (or full-time). Your resume must clearly show how long you have held each grade/rank. Resumes must not exceed 2 single-sided pages and resumes longer than 2 pages will not be accepted. The minimum font size is 10-point for all body text. All resumes must maintain a minimum 0.5-inch margins on all sides to ensure readability and prevent excessive content compression. Including supplemental pages or attachments disguised as resume extensions are prohibited and will not be reviewed. Your 2-page resume must contain information sufficient to make a valid determination that you fully meet the specialized experience requirements. Resume Builder: https://help.usajobs.gov/faq/application/documents/resume/what-to-include
Complete All Required Assessments.
Performance Appraisals and Awards: All applicants must submit their most recent performance appraisal showing the official rating of record and signed by a supervisor. If the performance appraisal is not dated within the last 18 months OR no performance appraisal is available, you must submit a statement as to why it is not available (including if any prior performance appraisals/evaluations were at an acceptable level).
Eligibility Documentation:
NPS Current and former Federal employees must submit latest SF-50 (i.e. Promotion, Separation, Within Grade Increase (WGI)) showing tenure 1 or 2 in block 24, grade, and if applicable, an additional SF-50 showing the highest grade or promotion potential held. Time in grade will be determined by reviewing your resume and required SF-50s. If your SF-50 showing highest permanent grade held has an effective date within the past year, your resume must clearly show that you held that grade for one year. Do not submit award SF-50s.
Land Management Workforce Flexibility Act (LMWFA): If you are applying under LMWFA, you must submit ALL Appointment AND Termination SF-50s for EACH appointment verifying the Position Occupied code 1-Competitive Service (block 34); AND Documentation of satisfactory performance for each period of temporary employment claimed, such as, performance evaluations, memorandum of record, whereas the supervisor(s) documented an acceptable performance level for a specified rating/employment period.
Failure to submit any of the above-mentioned required documents will result in loss of consideration due to an incomplete application package. It is your responsibility to ensure all required documents have been submitted.
Do not submit photographs with your application package. Documents with photographs may not be seen by hiring officials - you must remove your image from any badges, licenses, etc.
Do not upload Adobe portfolio documents. Adobe portfolio documents are not viewable by our agency's staffing offices.
Please read the entire announcement and all the instructions before you begin an application. To apply for and be considered for this position, you must complete all required questionnaires, assessments and submit all required documentation as specified in the How to Apply and Required Documents section. The complete application package must be submitted by 11:59 PM (ET) on the 08/07/2026 to receive consideration. Note: You will only be marked eligible for those eligibilities that you selected and provided the appropriate supporting documentation.
The application process is as follows:
Click the Apply Online button.
Answer the questions presented in the application and attach all necessary supporting documentation. To PREVIEW the application questionnaire, select the following link: https://apply.usastaffing.gov/ViewQuestionnaire/13014334
Click the Submit Application button prior to 11:59 PM (ET) on the announcement closing date.
Applicants who apply under this job opportunity announcement agree to have their application, associated documents and applicable personal information shared with other Bureaus/Offices within the Department of the Interior (DOI) who have vacancies within the same occupational series, grade, full performance level and in the same geographic location(s), including within the same metro/commuting area. Applying to this announcement does not replace the need to apply to other job opportunity announcements for which you wish to receive consideration.
To update your application, including supporting documentation: During the announcement open period, return to your USAJOBS account, find your application record, and click Edit my application. This option will no longer be available once the announcement has closed.
Harpers Ferry Center
67 Mather Place
Harpers Ferry, WV 25425
US
Next steps
You may check the status of your application at any time by logging in to your USAJOBS account as we will not be responding to inquiries about the status of applications as long as the system has been updated.
Once your online application is submitted you will receive a confirmation notification by email. Your application will be evaluated by the Human Resources Office to determine your eligibility for the position. After the evaluation is complete, you will receive another notification regarding the status of your application.
Any exaggeration of your experience, false statements, or attempt to conceal information may disqualify you for employment consideration. We may verify all information you provide in your resume and questionnaire responses, through reference and/or background checks, and/or verification of your education. If you are selected, you will be contacted personally by the Human Resources Office posting this announcement.
Fair and transparent
The Federal hiring process is set up to be fair and transparent. Please read the following guidance.
