This position is located within the Naval Academy Business Services Division (NABSD), a non-appropriated fund instrumentality (NAFI), at the United States Naval Academy (USNA). The Group Tour Sales Manager role supports the attendance goals of the Armel-Leftwich Visitor Center (ALVC) and USNA, generating leads to increase adult and student group tour bookings; and to ensure that the group tour marketing materials best represent the Naval Academy Tourism group experience: Tour, Dine, Shop.
Summary
This position is located within the Naval Academy Business Services Division (NABSD), a non-appropriated fund instrumentality (NAFI), at the United States Naval Academy (USNA). The Group Tour Sales Manager role supports the attendance goals of the Armel-Leftwich Visitor Center (ALVC) and USNA, generating leads to increase adult and student group tour bookings; and to ensure that the group tour marketing materials best represent the Naval Academy Tourism group experience: Tour, Dine, Shop.
Build relationships with group tour operators, make sales calls, and arrange for familiarization tours of USNA.
Increase group sales and reach or exceed USNA attendance targets.
Evaluate and analyze visitation from group tour operators. Identify opportunities to increase business from previous and existing clients. Contact tour operators to bring in new and increased business.
Identify group tour operators who have not visited USNA and develop a relationship with those operators to encourage visitation.
Establish and maintain a customer relationship management database to track touchpoints with group sale leads and customers.
Coordinate with the Scheduling Coordinator to schedule and confirm group bookings.
Advocate for group tour operators internally. Solicit group feedback and present suggestions and plans on how to improve the group tour experience.
Book familiarization tours of USNA. Greet tour operators upon arrival and make sure the participants are provided guided tours of the Yard focused on the group tour experience.
Generating group ticket sales revenue through a high volume of proactive, outbound sales outreach, including phone calls, emails, texts, etc
Prospecting for new leads and new sales opportunities
Maximizing group ticket sales opportunities from existing and inbound leads
Conducting in-person and virtual sales appointments
Assist with creation of collateral material. Write copy for group tour profile sheets, website pages, and other group tour promotional materials. Ensure that all marketing materials are persuasive, easy to understand, and within brand guidelines
Provide group tour marketing materials to the local Destination Marketing Organizations (DMO). Serve as the group tour liaison for DMOs.
Cultivate relationships with travel and tourism partners, with a focus on tour operators and related associations.
Attend group tour conferences, such as conferences for the Student and Youth Travel Association and the American Bus Association. There are regional shows that should be represented as well.
Projection formulation for annual revenue and budget annually.
Work with Tour Guide Manager, visitors and partners to develop new product.
Reporting & Data Analysis - Collects, organizes, and analyzes productivity and performance data to support office operations and management decision-making. Maintains and updates Point of Sale (POS) and inventory information; prepares and distributes accurate daily sales reports. Tracks discrepancies and resolutions submitted by staff members. Compiles and consolidates data for management reports, ensuring clarity and consistency in reporting.
Supports inventory accuracy through regular product reconciliation tasks. Prepares quarterly reports on commission events, including documentation and verification of proof of payment and internal records and compliance.
Record Keeping - Maintains physical and digital records, maintains the department bulletin board, handles confidential and sensitive information, submits personnel and medical documentation to Human Resources, ensures proper procedures are followed to protect HIPPA and PII. Maintains safety files, reports safety and maintenance issues.
Provides exceptional customer service to patrons, Midshipmen, USNA faculty and staff, and vendors in person, over the phone, and via email.
Organizes office supplies, processes vendor invoices, processes and maintains accounts payable and receivable invoices for Tours Group Sales, and Timekeeping.
May be called upon to assist with retail, cashier, and other duties, and for Midshipmen (mission) support events when needed. Attends off-site meetings and trade shows as needed. Directs work to be accomplished, provides technical guidance and administrative oversight to employees consisting of NF-03 Scheduling Coordinator and NF-03 Admin Assistant.
Assigns work, defines priorities, selects and recommends applicants for hire, evaluates performance, recommends pay adjustments/awards, provides or recommends training, approves and/or disapproves leave requests, initiates corrective actions, and recommends formal corrective/disciplinary actions as warranted.
Must be able to obtain and maintain a security clearance – requires 18 years of age
Males born after December 31, 1959 must be registered for Selective Service
Verification of employment eligibility in the United States is required - We are an E-Verify participant
Probationary period: Full Time employees serve a one-year probationary period. This position will also serve a concurrent one-year supervisory probationary period
U.S. Citizenship is required for Tier 3 Positions
Must be able to understand and communicate in English
Participation in Direct Deposit
Must maintain the privacy of official work information and data, and demonstrate the highest level of ethical conduct
Qualifications
In order to meet the basic requirement of the Group Tour Sales Manager position, NF-1101-04, you must meet one of the following:
Three (3) years of specialized experience in a sales, hospitality, tourism, or marketing field. Specialized experience may include, but is not limited to: travel or event sales, travel or event planning and coordination, participation in major tourism trade shows and organizations, etc.; OR
Three (3) full years of graduate level education.
YOU WILL BE RATED ON THE FOLLOWING KNOWLEDGE, SKILLS, AND ABILITIES (KSAs) FOR THIS POSITION:
Experience and Skill in Sales Techniques. Experience in tourism sales and industry standards is preferred
Experience in front facing customer service. Experience working in the Tourism, Hospitality, Marketing field is preferred.
Ability to coordinate between multiple departments and outside contacts. Experience working with a variety of contacts, such as domestic and international tour operators, travel agents, group organizations, and travel groups is preferred.
Experience and skill in written and oral communication, organization, and attention to detail.
Experience and Skill in the use of Microsoft Office Suite, Point of Sale (POS) systems, Google Suite. Experience using NetSuite, SalesForce and/or HubSpot is preferred.
Additional information
Walk through the past, support the future! The Visitor Center team is expanding and we are looking for a dynamic Group Sales Manager to attract new groups to our living, breathing American history destination. Everything you do here supports the Brigade, and we are looking for the right person to bring Aboard! Scheduling 8-hour shifts, Monday - Friday.
Notes: Failure to provide the required information may result in loss of consideration for the position and elimination from the selection process. Applicants may be required to provide proof of education, complete a pre-hire health screening, etc. DON is an EEO employer. All qualified candidates will receive consideration without regard to race, color, religion, sex, national origin, age, disability, marital status, political affiliation, or other non-merit factor. Reasonable accommodations may be provided to applicants with disabilities. If reasonable accommodation is needed for any part of the application and hiring process, please contact the office that is collecting the applications. The decision on granting reasonable accommodations will be on a case-by-case basis.
Candidates should be committed to improving the efficiency of the Federal government, passionate about the ideals of our American republic, and committed to upholding the rule of law and the United States Constitution.
You will be evaluated for this job based on how well you meet the qualifications above.
All applications and supporting documents will be reviewed to determine if they meet the hiring eligibility and KSA requirements listed in the announcement, and will be rated based on the information provided. Best qualified applicants will be referred to the hiring manager.
Failure to provide all of the required information as stated in this vacancy announcement may result in an ineligible rating or may affect the overall rating.
Failure to provide all of the required information as stated in this vacancy announcement may result in an ineligible rating or may affect the overall rating.