This position is assigned to the Non-Appropriated Fund (NAF) Community Support Programs; Fleet Readiness; Commander, Navy Installations Command (CNIC); Naval Weapons Station Seal Beach. The incumbent administers and guides a comprehensive marketing program for the installation and is also responsible for the planning, organizing, contracting, administering and monitoring of the MWR commercial sponsorship program.
This position is assigned to the Non-Appropriated Fund (NAF) Community Support Programs; Fleet Readiness; Commander, Navy Installations Command (CNIC); Naval Weapons Station Seal Beach. The incumbent administers and guides a comprehensive marketing program for the installation and is also responsible for the planning, organizing, contracting, administering and monitoring of the MWR commercial sponsorship program.
- Serves as the program's marketing, publicity and commercial sponsorship expert. Provides advice to IPD, program and facility managers regarding most efficient and cost-effective marketing and publicity to meet program goals and objectives.
- Coordinates written and verbal communications for a wide variety of media including military newspapers, MWR magazine, newsletters, websites, electronic and static marquees. Coordinates production of publicity materials and coordinates distribution of these materials including press releases and plan of the day notices. Ensures all U.S. Navy public affairs policies are strictly followed.
- Responsible for the development of marketing plans and production of marketing campaigns to enhance and promote N9 programs from inception to completion, in accordance with Site policies. This includes research, budgets, resource allocation and communications.
- Reviews graphic request submissions for accuracy, viability and pertinence to program objectives. May liaison with the regional graphics department to ensure work is performed in a timely manner and within budget constraints.
- Assists with coordination of special events, which may include the annual Air Show, Food Festival, holiday programs, athletic events, grand openings, concerts, runs and other events. Develop marketing plans with program managers including promotional schedules, budgets and plan of action and milestones. Coordinates resources in support of the event including graphics requests, marketing support, and commercial sponsorship. Interfaces with program managers to create a successful event.
- Using a digital camera ensures photography support for events both on and off station. Develops and revises visual presentations that include photography, scripting and formatting, which are utilized to promote site activities to commands.
- Maintains an MWR database of customers, sponsors and others as required. Ensure that all mailing lists are. Keeps and maintains office logbooks as required.
- Responsible for management of the Commercial Sponsorship Program to include, but not limited to, matching events with potential sponsors, determining opportunities for sponsors, preparing proposal packages, sponsorship and advertising solicitations, sponsorship agreements, etc. Responsible for maintaining accounts, record keeping, and follow-up communication with sponsors and advertisers.
- Develops proposal packages and negotiate best terms for MWR. Tracks contracts and ensures they are reviewed by legal counsel and signed by designated authority. Ensures the contractual "quid pro quo" is fulfilled through execution of considerations and completion of evaluation/follow-up reports.
- Develops after-action reports for major events and proof of performance for advertising sales. Develop advertising sales rate sheets and agreements. Tracks sponsorship considerations and advertising placement to ensure contractual compliance.
- Establishes and maintains liaison with existing and potential sponsors, clubs, recreation program managers, key staff personnel, Commands or groups to gather information pertinent to facility programs, services and events to solicit sponsorship and participation.
- Performs other related duties as assigned.
- Ability to effectively communicate in a variety of methods including written and verbal communications. Must be able to produce press releases, feature articles, work with military and civilian media and understand the principles of public relations. Incumbent must understand grammar, variety of media and military protocol. Incumbent must be able to develop and implement regional and local marketing plans to meet the needs of all segments of the MWR customer base.
- Strong knowledge of customer service, diverse and complex customer base. Incumbent should be skilled in evaluating marketing potential and proactive to researching and implementing marketing plans.
- Knowledge of a variety of principles, concepts and techniques of marketing, sales, writing, layout and photography. Ability to professionally represent the regional marketing office with media, sponsors, customers and MWR managers and directors.
- Knowledge of a computerized desktop publishing system, Internet, advertising and public relations principles and computers is desirable.
Four year college degree desirable with an emphasis in communications or equivalent work experience in a related field/discipline.
Candidates should be committed to improving the efficiency of the Federal government, passionate about the ideals of our American republic, and committed to upholding the rule of law and the United States Constitution.
You will be evaluated for this job based on how well you meet the qualifications above.
All resumes will be reviewed to determine if they meet the hiring eligibility and qualification requirements listed in this announcement. Resumes will be rated based on the information provided to determine the level of knowledge, skills and abilities (KSAs) related to the job requirements. Using the qualifications of the position, a predetermined rating criterion of KSAs will be used for each resume.
The following documents are required at the time of application:
- Resume
- Proof of education: provide a copy of your awarded/conferred college transcript(s) as applicable
- If claiming Department of Defense (DOD) Non-appropriated Fund (NAF) Business Based Action (BBA) priority consideration: provide a copy of the notice of separation
- If claiming Military Spouse Preference: provide a copy of the sponsor's Permanent Change of Station (PCS) orders and a marriage certificate at the time of application
- If claiming Veteran's Preference: provide a copy of your DD-214, Member-4 page and any supporting documentation (SF-15, V.A. disability letter, proof of service, etc.)
- If a current or former Federal Employee: provide a copy of your most recent Personnel Action Report (PAR) or SF-50
NOTE: This position requires specific certifications (see above Proof of Certification). Applications that do not provide all required certifications will not be considered.
Transcripts from foreign colleges must be evaluated for US equivalency in order to be considered. Applicants are responsible to obtain and submit proof of creditability of education as evaluated by a credentialing agency which is a private U.S. organization. Credential evaluations are not free, and applicants are responsible for the cost of the selected service. Applicant must submit both foreign transcripts, translation if not in English and evaluation. Altered transcripts will not be accepted.
Foreign high school transcripts or diplomas do not require credential evaluation but must be in English or a certified translation
Applicants must apply online.
Click the blue APPLY button at the top of this announcement to apply.
Reminder: Federal agencies are required to limit resumes to two (2) pages or less. Please review the Required Documents section of this announcement for more details.
Using the required qualifications of the position, a standardized rating and ranking criteria of knowledge, skills, and abilities will be used to screen and assess each application.
If you provided an email address, you will receive an email message acknowledging receipt of your application. Times may vary during the hiring process, as your application status updates/changes you will be notified with a notification letter via email.
Please notify us if your contact information changes after the closing date of the announcement. Also, note that if you provide an email address that is inaccurate or if your mailbox is full or blocked (e.g., Spam Blocker, etc.), you may not receive important communication that could affect your consideration for this position.
The Federal hiring process is set up to be fair and transparent. Please read the following guidance.
