This position is located within the U.S. Department of Education's office of Federal Student Aid, in the Office of Communications, Outreach and Engagement (OCOE), Washington, DC. OCOE is tasked with developing, managing, and coordinating both internal and external communications—including publications, email and SMS/text campaigns, and social media and website content—for students, parents, borrowers, postsecondary schools, and higher education partners and stakeholders.
Summary
This position is located within the U.S. Department of Education's office of Federal Student Aid, in the Office of Communications, Outreach and Engagement (OCOE), Washington, DC. OCOE is tasked with developing, managing, and coordinating both internal and external communications—including publications, email and SMS/text campaigns, and social media and website content—for students, parents, borrowers, postsecondary schools, and higher education partners and stakeholders.
APPLICATION LIMIT: This vacancy announcement is limited to the first 200 applications received and will close at 11:59PM Eastern Time on the day that we receive the 200th application, or at 11:59PM Eastern Time on the listed closing date, whichever occurs first.
We encourage you to read this entire vacancy announcement prior to submitting your application.
As a Supervisory Digital Communications Specialist, GS-1001-14, you will be responsible for: • Oversees the development and execution of student loan and student aid automated, transactional, and ad‑hoc email and text campaigns to support organizational goals. • Manages A/B and multivariate testing of subject lines, content, formatting, and timing of student loan and student aid email and short message service (SMS) campaigns to optimize campaign performance. • Serves as the business and product owner for the Marketing & Communications Platform that sends mass email and SMS to customers. • Create or manage the creation of proposals, requirements, and budget documents, and technical review forms as needed as a Contracting Officer Representative (COR). • Manages multichannel communications initiatives reaching 20 million+ customers using the following channels (not limited to this list): email, SMS, social media, web content, blogs, videos, and digital events.
You may be subject to serve a one-year supervisory probationary period.
Males 18 and over must be registered with the Selective Service.
Must be a US Citizen.
Must complete a Background Investigation.
Condition of Employment:
As a condition of employment for accepting this position, you may be required to serve a probationary period or trial period during which we will evaluate your fitness and whether your continued employment advances the public interest. In determining if your employment advances the public interest, we may consider: • your performance and conduct; • the needs and interests of the agency; • whether your continued employment would advance organizational goals of the agency or the Government; and • whether your continued employment would advance the efficiency of the Federal service. Upon completion of your probationary period OR trial period your employment will be terminated unless you receive certification, in writing, that your continued employment advances the public interest.
You must meet all qualification requirements within 30 days of the closing date of this vacancy announcement.
Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community, student, social). Volunteer work helps build critical competencies, knowledge, and skills, and can provide valuable training and experience that translates directly to paid employment. We will consider all qualifying experience, including any volunteer experience.
Qualifications
Selective Placement Factor You must meet the following selective placement factor: The Federal Acquisition Certification for Contracting Officer's Representative (FAC-COR) Level I is required for this position.
Minimum Qualification Requirements You may meet the minimum qualifications for the GS-14, if you possess the specialize experience.
Specialized Experience for the GS-14 One year of experience in either federal or non-federal service that is equivalent to at least a GS-13 performing two (2) out of three (3) of the following duties or work assignments: 1. Experience overseeing the development and execution of student loan and student aid automated, transactional, and ad-hoc email and short message service (SMS) campaigns. 2. Experience creating and reviewing contract deliverables to ensure adherence to timelines and technical requirements as a Contracting Officer Representative (COR). 3. Experience serving as a business owner or product owner for a marketing and communications platform that sends mass email and SMS to customers.
Knowledge, Skills, and Abilities (KSAs) The quality of your experience will be measured by the extent to which you possess the following knowledge, skills and abilities (KSAs). You do not need to provide separate narrative responses to these KSAs, as they will be measured by your responses to the occupational questionnaire (you may preview the occupational questionnaire by clicking the link at the end of the Evaluations section of this vacancy announcement).
1. Skill in managing the development of student aid and student loan email and short message service (SMS) messaging operations. 2. Knowledge of A/B and multivariate campaign testing and optimization. 3. Ability to manage marketing communications platform enhancements, upgrades, and long-term development planning. 4. Skill in creating and reviewing contract deliverables to ensure adherence to timelines and technical requirements as a Contracting Officer Representative (COR). 5. Ability to manage high-volume multichannel digital communications initiatives.
Education
Education cannot be substituted for experience for this position and grade level.
Additional information
Veterans’ Career Counseling: If you are a veteran interested in receiving tips on preparing a Federal resume and/or how to prepare for an interview, you may email careers@ed.gov to schedule a session with a career counselor (“Veterans Counseling Session” should be placed in the subject line of the email).
Student Loan Default: If selected for this position, we will verify that you have not defaulted on any loan funded or guaranteed by the U.S. Department of Education. If you are found to be in default, we will contact you to make arrangements for repayment prior to making an official offer of employment.
Suitability and Investigation: If selected for this position, you will be required to complete the Declaration for Federal Employment (OF-306) to determine your suitability for federal employment and successfully complete a pre-appointment investigation/background check.
Essential/Non-Essential: This position is considered essential for purposes of reporting to work during federal government closures.
Financial Disclosure: This position does not require financial disclosure.
Bargaining Unit: This position is not included in the bargaining unit.
Selections: Agencies have broad authority under law to hire from any appropriate source of eligibles and may fill a vacancy in the competitive service by any method authorized. We may make additional selections from this vacancy announcement within 90 days from the date the selection certificates are issued, should vacancies occur. We may also share selection certificates amongst program offices across the agency.
Candidates should be committed to improving the efficiency of the Federal government, passionate about the ideals of our American republic, and committed to upholding the rule of law and the United States Constitution.
A career with the U.S. government provides employees with a comprehensive benefits package. As a federal employee, you and your family will have access to a range of benefits that are designed to make your federal career very rewarding. Opens in a new windowLearn more about federal benefits.
As an ED employee, you will also benefit from our family-friendly work environment. As part of our commitment to maintain a work life balance, we offer excused leave for Parent/Teacher Conferences (3 hours); excused leave for annual health screenings (4 hours); and matching leave for community volunteer service. Other flexibilities that may be available to you include alternative work schedules. You may be eligible to receive a recruitment incentive for this position. To receive this incentive payment, you will be required to sign a service agreement obligating you to remain with the U.S. Department of Education for a specified period as agreed upon. You may be eligible to receive a relocation incentive for this position. To receive this incentive payment, you will be required to sign a service agreement obligating you to remain with the U.S. Department of Education for a specified period as agreed upon. You may be eligible to participate in the Student Loan Repayment Program as a recruitment incentive for this position. To receive student loan repayments, you will be required to sign a service agreement obligating you to remain with the U.S. Department of Education for a specified period as agreed upon.
Eligibility for benefits depends on the type of position you hold and whether your position is full-time, part-time or intermittent. Contact the hiring agency for more information on the specific benefits offered.
How you will be evaluated
You will be evaluated for this job based on how well you meet the qualifications above.
We use a multi-step process to review and evaluate applicants:
1. Eligibility and Minimum Qualifications
Once the vacancy announcement closes, we will review your resume and documents to determine if you meet the eligibility and minimum qualification requirements, including any required education, experience, and/or selective placement factors. You will be rated as ineligible if your application is missing any required documents. You will be rated as not qualified if you do not possess the minimum qualification requirements.
2. Rating and Ranking
If you are found to meet both the eligibility and minimum qualification requirements, we will assess the quality of your experience and the extent to which you possess the required KSAs by comparing your submitted resume and documents. You will be evaluated based on how well you meet the qualifications and competencies listed in this vacancy announcement. Your qualifications will be evaluated based on your application materials, and the result of the Monster Competency Based Assessment(s) required for this position. You will be assessed on the following competencies.
Supervisory: Oral Communications, Interpersonal Skills, Problem Solving, Decision Making, Customer Service, Leadership, Planning and Evaluating, Influencing/Negotiating, Strategic Thinking and Human Capital Management
Based on the outcome of this evaluation candidates will be placed into one of three categories.
Under category rating procedures you are placed into one of three categories based on the evaluation results:
Best Qualified -Candidates who possess the type and quality of experience that substantially exceeds the position’s minimum qualifications, including appropriate quality ranking factors.
Highly Qualified- Candidates who possess the type and quality of experience that exceeds the position’s minimum qualifications.
Qualified-Candidates who meet the minimum qualifications and are proficient in some but not all of the position’s requirements.
Based on the outcome of this evaluation, your application data may be further assessed by a Subject Matter Expert (SME) panel. If your qualifications are not substantiated by your submitted resume, you may be eliminated from receiving further consideration.
Veterans’ Preference: Veterans’ preference eligibles will be ranked ahead of qualified non-preference eligibles within each category for which they are qualified. Qualified veterans’ preference eligibles with a compensable service-connected disability of 10 percent or more (CPS and CP) will be placed at the top of the Best Qualified category, except in the case of scientific or professional positions at the GS-9 grade level or higher.
3. Referral and Selection
If you are found to be amongst the best qualified applicants, you will be referred to the selecting official. As part of the assessment and selection process, the selecting official may invite you to participate in a structured interview, check your references, and/or request a writing sample or complete a written assessment or exercise to further evaluate your qualifications for this position.
A career with the U.S. government provides employees with a comprehensive benefits package. As a federal employee, you and your family will have access to a range of benefits that are designed to make your federal career very rewarding. Opens in a new windowLearn more about federal benefits.
As an ED employee, you will also benefit from our family-friendly work environment. As part of our commitment to maintain a work life balance, we offer excused leave for Parent/Teacher Conferences (3 hours); excused leave for annual health screenings (4 hours); and matching leave for community volunteer service. Other flexibilities that may be available to you include alternative work schedules. You may be eligible to receive a recruitment incentive for this position. To receive this incentive payment, you will be required to sign a service agreement obligating you to remain with the U.S. Department of Education for a specified period as agreed upon. You may be eligible to receive a relocation incentive for this position. To receive this incentive payment, you will be required to sign a service agreement obligating you to remain with the U.S. Department of Education for a specified period as agreed upon. You may be eligible to participate in the Student Loan Repayment Program as a recruitment incentive for this position. To receive student loan repayments, you will be required to sign a service agreement obligating you to remain with the U.S. Department of Education for a specified period as agreed upon.
Eligibility for benefits depends on the type of position you hold and whether your position is full-time, part-time or intermittent. Contact the hiring agency for more information on the specific benefits offered.
Your DD-214 or Statement of Service shows if you qualify for Veterans' Preference, the Veterans Employment Opportunities Act of 1998 or the Veterans Opportunity to Work to Hire Heros Act. We prefer the member 4 copy of your DD-214.
If you are a disabled veteran and want to claim preference, you must submit a letter on VA letterhead with your overall combined service-connected disability rating.
Include a performance appraisal as proof of federal employment.
A separation notification used to determine employment eligibility.
Your SF-15 shows if you qualify for 10-point Veterans' Preference.
Your SF-50 shows a federal position you've held, grade level and duty location. Your SF-50 can support position changes, conversions or separation for employment eligibility.
You must submit (REQUIRED FOR ALL APPLICANTS): A resume demonstrating your education, experience, training, and accomplishments as it relates to the qualifications for this position and substantiating your responses to the occupational questionnaire. Please limit your resume to 2 pages with the font size no smaller than 10 points. If your resume is more than 2 pages, only the first 2 pages will be reviewed and considered for the qualifications determination.
If you are claiming Veteran's Preference, you must submit: A copy of your DD-214 that shows active service and character of discharge (Separated Members only); OR A certification of expected discharge or release from active duty under honorable conditions within 120 days from the date of application (Current Active Duty Members only); AND/OR The Application for 10-Point Veteran Preference (SF-15) AND all documents indicated on the form as proof of type of preference; AND/OR Proof of Sole Survivorship Preference (e.g., certificate of death or 100% disability as a result of serving in the armed forces).
Are you claiming special priority selection rights under the Interagency/Career Transition Assistance Plan (ICTAP/CTAP)?
If you are a current or former Federal employee who was displaced (for example, due to a Reduction-in-Force) and want priority consideration, you must submit the documents listed below.
Proof that you were displaced, such as Reduction-in-Force (RIF) notice or notice of proposed removal.
SF-50s (Notification of Personnel Action) showing:
RIF as the Nature of Action (Box 5B)
Career or career-conditional status (Box 24 must be 1 or 2)
Competitive status (Box 34 must be 1)
Promotion potential or full performance level of the position from which you were or are being displaced. This is likely your appointment SF-50 for that position.
Duty location
Your most recent performance appraisal showing a rating of Fully Successful or higher.
Your Federal position at the time you were displaced must be within the local commuting area for a location listed in this announcement. The definition of local commuting area varies based on duty location and hiring agency policy. To receive priority consideration, you must also be found well-qualified, which means you score 75 or higher based on this announcement's assessment rating criteria.
If you are relying on your education to meet qualification requirements:
Failure to provide all of the required information as stated in this vacancy announcement may result in an ineligible rating or may affect the overall rating.
Step 1: Create a USAJOBS account (if you do not already have one) at www.usajobs.gov.
Step 2: Create a resume using the USAJOBS resume builder or upload a resume into your USAJOBS account. Ensure that your resume demonstrates your education, experience, training, and accomplishments as it relates to the qualifications for this position and substantiates your responses to the occupational questionnaire.
Step 3: Upload any required documents into your USAJOBS account (must be less than 3MB and in one of the following document formats: GIF, JPG, JPEG, PNG, RTF, PDF, or Word (DOC or DOCX)).
Step 4: Click "Apply Online" and follow the prompts to complete the occupational questionnaire and attach any required documents. Verify that uploaded documents from USAJOBS transfer into the agency's hiring system. You will have the opportunity to upload any additional required documents in the agency's hiring system. Click “Finish” to submit your application.
NOTE: You may update your application or required documents at any time while the announcement is open by logging into your USAJOBS account, clicking on "Application Status," clicking on the position title, clicking "Update Application,” and following the prompts.
In order to receive consideration for this position, you must submit your complete application, including all required documents, by 11:59 PM Eastern Time on the closing date of the vacancy announcement. If the vacancy announcement has an application limit, we recommend that you submit your complete application at the time of initial application. We will not accept any required documentation after the closing date of the vacancy announcement.
If you have any questions regarding submitting your application, please contact the HR Specialist listed under the Agency Contact Information.
EDUCATION-OFC OF FEDERAL STUDENT AID
400 Maryland Ave SW
Attn: Human Resources Services
Washington, District of Columbia 20202
United States
Next steps
As an applicant, you may check your application status through your USAJOBS account at any time. We will also notify you via email of your application status at three key stages in the recruitment process. 1. Once the vacancy announcement closes, we will inform you that your application has been received. 2. After we review your submitted resume and supporting documentation, we will inform you if you are eligible and qualified, if your application was referred to a subject matter expert or panel of subject matter experts for further evaluation, and if you were amongst the most highly qualified candidates referred to the selecting official. 3. Finally, we will inform you of your final disposition for this announcement (e.g., if/when a selection is made, if/when the announcement is cancelled).
The Federal hiring process is set up to be fair and transparent. Please read the following guidance.
Your DD-214 or Statement of Service shows if you qualify for Veterans' Preference, the Veterans Employment Opportunities Act of 1998 or the Veterans Opportunity to Work to Hire Heros Act. We prefer the member 4 copy of your DD-214.
If you are a disabled veteran and want to claim preference, you must submit a letter on VA letterhead with your overall combined service-connected disability rating.
Include a performance appraisal as proof of federal employment.
A separation notification used to determine employment eligibility.
Your SF-15 shows if you qualify for 10-point Veterans' Preference.
Your SF-50 shows a federal position you've held, grade level and duty location. Your SF-50 can support position changes, conversions or separation for employment eligibility.
You must submit (REQUIRED FOR ALL APPLICANTS): A resume demonstrating your education, experience, training, and accomplishments as it relates to the qualifications for this position and substantiating your responses to the occupational questionnaire. Please limit your resume to 2 pages with the font size no smaller than 10 points. If your resume is more than 2 pages, only the first 2 pages will be reviewed and considered for the qualifications determination.
If you are claiming Veteran's Preference, you must submit: A copy of your DD-214 that shows active service and character of discharge (Separated Members only); OR A certification of expected discharge or release from active duty under honorable conditions within 120 days from the date of application (Current Active Duty Members only); AND/OR The Application for 10-Point Veteran Preference (SF-15) AND all documents indicated on the form as proof of type of preference; AND/OR Proof of Sole Survivorship Preference (e.g., certificate of death or 100% disability as a result of serving in the armed forces).
Are you claiming special priority selection rights under the Interagency/Career Transition Assistance Plan (ICTAP/CTAP)?
If you are a current or former Federal employee who was displaced (for example, due to a Reduction-in-Force) and want priority consideration, you must submit the documents listed below.
Proof that you were displaced, such as Reduction-in-Force (RIF) notice or notice of proposed removal.
SF-50s (Notification of Personnel Action) showing:
RIF as the Nature of Action (Box 5B)
Career or career-conditional status (Box 24 must be 1 or 2)
Competitive status (Box 34 must be 1)
Promotion potential or full performance level of the position from which you were or are being displaced. This is likely your appointment SF-50 for that position.
Duty location
Your most recent performance appraisal showing a rating of Fully Successful or higher.
Your Federal position at the time you were displaced must be within the local commuting area for a location listed in this announcement. The definition of local commuting area varies based on duty location and hiring agency policy. To receive priority consideration, you must also be found well-qualified, which means you score 75 or higher based on this announcement's assessment rating criteria.
If you are relying on your education to meet qualification requirements:
Failure to provide all of the required information as stated in this vacancy announcement may result in an ineligible rating or may affect the overall rating.
Step 1: Create a USAJOBS account (if you do not already have one) at www.usajobs.gov.
Step 2: Create a resume using the USAJOBS resume builder or upload a resume into your USAJOBS account. Ensure that your resume demonstrates your education, experience, training, and accomplishments as it relates to the qualifications for this position and substantiates your responses to the occupational questionnaire.
Step 3: Upload any required documents into your USAJOBS account (must be less than 3MB and in one of the following document formats: GIF, JPG, JPEG, PNG, RTF, PDF, or Word (DOC or DOCX)).
Step 4: Click "Apply Online" and follow the prompts to complete the occupational questionnaire and attach any required documents. Verify that uploaded documents from USAJOBS transfer into the agency's hiring system. You will have the opportunity to upload any additional required documents in the agency's hiring system. Click “Finish” to submit your application.
NOTE: You may update your application or required documents at any time while the announcement is open by logging into your USAJOBS account, clicking on "Application Status," clicking on the position title, clicking "Update Application,” and following the prompts.
In order to receive consideration for this position, you must submit your complete application, including all required documents, by 11:59 PM Eastern Time on the closing date of the vacancy announcement. If the vacancy announcement has an application limit, we recommend that you submit your complete application at the time of initial application. We will not accept any required documentation after the closing date of the vacancy announcement.
If you have any questions regarding submitting your application, please contact the HR Specialist listed under the Agency Contact Information.
EDUCATION-OFC OF FEDERAL STUDENT AID
400 Maryland Ave SW
Attn: Human Resources Services
Washington, District of Columbia 20202
United States
Next steps
As an applicant, you may check your application status through your USAJOBS account at any time. We will also notify you via email of your application status at three key stages in the recruitment process. 1. Once the vacancy announcement closes, we will inform you that your application has been received. 2. After we review your submitted resume and supporting documentation, we will inform you if you are eligible and qualified, if your application was referred to a subject matter expert or panel of subject matter experts for further evaluation, and if you were amongst the most highly qualified candidates referred to the selecting official. 3. Finally, we will inform you of your final disposition for this announcement (e.g., if/when a selection is made, if/when the announcement is cancelled).
Fair and transparent
The Federal hiring process is set up to be fair and transparent. Please read the following guidance.
