Click on "Learn more about this agency" button below for IMPORTANT additional information.
The primary purpose of this position is to serve as Search Engine Optimization (SEO), Large Language Model Optimization (LLMO) and Web Master Contracting Officer Representative (COR), providing planning, directing, organizing, and exercising control over contracts assigned to the section.
Summary
Click on "Learn more about this agency" button below for IMPORTANT additional information.
The primary purpose of this position is to serve as Search Engine Optimization (SEO), Large Language Model Optimization (LLMO) and Web Master Contracting Officer Representative (COR), providing planning, directing, organizing, and exercising control over contracts assigned to the section.
Tracks and analyzes website performance metrics related to traffic, rankings, and conversions, leveraging web analytics tools to gain actionable insights.
Presents data-driven recommendations to optimize website content, user experience, and overall Search Engine Optimization (SEO)/ Large Language Model Optimization (LLMO) strategies, monitoring keyword rankings to improve visibility, calculating and reporting on the return on investment (ROI) of SEO efforts from contracted agencies' best practices and the effective use of the content management system (CMS).
Oversees periodic and comprehensive assessment and evaluation of production program goals, objectives, which will provide a basis for long-range planning to enhance the organization's management capabilities.
Provides oversight and guidance to contractors for agency advertising programs, to include national call center, agency websites, and Call Center complaints resolutions.
Manages the direct marketing program and develops national direct marketing strategy.
Males must be registered for Selective Service, see Legal and Regulatory Guide
A security clearance may be required
Travel and relocation expenses will not be paid
This position is subject to provisions of the DoD Priority Placement Program
May be required to work other than normal duty hours, which may include evenings, weekends, and/or holidays
Work may occasionally require travel away from the normal duty station on military or commercial aircraft
Employee must maintain current certifications
Disclosure of Political Appointments
This is a Financial Management Level 2 Certified position IAW the National Defense Authorization Act 2012, Public Law 112-81, Subtitle F-Financial Management, Section 1599d. Incumbent shall comply with the requirements of this certification program.
Direct Deposit: All federal employees are required to have direct deposit.
120-Day Register: This announcement may result in a 120-day register that may be used to fill like vacancies for 120 days after the closing date. Applicants may be referred for consideration as vacancies occur.
Depending on the type of position (competitive/excepted) you are selected for, you will be required to serve a 1-year probationary period OR 2-year trial period.
Upon completion of your probationary/trial period, your employment will be terminated unless you receive certification, in writing, that your continued employment advances the public interest.
Qualifications
In order to qualify, you must meet the specialized experience requirements described in the Office of Personnel Management (OPM) Qualification Standards for General Schedule Administrative and Management Positions,
SPECIALIZED EXPERIENCE: Applicants must have at least one year of specialized experience equivalent to the GS-11 level (or equivalent in other pay systems) in the federal service in which equipped the applicant with the particular knowledge, skills, and abilities (KSA's) to perform successfully the duties of the position. Specialized experience is experience which includes assisting in the planning, directing, or organizing of contracts for various Search Engine Optimization (SEO), Large Language Model Optimization (LLMO) and other systems utilized in marketing and recruitment.
KNOWLEDGE, SKILLS AND ABILITIES (KSAs): Your qualifications will be evaluated on the basis of your level of knowledge, skills, abilities and/or competencies in the following areas:
Extensive knowledge of a wide range of visual communication, still and video imagery, illustration, design, layout principles, and concepts for the conception, planning, and execution of a variety of complex projects.
Analytical Skill to plan and execute quality assurance and contract officer representative rules, regulations, principles, methods, techniques, and practices to develop contract requirements, evaluate contractor performance, maintain documentation, and recommend program changes.
Knowledge of Federal Acquisition Regulations (FAR) and Agency Supplemental Regulations (e.g., DFARS, HHSAR, etc.): A thorough understanding of the laws, regulations, policies, and procedures governing federal contracting.
Knowledge of Financial Management Principles: Understanding of basic accounting principles, budgeting, and cost analysis techniques.
Ability to communicate effectively, both orally and in writing, clearly, concisely, and with technical accuracy.
Knowledge and application of Pre-Production, Production, and Post-Production Workflows.
PART-TIME OR UNPAID EXPERIENCE: Credit will be given for appropriate unpaid and or part-time work. You must clearly identify the duties and responsibilities in each position held and the total number of hours per week.
VOLUNTEER WORK EXPERIENCE: Refers to paid and unpaid experience, including volunteer work done through National Service Programs (i.e., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community; student and social). Volunteer work helps build critical competencies, knowledge and skills that can provide valuable training and experience that translates directly to paid employment. You will receive credit for all qualifying experience, including volunteer experience.
Education
This job does not have an education qualification requirement.
Additional information
Interagency Career Transition Assistance Program (ICTAP): For information on how to apply as an ICTAP eligible click here. To be well-qualified and exercise selection priority for this vacancy, displaced Federal employees must be rated in the "Highly Qualified" or "Best Qualified" Category on the rating criteria for this vacancy. You must submit a copy of the agency notice, your most recent performance rating, and your most recent SF-50 noting position, grade level, and duty location.
Employed Annuitants (Reemployed Annuitants): Applicants in receipt of an annuity based on civilian employment in the Federal Service are subject to the DoD Policy on The Employment of Annuitants. Click here for more information.
Military Spouse Preference (MSP) Eligible: MSP applicants, if determined best qualified, must be selected, and placed at the highest grade for which they applied. You must include a completed copy of the DD Form 3145-4, Military Spouse PPP Self-Certification Checklist dated within 30 days along with the documents identified on the checklist to verify your eligibility for MSP. Click here to obtain/download a copy of the DD Form 3145-4, Military Spouse PPP Self-Certification Checklist.
Priority Placement Program (PPP) Applicant Eligible: PPP Applicants, if determined well qualified and selected, will be placed at the at the full performance level. You must include the applicable completed copy of the PPP Self-Certification Checklist dated within 30 days along with the documents identified on the checklist to verify your eligibility as a PPP Applicant. Click here to obtain/download a copy of the applicable PPP Self-Certification Checklist (DD3145-1 through DD3145-4, select the appropriate checklist for your claimed preference). To determine the applicable PPP Self-Certification Checklist required to substantiate the eligibilities you are claiming, refer to the AF Civilian Employment Eligibility Guide located in the Required Documents section of this vacancy announcement.
Disabled veteran leave is available to a Federal employee hired on/after 5 Nov 2016, who is a veteran with a service-connected disability rating of 30% or more. For more information, click here.
If you have questions regarding this announcement and have hearing or speech difficulties click here.
For information on veteran's preference click here.
120-DAY COMPETITIVE CERTIFICATE: This vacancy announcement may be used to fill like vacancies for 120-days from the closing date. Applicants may be referred for consideration as/if additional vacancies occur during this period.
Candidates should be committed to improving the efficiency of the Federal government, passionate about the ideals of our American republic, and committed to upholding the rule of law and the United States Constitution.
A career with the U.S. government provides employees with a comprehensive benefits package. As a federal employee, you and your family will have access to a range of benefits that are designed to make your federal career very rewarding. Opens in a new windowLearn more about federal benefits.
Eligibility for benefits depends on the type of position you hold and whether your position is full-time, part-time or intermittent. Contact the hiring agency for more information on the specific benefits offered.
How you will be evaluated
You will be evaluated for this job based on how well you meet the qualifications above.
Your application package (resume, supporting documents, and responses to the questionnaire) will be used to determine your eligibility, qualifications, and quality ranking for this position. Please follow all instructions carefully. Errors or omissions may affect your rating or consideration for employment.
Your responses to the questionnaire may be compared to the documents you submit. The documents you submit must support your responses to the online questionnaire. If your application contradicts or does not support your questionnaire responses, you will receive a rating of "not qualified" or "insufficient information" and you will not receive further consideration for this job.
Applicants who disqualify themselves will not be evaluated further.
BASIS OF RATING:
Your application will be rated under the Category Rating procedures based on the extent to which the quality, depth, and complexity of your experience and education relate to the qualifications requirement. Additional points are not added for Veteran's Preference; however, Veteran Preference is still applied.
Category 3, Best Qualified: Candidates in this category possess exceptional skills and experience to exceed well above the minimum requirements. Category 2, Highly Qualified: Candidates in this category possess good skills and experience above the minimum requirements. Category 1, Qualified: Candidates in this category meet the minimum education and/or experience requirements.
Once the application process is complete, a review of your application will be made to ensure you meet the job requirements. To determine if you are qualified for this job, a review of your resume and supporting documentation will be made and compared against your responses to the assessment questionnaire. The numeric rating you received is based on your responses to the questionnaire. The score is a measure of the degree to which your background matches the knowledge, skills and abilities required of this position. If, after reviewing your resume and or supporting documentation, a determination is made that you have inflated your qualifications and or experience, your score can and will be adjusted to more accurately reflect your abilities. Please follow all instructions carefully.
A career with the U.S. government provides employees with a comprehensive benefits package. As a federal employee, you and your family will have access to a range of benefits that are designed to make your federal career very rewarding. Opens in a new windowLearn more about federal benefits.
Eligibility for benefits depends on the type of position you hold and whether your position is full-time, part-time or intermittent. Contact the hiring agency for more information on the specific benefits offered.
The following documents are required and must be provided with your application. Applicants who do not submit required documentation to determine eligibility and qualifications will be eliminated from consideration. Other documents may be required based on the eligibility you are claiming. Click here to view the AF Civilian Employment Eligibility Guide and the required documents.
Online Application: Questionnaire
Resume: Your resume may NOT exceed two pages, and the font size should not be smaller than 10 pts. You will not be considered for this vacancy if your resume is illegible/unreadable. Additional information on resume requirements can be located under "How To Apply".
License: If required for the position, submit an active, current license.
Veterans: If claiming 30% Disabled Veteran or Veteran's Preference - Submit VOW certification memo or copy of the official DD-Form 214, which must include the character of service (i.e., with an honorable or general discharge). This will be annotated in block 24 on member copy 2, 4, or 7 of the DD-Form 214. If claiming 30% Disabled Veteran, you must also submit a VA Letter or a disability determination from a branch of the Armed Forces. NOTE: All veterans claiming 10-point preference must also submit a SF-15.
Priority Placement Program, DoD Military Spouse Preference (MSP) Eligible: You must include a copy of the Military Spouse PPP Self-Certification Checklist along with the documents identified on the checklist to verify your eligibility for MSP. Click here to obtain a copy of the Military Spouse PPP Self-Certification Checklist.
ACTIVE-DUTY SERVICE MEMBERS: The VOW Act requires federal agencies to treat an eligible active-duty service member as a veteran, disabled veteran, and preference eligible (as applicable) when applying for civil service positions before the effective release or discharge date. Appointment of military members before the release or discharge date is permissible if the member is on terminal leave. At the time the active- duty member applies for a civil position, he or she must submit a "certification" memo in lieu of a DD-Form 214, Certificate of Release or Discharge from Active Duty. Active-duty members applying for a civil service position without submitting a valid certification memo or DD-Form 214 with their application will render the member ineligible for the position. The certification memo must originate from the member's military service branch on official letterhead and contain the following:
Name/Rank/Grade of Service Member
Branch of Armed Forces
Dates of Active Service (Start and End Date(s)
Expected Date of Discharge/Release from Active Duty
Terminal leave start date (if applicable)
Expected character of service/discharge and type of separation (i.e. separation or retirement)
Must be certified within 120 days of anticipated discharge
Signature by, or by direction of the adjutant, personnel office, unit commander, or higher headquarters commander.
Note: The VOW Act provides tentative preference. If appointed, a DD Form-214 must be submitted upon receipt.
To begin the process, click the Apply Online button to create an account or log in to your existing USAJOBS account. Follow the prompts to complete the application questionnaire. Please ensure you click the Submit My Application button at the end of the process.
To apply for this position, you must provide a complete Application Package which includes:
1. Your Resume. If you submit more than one resume, only the most recent will be reviewed. The "most recent" is considered the resume with the latest timestamp.
Resumes may not exceed two pages. The two-page resume ensures the most relevant experience is reviewed and considered, which is a common practice in both the public and private sectors. Resumes exceeding two pages will be removed from consideration. Additional information on how to complete or update your resume may be located here.
For qualification determination your resume must contain hours worked per week and dates of employment (i.e., month/year to month/year or month/year to present). If your resume does not contain this information, your application may be marked as insufficient, and you will not receive consideration for this position. If you are a current Federal employee or previous Federal employee, provide your pay plan, series and grade, i.e. GS-0301-09. Current Federal Civilian Employees may list any relevant performance related rating (given within the last three years) and/or incentive awards in your resume.
Do NOT include photographs, inappropriate material, inappropriate content, nor personal information such as age, gender, religion, social security number, etc., on your resume. If the resume you submit contains such information you will not be considered for this vacancy.
Your name, first and last, MUST be included on your resume.
2. A complete Application Questionnaire
3. Additional Required Documents (see Required Documents section). Ensure all submitted documents contain your full name.
4. Help recruiters find you. Make your resume and profile searchable, which means recruiters may contact you about possible jobs. Additional information may be located here.
PLEASE NOTE: It is the applicant's responsibility to verify that information entered and/or uploaded, (i.e., resume) is received, accurate, and submitted by the closing date. You may verify your documents have been processed with your application package successfully. You can access your USAJOBS account to do so by clicking here. Uploaded documents may take up to one hour to clear the virus scan.
Human Resources WILL NOT modify or change any answers submitted by an applicant.
JBSA Randolph AFB
550 D Street East
JBSA Randolph AFB, TX 78150
US
Next steps
Once the online questionnaire is received you will receive an acknowledgement email. After a review of your complete application is made you will be notified of your rating and/or referral to the hiring official.
If you provided an email address, you will receive an email message acknowledging receipt of your application.Your application package will be used to determine your eligibility and qualifications for consideration. If you are determined to be ineligible or not qualified, your application will receive no further consideration.
To check the status of your application or return to a previous or incomplete application, log into your USAJOBS account, select My Applications, and click on the More Information link under the application status for this position.
If you do not provide an email address, you are responsible for checking status updates and notifications in USAJOBS. Hard copy notifications will not be sent to you.
The Federal hiring process is set up to be fair and transparent. Please read the following guidance.
The following documents are required and must be provided with your application. Applicants who do not submit required documentation to determine eligibility and qualifications will be eliminated from consideration. Other documents may be required based on the eligibility you are claiming. Click here to view the AF Civilian Employment Eligibility Guide and the required documents.
Online Application: Questionnaire
Resume: Your resume may NOT exceed two pages, and the font size should not be smaller than 10 pts. You will not be considered for this vacancy if your resume is illegible/unreadable. Additional information on resume requirements can be located under "How To Apply".
License: If required for the position, submit an active, current license.
Veterans: If claiming 30% Disabled Veteran or Veteran's Preference - Submit VOW certification memo or copy of the official DD-Form 214, which must include the character of service (i.e., with an honorable or general discharge). This will be annotated in block 24 on member copy 2, 4, or 7 of the DD-Form 214. If claiming 30% Disabled Veteran, you must also submit a VA Letter or a disability determination from a branch of the Armed Forces. NOTE: All veterans claiming 10-point preference must also submit a SF-15.
Priority Placement Program, DoD Military Spouse Preference (MSP) Eligible: You must include a copy of the Military Spouse PPP Self-Certification Checklist along with the documents identified on the checklist to verify your eligibility for MSP. Click here to obtain a copy of the Military Spouse PPP Self-Certification Checklist.
ACTIVE-DUTY SERVICE MEMBERS: The VOW Act requires federal agencies to treat an eligible active-duty service member as a veteran, disabled veteran, and preference eligible (as applicable) when applying for civil service positions before the effective release or discharge date. Appointment of military members before the release or discharge date is permissible if the member is on terminal leave. At the time the active- duty member applies for a civil position, he or she must submit a "certification" memo in lieu of a DD-Form 214, Certificate of Release or Discharge from Active Duty. Active-duty members applying for a civil service position without submitting a valid certification memo or DD-Form 214 with their application will render the member ineligible for the position. The certification memo must originate from the member's military service branch on official letterhead and contain the following:
Name/Rank/Grade of Service Member
Branch of Armed Forces
Dates of Active Service (Start and End Date(s)
Expected Date of Discharge/Release from Active Duty
Terminal leave start date (if applicable)
Expected character of service/discharge and type of separation (i.e. separation or retirement)
Must be certified within 120 days of anticipated discharge
Signature by, or by direction of the adjutant, personnel office, unit commander, or higher headquarters commander.
Note: The VOW Act provides tentative preference. If appointed, a DD Form-214 must be submitted upon receipt.
To begin the process, click the Apply Online button to create an account or log in to your existing USAJOBS account. Follow the prompts to complete the application questionnaire. Please ensure you click the Submit My Application button at the end of the process.
To apply for this position, you must provide a complete Application Package which includes:
1. Your Resume. If you submit more than one resume, only the most recent will be reviewed. The "most recent" is considered the resume with the latest timestamp.
Resumes may not exceed two pages. The two-page resume ensures the most relevant experience is reviewed and considered, which is a common practice in both the public and private sectors. Resumes exceeding two pages will be removed from consideration. Additional information on how to complete or update your resume may be located here.
For qualification determination your resume must contain hours worked per week and dates of employment (i.e., month/year to month/year or month/year to present). If your resume does not contain this information, your application may be marked as insufficient, and you will not receive consideration for this position. If you are a current Federal employee or previous Federal employee, provide your pay plan, series and grade, i.e. GS-0301-09. Current Federal Civilian Employees may list any relevant performance related rating (given within the last three years) and/or incentive awards in your resume.
Do NOT include photographs, inappropriate material, inappropriate content, nor personal information such as age, gender, religion, social security number, etc., on your resume. If the resume you submit contains such information you will not be considered for this vacancy.
Your name, first and last, MUST be included on your resume.
2. A complete Application Questionnaire
3. Additional Required Documents (see Required Documents section). Ensure all submitted documents contain your full name.
4. Help recruiters find you. Make your resume and profile searchable, which means recruiters may contact you about possible jobs. Additional information may be located here.
PLEASE NOTE: It is the applicant's responsibility to verify that information entered and/or uploaded, (i.e., resume) is received, accurate, and submitted by the closing date. You may verify your documents have been processed with your application package successfully. You can access your USAJOBS account to do so by clicking here. Uploaded documents may take up to one hour to clear the virus scan.
Human Resources WILL NOT modify or change any answers submitted by an applicant.
JBSA Randolph AFB
550 D Street East
JBSA Randolph AFB, TX 78150
US
Next steps
Once the online questionnaire is received you will receive an acknowledgement email. After a review of your complete application is made you will be notified of your rating and/or referral to the hiring official.
If you provided an email address, you will receive an email message acknowledging receipt of your application.Your application package will be used to determine your eligibility and qualifications for consideration. If you are determined to be ineligible or not qualified, your application will receive no further consideration.
To check the status of your application or return to a previous or incomplete application, log into your USAJOBS account, select My Applications, and click on the More Information link under the application status for this position.
If you do not provide an email address, you are responsible for checking status updates and notifications in USAJOBS. Hard copy notifications will not be sent to you.
Fair and transparent
The Federal hiring process is set up to be fair and transparent. Please read the following guidance.
