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MARKETING INNOVATION SPECIALIST

Department of the Air Force
Air Education and Training Command
AIR EDUC AND TRNG CM

Summary

Click on "Learn more about this agency" button below for IMPORTANT additional information.

The primary purpose of this position is to oversee the execution of innovative, Artificial Intelligence (AI) driven campaign strategies and experimental marketing approaches across all digital and traditional platforms to support marketing and recruiting objectives.

Overview

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Accepting applications
Posted this week · Apply by 06/16/26
Due by 11:59 p.m. ET on June 16, 2026
Location
Few vacancies in the following location:
Work site options
Telework eligible
Yes—as determined by the agency policy.
Remote job
No
Relocation expenses reimbursed
Yes—You may qualify for reimbursement of relocation expenses in accordance with agency policy.
Salary
$108,001 - $140,403 per year
Pay scale & grade
GS 13
Promotion potential
13
Pay scale and grade determines the salary of the job.
Work schedule
Full-time
Travel Required
Occasional travel - You may be expected to travel for this position.
Appointment type
Permanent
Occupations and job series
Supervisory status
No
Federal service type
This job is in the Competitive Service
Represented by a union
Yes
Drug test
No
Security clearance
Not Required
Position sensitivity and risk
Non-sensitive (NS)/Low Risk
Jobs require a background check and some require a security clearance. The type depends on the job.
Background check type
Financial disclosure required
No
Some jobs require financial disclosure to identify conflicts of interests.
Announcement number
AFPCDEO-12956789-266396-KDT
Control number
872016300

Duties

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  • Deploys sophisticated AI-powered platforms and advance statistical models to collect, process, and analyze complex datasets.
  • Leverages experimental design methodologies to continuously refine audience segmentation, personalized messaging algorithms, and creative optimization engines.
  • Campaigns Innovation Leadership and Experimental Strategy Direction.
  • Conceptualizes, designs, and deploys cutting-edge, integrated marketing campaigns leveraging machine learning algorithms, predictive analytics, and experimental methodologies to revolutionize recruiting, retention, and brand awareness.
  • Plans, leads, and evaluates a wide range of research, development and technology transfer activities, requirements, and trademark assistance.

Requirements

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Conditions of employment

  • U.S. Citizenship Required
  • Males must be registered for Selective Service, see Legal and Regulatory Guide
  • A security clearance may be required
  • Travel and relocation expenses will be paid by the Force Support Career Field Team.
  • This position is subject to provisions of the DoD Priority Placement Program
  • Employee may be required to work other than normal duty hours, to include evenings, weekends and/or holidays
  • May occasionally be required to work other than normal duty hours and/or shift work, may be required; which may include overtime and/or irregular hours.
  • Disclosure of Political Appointments
  • Direct Deposit: All federal employees are required to have direct deposit.
  • 120-Day Register: This announcement may result in a 120-day register that may be used to fill like vacancies for 120 days after the closing date. Applicants may be referred for consideration as vacancies occur.
  • Depending on the type of position (competitive/excepted) you are selected for, you will be required to serve a 1-year probationary period OR 2-year trial period.
  • Upon completion of your probationary/trial period, your employment will be terminated unless you receive certification, in writing, that your continued employment advances the public interest.
  • Work may occasionally require travel away from the normal duty station on military or commercial aircraft/vehicle to conferences, meetings, or functions away from the duty office/location. Travel may include overnight stays.

Qualifications

In order to qualify, you must meet the specialized experience requirements described in the Office of Personnel Management (OPM) Qualification Standards for General Schedule Administrative and Management Positions.


SPECIALIZED EXPERIENCE: Applicants must have at least one year of specialized experience equivalent to the GS-12 level (or equivalent in other pay systems) in the federal service in which equipped the applicant with the particular knowledge, skills, and abilities (KSA's) to perform successfully the duties of the position. Specialized experience is experience which includes developing and deploying marketing campaigns utilizing Artificial Intelligence (AI) powered, digital and traditional platforms for marketing and recruiting purposes.


To view additional qualification information, click on the following link: https://www.opm.gov/policy-data-oversight/classification-qualifications/general-schedule-qualification-standards/1100/general-business-and-industry-series-1101b/

KNOWLEDGE, SKILLS AND ABILITIES (KSAs): Your qualifications will be evaluated on the basis of your level of knowledge, skills, abilities and/or competencies in the following areas:

Knowledge of and ability to apply advanced analytics, predictive modeling, and AI-powered research methodologies including machine learning algorithms, statistical modeling, experimental design frameworks, A/B testing protocols, behavioral analytics, sentiment analysis, natural language processing, and automated trend forecasting to drive evidence-based decision making and campaign optimization.

Knowledge of emerging digital marketing technologies, AI-powered platforms, and experimental channels including machine learning-driven social media optimization, predicative email automation, intelligent search engine marketing, programmatic advertising, marketing automation platforms, customer data platforms, and next-generation digital experiences.
Skill in developing and executing integrated marketing campaigns that include earned traditional media, social media, community engagement, events, partnerships, paid media, boosted social media, and creative content development.

Ability to analyze data and trends to optimize marketing performance. Skill to gather, assemble, and analyze facts, draw conclusions, devise solutions to problems, and identify shortfalls/changes required.

Ability to communicate effectively, both orally and in writing, clearly, concisely, and with technical accuracy to include conducting briefings, meetings, and interviews with supervisors, employees, management officials, and contractor personnel to obtain specific and unique information about organization missions, functions, and work procedures.

Ability to lead innovation teams, foster experimental culture, and mentor technical talent including data scientists, AI engineers, and digital specialists while effectively applying agency safety protocols, cybersecurity frameworks, responsible AI governance, personnel management best practices, and Equal Employment Opportunity regulations to build high-performing innovation teams.


PART-TIME OR UNPAID EXPERIENCE: Credit will be given for appropriate unpaid and or part-time work. You must clearly identify the duties and responsibilities in each position held and the total number of hours per week.

VOLUNTEER WORK EXPERIENCE: Refers to paid and unpaid experience, including volunteer work done through National Service Programs (i.e., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community; student and social). Volunteer work helps build critical competencies, knowledge and skills that can provide valuable training and experience that translates directly to paid employment. You will receive credit for all qualifying experience, including volunteer experience.

Education

This job does not have an education qualification requirement.

Additional information


Interagency Career Transition Assistance Program (ICTAP): For information on how to apply as an ICTAP eligible click here. To be well-qualified and exercise selection priority for this vacancy, displaced Federal employees must be rated in the "Highly Qualified" or "Best Qualified" Category on the rating criteria for this vacancy. You must submit a copy of the agency notice, your most recent performance rating, and your most recent SF-50 noting position, grade level, and duty location.

Employed Annuitants (Reemployed Annuitants): Applicants in receipt of an annuity based on civilian employment in the Federal Service are subject to the DoD Policy on The Employment of Annuitants. Click here for more information.

Military Spouse Preference (MSP) Eligible: MSP applicants, if determined best qualified, must be selected, and placed at the highest grade for which they applied. You must include a completed copy of the DD Form 3145-4, Military Spouse PPP Self-Certification Checklist dated within 30 days along with the documents identified on the checklist to verify your eligibility for MSP. Click here to obtain/download a copy of the DD Form 3145-4, Military Spouse PPP Self-Certification Checklist.

Priority Placement Program (PPP) Applicant Eligible: PPP Applicants, if determined well qualified and selected, will be placed at the at the full performance level. You must include the applicable completed copy of the PPP Self-Certification Checklist dated within 30 days along with the documents identified on the checklist to verify your eligibility as a PPP Applicant. Click here to obtain/download a copy of the applicable PPP Self-Certification Checklist (DD3145-1 through DD3145-4, select the appropriate checklist for your claimed preference). To determine the applicable PPP Self-Certification Checklist required to substantiate the eligibilities you are claiming, refer to the AF Civilian Employment Eligibility Guide located in the Required Documents section of this vacancy announcement.

Disabled veteran leave is available to a Federal employee hired on/after 5 Nov 2016, who is a veteran with a service-connected disability rating of 30% or more. For more information, click here.

If you have questions regarding this announcement and have hearing or speech difficulties click here.

For information on veteran's preference click here.

120-DAY COMPETITIVE CERTIFICATE: This vacancy announcement may be used to fill like vacancies for 120-days from the closing date. Applicants may be referred for consideration as/if additional vacancies occur during this period.

Candidates should be committed to improving the efficiency of the Federal government, passionate about the ideals of our American republic, and committed to upholding the rule of law and the United States Constitution.

How you will be evaluated

You will be evaluated for this job based on how well you meet the qualifications above.

Your application package (resume, supporting documents, and responses to the questionnaire) will be used to determine your eligibility, qualifications, and quality ranking for this position. Please follow all instructions carefully. Errors or omissions may affect your rating or consideration for employment.

Your responses to the questionnaire may be compared to the documents you submit. The documents you submit must support your responses to the online questionnaire. If your application contradicts or does not support your questionnaire responses, you will receive a rating of "not qualified" or "insufficient information" and you will not receive further consideration for this job.

Applicants who disqualify themselves will not be evaluated further.

BASIS OF RATING:
Your application will be rated under the Category Rating procedures based on the extent to which the quality, depth, and complexity of your experience and education relate to the qualifications requirement. Additional points are not added for Veteran's Preference; however, Veteran Preference is still applied.

Category 3, Best Qualified: Candidates in this category possess exceptional skills and experience to exceed well above the minimum requirements.
Category 2, Highly Qualified: Candidates in this category possess good skills and experience above the minimum requirements.
Category 1, Qualified: Candidates in this category meet the minimum education and/or experience requirements.

Once the application process is complete, a review of your application will be made to ensure you meet the job requirements. To determine if you are qualified for this job, a review of your resume and supporting documentation will be made and compared against your responses to the assessment questionnaire. The numeric rating you received is based on your responses to the questionnaire. The score is a measure of the degree to which your background matches the knowledge, skills and abilities required of this position. If, after reviewing your resume and or supporting documentation, a determination is made that you have inflated your qualifications and or experience, your score can and will be adjusted to more accurately reflect your abilities. Please follow all instructions carefully.

Air Education and Training Command

The mission of the United States Air Force is: To fly, fight, and win ... Airpower anytime, anywhere. To achieve that mission, the Air Force has a vision of Global Vigilance, Global Reach and Global Power. That vision orbits around three core competencies: Developing Airmen, Technology-to-Warfighting and Integrating Operations. Core competencies and distinctive capabilities are based on a shared commitment to three core values -- integrity first, service before self, and excellence in all we do.

Applications will be accepted from United States citizens (U.S. citizenship required at time of application).

Males born after 12-31-59 must be registered or exempt from Selective Service. For additional information, click here.

For information on veteran's preference click here.

120-DAY COMPETITIVE CERTIFICATE: This vacancy announcement may be used to fill like vacancies for 120-days from the closing date. Applicants may be referred for consideration as/if additional vacancies occur during this period.

Agency contact information

Total Force Service Center
Phone
1-800-525-0102
Email
DO.NOT.EMAIL@CALL.ONLY
Address
JBSA Randolph AFB
550 D Street East
JBSA Randolph AFB, TX 78150
US

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