This position is Non-Appropriated Fund (NAF) and will be assigned to the Air Force Services Center at Port San Antonio, TX.
This is a regular full-time category position with guaranteed 40 hrs. per week. Employees appointed to a regular category position are eligible for benefits.
This position is Non-Appropriated Fund (NAF) and will be assigned to the Air Force Services Center at Port San Antonio, TX.
This is a regular full-time category position with guaranteed 40 hrs. per week. Employees appointed to a regular category position are eligible for benefits.
Depending on experience. Internal NAF pay setting rules apply.
Please see the "Who May Apply" section under the Qualifications section.
The Marketing Specialist (MarTech Manager) serves as the strategic lead for the Air Force Services (AFS) Non Appropriated Fund (NAF) marketing technology ecosystem, including the enterprise CMS, eCommerce, analytics, and related digital platforms. Provides governance, product ownership, and enterprise coordination to ensure digital platforms directly support revenue-generating business units and enterprise marketing objectives. Operates under the administrative and policy oversight of the Marketing Operations Branch Chief, who retains responsibility for enterprise compliance and inherently governmental functions. Execute responsibilities in collaboration with Strategic Marketing team members, cross-functional AFSVC partners, and contracted vendors to ensure alignment across digital, technical, and operational stakeholders. Performs platform-level system administration for the enterprise CMS and related MarTech platforms, including user provisioning, role and permission assignment, workflow configuration, template and module setup, and management of platform settings that support business operations. Conducts quality assurance testing, validates vendor releases, troubleshoots functional issues, and coordinates resolution with contracted developers. Implements and maintains digital analytics and tracking configurations to support measurement of customer behavior, digital conversion, and business unit performance. Configures tagging, dashboards, and reporting tools; validates data accuracy; and provides insights to inform platform enhancements and marketing decision-making. Owns and manages the security and compliance documentation required for NAF-funded digital platforms, ensuring all system information, technical artifacts, and supporting materials are developed, compiled, and submitted in coordination with technical and cybersecurity stakeholders. Initiates required compliance actions, tracks progress, routes documentation through appropriate offices, resolves comments, and ensures packages move through the full review and approval lifecycle. Authorization decisions and cybersecurity authority remain with designated enterprise authorities. Develops, drafts, and compiles documentation required to support digital operations, including governance guidance, platform change packages, technical requirements, SOW inputs, and compliance-related materials. Staff documents through appropriate offices and ensure timely routing, review, and resolution of comments. Prepare decision briefs and recommendations for the Marketing Operations Branch Chief. Serves as the Product Owner for AFS MarTech platforms, defining the roadmap, requirements, and prioritization of enhancements that improve customer experience, increase digital conversion, and strengthen revenue performance across business units. Identifies capability needs and modernization opportunities based on analytics, user feedback, and mission requirements. Maintains product backlogs, user stories, acceptance criteria, and release plans. Develops and maintains digital governance, including publishing standards, access roles, workflow rules, content lifecycle requirements, and digital compliance practices. Provides guidance to installations and program offices on interpreting and applying governance standards. Ensure platform requirements remain aligned with enterprise technical and security frameworks in coordination with technical stakeholders. Leads development of Statements of Work (SOWs), technical requirements, and evaluation criteria for MarTech services, and coordinates with Procurement teams for contract execution, renewals, and modifications. Monitors vendor performance and ensures deliverables meet requirements and support revenue-producing operations. Designs the strategy and framework for the MarTech training program and partners with Marketing Training & Development Manager(s) and the Installation Support Liaison for delivery, onboarding, and field communications. Ensure installations can effectively use digital platforms to promote programs, drive participation, and support business unit performance. Communicates platform changes, updates, and requirements across the AF MilMark Network.
If interested in applying for this position you may preview the online application: https://apply.usastaffing.gov/ViewQuestionnaire/12931287
Who May Apply: Open to everyone. Applicants will be categorized by preference(s) and/or priority consideration eligibilities. An applicant's eligibility will be determined based on eligibility claimed in the questionnaire and proof of eligibility MUST be provided with application by the closing date, 06/18/2026
Business Based Action, Outside Applicant Veteran, Spouse/Widow/Parent of Veteran, and Transition Hiring Preference
In order to qualify, you must meet the experience requirements described below. Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community; student; social). You will receive credit for all qualifying experience, including volunteer experience. Your resume must clearly describe your relevant experience; if the position allows for qualifying based on education, your transcripts will be required as part of your application.
Qualifying Experience:
Must have a bachelor's degree in marketing, business, communications, information systems, or a related field, combined with progressively responsible experience in digital governance, marketing technology management, product ownership, or enterprise digital operations; OR an equivalent combination of education and extensive professional experience. Demonstrated experience managing enterprise digital platforms, defining requirements, and overseeing vendor performance. Experience utilizing CMS platforms, applying digital governance and UX principles, and navigating accessibility standards and digital compliance requirements. Experience developing policy, writing governance documentation, and interpreting cybersecurity and privacy requirements. Experience managing multiple enterprise-level initiatives requiring analytical, organizational, and communication proficiency. Experience coordinating with IT, cybersecurity, vendors, and cross-functional teams.
Desired Experience:
Experience advising field-level personnel and translating technical policy into practical direction is preferred.
Knowledge, Skills and Abilities (KSA's):
Your qualifications will be evaluated on the basis of your level of knowledge, skills, abilities and/or competencies in the following areas:
Some federal jobs allow you to substitute your education for the required experience in order to qualify. This position does not allow for education substitution.
FOREIGN EDUCATION: Education completed in foreign colleges or universities may be used to meet the requirements. You must show proof the education credentials have been deemed to be at least equivalent to that gained in conventional U.S. education program. It is your responsibility to provide such evidence when applying.
Candidates should be committed to improving the efficiency of the Federal government, passionate about the ideals of our American republic, and committed to upholding the rule of law and the United States Constitution.
You will be evaluated for this job based on how well you meet the qualifications above.
Your resume and supporting document will be evaluated against the qualifications of the position.
Once the announcement has closed, a review of your application package (resume, supporting documents, and responses to the questionnaire) will be used to determine whether you meet the qualification requirements listed on this announcement. If you are minimally qualified, your resume and supporting documentation will be compared against your responses to the assessment questionnaire to determine your level of experience. If, after reviewing your resume and/or supporting documentation, a determination has been made that you have inflated your responses to meet the position's qualifications and/or experience, you may lose consideration for this position. Please follow all instructions carefully when applying, errors or omissions may affect your eligibility.
You should list any relevant performance appraisals and incentive awards in your resume as that information may be taken into consideration during the selection process. If selected, you may be required to provide supporting documentation.
To better expedite the hiring process, we recommend including full contact information (name, address, phone number, email, etc.,) for professional and personal references on your resume.
Required documents may vary based on the eligibility you are claiming (i.e., applying as a Military Spouse Preference - MSP, applying as a veteran, applying as a current federal employees, applying as a displaced employee, etc.,). The below document(s) are required and MUST be submitted with your application by the closing date of this job announcement:
To be considered for this vacancy you must apply and complete the online questionnaire and submit the documentation specified in the Required Documents section above.
The complete application package must be submitted by 11:59 PM (EST) on 06/18/2026 to receive consideration.
To begin, click Apply to access the online application. You will need to be logged into your USAJobs account to apply. If you do not have a USAJobs account, you will need to create one before beginning the application.
Follow the prompts to select your resume and/or other supporting documents to be included with your application package. You will have the opportunity to upload additional documents to include in your application before it is submitted. Your uploaded documents may take several hours to clear the virus scan process.
After acknowledging you have reviewed your application package, complete the Include Personal Information section as you deem appropriate and click to continue with the application process.
You will be taken to the online application which you must complete in order to apply for the position. Complete the online application, verify the required documentation is included with your application package and submit the application. You must re-select your resume and/or other documents from your USAJobs account and designate the document type when submitting your application. Failure to complete this portion will result in an incomplete application package and you will not be further considered for this vacancy.
It is your responsibility to ensure your application package (resume, supporting documents, and responses to the questionnaire) is complete, accurate, and submitted by the closing date.
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