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Marketing Manager Digital Media

Department of the Air Force
Pacific Air Forces

Summary

About the position: This position is Non-appropriated Fund (NAF) and is located at the 18 FSS Marketing Office on Kadena Air Base, Okinawa, Japan.

Overview

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Accepting applications
Posted today · Apply by 06/09/26
Due by 11:59 p.m. ET on June 9, 2026
Location
Work site options
Telework eligible
No
Remote job
No
Relocation expenses reimbursed
No
Salary
$20 - $21 per hour
Pay scale & grade
NF 3
Pay scale and grade determines the salary of the job.
Work schedule
Full-time
Travel Required
Occasional travel - You may be expected to travel for this position.
Appointment type
Permanent
Occupations and job series
Supervisory status
No
Federal service type
This job is in the Competitive Service
Represented by a union
No
Drug test
Yes
Security clearance
Not Required
Position sensitivity and risk
Non-sensitive (NS)/Low Risk
Jobs require a background check and some require a security clearance. The type depends on the job.
Background check type
Financial disclosure required
No
Some jobs require financial disclosure to identify conflicts of interests.
Announcement number
26-8TFSK334573
Control number
870498200

This job is open to

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Clarification from the agency

Please see the "Who May Apply" section under the Qualifications section.

Duties

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This position serves as the Digital Marketing Manager for the 18 and 718 Force Support Squadron (FSS), responsible for leading the strategic development and execution of the squadron's digital marketing initiatives and reports directly to the Marketing Director. The incumbent manages web, social media, and automation platforms to increase program awareness, community participation, and NAF revenue. Responsibilities include ensuring alignment with Air Force branding and installation priorities while maintaining a secure, data-driven digital presence in support of the Morale, Welfare, and Recreation (MWR) mission. Develops and executes the 18 & 718 Force Support Squadron's digital marketing strategy to increase program awareness, participation, and revenue. Ensures alignment with installation priorities and Air Force branding guidance. Oversees website, social media, email marketing, and marketing automation platforms. Serves as primary administrator for digital systems including CMS and CRM tools. Ensures content accuracy, accessibility compliance, cybersecurity adherence, and brand consistency across all digital channels. Analyzes digital performance metrics and establishes Key Performance Indicators (KPIs). Prepares recurring reports for leadership and recommends data-driven improvements. Leads digital projects and coordinates with the creative team. Coordinates with creative staff to support high-quality digital campaigns. Ensures responsible use of Non appropriated Fund (NAF) resources and supports revenue-generating initiatives through effective digital engagement strategies. Performs other duties as assigned.

If interested in this position please preview the online application: https://apply.usastaffing.gov/ViewQuestionnaire/12970341

Requirements

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Conditions of employment

  • This position requires the incumbent to complete a background investigation with favorable results.

Qualifications

Who May Apply: Open to everyone. Applicants will be categorized by preference(s) and/or priority consideration eligibilities. An applicant's eligibility will be determined based on eligibility claimed in the questionnaire and proof of eligibility MUST be provided with application by the closing date, 06/09/2026

The Area of Consideration for this vacancy announcement is US Citizens and legal US residents in Okinawa, Japan. Legal US residents must possess a social security number and be citizens of a NATO country. Must be able to provide documentation proving residence status overseas.

  • Business Based Action
  • Family Member Preference
  • Military Spouse Preference
  • Outside Applicant Veteran
  • Spouse/Widow/Parent of Veteran
  • Transition Hiring Preference
In order to qualify, you must meet the experience requirements described below. Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community; student; social). You will receive credit for all qualifying experience, including volunteer experience. Your resume must clearly describe your relevant experience; if qualifying based on education, your transcripts will be required as part of your application.

Qualifying Experience:
Minimum 3 years of experience in digital marketing strategy and execution. Knowledge of marketing automation systems, CRM platforms, website CMS administration, analytics tools, and search engine optimization (SEO). Must have experience that demonstrated the ability to analyze data, manage multiple projects, and communicate technical information clearly to leadership and facility managers. Bachelor's degree in Marketing, Communications, Business, or related field preferred; qualifying experience may substitute for education. Must have a valid SOFA license.

Education

Some federal jobs allow you to substitute your education for the required experience in order to qualify. This position does allow for education substitution in order to qualify.

FOREIGN EDUCATION: Education completed in foreign colleges or universities may be used to meet the requirements. You must show proof the education credentials have been deemed to be at least equivalent to that gained in conventional U.S. education program. It is your responsibility to provide such evidence when applying.

Additional information

  • Male applicants born after December 31, 1959, must complete a Pre-Employment Certification Statement for Selective Service Registration.
  • U.S. Citizens and Non-U.S. Nationals who have resided in the U.S. or U.S. Territory for three (3) or more consecutive years immediately preceding the start of Federal affiliation.
  • All Federal NAF employees are required by PL 104-134 to have salary payments made by electronic funds transfer/direct deposit.
  • Probationary period may be required.
  • Selection is subject to restrictions resulting from hiring preferences and priority consideration eligible.
  • Additional selections may be made from this vacancy announcement for up to 60/90 days after the closing date. Multiple positions may be filled from this announcement.
  • Payment of Permanent Change of Station (PCS) costs is not authorized based on a determination that a PCS move is not in the Government's interest.
  • LQA is not authorized.
  • Post Allowance is authorized for Regular Full Time employment category.
  • This is a Nonappropriated Fund (NAF) position carrying out Morale, Welfare and Recreation (MWR) activities for the Air Force and Space Force.
  • Applicants must be able to provide a REAL ID or present a combination of source identity documents authorized to facilitate access to the installation. Please contact the servicing HR Office with any questions.

Candidates should be committed to improving the efficiency of the Federal government, passionate about the ideals of our American republic, and committed to upholding the rule of law and the United States Constitution.

How you will be evaluated

You will be evaluated for this job based on how well you meet the qualifications above.

You will be evaluated for this job based on how well you meet the qualifications above.Once the announcement has closed, a review of your application package (resume, supporting documents, and responses to the questionnaire) will be used to determine whether you meet the qualification requirements listed on this announcement. If you are minimally qualified, your resume and supporting documentation will be compared against your responses to the assessment questionnaire to determine your level of experience. If, after reviewing your resume and/or supporting documentation, a determination is made that you have inflated your qualifications and/or experience, you may lose consideration for this position. Please follow all instructions carefully when applying, errors or omissions may affect your eligibility.

You should list any relevant performance appraisals and incentive awards in your resume as that information may be taken into consideration during the selection process. If selected, you may be required to provide supporting documentation.

To better expedite the hiring process, we recommend including full contact information (name, address, phone number, email, etc.) for professional and personal references on your resume.

Pacific Air Forces

Thank you for considering employment with Air Force Services Non-Appropriated Funds (NAF). Thank you for considering employment with Air Force Services Non-Appropriated Funds (NAF). Kadena Air Base is the hub of airpower in the Pacific, and home to the 18th Wing and a variety of associate units. Together they form ("Team Kadena") -- a world-class combat team ready to fight and win from the Keystone of the Pacific. Nearly 18,000 Americans and more than 4,000 Japanese employees and contractors make up Team Kadena. The base's estimated economic impact upon Okinawa's economy is more than $700 million annually.

Agency contact information

Kadena NAF HR Office
Email
18fss.naf.hro@us.af.mil
Address
Kadena NAF HR
18 FSS/FSN
OPC 80 BOX 5205
APO AP, AP 96368-5205
US

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Learn more about what it's like to work at Pacific Air Forces, what the agency does, and about the types of careers this agency offers.

https://kadenafss.com/

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