Direct and/or coordinate the collective efforts of a multi-disciplined staff of media specialists, data analysts, creative teams, and contractors assigned to major advertising campaigns of national scope, interest and significance across multiple platforms and participating vendor organizations.

Exercise supervisory personnel management responsibilities and advise and provide counsel to employees regarding policies, procedures, and directives of management.

Hear and resolve employee complaints and refers serious unresolved complaints to higher level management.

Develop comprehensive goals and objectives that seamlessly integrate brand marketing objectives with performance-based and data-driven media strategies.

Plan campaign activities to be accomplished by subordinates, set and adjust short and long-term performance targets, and prepare campaign calendars and optimization schedules.

Conditions of employment

• U.S. Citizenship Required
• Males must be registered for Selective Service, see Legal and Regulatory Guide
• This position is centrally managed by the Force Support Career Field team. Travel and relocation expenses will be paid
• If authorized, PCS will be paid IAW JTR and AF Regulations. If receiving an authorized PCS, you may be subject to completing/signing a CONUS agreement. More information on PCS requirements, may be found at: https://afciviliancareers.com/regulatory/
• May be required to occasionally travel away from the normal duty station. The employee must be willing and able to travel on military and commercial aircraft in the performance of temporary duty.
• This position is subject to provisions of the DoD Priority Placement Program
• May be required to work outside of normal duty hours.
• Disclosure of Political Appointments is required
• Depending on the type of position (competitive/excepted) you are selected for, you will be required to serve a 1-year probationary period OR 2-year trial period.
• Upon completion of your probationary/trial period, your employment will be terminated unless you receive certification, in writing, that your continued employment advances the public interest.
• 120-DAY COMPETITIVE CERTIFICATE: This vacancy announcement may be used to fill like vacancies for 120-days from the closing date. Applicants may be referred for consideration as/if additional vacancies occur during this period.

Qualifications

In order to qualify, you must meet the specialized experience requirements described in the Office of Personnel Management (OPM) Qualification Group Standard for Clerical and Administrative Support Positions.

SPECIALIZED EXPERIENCE: Applicants must have at least one year of specialized experience equivalent to the GS-12 level (or other equivalent pay systems) in federal service which equipped the applicant with the particular knowledge, skills and abilities (KSA's) to perform successfully the duties of the position being filled. Specialized experience is experience which may have been gained assisting in developing, overseeing and managing campaign planning in national, regional and local marketing campaigns; facilitate effective planning and placement of all paid and unpaid campaigning initiatives to support recruitment and brand management goals and efforts.

To view qualification requirements, click on the following link: https://www.opm.gov/policy-data-oversight/classification-qualifications/general-schedule-qualification-standards/1100/general-business-and-industry-series-1101a/

KNOWLEDGE, SKILLS AND ABILITIES (KSAs): Your qualifications will be evaluated on the basis of your level of knowledge, skills, abilities and/or competencies in the following areas:

1. Knowledge of marketing and public relations principles, practices, techniques, and demonstrates ability to conduct strategic communication campaigns and marketing research activities in support of civilian and military recruitment programs, while adhering to government policies and guidelines.

2. Knowledge of and ability to apply marketing research theories and communication principles and techniques, including sampling theory (probability and nonprobability), survey design and methodology, and inferential statistics for analyzing campaign data and trend analysis.

3. Ability to analyze data and trends to optimize marketing performance and skill to gather, assemble, and analyze facts, draw conclusions, devise solutions to problems, and identify shortfalls/ changes required.

4. Ability to communicate effectively, both orally and in writing.

5. Ability to plan, organize, and direct the strategic function and mentor, motivate, and appraise the staff of the organization; and to effectively apply agency safety, security, personnel management, and Equal Employment Opportunity (EEO) regulations, practices, and procedures, fostering a collaborative and high-performing team environment.

6. Skill in developing and executing integrated marketing campaigns that include earned traditional media, social media, community engagement, events, partnerships, paid media, boosted social media, and creative content development.

PART-TIME OR UNPAID EXPERIENCE: Credit will be given for appropriate unpaid and or part-time work. You must clearly identify the duties and responsibilities in each position held and the total number of hours per week.

VOLUNTEER WORK EXPERIENCE: Refers to paid and unpaid experience, including volunteer work done through National Service Programs (i.e., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community; student and social). Volunteer work helps build critical competencies, knowledge and skills that can provide valuable training and experience that translates directly to paid employment. You will receive credit for all qualifying experience, including volunteer experience.

How you will be evaluated

You will be evaluated for this job based on how well you meet the qualifications above.

Your application package (resume, supporting documents, and responses to the questionnaire) will be used to determine your eligibility, qualifications, and quality ranking for this position. Please follow all instructions carefully. Errors or omissions may affect your rating or consideration for employment.

Your responses to the questionnaire may be compared to the documents you submit. The documents you submit must support your responses to the online questionnaire. If your application contradicts or does not support your questionnaire responses, you will receive a rating of "not qualified" or "insufficient information" and you will not receive further consideration for this job.

Applicants who disqualify themselves will not be evaluated further.

BASIS OF RATING:
Your application will be rated under the Category Rating procedures based on the extent to which the quality, depth, and complexity of your experience and education relate to the qualifications requirement. Additional points are not added for Veteran's Preference; however, Veteran Preference is still applied.

Category 3, Best Qualified: Candidates in this category possess exceptional skills and experience to exceed well above the minimum requirements.
Category 2, Highly Qualified: Candidates in this category possess good skills and experience above the minimum requirements.
Category 1, Qualified: Candidates in this category meet the minimum education and/or experience requirements.

Once the application process is complete, a review of your application will be made to ensure you meet the job requirements. To determine if you are qualified for this job, a review of your resume and supporting documentation will be made and compared against your responses to the assessment questionnaire. The numeric rating you received is based on your responses to the questionnaire. The score is a measure of the degree to which your background matches the knowledge, skills and abilities required of this position. If, after reviewing your resume and or supporting documentation, a determination is made that you have inflated your qualifications and or experience, your score can and will be adjusted to more accurately reflect your abilities. Please follow all instructions carefully.