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MARKETING SPECIALIST- DIRECT HIRE AUTHORITY

Department of the Air Force
Air Force Materiel Command

Summary

Veteran's preference does not apply to DHA recruitment

Click on "Learn more about this agency" button below for more information.


The primary purpose of this position is to recognize the needs and expectations of current and potential customers, tailor marketing programs to meet these needs and communicate the most accurate message to the target market.

Overview

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Accepting applications
Open & closing dates
05/01/2026 to 05/08/2026
Salary
$80,321 - $97,953 per year

Salary listed is ARNOLD AFB, if you are selected for a different location your salary is dependent upon that duty location.

Pay scale & grade
NH 2
Locations
FEW vacancies in the following locations:
Edwards AFB, CA
Eglin AFB, FL
Holloman AFB, NM
Nellis AFB, NV
Remote job
No
Telework eligible
No
Travel Required
Occasional travel - You may be expected to travel for this position.
Relocation expenses reimbursed
No
Appointment type
Permanent
Work schedule
Full-time
Service
Competitive
Promotion potential
None
Supervisory status
No
Security clearance
Not Required
Drug test
No
Position sensitivity and risk
Non-sensitive (NS)/Low Risk
Trust determination process
Financial disclosure
No
Bargaining unit status
Yes
Announcement number
AFMC-110102-12948914-CL
Control number
867032000

This job is open to

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Clarification from the agency

This public notice is to gather applications that may or may not result in selection.

Duties

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  • Develops surveys and performs marketing analysis to identify needs and wants of a varied audience.
  • Develops and recommends marketing and publicity plans, policies, procedures, strategies, and programs using established management principles and pertinent regulations.
  • Provides advertising media and implements promotional programs for Service's activities.
  • Serves as the commercial sponsorship program focal point for all unsolicited and solicited commercial sponsorship ventures.
  • Develops annual budget and resource requirements to meet program objectives.
  • Provides public affairs and public relations services for Services with other base agencies.

Requirements

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Conditions of employment

  • U.S. Citizenship is required
  • Males must be registered for Selective Service, see Legal and Regulatory Guidance
  • Selectee may be required to serve a probationary or trail period
  • This posn is subject to provisions of the DoD Priority Placement Program
  • For more information on Acq Demo please go to DoD AcqDemo Homepage http://acqdemo.hci.mil/ and Fact Sheet http://acqdemo.hci.mil/faq.html
  • Relocation costs or other incentives may be available and considered by the organization
  • Selectee is expected to be granted with and/or maintain the appropriate security clearance required for the position
  • Employee must maintain current certifications
  • This position may require drug testing and the candidate may be subject to passing a drug test upon selection.
  • Employee may be required to work other than normal duty hours, to include evenings, weekends and/or holidays
  • Shift work and emergency overtime may be required
  • Disclosure of Political Appointments
  • All federal employees are required to have direct deposit.
  • This announcement may result in a 120-day register that may be used to fill like vacancies for 120 days after the closing date. Applicants may be referred for consideration as vacancies occur.
  • Depending on the type of position (competitive/excepted) you are selected for, you will be required to serve a 1-year probationary period OR 2-year trial period.
  • Upon completion of your probationary/trial period, your employment will be terminated unless you receive certification, in writing, that your continued employment advances the public interest.

Qualifications

Experience requirements are described in the Office of Personnel Management (OPM) Qualification Standards for General Schedule Positions, Group Coverage Qualification Standard for Administrative and Management Positions.

SPECIALIZED EXPERIENCE: Applicants must have at least one year (52 weeks) of specialized experience at the next lower grade DO-01/ GS-11 or equivalent in other pay systems. Examples of specialized experience includes experience within marketing, public affairs, and program management within a structured organizational environment. Skilled in developing and executing comprehensive marketing and publicity strategies that align with organizational goals and customer demographics.

Ideal Candidate
In this position, you must have a talent for storytelling with data. We need someone who can go beyond just presenting findings. We're looking for an individual who can weave raw numbers and survey results into a compelling narrative that clearly shows the 'why' behind the data and persuades leadership to act - proactive and relentless curiosity. The ideal candidate doesn't wait for research assignments. They are naturally inquisitive, constantly digging into our business challenges, and proactively seeking out opportunities where data and insight can provide a competitive edge. An aptitude for translating insights across departments. It's one thing to give a report to a manager; it's another to sit down with our logistics or design teams and help them understand how your findings directly impact their world. We value someone who can build bridges and ensure their research is not just heard but is truly integrated into our operations.



NOTE: Due to the use of 120-day rosters, this period of experience may be completed within 120 days of the closing date of this announcement.

KNOWLEDGE, SKILLS AND ABILITIES (KSAs): Your qualifications will be evaluated on the basis of your level of knowledge, skills, abilities and/or competencies in the following areas:

  1. Knowledge of merchandising and marketing policies, procedures, methods, and publicity techniques to evaluate strengths or weaknesses, and to develop new or alter existing programs to meet desired goals and promote patronage.
  2. Knowledge of marketing research methods and techniques to perform research analysis, develop surveys, evaluate, and establish promotional strategies to identify customer needs.
  3. Ability to recognize and define problem areas, apply marketing research techniques, and analyze information for presentation to management.
  4. Ability to communicate effectively, both orally and in writing, using a high degree of tact and diplomacy, to prepare and present surveys, reports, proposals, and press releases.


PART-TIME OR UNPAID EXPERIENCE: Credit will be given for appropriate unpaid and or part-time work. You must clearly identify the duties and responsibilities in each position held and the total number of hours per week.

VOLUNTEER WORK EXPERIENCE: Refers to paid and unpaid experience, including volunteer work done through National Service Programs (i.e., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community; student and social). Volunteer work helps build critical competencies, knowledge and skills that can provide valuable training and experience that translates directly to paid employment.You will receive credit for all qualifying experience, including volunteer experience.

Education

ARE YOU USING YOUR EDUCATION TO QUALIFY? If position has a positive degree requirement or education forms the basis for qualifications, you MUST submit transcriptswith the application. Official transcripts are not required at the time of application; however, if position has a positive degree requirement, qualifying based on education alone or in combination with experience; transcripts must be verified prior to appointment. An accrediting institution recognized by the U.S. Department of Education must accredit education. Click here to check accreditation.


FOREIGN EDUCATION: Education completed in foreign colleges or universities may be used to meet the requirements. You must show proof the education credentials have been deemed to be at least equivalent to that gained in conventional U.S. education program. It is your responsibility to provide such evidence when applying.

Additional information

This public notice is to gather applications that may or may not result in selection.

This job announcement may close at any time - apply now!

This is an acquisition demonstration project position NH-02 equivalent to a GS-05 to GS-11.

Direct Deposit: All federal employees are required to have direct deposit.

If you have questions regarding this announcement and have hearing or speech difficulties click here.

Candidates should be committed to improving the efficiency of the Federal government, passionate about the ideals of our American republic, and committed to upholding the rule of law and the United States Constitution.

How you will be evaluated

You will be evaluated for this job based on how well you meet the qualifications above.

Your application package (resume, supporting documents, and responses to the questionnaire) will be used to determine your eligibility, qualifications, and quality ranking for this position. Please follow all instructions carefully. Errors or omissions may affect your rating or consideration for employment.

Your responses to the questionnaire may be compared to the documents you submit. The documents you submit must support your responses to the online questionnaire. If your application contradicts or does not support your questionnaire responses, you will receive a rating of "not qualified" or "insufficient information" and you will not receive further consideration for this job.

Applicants who disqualify themselves will not be evaluated further.

APPRAISALS/AWARDS: Hiring Managers use objective methods and consider previous performance appraisals and awards in the selection process. Current Federal Civilian employees should list any relevant performance related rating and/or awards in your resume.

Air Force Materiel Command

The mission of the United States Air Force is: To fly, fight, and win ... Airpower anytime, anywhere. To achieve that mission, the Air Force has a vision of Global Vigilance, Global Reach and Global Power. That vision orbits around three core competencies: Developing Airmen, Technology-to-Warfighting and Integrating Operations. Core competencies and distinctive capabilities are based on a shared commitment to three core values -- integrity first, service before self, and excellence in all we do.

Click here to view the AF Civilian Employment Eligibility Guide:

  • US Citizen

Agency contact information

Air Force Test Center Recruitment
Email
AFTC.Enterprise.Recruiting@us.af.mil
Address
AF Test Center
6437 6th Street
Bldg 430, Rm 119
Hill AFB, UT 84056
US

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