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MARKETING SPECIALIST

Department of the Air Force
Headquarters, Air Force Reserve Command

Summary

Click on "Learn more about this agency" button below to view Eligibilities being considered and other IMPORTANT information.

The primary purpose of this position is to manage the marketing and promotion programs for the Services Squadron's business and recreational activities to include the development and implementation of marketing strategies.

Overview

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Accepting applications
Open & closing dates
04/06/2026 to 04/10/2026
Salary
$67,290 - $87,482 per year
Pay scale & grade
GS 9
Location
Few vacancies in the following location:
Minneapolis, MN
Remote job
No
Telework eligible
Yes—as determined by the agency policy.
Travel Required
Occasional travel - You may be expected to travel for this position.
Relocation expenses reimbursed
No
Appointment type
Permanent
Work schedule
Full-time
Service
Competitive
Promotion potential
None
Supervisory status
No
Security clearance
Not Required
Drug test
No
Financial disclosure
No
Bargaining unit status
Yes
Announcement number
7S-AFPC-12930188-249896-BCD
Control number
864015700

Duties

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  • Develops surveys and performs marketing analysis to identify needs and wants of a varied audience.
  • Develops and recommends marketing and publicity plans, policies, procedures, strategies, and programs using established management principles and pertinent regulations.
  • Provides advertising media and implements promotional programs for Services activities.
  • Serves as the commercial sponsorship program focal point for all unsolicited and solicited commercial sponsorship ventures.
  • Develops annual budget and resource requirements to meet program objectives and provides public affairs and public relations services for the Services Squadron with other base agencies.

Requirements

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Conditions of employment

  • Upon completion of your probationary/trial period, your employment will be terminated unless you receive certification, in writing, that your continued employment advances the public interest
  • Depending on the type of position (competitive/excepted) you are selected for, you will be required to serve a 1-year probationary period OR 2-year trial period.
  • Must complete initial online questionnaire and additional assessment(s)
  • U.S. Citizenship is required
  • Males must be registered for Selective Service, see www.sss.gov
  • Travel and relocation expenses will not be paid
  • This position is subject to provisions of the DoD Priority Placement Program
  • Disclosure of Political Appointments
  • Work may occasionally require travel away from the normal duty station on military or commercial aircraft
  • May be required to work other than normal duty hours, which may include evenings, weekends, and/or holidays
  • Must be able to obtain and maintain an appropriate clearance

Qualifications

In order to qualify, you must meet the specialized experience requirements described in the Office of Personnel Management (OPM) Qualification Standards for General Schedule Positions, Administrative and Management Positions.

SPECIALIZED EXPERIENCE: Applicants must have at least one (1) year of specialized experience at the next lower grade GS-07 (or Higher), or equivalent in other pay systems. Examples of specialized experience includes knowledge of established market research methods and techniques to perform research analysis; develop surveys; evaluate and establish promotional strategies to identify customer needs; develop and/or improve programs; and perpetuate established promotional goals and objectives.

OR
EDUCATION:
Have Master's degree or equivalent Graduate degree or 2 full years of progressively higher level graduate education leading to such a degree or LL.B or J.D. in a field which demonstrates the knowledge, skills, and abilities necessary to perform the work of the position. NOTE: You must submit a copy of your college transcripts.

OR
COMBINATION OF EXPERIENCE AND EDUCATION:
A combination of education and experience may be used to qualify for this position as long as the computed percentage of the requirements is at least 100%. NOTE: You must submit a copy of transcripts.

FEDERAL TIME-IN-GRADE (TIG) REQUIREMENT FOR GENERAL SCHEDULE (GS) POSITIONS: Merit promotion applicants must meet applicable time-inĀ­-grade requirements to be considered eligible. One year at the GS-07 level is required to meet the time-in-grade requirements for the GS-09 level. TIG applies if you are in a current GS position or held a GS position within the previous 52 weeks. NOTE: Applicants applying as VEOA candidates who are current GS civil service employees or are prior GS civil service employees within the past 52 weeks must also meet time-in-grade requirements.

KNOWLEDGE, SKILLS AND ABILITIES (KSAs): Your qualifications will be evaluated on the basis of your level of knowledge, skills, abilities and/or competencies in the following areas:

1. Knowledge of merchandising and marketing policies, procedures, methods, and publicity techniques to evaluate strengths or weaknesses, and to develop new or alter existing programs to meet desired goals and promote patronage.

2. Knowledge of market research methods and techniques to perform research analysis, develop surveys, evaluate, and establish promotional strategies to identify customer needs.

3. Ability to recognize and define problem areas, apply marketing research techniques, and analyze information for presentation to management.

4. Ability to communicate effectively, both orally and in writing using a high degree of tact and diplomacy, to prepare and present surveys, reports, proposals, and press releases.

PART-TIME OR UNPAID EXPERIENCE: Credit will be given for appropriate unpaid and or part-time work. You must clearly identify the duties and responsibilities in each position held and the total number of hours per week.

VOLUNTEER WORK EXPERIENCE: Refers to paid and unpaid experience, including volunteer work done through National Service Programs (i.e., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community; student and social). Volunteer work helps build critical competencies, knowledge and skills that can provide valuable training and experience that translates directly to paid employment. You will receive credit for all qualifying experience, including volunteer experience.

Education

IF USING EDUCATION TO QUALIFY: If position has a positive degree requirement or education forms the basis for qualifications, you MUST submit transcriptswith the application. Official transcripts are not required at the time of application; however, if position has a positive degree requirement, qualifying based on education alone or in combination with experience, transcripts must be verified prior to appointment. An accrediting institution recognized by the U.S. Department of Education must accredit education. Click here to check accreditation.

FOREIGN EDUCATION: Education completed in foreign colleges or universities may be used to meet the requirements. You must show proof the education credentials have been deemed to be at least equivalent to that gained in conventional U.S. education program. It is your responsibility to provide such evidence when applying.

Additional information

Interagency Career Transition Assistance Program (ICTAP): For information on how to apply as an ICTAP eligible click here. To be well-qualified and exercise selection priority for this vacancy, displaced Federal employees must be rated well qualified or above for this position. You must submit a copy of the agency notice, your most recent performance rating, and your most recent SF-50 noting position, grade level, and duty location.

Employed Annuitants (Reemployed Annuitants): Applicants in receipt of an annuity based on civilian employment in the Federal Service are subject to the DoD Policy on The Employment of Annuitants. Click here for more information.

Temporary and Term Appointments: If you are selected for a temporary or term position in the competitive service, your appointment may be extended to the maximum period allowed by law without further competition. NOTE: Current federal civilian employees may apply for temporary and term positions and if selected, a break in service may be required prior to appointment to the position.

120-Day Register: This announcement may result in a 120-day register that may be used to fill like vacancies for 120 days after the closing date. Applicants may be referred for consideration as vacancies occur.

Military Spouse Preference (MSP) Eligible: MSP applicants, if determined best qualified, must be selected at the full performance level and placed at the full performance level. You must include a completed copy of the Military Spouse PPP Self-Certification Checklist dated within 30 days along with the documents identified on the checklist to verify your eligibility for MSP. Click here to obtain a copy of the Military Spouse PPP Self-Certification Checklist.

To ensure compliance with an applicable preliminary nationwide injunction, which may be supplemented, modified, or vacated, depending on the course of ongoing litigation, the Federal Government will take no action to implement or enforce the COVID-19 vaccination requirement pursuant to Executive Order 14043 on Requiring Coronavirus Disease 2019 Vaccination for Federal Employees. Therefore, to the extent a Federal job announcement includes the requirement that applicants must be fully vaccinated against COVID-19 pursuant to Executive Order 14043, that requirement does not currently apply. Federal agencies may request information regarding the vaccination status of selected applicants for the purposes of implementing other workplace safety protocols, such as protocols related to masking, physical distancing, testing, travel, and restriction from the workplace.

If you have questions regarding this announcement and have hearing or speech difficulties click here.

Candidates should be committed to improving the efficiency of the Federal government, passionate about the ideals of our American republic, and committed to upholding the rule of law and the United States Constitution.

How you will be evaluated

You will be evaluated for this job based on how well you meet the qualifications above.

Your application package (resume, supporting documents, and responses to the questionnaire) will be used to determine your eligibility, qualifications, and quality ranking for this position. Please follow all instructions carefully. Errors or omissions may affect your rating or consideration for employment.

BASIS OF RATING:
Your application will be rated under the Cut Point procedures based on the extent to which the quality, depth, and complexity of your experience and education relate to the qualification requirements. Additional points are not added for Veteran's Preference; however, Veteran's Preference is considered where applicable.

Best Qualified Group: Candidates in this category possess exceptional skills and experience to exceed well above the minimum requirements
Fully Qualified Group: Candidates in this category possess good skills and experience above the minimum requirements.
Basically Qualified Group: Candidates in this category meet the minimum education and/or experience requirements.

The resume/documents you submit must support your responses to the online questionnaire. If your application contradicts or does not support your questionnaire responses, you will receive a rating of "not qualified" or "insufficient information" and you will not receive further consideration for this job.

For additional information on what to include in your resume, click here.

APPRAISALS/AWARDS: Hiring Managers use objective methods and consider previous performance appraisals and awards in the selection process. Current Federal Civilian employees should list any relevant performance related rating and/or awards in your resume.

Applicants who disqualify themselves will not be evaluated further.

Headquarters, Air Force Reserve Command

The mission of the United States Air Force is: To fly, fight, and win...Airpower anytime, anywhere. To achieve that mission, the Air Force has a vision of Global Vigilance, Global Reach and Global Power. That vision orbits around three core competencies: Developing Airmen, Technology-to-Warfighting and Integrating Operations. Core competencies and distinctive capabilities are based on a shared commitment to three core values -- integrity first, service before self, and excellence in all we do.

Click here to view the AF Civilian Employment Eligibility Guide:

  • 30 Percent or More Disabled Veterans
  • AF DCIPS Interchange
  • AF Internal Employee
  • DoD Transfer (Excluding Air Force)
  • EO 12721 Certain Former Overseas Employees
  • EO 13473 Appointment of Certain Military Spouses
  • Former Federal Employees (Reinstatement)
  • Interagency Career Transition Assistance Plan
  • Land Management Employee
  • Military Spouse Preference
  • National Service (Peace Corps and VISTA)
  • Non-AF DCIPS Interchange
  • Non-Appropriated Fund
  • Non-DoD Transfer
  • Other (Interchange Agreements)
  • People with Disabilities, Schedule A
  • PPP DoD Military Reserve (MR) and National Guard (NG) Technicians
  • PPP DoD Retained Grade Preference Eligible
  • PPP Mil Res (MR) and Nat Guard (NG) Pref Eligible Technician Receiving Disability Retirement
  • Veterans Employment Opportunities Act
  • Veterans Recruitment Authority

Agency contact information

Total Force Service Center
Phone
1-800-525-0102
Email
DO.NOT.EMAIL@CALL.ONLY
Address
Minneapolis-St Paul ARS
760 Military Highway
Minneapolis, MN 55450
US

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