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RECRUITMENT AND MARKETING ANALYST

Department of the Air Force
Air Education and Training Command
Air Force Personnel Center, Force Renewal - Talent Readiness Directorate

Summary

Click on "Learn more about this agency" button below to view Eligibilities being considered and other IMPORTANT information.

The primary purpose of this position is to manage Force Renewal strategic marketing programs and initiatives, and provide training by working independently and/or serve as project manager for formulating and developing internal and external marketing strategies, plans, and campaigns for the design, development, testing, training, and implementation of marketing efforts.

Overview

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Accepting applications
Open & closing dates
03/31/2026 to 04/02/2026
Salary
$90,823 - $118,072 per year
Pay scale & grade
GS 12
Location
FEW vacancies in the following location:
Randolph AFB, TX
Remote job
No
Telework eligible
Yes—as determined by the agency policy.
Travel Required
Occasional travel - You may be expected to travel for this position.
Relocation expenses reimbursed
No
Appointment type
Permanent
Work schedule
Full-time
Service
Competitive
Promotion potential
None
Supervisory status
No
Security clearance
Not Required
Drug test
No
Position sensitivity and risk
Non-sensitive (NS)/Low Risk
Trust determination process
Financial disclosure
No
Bargaining unit status
No
Announcement number
9P-AFPC-12897245-196300-TTB
Control number
862703100

Duties

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1. Project manager for formulating, developing and implementing marketing engagement plans and strategies.
2. Project manager for the design, development, test and implementation of marketing and survey research.
3. Analyzes and interprets research data.
4. Establishes plans, policies, procedures, strategies, and programs using established management principles and pertinent regulations for brand management of Force Renewal.
5. Prepares specifications, budgets and contract statements of work (SOW) for contracted vendors for the design, layout and printing of marketing and survey instruments, as well as for the insertion and mailing of final packages, turnkey, multi-media campaign productions, etc.

Requirements

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Conditions of employment

  • Must complete initial online questionnaire and additional assessment(s)
  • U.S. Citizenship is required
  • Males must be registered for Selective Service, see www.sss.gov
  • A security clearance may be required
  • This position is subject to provisions of the DoD Priority Placement Program
  • Disclosure of Political Appointments
  • All federal employees are required to have direct deposit.
  • Incumbent may be required to act in the absence of Talent Management Division’s Force Renewal Strategic Engagement Chief.
  • Experience in working with DoD activities and with Air Force contracts is highly desirable.
  • Required traveling by military and/or commercial aircraft in the performance of temporary duty and training assignments.
  • Performs other related duties as assigned in conditions of employment

Qualifications

In order to qualify, you must meet the specialized experience requirements described in the Office of Personnel Management (OPM) Qualification Standards for General Schedule Administrative and Management Positions.

SPECIALIZED EXPERIENCE: Applicants must have at least one (1) year of specialized experience at the next lower grade GS-11, or equivalent in other pay systems. Examples of specialized experience includes; Knowledge of, and ability to apply, analytical processes and investigative techniques for conducting studies and detailed analyses of various functions and processes; Knowledge of, and ability to apply, marketing research theories, principles and techniques, including sampling theory (probability and nonprobability, questionnaires, and research/design, and inferential statistics) and trendĀ­ analysis; Knowledge of, and technical proficiency in publishing software/hardware, methodology and application, e.g., color separations, color processing, design techniques, sizing (photos, printing, etc.); Knowledge of, and ability to apply, attitude and opinion research methodologies, including but not limited to, paper and pencil mail surveys, one-on-one interviews, focus groups, telephone interviews and the ability to conduct, analyze and interpret focus groups.

FEDERAL TIME-IN-GRADE (TIG) REQUIREMENT FOR GENERAL SCHEDULE (GS) POSITIONS: Merit promotion applicants must meet applicable time-inĀ­-grade requirements to be considered eligible. One year at the GS-11 level is required to meet the time-in-grade requirements for the GS-12 level. TIG applies if you are in a current GS position or held a GS position within the previous 52 weeks. NOTE: Applicants applying as VEOA candidates who are current GS civil service employees or are prior GS civil service employees within the past 52 weeks must also meet time-in-grade requirements.

KNOWLEDGE, SKILLS AND ABILITIES (KSAs): Your qualifications will be evaluated on the basis of your level of knowledge, skills, abilities and/or competencies in the following areas:

1. Knowledge of and ability to apply, analytical processes and investigative techniques for conducting studies and detailed analyses of various functions and processes while effectively working with DoD activities.

2. Knowledge of and ability to apply, marketing research theories, principles and techniques, including sampling theory (probability and nonprobability, questionnaires and research, design, and inferential statistics) and trendanalysis. Experience working with DoD activities highly desirable.

3. Knowledge of and technical proficiency in publishing software/hardware, methodology and application, e.g., color separations, color processing, design techniques, sizing (photos, printing, etc.) while able to input data from a keyboard (qualified typist not required).

4. Knowledge of and ability to apply, attitude and opinion research methodologies, including but not limited to, paper and pencil mail surveys, one-on-one interviews, focus groups, telephone interviews, while able to conduct, analyze, and interpret focus groups.

5. Knowledge of and ability to integrate and apply, design automation products such as desktop publishing, word processing, graphic and automation processes, and develop and present, from concept to presentation, a variety of training formats, e.g., demonstration and performance, lecture, on-the job, computer self-paced, and accompanying training aids.

6. Knowledge and experience of and ability to develop and apply policies, practices and procedures for developing, awarding and managing Air Force and other required contracts.

PART-TIME OR UNPAID EXPERIENCE: Credit will be given for appropriate unpaid and or part-time work. You must clearly identify the duties and responsibilities in each position held and the total number of hours per week.

VOLUNTEER WORK EXPERIENCE: Refers to paid and unpaid experience, including volunteer work done through National Service Programs (i.e., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community; student and social). Volunteer work helps build critical competencies, knowledge and skills that can provide valuable training and experience that translates directly to paid employment. You will receive credit for all qualifying experience, including volunteer experience.

Education

This job does not have an education qualification requirement.

Additional information

Interagency Career Transition Assistance Program (ICTAP): For information on how to apply as an ICTAP eligible click here. To be well-qualified and exercise selection priority for this vacancy, displaced Federal employees must be rated well qualified or above for this position. You must submit a copy of the agency notice, your most recent performance rating, and your most recent SF-50 noting position, grade level, and duty location.

Employed Annuitants (Reemployed Annuitants): Applicants in receipt of an annuity based on civilian employment in the Federal Service are subject to the DoD Policy on The Employment of Annuitants. Click here for more information.

120-Day Register: This announcement may result in a 120-day register that may be used to fill like vacancies for 120 days after the closing date. Applicants may be referred for consideration as vacancies occur.

Military Spouse Preference (MSP) Eligible: MSP applicants, if determined best qualified, must be selected and placed at the highest grade for which they applied. You must include a completed copy of the DD Form 3145-4, Military Spouse PPP Self-Certification Checklist dated within 30 days along with the documents identified on the checklist to verify your eligibility for MSP. Click here to obtain/download a copy of the DD Form 3145-4, Military Spouse PPP Self-Certification Checklist.

Priority Placement Program (PPP) Applicant Eligible: PPP Applicants, if determined well qualified and selected, will be placed at the at the full performance level. You must include the applicable completed copy of the PPP Self-Certification Checklist dated within 30 days along with the documents identified on the checklist to verify your eligibility as a PPP Applicant. Click here to obtain/download a copy of the applicable PPP Self-Certification Checklist (DD3145-1 through DD3145-4, select the appropriate checklist for your claimed preference). To determine the applicable PPP Self-Certification Checklist required to substantiate the eligibilities you are claiming, refer to the AF Civilian Employment Eligibility Guide located in the Required Documents section of this vacancy announcement.

If you have questions regarding this announcement and have hearing or speech difficulties click here.

Candidates should be committed to improving the efficiency of the Federal government, passionate about the ideals of our American republic, and committed to upholding the rule of law and the United States Constitution.

How you will be evaluated

You will be evaluated for this job based on how well you meet the qualifications above.

You will be evaluated based on how well you meet the qualifications listed in this vacancy announcement. Your qualifications will be evaluated based on your application materials (e.g., resume, supporting documents), your responses on the application questionnaire, and your responses to all assessments required for this position.

You will be assessed on the following competencies (knowledge, skills, abilities, and other characteristics):
Occupational Reasoning, Interaction, Judgement, and Reading.

The resume/documents you submit must support your responses to the online questionnaire. If your application contradicts or does not support your questionnaire responses, you will receive a rating of "not qualified" or "insufficient information" and you will not receive further consideration for this job. Cheating on an assessment may also result in your removal from consideration.

Your application package (resume, supporting documents, and responses to the questionnaire) will be used to determine your eligibility, qualifications, and quality ranking for this position. Please follow all instructions carefully. Errors or omissions may affect your rating or consideration for employment.

APPRAISALS/AWARDS: Hiring Managers use objective methods and consider previous performance appraisals and awards in the selection process. Current Federal Civilian employees should list any relevant performance related rating and/or awards in your resume.

BASIS OF RATING: The assessments for this job will also measure

  • Knowledge, Skills and Abilities (KSA) as listed under Qualifications
Your application will be rated under the Cut Point procedures based on the extent to which the quality, depth, and complexity of your experience and education relate to the qualification requirements. Additional points are not added for Veteran's Preference; however, Veteran's Preference is considered where applicable.

Best Qualified Group: Candidates in this category possess exceptional skills and experience to exceed well above the minimum requirements
Fully Qualified Group: Candidates in this category possess good skills and experience above the minimum requirements.
Basically Qualified Group: Candidates in this category meet the minimum education and/or experience requirements.

To be considered for this position, you must complete all required steps in the process. In addition to the application and application questionnaire, this position requires an online assessment. The online assessment measures critical general competencies required to perform the job.

Overstating your qualifications and/or experience in your application materials or application questionnaire may result in your removal from consideration. Cheating on the assessment may also result in your removal from consideration.

ADDITIONAL INFORMATION

OPTIONAL DOCUMENTS:
Performance Appraisals for Current Federal Civilian Employees - Most recent performance appraisals (dated within last 3 years) showing the official rating of record signed by a supervisor.
Awards for Current Federal Civilian employees - List any awards received within the last 3 years on the resume.
Note: Applicant must not submit award Notification of Personnel Actions (SF50s).

Air Education and Training Command

The mission of the United States Air Force is: To fly, fight, and win ... Airpower anytime, anywhere. To achieve that mission, the Air Force has a vision of Global Vigilance, Global Reach and Global Power. That vision orbits around three core competencies: Developing Airmen, Technology-to-Warfighting and Integrating Operations. Core competencies and distinctive capabilities are based on a shared commitment to three core values -- integrity first, service before self, and excellence in all we do.

Click here to view the AF Civilian Employment Eligibility Guide:

  • AF Internal Employee
  • Military Spouse Preference

Agency contact information

Total Force Service Center
Email
DO.NOT.EMAIL@CALL.ONLY
Address
JBSA Randolph AFB
550 D Street East
JBSA Randolph AFB, TX 78150
US

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