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Public Affairs Specialist

Department of Veterans Affairs
Veterans Health Administration
West Texas VA Health Care System

Summary

The primary purpose of the Public Affairs Specialist is developing, managing, and executing the West Texas VA Health Care System (WTVAHCS) outreach program by conducting and supporting work related to public affairs communication activities such as writing stories, taking photos and videos, generating media interest, responding to media queries, creating, and posting content on social media and web-based platforms. The incumbent will report directly to the Executive Assistant to the Director.

Overview

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Accepting applications
Open & closing dates
01/29/2026 to 02/06/2026
Salary
$50,460 to - $97,087 per year

Salary depends on the grade level that you qualify for - GS-07 range $50,460-$65,599. GS-09 range $61,722-$80,243. GS-11 range $74,678-$97,087

Pay scale & grade
GS 7 - 11
Location
1 vacancy in the following location:
Big Spring, TX
1 vacancy
Remote job
No
Telework eligible
No
Travel Required
Not required
Relocation expenses reimbursed
No
Appointment type
Permanent
Work schedule
Full-time
Service
Competitive
Promotion potential
11
Job family (Series)
Supervisory status
No
Security clearance
Other
Drug test
No
Position sensitivity and risk
Moderate Risk (MR)
Trust determination process
Financial disclosure
No
Bargaining unit status
No
Announcement number
CAZM-12874661-26-EMG
Control number
855853400

This job is open to

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Clarification from the agency

Open to current, permanent VA Employees, Federal employees on a Career/Career-Conditional appointment or in the Excepted service covered by an Interchange Agreement; former competitive civil service employees eligible for reinstatement; Veterans eligible under the VEOA, as 30% Disabled Veterans, and under VRA; those eligible under the Employment Program for People with Disabilities; those eligible under Military Spouse; current and former Land Management Agency; and CTAP/ICTAP eligible.

Videos

Duties

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Duties at the full performance level of GS-11 include, but are not limited to:

Outreach Program Coordinator 50%
Plans the development and implementation of WTVAHCS outreach programs and activities across the WTVAHCS catchment area that helps ensure Veterans of all eras and demographics are aware of VA services they may be eligible for and enable them to receive those services. Collaborates closely with a variety of clinical and non-clinical service lines and program staff to maximize the impact, efficiency and effectiveness of their outreach activities, requests or requirements while capitalizing on synergistic opportunities. Works closely with and fosters meaningful working relationships with other government, non-government, non-profit and for-profit organizations to advance the mission of WTVAHCS and to meet the objectives of this position. This includes, but is not limited to identifying, creating, promoting, and supporting community events, speaking opportunities, and Veteran experience/engagement as well as coordinating for staff support and participation.

Public Affairs Specialist 50%
Performs work related to public affairs communication activities such as responding to media inquiries, generating media interest, and coordinating agency information. Researches, prepares, and takes/provides photographs, video or audio tapes, medical center operation data, publications, information papers, and other materials as requested by media outlets or VA staff. Organizes and coordinates print and broadcast media interviews and news conferences with subject matter experts. Uses a variety of communication techniques and methods including social media, web, print, broadcast, and other electronic media to convey the VA mission and its role in the community to various stakeholders. Writes news releases, feature stories, extended captions, speeches, social media, and web posts/stories, prepares information packets, media kits, fact sheets, and produces various graphic materials such as newsletters, flyers, and brochures.

Performs other duties as assigned.

Work Schedule: Monday - Friday, 8:00am - 4:30pm
Virtual: This is not a virtual position.
Position Description/PD#: Public Affairs Specialist/PD00655A, PD00654A, and PD00653A
Relocation/Recruitment Incentives: Not Authorized
Permanent Change of Station (PCS): Not Authorized

Requirements

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Conditions of employment

  • You must be a U.S. Citizen to apply for this job
  • To be considered for this position, you must complete all required steps in the process. In addition to the application and questionnaire, this position requires an online assessment. The online assessment measures critical general competencies required to perform the job.
  • Selective Service Registration is required for males born after 12/31/1959
  • Subject to background/security investigation
  • Selected applicants will be required to complete an online onboarding process. Acceptable form(s) of identification will be required to complete pre-employment requirements (https://www.uscis.gov/i-9-central/form-i-9-acceptable-documents). Effective May 7, 2025, driver's licenses or state-issued dentification cards that are not REAL ID compliant cannot be utilized as an acceptable form of identification for employment.
  • Participation in the seasonal influenza vaccination program is a requirement for all Department of Veterans Affairs Health Care Personnel (HCP)
As a condition of employment for accepting this position, you will be required to serve a 1-year probationary period or 2-year trial period during which we will evaluate your fitness and whether your continued employment advances the public interest. In determining if your employment advances the public interest, we may consider:
  • your performance and conduct;
  • the needs and interests of the agency;
  • whether your continued employment would advance organizational goals of the agency or the Government; and
  • whether your continued employment would advance the efficiency of the Federal service.
Upon completion of your probationary period, your employment will be terminated unless you receive certification, in writing, that your continued employment advances the public interest.

Qualifications

To qualify for this position, applicants must meet all requirements by the closing date of this announcement, 02/06/2026.

Time-In-Grade Requirement: Applicants who are current Federal employees and have held a GS grade any time in the past 52 weeks must also meet time-in-grade requirements by the closing date of this announcement. For a GS-7 position you must have served 52 weeks at the GS-5. For a GS-9 position you must have served 52 weeks at the GS-7. For a GS-11 position you must have served 52 weeks at the GS-9. The grade may have been in any occupation, but must have been held in the Federal service. An SF-50 that shows your time-in-grade eligibility must be submitted with your application materials. If the most recent SF-50 has an effective date within the past year, it may not clearly demonstrate you possess one-year time-in-grade, as required by the announcement. In this instance, you must provide an additional SF-50 that clearly demonstrates one-year time-in-grade. Note: Time-In-Grade requirements also apply to former Federal employees applying for reinstatement as well as current employees applying for Veterans Employment Opportunities Act of 1998 (VEOA) appointment.

You may qualify based on your experience and/or education as described below:
GS-7

  • Specialized Experience: You must have one year of specialized experience equivalent to at least the next lower grade GS-05 in the normal line of progression for the occupation in the organization. Examples of specialized experience would typically include, but are not limited to: knowledge of written and oral communication principles and techniques, analytical methods, and interpersonal relations practices; ability to draw conclusions and offer meaningful recommendations in improving aspects of information materials, dealing with others in achieving mutually beneficial objectives, conveying detailed oral and written program information in a variety of formats, and gathering and reporting public reaction to information programs; plan, draft and edit news, feature, and quasi-technical articles for a medical facility newsletter; explain the medical facility programs and policies to the public and obtain reaction to the information provided; establish and maintain effective working relationships with groups interested in or affected by agency programs or policies; and analyze department information program materials and offer recommendations for improving the delivery of program information to affected individuals and groups. OR,
  • Education: Applicants may substitute education for the required experience. To qualify based on education for this grade level you must have
  • one full year of graduate level education (18 semester hours) [such education must demonstrate the knowledge, skills, and abilities necessary to do the work] or superior academic achievement (Transcript Required). S.A.A. is based on:
    1. class standing: applicants must be in the upper third of the graduating class in the college, university, or major subdivision, such as the College of Liberal Arts or the School of Business Administration, based on completed courses.,
    2. grade-point average: a-3.0 or higher out of a possible 4.0 ("B" or better) as recorded on their official transcript, or as computed based on 4 years of education, or as computed based on courses completed during the final 2 years of the curriculum; or b-3.5 or higher out of a possible 4.0 ("B+" or better) based on the average of the required courses completed in the major field or the required courses in the major field completed during the final 2 years of the curriculum, or
    3. honor society membership as outlined by the Association of College Honor Societies. OR,
  • Combination: Applicants may also combine education and experience to qualify at this level. You must have a combination of specialized experience and education beyond a bachelor's degree. (Transcript Required).
GS-09:
  • Specialized Experience: You must have one year of specialized experience equivalent to at least the next lower grade GS-7 in the normal line of progression for the occupation in the organization. Examples of specialized experience would typically include: knowledge of public relations, community relations, advertising, and journalism including media technical requirements and practices; knowledge of the practices and techniques of oral communications in developing and presenting briefings to print and broadcast media; knowledge of broadcast media production; skill in writing news releases and feature articles for dissemination through print media; skill in effectively interacting with news media representatives; and, skill in gathering and evaluating the appropriateness of information communicated through media. OR,
  • Education: Applicants may substitute education for the required experience. To qualify based on education for this grade level you must have a master's or equivalent graduate degree or 2 full years of progressively higher-level graduate education leading to such a degree, or an LL.B. or J.D., if related. Such education must demonstrate the knowledge, skills, and abilities necessary to do the work. (Transcript Required) OR,
  • Combination: Applicants may also combine education and experience to qualify at this level. You must have a combination of specialized experience and education beyond 18 semester hours of graduate level education. (Transcript Required)
GS-11:
  • Specialized Experience: You must have one year of specialized experience equivalent to at least the next lower grade GS-9 in the normal line of progression for the occupation in the organization. Examples of specialized experience would typically include: knowledge of public relations, community relations, and journalism including media relations and practices; developing, managing, and implementing outreach programs and activities for an organization involving Veteran-related organizations, health care organizations, VA programs, tribal organizations, colleges and universities, other government, non-profit or for-profit organizations, Veterans, staff, and other stakeholders; planning/organizing/managing multi-faceted community events/activities involving multiple services and organizations; developing, fostering positive working relationships with internal and external organizations; preparing reports, maintaining data, and using analytical techniques to measure/evaluate the effectiveness/impact of outreach efforts and public sentiment to improve outreach strategies and plans; skills of the public affairs/communication field including Associated Press (AP) writing style, proper use of grammar, writing, and editing practices for producing and/or editing news; thorough knowledge of the unique characteristics of the VA healthcare delivery systems, organizational structure, resources, programs, and eligibility in general; interviewing and gathering information from various sources; and, using variety of computer software programs such as Word, Excel, Publisher, Photoshop, Adobe Illustrator, In Design. OR,
  • Education: Applicants may substitute education for the required experience. To qualify based on education for this grade level you must have a Ph.D. or equivalent doctoral degree or 3 full years of progressively higher-level graduate education leading to such a degree or LL.M., if related. Such education must demonstrate the knowledge, skills, and abilities necessary to do the work. (Transcript Required) OR,
  • Combination: Applicants may also combine education and experience to qualify at this level. You must have a combination of specialized experience and education beyond a master's degree. (Transcript Required)
For more information on these qualification standards, please visit the United States Office of Personnel Management's website at https://www.opm.gov/policy-data-oversight/classification-qualifications/general-schedule-qualification-standards/.

Education

A transcript must be submitted with your application if you are basing all or part of your qualifications on education.

Note: Only education or degrees recognized by the U.S. Department of Education from accredited colleges, universities, schools, or institutions may be used to qualify for Federal employment. You can verify your education here: http://ope.ed.gov/accreditation/. If you are using foreign education to meet qualification requirements, you must send a Certificate of Foreign Equivalency with your transcript in order to receive credit for that education. For further information, visit: https://sites.ed.gov/international/recognition-of-foreign-qualifications/.

NOTE: If your school has changed names, or is no longer in existence, you must provide this information in your application

Additional information

Under the Fair Chance to Compete Act, the Department of Veterans Affairs prohibits requesting an applicant's criminal history prior to accepting a tentative job offer. For more information about the Act and the complaint process, visit Human Resources and Administration/Operations, Security, and Preparedness (HRA/OSP) at The Fair Chance Act.

Reasonable Accommodation (RA) Requests: If you believe you have a disability (i.e., physical or mental), covered by the Rehabilitation Act of 1973 as amended that would interfere with completing the USA Hire Competency Based Assessments, you will be granted the opportunity to request a RA in your online application. Requests for RA for the USA Hire Competency Based Assessments and appropriate supporting documentation for RA must be received prior to starting the USA Hire Competency Based Assessments. Decisions on requests for RA are made on a case-by-case basis. If you meet the minimum qualifications of the position, after notification of the adjudication of your request, you will receive an email invitation to complete the USA Hire Competency Based Assessments, based on your adjudication decision. You must complete all assessments within 48 hours of receiving the URL to access the USA Hire Competency Based Assessments if you received the link after the close of the announcement. To determine if you need a RA, please review the Procedures for Requesting a Reasonable Accommodation for Online Assessments.

Receiving Service Credit for Earning Annual (Vacation) Leave: Federal Employees earn annual leave at a rate (4, 6 or 8 hours per pay period) which is based on the number of years they have served as a Federal employee. VA may offer newly-appointed Federal employee's credit for their job-related non-federal experience or active duty uniformed military service. This credited service can be used in determining the rate at which they earn annual leave. Such credit must be requested and approved prior to the appointment date and is not guaranteed.

This job opportunity announcement may be used to fill additional vacancies.

The Interagency Career Transition Assistance Plan (ICTAP) and Career Transition Assistance Plan (CTAP) provide eligible displaced VA competitive service employees with selection priority over other candidates for competitive service vacancies. To be qualified you must submit appropriate documentation (a copy of the agency notice, your most recent performance rating, and your most recent SF-50 noting current position, grade level, and duty location) and be found well-qualified for this vacancy. To be well-qualified: applicants must possess experience that exceeds the minimum qualifications of the position including all selective factors, and who are proficient in most of the required competencies of the job. Information about ICTAP and CTAP eligibility is on OPM's Career Transition Resources website at http://www.opm.gov/policy-data-oversight/workforce-restructuring/employee-guide-to-career-transition/.

Placement Policy: The posting of this announcement does not obligate management to fill a vacancy or vacancies by promotion. The position may be filled by reassignment, change to lower grade, transfer, appointment, or reinstatement. Management may use any one or any combination of these methods to fill the position.

Candidates should be committed to improving the efficiency of the Federal government, passionate about the ideals of our American republic, and committed to upholding the rule of law and the United States Constitution.

How you will be evaluated

You will be evaluated for this job based on how well you meet the qualifications above.

Your qualifications will be evaluated based on your application materials (e.g., resume, supporting documents), your responses on the application questionnaire, and your responses to all assessments required for this position. You will be assessed on the following Competencies for this position:

  • Attention to Detail
  • Customer Service
  • Flexibility
  • Integrity/Honesty
  • Interpersonal Skills
  • Learning
  • Reading Comprehension
  • Reasoning
  • Self-Management
  • Stress Tolerance
  • Teamwork


Your experience must be fully documented on your resume and must include job title, duties, month and year start/end dates AND hours worked per week. A full year of work is considered to be 35-40 hours of work per week. Part-time experience will be credited on the basis of time actually spent in appropriate activities. Applicants wishing to receive credit for such experience must indicate clearly the nature of their duties and responsibilities in each position and the number of hours a week spent in such employment. IN DESCRIBING YOUR EXPERIENCE, PLEASE BE CLEAR AND SPECIFIC. WE WILL NOT MAKE ASSUMPTIONS REGARDING YOUR EXPERIENCE. Overstating your qualifications and/or experience in your application materials or application questionnaire may result in your removal from consideration. Cheating on the online assessment may also result in your removal from consideration.

Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religions; spiritual; community; student; social). Volunteer work helps build critical competencies, knowledge, and skills and can provide valuable training and experience that translates directly to paid employment. You will receive credit for all qualifying experience, including volunteer experience.

During the application process you may have an option to opt-in to make your resume available to hiring managers in the agency who have similar positions. Opting in does not impact your application for this announcement, nor does it guarantee further consideration for additional positions.

Special Employment Consideration: VA encourages persons with disabilities to apply, including those eligible for hiring under 5 CFR 213.3102(u), Schedule A, Appointment of persons with disabilities [i.e., intellectual disabilities, severe physical disabilities, or psychiatric disabilities], and/or Disabled veterans with a compensable service-connected disability of 30% or more. Contact the Agency Contact for information on how to apply under this appointment authority via the Selective Placement Coordinator.

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