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Public Affairs Specialist (Director of Communications)

Smithsonian Institution

Summary

The Smithsonian Institution is the world’s largest museum, education, and research complex. The Smithsonian American Women's History Museum creates, educates, disseminates & amplifies the historical record of the accomplishments of American women. This position is located in the Office of Communications, which manages communications & public affairs, such as media relations, brand management, social media, internal communications, crisis communications and issues management. 

Overview

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Accepting applications
Open & closing dates
12/04/2025 to 12/19/2025
Salary
$120,579 to - $156,755 per year
Pay scale & grade
GS 13
Location
FEW vacancies in the following location:
Washington, DC
FEW vacancies
Remote job
No
Telework eligible
Yes—Ad hoc Only
Travel Required
Occasional travel - periodic travel is required.
Relocation expenses reimbursed
No
Appointment type
Permanent - Federal
Work schedule
Full-time - Full-Time, Permanent
Service
Competitive
Promotion potential
14
Job family (Series)
Supervisory status
Yes
Security clearance
Not Required
Drug test
No
Announcement number
26R-SC-313155-DEU-SAWHM
Control number
851580800

This job is open to

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Clarification from the agency

This position is open to all U.S. Citizens or U.S. Nationals. Note: Federal employees with permanent status or individuals eligible for special appointing authorities may also apply to Job Announcement #26R-SC-313155-MPA-SAWHM More than one selection may be made from this announcement.

Duties

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The Head of Communications and Brand Engagement is responsible for managing communications and public affairs for the museum.

In this position, you will:

  • Plan and coordinate the day-to-day, annual, and long-term work for the communications/public affairs program, overseeing all internal and external communications plans and decisions while providing administrative and technical direction.
  • Speak on behalf of the museum to the news media as the museum's public information officer, ensuring information provided is accurate and delivered timely.
  • Contribute communications and marketing expertise to the development of SAWHM exhibitions, public programs, digital projects, and physical building.
  • Develop, direct and execute the brand strategy for all collateral print and digital. Collaborate with internal stakeholders to explore marketing and outreach strategies and to develop and implement brand strategies for targeted stakeholder groups.
  • Supervise others, planning and carrying out the full range of supervisory authorities related to assignment of work.
  • Oversee projects working collaboratively and effectively across departments demonstrating teamwork at all levels.
  • Serve as Technical Point of Contact on contracts, assisting contracting officer's representative to negotiate, prepare and manage service agreements.

Requirements

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Conditions of employment

  • Pass Pre-employment Background Investigation
  • May need to complete a Probationary Period
  • Maintain a Bank Account for Direct Deposit/Electronic Transfer
  • Males born after 12/31/59 must be registered with Selective Service.

Conditions of Employment

Qualification requirements must be met by the closing date of the announcement.

For information on qualification requirements, see Qualification Standards Handbook for General Schedule Positions on OPM website.

Qualifications

Experience: You qualify for this position if you have one year of specialized experience equivalent to at least the GS-12 level in the Federal Service.  For this position, specialized experience is defined as managing communications and public affairs for a museum or a cultural institution to include media relations, brand management, social media, websites, internal communications, crisis communications and issues management.

Your resume must be no more than two (2) pages and should clearly demonstrate how your experience aligns with the responsibilities and specialized experience required for this position. Do not copy language directly from the vacancy announcement, as you will be deemed ineligible for consideration. Instead, provide detailed, descriptive information about your actual experience.

Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community, student, social). Volunteer work helps build critical competencies, knowledge, and skills and can provide valuable training and experience that translates directly to paid employment. You will receive credit for all qualifying experience, including volunteer experience.

Part-time and/or unpaid experience related to this position will be considered to determine the total number of years and months of experience. Be sure to note the number of paid or unpaid hours worked each week.

Additional information

  • This position is not included in the bargaining unit.

Recruitment Incentive: Recruitment incentive(s) may be authorized for this position.  However, approval for incentives are contingent upon various availability. If authorized, certain incentives will require the incumbent to sign a service agreement to remain in the Federal government for a certain time period.

Note: This statement does not imply nor guarantee an incentive will be offered and paid.

Selections may be made for vacancies across the Smithsonian Institution (SI). By applying to this position, you agree to allow your application and other personal information to be shared with one or more SI hiring officials for employment consideration for same/similar positions within the location(s) identified in this announcement.

Candidates should be committed to improving the efficiency of the Federal government, passionate about the ideals of our American republic, and committed to upholding the rule of law and the United States Constitution.

How you will be evaluated

You will be evaluated for this job based on how well you meet the qualifications above.

Applicants for this position may be evaluated in multiple stages. The first stage is an evaluation of your responses to the online multiple-choice questions that assess your experience, education, and/or training for the job related competencies below:

  • Mastery knowledge of production methods for a wide range of written materials.
  • Expert knowledge of how to stimulate interest on the part of the museum's various publics concerning activities, programs, and events.
  • Knowledge of written and oral communication methods and techniques.
  • Knowledge of traditional and new marketing techniques.
  • Skilled in managing human resources.
  • Able to manage competing assignments and projects efficiently and effectively.

Applicants who meet or exceed minimum qualifications will be assigned to one of three category groups based on job-related criteria:

  • Best Category - Meets the minimum qualification requirements and excels in most of the job related competencies above.
  • Better Category - Meets the minimum qualification requirements and satisfies most of the job related competencies above.
  • Good Category - Meets the minimum qualification requirements, but does not satisfy most of the job related competencies above to a substantive degree.

This category rating process does not add veterans' preference points or apply the "rule of three", but protects the rights of veterans by placing them ahead of non-preference eligibles within each category. A selecting official may make selections from the highest quality category (Best Category) provided no preference eligible in that category is passed over to select a non-preference eligible in that category unless the requirements of 5 U.S.C. 3317(b) or 3318(b) are satisfied. Preference eligibles who meet minimum qualification requirements and who have a compensable service-connected disability of at least 10 percent must be listed in the highest quality category, except when the position being filled is scientific or professional at the GS-9 grade level or higher. Applicants who have not submitted a resume in the USAjobs system and/or have not answered all of the vacancy questions will not be considered for this position.

Important Note:

Your resume and supporting documentation will be compared to your responses to the occupational questionnaire or other assessment tool for consistency. If a determination is made that you have rated yourself higher than is supported by your resume, you will be assigned a rating commensurate to your described experience. Your resume should provide sufficient information regarding how your education and experience relate to this position, including the major duties and qualifications criteria listed.


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