About the position: This position is Non-appropriated Fund (NAF) and is located in Marketing.
This is Regular Full Time Position, 40 hours per week.
About the position: This position is Non-appropriated Fund (NAF) and is located in Marketing.
This is Regular Full Time Position, 40 hours per week.
Please see the "Who May Apply" section under the Qualifications section.
Under the direction of the Marketing Director, the Marketing Strategist supports the development, execution, and evaluation of marketing strategies aimed at enhancing program participation, improving communication efficiency, and increasing the financial performance of 374th Force Support Squadron (FSS) activities. This position plays a vital role in shaping the public image of FSS programs through data-driven strategies, targeted messaging, and coordinated promotional efforts.
The Marketing Strategist assists in identifying and implementing innovative marketing techniques, platforms, and outreach methods that align with the squadron's goals. This includes conducting both qualitative and quantitative market research to understand customer behavior, preferences, and emerging trends. The strategist adapts or modifies research techniques using industry-standard software, databases, and marketing instruments specifically developed for use within Force Support. Responsibilities include administering surveys, collecting and tabulating data, and assisting the Marketing Director in analyzing and interpreting results. Insights gathered are used to recommend program improvements and inform strategic decision-making.
The Marketing Strategist keeps the Marketing Director informed on evolving consumer trends and their implications for FSS services. Informed by these insights, the strategist makes actionable recommendations for campaign messaging, program enhancements, and advertising methods. This role is also responsible for helping develop and implement communication strategies that ensure targeted and efficient outreach to intended audiences, using the most appropriate media channels.
A key function of the role is the review and quality assurance of all incoming marketing requests, ensuring accuracy, consistency, and alignment with branding standards and mission goals. The strategist oversees the creative development process-including graphic design, videography, photography, social media and written content-to ensure all marketing materials support the broader campaign strategy and adhere to FSS branding guidelines.
The strategist collaborates closely with activity managers, graphic designers, and other stakeholders to gather event information, develop advertising timelines, and craft tailored marketing plans. These efforts include recommending the most effective media mix (digital, print, radio, social media) based on audience demographics, behavior, and program goals. The strategist also assists in planning and executing advertising campaigns, regularly attending major events to provide real-time, constructive marketing feedback and support.
In addition to campaign planning, the Marketing Strategist develops and supports training programs for FSS staff on topics such as the marketing process, customer service best practices, advertising methods, and digital media strategies. The strategist also prepares and delivers briefings and presentations to key base functions such as the Commander's Call and Newcomer's Orientation, helping to keep internal and external stakeholders informed of current and upcoming marketing efforts.
The strategist is responsible for crafting concise and compelling scripts for weekly AFN live radio shows to highlight FSS services, promotions, and events in an engaging manner. The position may also arrange or provide photographic and video support for marketing coverage of events, ensuring visuals are available for multi-platform use.
Finally, the Marketing Strategist performs other related duties as assigned in support of the overall mission of the Marketing Office and the 374th Force Support Squadron. Performs other related duties as assigned.
This is a drug testing designated position. The incumbent is subject to random testing for drug use.
If interested in this position please preview the online application: https://apply.usastaffing.gov/ViewQuestionnaire/12741698
Who May Apply: Open to everyone. Applicants will be categorized by preference(s) and/or priority consideration eligibilities. An applicant's eligibility will be determined based on eligibility claimed in the questionnaire and proof of eligibility MUST be provided with application by the closing date, 06/03/2025
The Area of Consideration for this vacancy announcement is US Citizens and legal US residents within 50 miles of Yokota AB, Fussa, Japan. Legal US residents must possess a social security number and be citizens of a NATO country. Must be able to provide documentation proving residence status overseas.
Some federal jobs allow you to substitute your education for the required experience in order to qualify. This position does not allow for education substitution in order to qualify.
You will be evaluated for this job based on how well you meet the qualifications above.
You will be evaluated for this job based on how well you meet the qualifications above.Once the announcement has closed, a review of your application package (resume, supporting documents, and responses to the questionnaire) will be used to determine whether you meet the qualification requirements listed on this announcement. If you are minimally qualified, your resume and supporting documentation will be compared against your responses to the assessment questionnaire to determine your level of experience. If, after reviewing your resume and/or supporting documentation, a determination is made that you have inflated your qualifications and/or experience, you may lose consideration for this position. Please follow all instructions carefully when applying, errors or omissions may affect your eligibility.
You should list any relevant performance appraisals and incentive awards in your resume as that information may be taken into consideration during the selection process. If selected, you may be required to provide supporting documentation.
To better expedite the hiring process, we recommend including full contact information (name, address, phone number, email, etc.) for professional and personal references on your resume.
The documents you are required to submit vary based on the eligibility you are claiming (i.e., applying as a Military Spouse Preference - MSP, applying as a veteran, applying as a current federal employee, etc.). The below documents are required and must be submitted with your application:
To apply for this position, you must complete the online questionnaire and submit the documentation specified in the Required Documents section above.
The complete application package must be submitted by 11:59 PM (EST) on 06/03/2025 to receive consideration.
To begin, click Apply to access the online application. You will need to be logged into your USAJobs account to apply. If you do not have a USAJobs account, you will need to create one before beginning the application.
Follow the prompts to select your resume and/or other supporting documents to be included with your application package. You will have the opportunity to upload additional documents to include in your application before it is submitted. Your uploaded documents may take several hours to clear the virus scan process.
After acknowledging you have reviewed your application package, complete the Include Personal Information section as you deem appropriate and click to continue with the application process.
You will be taken to the online application which you must complete in order to apply for the position. Complete the online application, verify the required documentation is included with your application package and submit the application. You must re-select your resume and/or other documents from your USAJobs account or your application will be incomplete.
It is your responsibility to verify that your application package (resume, supporting documents, and responses to the questionnaire) is complete, accurate, and submitted by the closing date. Uploaded documents may take up to one hour to clear the virus scan.
Additional information on how to complete the online application process and submit your online application may be found on the https://help.usastaffing.gov/Apply/index.php?title=Applicant .
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If you provided an email address, you will receive an email message acknowledging receipt of your application. Your application package will be used to determine your eligibility, qualifications, and quality ranking for this position. If you are determined to be ineligible or not qualified, your application will receive no further consideration.
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