It is the applicant's responsibility to read all sections and associated links in this vacancy announcement.
This vacancy may be used to fill additional positions within 90 days of the closing date.
It is the applicant's responsibility to read all sections and associated links in this vacancy announcement.
This vacancy may be used to fill additional positions within 90 days of the closing date.
As a specialist at the national level, provide marketing functional services to designated strategic business units. Develops, implements and evaluates a comprehensive marketing program in support of MWR programs services facilities and activities. Analyzes programs and facilities, providing On-site review of merchandising, displays, customer service and finances. Makes recommendations for program improvements.
Advises Headquarters, regional and installation staff on all matters pertaining to marketing. Determines what products and services should be offered and recommends promotional strategies. Evaluates strengths and weaknesses of programs. Determines optimum marketing mix to achieve objectives.
Identifies publicity and advertising needs. Designs promotional campaigns. Evaluates advertising and publicity efforts. Assists in developing major special events, promotions and sponsorship proposals.
Develops appropriated and nonappropriated fund budgetary requirements for marketing coordination.
QUALIFICATIONS MUST BE CLEARLY VERIFIABLE IN YOUR RESUME. GOVERNMENT POSITIONS MUST INCLUDE PAY PLAN, SERIES, GRADE, TO AND FROM DATES, AND GOVERNMENT AGENCY/DEPARTMENT. Must include at least one year of experience performing duties at a level which equipped the applicant with the particular knowledge, skills, and abilities needed to perform successfully in the position.
MINIMUM QUALIFICATIONS:
Demonstrated related work experience that equipped the applicant with the particular knowledge, skills, and abilities to perform successfully the duties of the position. Work experience must have be equivalent in complexity, difficulty and responsibility to the next lower pay band level. Ability to develop and make written and oral presentations of technical materials to nontechnical personnel. General knowledge of the military environment preferred. OR Completion of the requirements for a bachelor's degree in marketing, advertising or closely related field.
All Qualified applicants will be rated against the highly qualifying criteria by a rating panel for evaluation of the quality and extent of your total accomplishments, experience and education. Those applicants determined to be highly qualified will be referred to the hiring official for consideration. The highly qualified candidates may undergo an interview and reference checks. All answers to the Highly Qualifying Criteria must be demonstrated in your resume to get credit.
HIGHLY QUALIFYING CRITERIA:
Bachelor's degree in marketing, advertising or closely related field (e.g. communications, digital media, public relations, business management, etc.)
Demonstrated work experience identifying and implementing marketing/social media strategies for marketing campaigns
Possess an understanding of Marketing functions/principles and applicable governing laws, policies, regulations
Experience with all the following related to marketing: communication, planning, digital media, social media and promotional strategy
Possess knowledge of and experience with utilizing research to determine what products, programs and services should be offered
Possess experience working with program managers in collecting marketing intelligence, identifying & analyzing customer needs and market trends
Experience with navigating and using a variety of modern tech products and platforms, and adapting to new advancements in technology
Knowledge of up-to-date inbound marketing tactics and strategy
Education is not required for this position unless you are using education to meet the minimum qualifications. If you are using education to meet the minimum qualifications or highly qualifying criteria, you must upload transcripts. Additionally, if you would like for your education to be considered by the hiring panel as part of your overall accomplishments, you must attach copies of transcripts (online transcripts will be accepted).
Only education from accredited and pre-accredited institutions will be accepted. Foreign education must be evaluated for equivalency in the United States. For more information, please click here.
You will be evaluated for this job based on how well you meet the qualifications above.
Your experience is subject to evaluation and verification against the information in your resume. The numeric rating you receive is a self-assessment only and is based on your responses to the questionnaire. Do not overstate or understate your level of experience and capability. If a determination is made that you rated yourself higher than is supported by your resume, or if your resume lacks sufficient information, you will be rated accordingly or you may be considered ineligible.
The following documents must be submitted with your application:
Education must be accredited by an accrediting institution recognized by the U.S. Department of Education in order for it to be credited towards qualifications. Therefore, provide only the attendance and/or degrees from schools accredited by accrediting institutions recognized by the U.S. Department of Education.
Failure to provide all of the required information as stated in this vacancy announcement may result in an ineligible rating or may affect the overall rating.
Electronically https://www.usajobs.gov/ and search for announcement number NENAFCC2512716438. All documentation required in the vacancy must be submitted by 11:59 p.m., Eastern Standard Time, on the closing date of the announcement.
It is the applicant's responsibility to ensure they allow an acceptable amount of time prior to the close of a vacancy to create a USA Jobs account and complete the application process. All times displayed in this vacancy are based upon Eastern Standard Time (EST).
If you encounter technical difficulties which prevent you from applying, you must send an email to the agency contact listed on this vacancy, including screen shots which clearly display the error and time it occurred. Late applications are accepted on a case-by-case basis under limited circumstances.
Referred applicants will be evaluated by a rating panel to determine the quality and extent of total accomplishments, experience, education, and/or certification. The top candidates will be forwarded to the hiring official for selection consideration and may undergo an interview and reference checks.
The Federal hiring process is set up to be fair and transparent. Please read the following guidance.
