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Social Media Program Manager

Department of the Air Force
Air Force Services Agency
Air Force Services Center
This job announcement has closed

Summary

This position will be assigned to the Air Force Services Center at Port San Antonio, TX.

This is a regular full-time category position with guaranteed 40 hrs. per week. Employees appointed to a regular category position are eligible for benefits.

Overview

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Hiring complete
Open & closing dates
11/06/2024 to 11/13/2024
Salary
$35 to - $40 per hour

Depending on experience. Internal NAF pay setting rules apply.

Pay scale & grade
NF 4
Location
Few vacancies in the following location:
Kelly AFB, TX
Remote job
No
Telework eligible
Yes—as determined by the agency policy.
Travel Required
Not required
Relocation expenses reimbursed
No
Appointment type
Permanent
Work schedule
Full-time
Service
Competitive
Promotion potential
None
Supervisory status
No
Security clearance
Not Required
Drug test
No
Position sensitivity and risk
Non-sensitive (NS)/Low Risk
Trust determination process
Financial disclosure
No
Bargaining unit status
No
Announcement number
24-9PVSMB625173
Control number
817744100

This job is open to

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Clarification from the agency

Please see the "Who May Apply" section under the Qualifications section.

Duties

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Responsible for implementing and overseeing content/social media program strategy. Within guidelines, develops strategy and implements tactical plans, including creating programs that generate traffic back to websites, incite conversation, engagement, and grow community. Works with program managers to create social strategy, content, make branded content more socially relevant, distribute content across social networks, and raises awareness of Services and Force Support programs in social channels. Manages and grows AF approved social networking presence by posting on relevant blogs, and seeding content into social applications as needed. Oversees brand presence, communication/posting strategies and day-to-day maintenance of activity on secondary social channels such as YouTube, Flickr, and Instant Message or similar. Manage incoming media requests via social channels and build relationships with social industry experts and journalists. Listens and monitors posts and commentary across all key social channels (Facebook, YouTube, Twitter, Pinterest and major blogs) on a daily basis. Ensures social media tools are kept up to date with active reporting flow. Oversees contracts with vendors as needed. Identifies opportunities and proposes themes or promotions for engagement and make recommendation to increase customer involvement on current promotions as they arise. Elevates negative comments and mitigates these to defuse negative comments. Regularly reports quantitative and qualitative metrics. Measures impact of social media; analyzes and reports findings. Regularly provides insights gained from social media monitoring to the organization to help evolve their strategies in a timely fashion. Listens to ad hoc conversation in response to issues, situations and other trends impacting brand image and consumer opinions. Provides insights and recommendations on overall communications strategies to management. Reviews, analyzes and provides actionable reporting on key engagement and fan base metrics for key external social platforms. Monitor trends in social media tools, trends and applications. Serves as the subject matter expert for social media with AF guidelines. Develops field products/templates, guides and training.


If interested in applying for this position you may preview the online application: https://apply.usastaffing.gov/ViewQuestionnaire/12596673

Requirements

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Conditions of employment

  • This position requires the incumbent to complete a background investigation with favorable results.
  • This position requires that the incumbent be a U.S. Citizen or a Legal U.S. Resident for a minimum of 3 years.

Qualifications

Who May Apply: Open to everyone. Applicants will be categorized by preference(s) and/or priority consideration eligibilities. An applicant's eligibility will be determined based on eligibility claimed in the questionnaire and proof of eligibility MUST be provided with application by the closing date, 11/13/2024

Business Based Action, Outside Applicant Veteran, Spouse/Widow/Parent of Veteran, and Transition Hiring Preference

In order to qualify, you must meet the experience requirements described below. Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community; student; social). You will receive credit for all qualifying experience, including volunteer experience. Your resume must clearly describe your relevant experience; if the position allows for qualifying based on education, your transcripts will be required as part of your application.

Qualifying Experience:
Experience to be creative with both content development and problem solving. Experience directly leading social media campaigns and an active practitioner of social media and networking platforms and tools. Experience to interpret analytics to best increase engagement across all social media platforms and recognize synergy between all virtual resources i.e. web and mobile.

Knowledge, Skills and Abilities (KSA's):

  1. Bachelors degree in Marketing, Communications or Information Technology with 2-4 years progressive digital media experience with an emphasis in social media
  2. Provides advice and assistance that is accurate, timely, and in keeping with Air Force Services marketing policy and procedures.
  3. Ability to work independently, set priorities and handle multiple tasks with speed and accuracy to meet multiple deadlines and shifting requirements.
  4. Excellent oral, written, and interpersonal communication skills with sufficient knowledge and experience to effectively interact with key internal and external stakeholders.

**NOTE: Those qualified applicants who meet both the minimum qualification requirement(s) and highly preferred criteria(s) will be considered best qualified for this position and will be referred to the selecting official(s) first for consideration.

All other applicants will be referred as needed and requested by the selecting official(s).

**Reminder to Applicants: Your experience has to be clearly identified in your resume in order to receive consideration. If your resume does not provide enough information regarding your work history for us to make a creditable qualification determination, your application package may be rendered disqualified, and you will no longer be considered for this position.

(Format example: Employer name, position title, beginning and ending dates of employment, with summary of duties, etc.)



Education

Some federal jobs allow you to substitute your education for the required experience in order to qualify. This position does not allow for education substitution.

FOREIGN EDUCATION: Education completed in foreign colleges or universities may be used to meet the requirements. You must show proof the education credentials have been deemed to be at least equivalent to that gained in conventional U.S. education program. It is your responsibility to provide such evidence when applying.

Additional information

  • Individual must fully meet qualification/eligibility/background requirements for this position.
  • U.S. Citizens and Non-U.S. Nationals who have resided in the U.S. Territory for three (3) or more consecutive years immediately preceding the start of Federal affiliation.
  • Male applicants born after December 31, 1959 must be registered for Selective Service.
  • Direct deposit is required.
  • Satisfactorily complete an employment verification (E-Verify) check.
  • A probationary period may be required.
  • Pre-employment requirements must be satisfactorily met prior to Entrance on Duty (EOD).
  • Payment of Permanent Change of Station (PCS) costs is not authorized, based on a determination that a PCS move is not in the Government's interest.
  • Multiple positions may be filled from this job opportunity announcement. And additional selections may also be made from this job opportunity announcement.
  • Selection(s) are subject to restrictions resulting from hiring preferences and priority consideration eligible.
  • This is a Nonappropriated Fund (NAF) position carrying out Morale, Welfare and Recreation (MWR) activities for the Air Force and Space Force.

How you will be evaluated

You will be evaluated for this job based on how well you meet the qualifications above.

Your resume and supporting document will be evaluated against the qualifications of the position.

Once the announcement has closed, a review of your application package (resume, supporting documents, and responses to the questionnaire) will be used to determine whether you meet the qualification requirements listed on this announcement. If you are minimally qualified, your resume and supporting documentation will be compared against your responses to the assessment questionnaire to determine your level of experience. If, after reviewing your resume and/or supporting documentation, a determination has been made that you have inflated your responses to meet the position's qualifications and/or experience, you may lose consideration for this position. Please follow all instructions carefully when applying, errors or omissions may affect your eligibility.

You should list any relevant performance appraisals and incentive awards in your resume as that information may be taken into consideration during the selection process. If selected, you may be required to provide supporting documentation.

To better expedite the hiring process, we recommend including full contact information (name, address, phone number, email, etc.,) for professional and personal references on your resume.

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