Clarification from the agency

Those applicants who meet the mandatory qualifications of the announcement.

• The Director of the Office of Health Communication and Education (OHCE) directs the Center's public education, communication, media relations, certain external stakeholder programs, and transparency and disclosure functions.
• Participates in, and contributes to, top level Center and Agency meetings, conferences, and workshops on broad public health, education, scientific policy matters and issues.
• Collaborates with the Center Director and other key CTP and FDA officials in identifying needs, formulating and developing plans and strategies, policies, program content, direction, priorities, and goals.
• Develops implements, executes, and administers public health education, external communications plans, and programs pertaining to the adverse health risks associated with tobacco product use among priority populations.
• Analyzes and provides authoritative evaluations and recommendations concerning planned, existing, or past CTP programs, campaigns, and activities to execute CTP's vision for public health education and communication.
• Serves as the Center and Agency focal point and primary contact for State-based aspects of CTP public education and communications programs, campaigns and activities related to executing the missions for public health education and communication.
• Develops and disseminates tobacco-related public health education campaigns.
• Ensures that development of materials and campaigns are consistent with the latest science to effectively facilitate informed choices about tobacco use among a variety of at-risk audiences.
• Collaborates with other FDA Centers on various projects and informs the Center Director on activities, resources which may affect the planning, development, and administration of communication, education, and media relations programs.
• Represents the Center Director and FDA and participates as the Center's authority on all matters related to the communication and public health education that flows from the Center's public health mission to all CTP stakeholders.
• Provides executive leadership and technical direction to his/her staff of professional, technical, and support employees, as well as contractors engaged in developing and implementing broad national programs for public health education.
• Reviews and evaluates OHCE's activities on achievement of program goals and objectives and assigned functional responsibilities.
• Ensures that the organizational structure of the Office provides for diversity, optimum effectiveness, and operational excellence.
• Analyzes and defines significant obstacles to program objectives, recommends changes, and initiates action to ensure elimination of duplication and effective resource utilization.
• Directs, through subordinate managers, a variety of substantive activities performed by the staff.
• Provides leadership over the development and implementation of media strategies to support CTP programmatic activities.

Conditions of employment

• U.S. Citizenship is required for federal employment.
• Background and/or Security Investigation is required.
• Must complete 1 year SES probationary period, if not previously completed.
• Application package must be received by closing date of this Announcement.
• Ethics pre-clearance is required.

Qualifications

In order to qualify for Director, Office of Health Communication and Education (Center for Tobacco Products), 1001, ES-00, you must possess the following:

• • Specialized Experience Requirement
  • Basic Qualification Requirements
  • Technical Qualifications (TQs)
  • Executive Core Qualifications (ECQs)

Specialized Experience Requirement To be qualified for this position, your resume must reflect experience in a managerial capacity with responsibility for providing supervisory direction to a large and diverse organization responsible for promoting economy, efficiency, and effectiveness in the administration of programs and operations and preventing and detecting fraud and abuse in such programs and operations. This experience must be evidenced by sophisticated analytical skills, superior written and oral communication skills, good judgment, and experience in interacting with government and non-government officials. Typically, experience of this nature is gained at or above the GS-15 grade level in the Federal service, or its equivalent with state or local government, the private sector, or nongovernmental organizations. At this level, you would have typically been responsible for planning, directing, and evaluating work that included managing and/or supervising other managers. You must demonstrate in your resume, significant achievements, increasing levels of responsibility as a manager, and a solid record of successful professional performance.

Basic Qualifications Requirement As a basic requirement for entry into the Senior Executive Service (SES), your resume must show evidence of progressively responsible leadership experience that is indicative of senior executive level management capability, and that is directly related to the skills and abilities outlined under:

1) Technical Qualifications (TQs); and
2) Executive Core Qualifications (ECQs)

Technical Qualifications (TQs) -- Your resume must show that you possess the following TQs:
1. Experience which demonstrates strong leadership abilities in a health communication or marketing & public relations organization; demonstrated ability to develop program goals and strategic/tactical priorities related to public health education and communication programs with multiple diverse audiences; demonstrated ability to develop, direct and/or guide long-term and short-term projects and to conduct periodic program assessments.
2. Demonstrated ability to work effectively across organizational lines and beyond to build strong working relationships among people and organizations with diverse interests and/or opinions.
3. Demonstrated ability to translate complex policy, regulatory, scientific or compliance information to inform the general public, diverse stakeholders, and media outlets.

Executive Core Qualifications (ECQs) -- Your resume must show that you possess the following ECQs:

1.Leading Change
2. Leading People
3. Results Driven
4. Business Acumen
5. Building Coalitions

Fundamental Competencies are the foundation for success in each of the ECQs and should be evident over the course of your resume:

1. Interpersonal Skills
2. Oral Communication
3. Integrity/Honesty
4. Written Communication
5. Continual Learning; and
6. Public Service Motivation

It is STRONGLY recommended that you visit the following Office of Personnel Management (OPM) webpage for more information regarding the Fundamental Competencies and ECQs. https://www.opm.gov/policy-data-oversight/senior-executive-service/executive-core-qualifications/.

1. Leading Change: The ability to bring about strategic change, both within and outside the organization, to meet organizational goals. Inherent to this ECQ is the ability to establish an organizational vision and to implement it in a continuously changing environment. (Competencies: creativity and innovation, external awareness, flexibility, resilience, strategic thinking, vision)

2. Leading People: The ability to lead people toward meeting the organization's vision, mission, and goals. Inherent to this ECQ is the ability to provide an inclusive workplace that fosters the development of others, facilitates cooperation and teamwork, and supports constructive resolution of conflicts. (Competencies: conflict management, leveraging diversity, developing others, team building)

3. Results Driven: The ability to meet organizational goals and customer expectations. Inherent to this ECQ is the ability to make decisions that produce high quality results by applying technical knowledge, analyzing problems, and calculating risks. (Competencies: accountability, customer service, decisiveness, entrepreneurship, problem solving, technical credibility)

4. Business Acumen: The ability to manage human, financial, and information resources strategically. (Competencies: financial management, human capital management, technology management)

5. Building Coalitions: The ability to build coalitions internally and with other Federal agencies, State and local governments, nonprofit and private sector organizations, foreign governments, or international organizations to achieve common goals. (Competencies: partnering, political savvy, influencing/negotiating)

Additional information on the proper preparation of ECQs is available by going to the Office of Personnel Management's website at http://www.opm.gov/ses/references/GuidetoSESQuals_2010.pdf. Applicants are encouraged to follow the Challenge, Context, Action, and Result model outlined in the guide.

The application process for this position is RESUME ONLY. You should address the TQs and ECQs within the context of a 5-page resume. Any information submitted in excess of 5 pages WILL NOT be considered. We strongly encourage you to submit a resume that is tailored specifically for this position to ensure it includes relevant examples of how you possess the technical qualifications and the five Executive Core Qualifications. Your resume should emphasize your level of responsibilities, the scope and complexity of programs managed (e.g., budget, type/# of staff supervised) and program accomplishments, including the results of your actions.

If selected, you will be required to complete an ECQ package by drafting narratives for each of the ECQs for submission and certification by an OPM Qualifications Review Board (QRB) in order to be placed in this position. If you are currently serving in a career SES appointment, are eligible for reinstatement into the SES, or have successfully completed an SES Candidate Development Program approved by the Office of Personnel Management (OPM), you will not need to draft the ECQs.

Public Health Service Commissioned Corps Officers interested in applying for this position to serve in the SES must resign their commission if selected.

How you will be evaluated

You will be evaluated for this job based on how well you meet the qualifications above.

Once the job opportunity announcement closes (at 11:59 pm ET on 09/25/2023).

Your resume and responses to the Assessment Questionnaire are an integral part of the process for determining your basic and specialized qualifications for the position. Responses that are not supported by your resume will eliminate you from consideration. Your application will be evaluated in the following manner:

1. Application packages will be reviewed for completeness. Incomplete or late packages will not receive further consideration.

2. Basic qualifications review. Your resume and questionnaire will be reviewed to ensure that you meet the Specialized Experience Requirement. If you do not meet this requirement, you will not receive further consideration.

3. If it is determined that you meet the basic qualifications for the position, your application package will be further evaluated by a rating and ranking panel, and highly qualified candidates may be invited to participate in a structured interview, submit writing samples, and undergo reference checks. Top candidates may be required to submit further written documentation of qualifications.

4. The HHS FDA Executive Resources Board will review results and make recommendations on final selections to the appointing authority.

All information concerning qualifications is subject to investigation. You should expect that we will verify performance, suitability, security information and take that information into account in making employment offers. False representation may be grounds for non-consideration, non-selection, and/or appropriate disciplinary action. All initial appointments to an SES position are contingent on approval from OPM's Qualifications Review Board unless the selectee has successfully participated in an OPM approved SES Candidate Development Program. An individual's initial SES career appointment becomes final only after the individual successfully completes a 1-year probationary period. For additional information concerning the SES visit http://www.usajobs.gov/SeniorExecutives.