This position is assigned to Fleet & Family Readiness (FFR) Program; Commander, Navy Region Hawaii (CNRH); Commander, Navy Installations Command (CNIC). The purpose of this position is to develop, execute and evaluate marketing plans and strategies, as well as provide comprehensive informational materials that inform appropriate audiences and targeted groups of the regional and/or installation-specific programs, services and activities.
This position is assigned to Fleet & Family Readiness (FFR) Program; Commander, Navy Region Hawaii (CNRH); Commander, Navy Installations Command (CNIC). The purpose of this position is to develop, execute and evaluate marketing plans and strategies, as well as provide comprehensive informational materials that inform appropriate audiences and targeted groups of the regional and/or installation-specific programs, services and activities.
Please see the "Who May Apply" section under the Qualifications section.
Develops professional marketing and promotional plans for regional and installation on going and one-time programs and/or events.
Uses established real-world marketing practices, marketing analysis, data gathering and tabulation to initiate and complete plans.
Communicates regularly with FFR customers and Marketing staff to ensure draft work receives approval of the requestor, deadlines are met, and organization goals are accomplished.
Utilizes and maintains a working knowledge of marketing tools to publicize and encourage patronage/use of programs and facilities. This is accomplished through strategic deployment of advertising campaigns that may include, but are not limited to: email, websites, presentations, social media, speeches, publications, official message traffic, banners, printed materials, and other promotional means.
Gathers information, completes publicity requests and distribution plans, submits and monitors progress through project management system.
Develops and maintains effective tracking tools to ensure publicity deadlines are met.
Acts as point of contact for proofs requiring manager approval and is liaison between manager and designer.
Conducts installation level and regional public relations activities including using publicity information or interviews to write detailed press releases, feature articles, web advertisements or stories, photo captions, and other public relations media.
Takes photos as appropriate to accompany public relations materials or for future advertising use.
Submits regularly scheduled articles and event information to base paper and other appropriate media.
Monitors and tracks submissions, maintains press clipping files and photo library.
Assists the Commercial Sponsorship Coordinator (or appropriately tasked personnel) in gathering event information, writing solicitation materials or event fact sheets, and after-action summaries.
Keeps Leads and Regional Marketing Director apprised of project status, workload condition and departmental concerns.
Maintains computer files in accordance with department standards for all completed work, including photographs.
Works with outside vendors on large projects, and other work not completed in-house.
Drives a government vehicle to facilities and events in support of Marketing department efforts and clients' programs.
Resumes must include information which demonstrates experience and knowledge, skills, and ability (KSAs) as they relate to this position. Applicants are encouraged to be clear and specific when describing their experience level and KSAs.
A qualified candidate possess the following:
Knowledge of the FFR mission and the purpose of various FFR activities.
Skill in using a personal computer (PC) and mobile devices with various software programs (e.g., web content management systems, evolving social media platforms)
Knowledge of all phases of marketing and communications, including knowledge of principles, methods, practices, trends and techniques.
Knowledge of and ability to use proper grammar, spelling and standard writing styles.
Ability to conceptualize and recommend advertising methods from written and verbal instructions.
Ability to gather and effectively organize information.
Ability to effectively work as a team member with flexibility to work in different positions within the department.
Ability to analyze business needs and develop marketing plans and recommendations in a fast-paced environment.
Ability to communicate effectively both orally and in writing.
Accredited college four-year degree in Marketing or Communications or in a related comparable field; or a comparable combination of education and work experience in marketing.
You will be evaluated for this job based on how well you meet the qualifications above.
All resumes will be reviewed to determine if they meet the hiring eligibility and qualification requirements listed in this announcement, and will be rated based on the information provided in the resume to determine the level of knowledge, skills and abilities (KSAs) related to the job requirements. Using the qualifications of the position, a predetermined rating criterion of KSAs will be used for each resume. Best qualified applicants will be referred to the hiring manager. The selecting official may choose to conduct interviews.
The following documents are required at the time of application:
To be considered for this vacancy you must apply and complete the online questionnaire and submit the documentation specified in the Required Documents section above.
The complete application package must be submitted by 11:59 PM (EST) on 06/22/2023 to receive consideration.
To begin, click Apply to access the online application. You will need to be logged into your USAJOBS account to apply. If you do not have a USAJOBS account, you will need to create one before beginning the application.
To preview the Application Questionnaire, please click the following link: https://apply.usastaffing.gov/ViewQuestionnaire/11994042
It is your responsibility to ensure your application package (resume, supporting documents, and responses to the questionnaire) is complete, accurate, and submitted by the closing date.
Additional information on how to complete the online application process and submit your online application may be found on the https://help.usastaffing.gov/Apply/index.php?title=Applicant
To verify or check the status of your application, log into your USAJOBS account. Once logged in, the Welcome screen lists your applications, your application status and the date it was last updated. For information on what each Application Status means, visit: https://www.usajobs.gov/Help/how-to/application/status
DON is an Equal Employment Opportunity Employer. All qualified candidates will receive consideration without regard to race, color, national origin, religion, sex, age, mental or physical disability, genetic information, reprisal, marital status, political affiliation, sexual orientation, or any other non-merit factor. The DON provides reasonable accommodations to applicants with disabilities. Applicants with disabilities who believe they may require reasonable accommodation(s) should email their request to MILL_HQ_NAF_HR.FCT@navy.mil to ensure proper consideration is given.
Using the required qualifications of the position, a standardized rating and ranking criteria of knowledge, skills, and abilities will be used to screen and assess each application.
If you provided an email address, you will receive an email message acknowledging receipt of your application. Times may vary during the hiring process, as your application status updates/changes you will be notified with a notification letter via email.
Please notify us if your contact information changes after the closing date of the announcement. Also, note that if you provide an email address that is inaccurate or if your mailbox is full or blocked (e.g., Spam Blocker, etc.), you may not receive important communication that could affect your consideration for this position.
The Federal hiring process is set up to be fair and transparent. Please read the following guidance.
