As a Marketing Communications Program Manager, you will serve as a project manager for the National Marketing and Communication Division (NMCD).
This position is located in the Federal Acquisition Services (FAS), National Marketing and Communication Division in Region 5. The duty location of this position will be determined upon selection.
Summary
As a Marketing Communications Program Manager, you will serve as a project manager for the National Marketing and Communication Division (NMCD).
This position is located in the Federal Acquisition Services (FAS), National Marketing and Communication Division in Region 5. The duty location of this position will be determined upon selection.
We are currently filling one vacancy, but additional vacancies may be filled through this announcement in this or other GSA organizations within the same commuting areas needed.
As a Marketing Communications Program Manager you will serve as the national account manager/project manager for the National Marketing and Communication Division (NMCD) managing worldwide tactics and marketing communications for assigned accounts.
You will be responsible for the following duties:
Serves as a national account manager for the National Marketing and Communication Division (NMCD). In this capacity, performs a wide range of consulting, advisory, account management and project management for assigned national and/or worldwide publications.
Incumbent manages technical communications media projects that impact overall Federal Acquisition Service (FAS) and/or General Services Administration (GSA) marketing strategy.
Evaluates business line mission relative to budget level and develops a marketing plan that best utilizes available funds.
As the account manager for marketing communications media clients globally, incumbent develops and nurtures relationships to achieve a customized marketing publications/marketing strategy.
Organizes and implements targeted audience research to promote suggestions for improvement to issued publications and marketing media.
Serves as a technical specialist to Agency contracting officials in the solicitation, award and administration processes associated with nationwide publication contract(s), as well as those let for other marcom projects.
Acts as the ombudsman for all issues for assigned marketing projects.
US Citizenship or National (Residents of American Samoa and Swains Island)
Meet all eligibility criteria within 30 days of the closing date
Register with Selective Service if you are a male born after 12/31/1959
Direct Deposit of salary check to financial organization required.
If selected, you must meet the following conditions:
Current or Former Political Appointees: The Office of Personnel Management (OPM) must authorize employment offers made to current or former political appointees. If you are currently, or have been within the last 5 years, a political Schedule A, Schedule C or NonCareer SES employee in the Executive Branch, you must disclose this information to the HR Office. Failure to disclose this information could result in disciplinary action including removal from Federal Service.
Serve a one year probationary period, if required.
Undergo and pass a background investigation (Tier 2 investigation level).
Have your identity and work status eligibility verified if you are not a GSA employee. We will use the Department of Homeland Security’s e-Verify system for this. Any discrepancies must be resolved as a condition of continued employment.
Participate in the Continuity of Operations Plan (COOP), which includes attending meetings and planning activities; and carrying out mission-critical work at a designated location other than your primary work site (which may be outside of your commuting area).
Qualifications
Condition of Employment: May be required to participate in the Region's Continuity of Operations Plan (COOP), representing the Service and/or the Agency as a whole. Participates in COOP meetings and planning activities with other senior GSA staff. Carries out mission-critical work at a designated location other than the traditional GSA office site (which may be outside of the commuting area) to ensure Agency needs are still being met in the event of an emergency, disaster or otherwise unforeseen circumstance disrupting traditional office operations.
For each job on your resume, provide:
the exact dates you held each job (from month/year to month/year)
number of hours per week you worked (if part time).
If you have volunteered your service through a National Service program (e.g., Peace Corps, Americorps), we encourage you to apply and include this experience on your resume.
For a brief video on creating a Federal resume, click here.
To qualify, you must have at least one year of specialized experience equivalent to the GS-12 level or higher in the Federal service.
Specialized experience is experience performing an extensive range of strategic, consultative, and analytical work that facilitates wide-ranging marketing strategies and campaigns for a diverse group of customer journeys, products, and services. This experience must include:
Developing and executing federal or business-to-business (B2B) marketing and communication go-to-market strategies to meet strategic business, outreach, and engagement objectives.
Providing expert analytical and consultative approaches on digital and traditional marketing campaigns; marketing qualified leads; marketing automation platform uses and reporting.
Applying quantitative and qualitative methods to assess and improve marketing and program effectiveness for traditional and digital marketing engagement; campaign evaluations, and call-to-actions.
Education
This job does not have an education qualification requirement.
Additional information
Bargaining Unit status: This position is eligible for the bargaining unit.
Relocation-related expenses are not approved and will be your responsibility.
Additional vacancies may be filled from this announcement as needed; through other means; or not at all. If you are eligible under Merit Promotion, you may also apply under Vacancy Announcement #23FASB090BMMP. You must apply separately to each announcement to be considered for both.
All the information you provide will be verified by a review of the work experience and/or education as shown on your application forms, by checking references and through other means, such as the interview process. Any exaggeration of your experience, false statements, or attempts to conceal information may be grounds for not hiring you, or for firing you after you begin work.
A career with the U.S. government provides employees with a comprehensive benefits package. As a federal employee, you and your family will have access to a range of benefits that are designed to make your federal career very rewarding. Opens in a new windowLearn more about federal benefits.
Health insurance (choose from a wide range of plans)
Life insurance coverage with several options
Sick leave and vacation time, including 11 paid holidays per year
Thrift Savings Plan (similar to a 401(k) plan)
Flexible work schedules and telework
Transit and child care subsidies
Flexible spending accounts
Long-term care insurance
Training and development
Eligibility for benefits depends on the type of position you hold and whether your position is full-time, part-time or intermittent. Contact the hiring agency for more information on the specific benefits offered.
How you will be evaluated
You will be evaluated for this job based on how well you meet the qualifications above.
We will use a method called Category Rating to assess your application. Here’s how it will work:
You will be scored on the questions you answer during the application process, which will measure your possession of the following competencies or knowledge, skills, and abilities:
Knowledge and understanding of marketing communications as a business discipline. Knowledge of industry standards for effective marketing communications, including understanding of design, layout, positioning, target marketing, objective setting, strategy development and evaluation techniques.
Knowledge and understanding of the program, operations, objectives and policies and how functions are integrated into the mission to manage national accounts and media communications effectively.
Knowledge of analytical and evaluative methods to measure the effectiveness of the process and end-results, and determine changes needed to ensure compliance with agency rules and regulations and division policies.
Knowledge of the general supply management program and procedures to provide continuous liaison between the agency client business lines agencies, resolve complex problems, and prepare and present publications, brochures, flyers, newsletters or other marketing products to disseminate information.
Knowledge of professional budget analysis, methods and techniques to resolve problems with noncompliance to fiscal limitations established.
Knowledge of contracting principles, methods and regulations to provide technical support to agency contracting officers in pre-award and post-award conferences for contract(s), development of special marketing communications requirements, solicitation preparation, negotiations and contract administration.
Knowledge of organizational units and functions available through the agency and/or other Federal client agencies.
Ability to communicate effectively orally and in writing to promote the program to direct outside vendors working on day to day projects/products and to write, edit and evaluate graphic, narrative writing and/or other marketing communications data for the publications and policies affecting them.
Knowledge of customer service relationship management and project tracking tools for managing customer profiles and to extract data for strategic purposes and/or trend analysis.
Your answers to the questions will be used to place you in one of the following categories and standard score ranges:
Best Qualified = Candidates scoring between 95 - 100
Well Qualified = Candidates scoring between 85 - 94 (Well Qualified for CTAP/ICTAP)
Qualified = Candidates scoring between 70 - 84
We will verify your answers to the questions in your resume. If your resume doesn’t support your answers, we may lower your score, which could place you in a lower category.
Within each category, veterans will receive selection priority over non-veterans.
Additional hurdle assessments, such as narrative responses or other assessments, may be administered to applicants who meet the requirements of the first hurdle, e.g., the minimum qualification requirements. If additional assessments are used, you will be provided with further instructions.
If you are eligible under Interagency Career Transition Assistance Plan or GSA’s Career Transition Assistance Plan (ICTAP/CTAP), you must receive a score of 85 or higher to receive priority.
A career with the U.S. government provides employees with a comprehensive benefits package. As a federal employee, you and your family will have access to a range of benefits that are designed to make your federal career very rewarding. Opens in a new windowLearn more about federal benefits.
Health insurance (choose from a wide range of plans)
Life insurance coverage with several options
Sick leave and vacation time, including 11 paid holidays per year
Thrift Savings Plan (similar to a 401(k) plan)
Flexible work schedules and telework
Transit and child care subsidies
Flexible spending accounts
Long-term care insurance
Training and development
Eligibility for benefits depends on the type of position you hold and whether your position is full-time, part-time or intermittent. Contact the hiring agency for more information on the specific benefits offered.
ALL required documents must be submitted before the closing date. Review the following list to determine what you need to submit.
Your resume showing applicant's name, email address, work schedule, hours worked per week, dates of employment and duties performed.
If you are claiming veterans' preference:
Copy of your Certificate of Release or Discharge From Active Duty, DD-214 that shows the dates of your active duty service. If selected, a DD-214 showing your type of discharge (member 4 copy) will be required prior to appointment.
If you are claiming 10-point preference or derived preference (a spouse, widow or widower, or parent of a deceased or disabled veteran), submit both of the following in addition to the DD-214: (1)completed SF-15 form; and (2) proof of your entitlement (refer to SF-15 for complete list).
If you are active duty military- Certification on a letterhead from your military branch that includes your rank, character of service (must be under honorable conditions) & military service dates including discharge/release date (must be no later than 120 days after the date the certification is submitted).
If you are ICTAP/CTAP eligible - submit a, b, and c: (a) proof of eligibility including agency notice; (b) SF-50, and (c) most recent performance appraisal.
Current or Former Political Appointees: Submit SF-50.
Submit a complete online application including any required documents prior to 11:59 pm Eastern Time on the closing date of the announcement. You can modify or complete your application any time before the deadline. Simply return to USAJOBS, select the vacancy, and update your application. For more detailed instructions on how to apply, click here: Apply for a GSA Job.
To begin, click the Apply Online button on the vacancy announcement.
Sign in or register on USAJobs and select a resume and documents to include in your application.
Once you have clicked Apply for this position now, you will be taken to the GSA site to complete the application process.
Click the Apply To This Vacancy and complete all steps in the application process until the Confirmation indicates your application is complete. If you click Return to USAJobs or get timed out prior to receiving confirmation, your application will not be submitted and cannot be considered for this job.
Note: Review the REQUIRED DOCUMENTS section of this announcement to determine which apply to you and must be submitted online. You may choose one or more of the following options to submit your document(s): Upload (from your computer) or USAJOBS (click the "USAJOBS" link to complete the transfer process).
Need Assistance in Applying? Contact the HR representative listed on the announcement prior to the application deadline. We are available to assist you Monday-Friday during normal business hours. You must receive HR approval before deviating from these instructions.
Be sure to APPLY EARLY as most assessments must be completed fully and submitted before the announcement closing.
GSA, Federal Acquisition Service
General Services Administration
Office of Human Resources Management
77 Forsyth Street SW
Atlanta, Georgia 30303
United States
Next steps
After the closing date/deadline:
ELIGIBILITY/QUALIFICATIONS: Your application will be reviewed for all requirements.
REFERRAL TO MANAGEMENT: If you meet all the requirements, you may be referred to management for review and a possible interview.
SELECTION/TENTATIVE JOB OFFER: If you are selected, you will receive a tentative offer and start the suitability and/or security background investigation process.
FINAL JOB OFFER: Once our security office determines you can come on board, you will be given a final offer, which is typically 40 days after the announcement closes.
FINAL COMMUNICATION: Once the position is filled, we will notify you of your status. You may also check your application status by logging into USAJOBS and clicking “Track this Application” on the Applicant Dashboard.
Thank you for your interest in working for U.S. General Services Administration!
The Federal hiring process is set up to be fair and transparent. Please read the following guidance.
ALL required documents must be submitted before the closing date. Review the following list to determine what you need to submit.
Your resume showing applicant's name, email address, work schedule, hours worked per week, dates of employment and duties performed.
If you are claiming veterans' preference:
Copy of your Certificate of Release or Discharge From Active Duty, DD-214 that shows the dates of your active duty service. If selected, a DD-214 showing your type of discharge (member 4 copy) will be required prior to appointment.
If you are claiming 10-point preference or derived preference (a spouse, widow or widower, or parent of a deceased or disabled veteran), submit both of the following in addition to the DD-214: (1)completed SF-15 form; and (2) proof of your entitlement (refer to SF-15 for complete list).
If you are active duty military- Certification on a letterhead from your military branch that includes your rank, character of service (must be under honorable conditions) & military service dates including discharge/release date (must be no later than 120 days after the date the certification is submitted).
If you are ICTAP/CTAP eligible - submit a, b, and c: (a) proof of eligibility including agency notice; (b) SF-50, and (c) most recent performance appraisal.
Current or Former Political Appointees: Submit SF-50.
Submit a complete online application including any required documents prior to 11:59 pm Eastern Time on the closing date of the announcement. You can modify or complete your application any time before the deadline. Simply return to USAJOBS, select the vacancy, and update your application. For more detailed instructions on how to apply, click here: Apply for a GSA Job.
To begin, click the Apply Online button on the vacancy announcement.
Sign in or register on USAJobs and select a resume and documents to include in your application.
Once you have clicked Apply for this position now, you will be taken to the GSA site to complete the application process.
Click the Apply To This Vacancy and complete all steps in the application process until the Confirmation indicates your application is complete. If you click Return to USAJobs or get timed out prior to receiving confirmation, your application will not be submitted and cannot be considered for this job.
Note: Review the REQUIRED DOCUMENTS section of this announcement to determine which apply to you and must be submitted online. You may choose one or more of the following options to submit your document(s): Upload (from your computer) or USAJOBS (click the "USAJOBS" link to complete the transfer process).
Need Assistance in Applying? Contact the HR representative listed on the announcement prior to the application deadline. We are available to assist you Monday-Friday during normal business hours. You must receive HR approval before deviating from these instructions.
Be sure to APPLY EARLY as most assessments must be completed fully and submitted before the announcement closing.
GSA, Federal Acquisition Service
General Services Administration
Office of Human Resources Management
77 Forsyth Street SW
Atlanta, Georgia 30303
United States
Next steps
After the closing date/deadline:
ELIGIBILITY/QUALIFICATIONS: Your application will be reviewed for all requirements.
REFERRAL TO MANAGEMENT: If you meet all the requirements, you may be referred to management for review and a possible interview.
SELECTION/TENTATIVE JOB OFFER: If you are selected, you will receive a tentative offer and start the suitability and/or security background investigation process.
FINAL JOB OFFER: Once our security office determines you can come on board, you will be given a final offer, which is typically 40 days after the announcement closes.
FINAL COMMUNICATION: Once the position is filled, we will notify you of your status. You may also check your application status by logging into USAJOBS and clicking “Track this Application” on the Applicant Dashboard.
Thank you for your interest in working for U.S. General Services Administration!
Fair and transparent
The Federal hiring process is set up to be fair and transparent. Please read the following guidance.
