The Smithsonian Institution is the world’s largest museum, education, and research complex, with 21 museums and the National Zoo—shaping the future by preserving heritage, discovering new knowledge, and sharing our resources with the world. The National Museum of African American History and Culture (NMAAHC) is a national museum for the study and exhibition of African American history and culture.
Summary
The Smithsonian Institution is the world’s largest museum, education, and research complex, with 21 museums and the National Zoo—shaping the future by preserving heritage, discovering new knowledge, and sharing our resources with the world. The National Museum of African American History and Culture (NMAAHC) is a national museum for the study and exhibition of African American history and culture.
The Assistant Director for Communications exercises leadership over the National Museum of African American History and Culture's (NMAAHC) communication and marketing strategy, is the principal spokesperson for the NMAAHC and is responsible for the development and management of all aspects of public and media relations activities, including oversight and all media platforms including web and social media and website visibility, advertising and marketing activities.
In this position, you will:
Lead the effort to establish and maintain a strong and consistent brand identity for the Museum. Develop and implement strategic communications plans to maximize awareness of the Museum, its achievements and its programs.
Participate actively in the decision-making process in order to speak authoritatively to the public on all NMAAHC issues.
Oversee the development and execution of a broad social media strategy, coordinating with stakeholders across the museum to ensure its effectiveness. Create and execute internal/external communications plans with focus on strong media strategies.
Craft a public relations program that conveys information on challenging, controversial, and hotly contested issues to diverse audiences. Apply exceptional representational skills to create meaningful communication interchanges with individuals with antagonistic views and positions.
Establish and oversee the editorial direction, design, production and distribution of all Museum publications. Review and approve all press releases, establish guidelines for web communications, and review and approve all media and marketing materials produced and contracted media/marketing concerns.
Plan and carry out the full range of supervisory and managerial authorities. Determine goals and objectives for the Office of Communications where emphasis should be placed, and how best to utilize resources including realignments to address shortfalls or to satisfy priority needs.
Maintain a Bank Account for Direct Deposit/Electronic Transfer
Males born after 12/31/59 must be registered with Selective Service.
May be required to serve an 18-month
probationary period for supervisors.
Conditions of Employment
COVID-19 VACCINATION REQUIREMENTS:
For the latest information on the COVID-19 vaccination requirements and its impact on your application, click on Smithsonian Institution’s Frequently Asked Questions.
Qualifications
Basic Qualification: Experience that equipped the applicant with the particular knowledge, skills, and abilities to perform successfully the duties of the position, and that is typically in or related to the work of the position to be filled. To be creditable, specialized experience must have been equivalent to at least the next lower grade level in the normal line of progression for the occupation in the organization.
In addition to the basic qualification above:
You qualify for this position if you have one year of specialized experience equivalent to at least the GS-14 level in the Federal Service or comparable pay band system. For this position, specialized experience is defined asdemonstrated experience in public information or public relations in a museum, cultural institution or similar organization; leading, overseeing and/or motivating a team of professionals in public relations, communications, marketing, design, and web and social media; and developing and maintaining long and short term strategic planning.
Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community, student, social). Volunteer work helps build critical competencies, knowledge, and skills and can provide valuable training and experience that translates directly to paid employment. You will receive credit for all qualifying experience, including volunteer experience.
Part-time and/or unpaid experience related to this position will be considered to determine the total number of years and months of experience. Be sure to note the number of paid or unpaid hours worked each week.
Qualification requirements must be met within 30 days of the job announcement closing date.
For information on qualification requirements, see Qualification Standards Handbook for General Schedule Positions on OPM website.
All applicants who meet or exceed minimum qualifications will receive a final rating within one of three category groups based on one or more stages of evaluation which measure job-related criteria:
Best Category - Meets the minimum qualification requirements and excels in most of the job related competencies above.
Better Category - Meets the minimum qualification requirements and satisfies most of the job related competencies above.
Good Category - Meets the minimum qualification requirements, but does not satisfy most of the job related competencies above to a substantive degree.
This category rating process does not add veterans' preference points, but protects the rights of veterans by placing them ahead of non-veterans within each quality category. The Hiring Manager may make selections from the highest quality category (Best Category) provided no veteran in that category is passed over to select a non-veteran in that category unless the requirements of 5 U.S.C. 3317(b) or 3318(b) are satisfied. Veterans who meet minimum qualification requirements and who have a compensable service-connected disability of at least 10 percent must be listed in the highest quality category, except when the position being filled is scientific or professional at the GS-9 grade level or higher. Applicants who have not submitted a resume in the USAjobs system and/or have not answered all of the vacancy questions will not be considered for this position.
Education
This job does not have an education qualification requirement.
Additional information
This position is not included in the bargaining unit.
Current or Former Political Appointees: Beginning January 1, 2010, agencies must seek prior approval from OPM before they can appoint a current or recent political appointee to a competitive or non-political excepted service position at any level under the provisions of title 5, United States Code. If you are currently or have been within the last 5 years, a political Schedule A, Schedule C, or Non-career SES employee in the executive branch, you MUST disclose that to the Office of Human Resources. Submit a copy of your applicable SF-50, along with a statement that provides the following information regarding your most recent political appointment:
Position title;
Type of appointment (Schedule A, Schedule C, Non-career SES, or Presidential Appointee);
Agency; and,
Beginning and ending dates of appointment.
Recruitment Incentive: Recruitment incentive(s) may be authorized for this position. However, approval for incentives are contingent upon various availability. If authorized, certain incentives will require the incumbent to sign a service agreement to remain in the Federal government for a certain time period.
Note: This statement does not imply nor guarantee an incentive will be offered and paid.
The Smithsonian offers a comprehensive benefits package that includes, in part, vacation and sick leave, holidays, health/life insurance, accident insurance, and excellent retirement program options.
You will be evaluated for this job based on how well you meet the qualifications above.
Applicants for this position may be evaluated in multiple stages. The first stage is an evaluation of your responses to the online multiple-choice questions that assess your experience, education, and/or training for the job related competencies below:
Skill in communications planning, strategic planning, decision-making and resource allocation.
Knowledge of African American history and culture.
Skill in providing best practices in communications, marketing, public relations and design, including use of digital and social media tools.
Skill in oral communication.
Skill in written communication.
Ability to supervise.
If you are found qualified for this position and meet or exceed a predefined rating threshold from your questionnaire responses, you may be contacted by email to complete or submit additional assessments such as work samples, short essays, or other appropriate assessments within approximately one week of the job announcement closing. If you do not meet the rating threshold to move to the next evaluation stage, you will be notified promptly by email.
Important Note:
Your resume and supporting documentation will be compared to your responses to the occupational questionnaire or other assessment tool for consistency. If a determination is made that you have rated yourself higher than is supported by your resume, you will be assigned a rating commensurate to your described experience. Your resume should provide sufficient information regarding how your education and experience relate to this position, including the major duties and qualifications criteria listed.
The Smithsonian offers a comprehensive benefits package that includes, in part, vacation and sick leave, holidays, health/life insurance, accident insurance, and excellent retirement program options.
Your application package should include the following documents:
Resume - Your resume can be uploaded and attached to your application or created using the USA Jobs on-line resume builder. Ensure your resume contains the job title (including the occupational series and grade if it is Federal), job-related qualifications, starting and ending dates (month and year), hours worked per week, and salary for each employment period. It is your responsibility to ensure all information is submitted. Failure to include this information may result in disqualification for the position.
For assistance with creating a resume, please click here.
Proof of Veteran's Preference - DD214 (Member 4 Copy), if you are a veteran. Additionally, applicants claiming 10-point preference must complete Standard Form (SF) 15, Application for 10-Point Veteran Preference, as well as additional documentation required by the SF-15, such as a VA letter.
Click on the "Apply Online" button on the upper right side of the page. Please Note:
You must apply for this position online through the 'Apply Online' button and submit required supplemental documents (if they are relevant to you).
You may submit required documents by uploading them online during the application process; OR You may manually fax required documents. Faxes are received by an automated system, not a physical fax machine. Documents that are faxed as part of the application process must be sent with the system generated cover sheet by the closing date. Documents faxed without the system generated coversheet are not retrievable and cannot be considered as part of the application package.
The complete application package, including any required documents, is due in the Smithsonian Office of Human Resources on the closing date of the announcement by 11:59 PM Eastern Time.
If you are unable to apply online, paper applications may be accepted with prior approval of the Contact Person listed below.
SMITHSONIAN
Office of Human Resources
POB 37012, 600 Maryland Avenue, MRC 517
Suite 5060
Washington, District of Columbia 20013-7012
United States
Next steps
At the end of the application process you will be able to create and save a PDF file that contains your responses to the assessment questions. You may save this file as initial receipt of your application. After the job announcement closes, you will receive an email from the Smithsonian with confirmation of receipt. The Smithsonian receives many applications for each job. Each application is reviewed carefully which may take a few weeks. We will send you an e-mail to update you as we go through phases of the application review process. You may also check your application status by logging into www.usajobs.gov and selecting the tab "My USAJOBS;" e-mailing vacancy.info@si.edu; or by contacting the Office of Human Resources Representative listed.
Your application package should include the following documents:
Resume - Your resume can be uploaded and attached to your application or created using the USA Jobs on-line resume builder. Ensure your resume contains the job title (including the occupational series and grade if it is Federal), job-related qualifications, starting and ending dates (month and year), hours worked per week, and salary for each employment period. It is your responsibility to ensure all information is submitted. Failure to include this information may result in disqualification for the position.
For assistance with creating a resume, please click here.
Proof of Veteran's Preference - DD214 (Member 4 Copy), if you are a veteran. Additionally, applicants claiming 10-point preference must complete Standard Form (SF) 15, Application for 10-Point Veteran Preference, as well as additional documentation required by the SF-15, such as a VA letter.
Click on the "Apply Online" button on the upper right side of the page. Please Note:
You must apply for this position online through the 'Apply Online' button and submit required supplemental documents (if they are relevant to you).
You may submit required documents by uploading them online during the application process; OR You may manually fax required documents. Faxes are received by an automated system, not a physical fax machine. Documents that are faxed as part of the application process must be sent with the system generated cover sheet by the closing date. Documents faxed without the system generated coversheet are not retrievable and cannot be considered as part of the application package.
The complete application package, including any required documents, is due in the Smithsonian Office of Human Resources on the closing date of the announcement by 11:59 PM Eastern Time.
If you are unable to apply online, paper applications may be accepted with prior approval of the Contact Person listed below.
SMITHSONIAN
Office of Human Resources
POB 37012, 600 Maryland Avenue, MRC 517
Suite 5060
Washington, District of Columbia 20013-7012
United States
Next steps
At the end of the application process you will be able to create and save a PDF file that contains your responses to the assessment questions. You may save this file as initial receipt of your application. After the job announcement closes, you will receive an email from the Smithsonian with confirmation of receipt. The Smithsonian receives many applications for each job. Each application is reviewed carefully which may take a few weeks. We will send you an e-mail to update you as we go through phases of the application review process. You may also check your application status by logging into www.usajobs.gov and selecting the tab "My USAJOBS;" e-mailing vacancy.info@si.edu; or by contacting the Office of Human Resources Representative listed.
