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Assistant Director for Communications

Smithsonian Institution
This job announcement has closed

Summary

This position is located at the National Museum of African American History & Culture (NMAAHC).  The NMAAHC is a national museum for the study and exhibition of African American history and culture.  It acquires, maintains and preserves objects which document social, cultural, political, military, technological and scientific developments in the U.S. related to the African American experience. 

Overview

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Reviewing applications
Open & closing dates
04/28/2022 to 05/11/2022
This job will close when we have received 100 applications which may be sooner than the closing date. Learn more
Salary
$148,484 to - $176,300 per year
Pay scale & grade
GS 15
Location
Washington, DC
FEW vacancies
Telework eligible
Yes—as determined by the agency policy.
Travel Required
Occasional travel - Some travel may be required.
Relocation expenses reimbursed
No
Appointment type
Permanent - Federal
Work schedule
Full-time - Full-Time, Permanent
Service
Competitive
Promotion potential
15 - Position is at full performance level--GS-15.
Supervisory status
Yes
Security clearance
Other
Drug test
No
Position sensitivity and risk
Non-sensitive (NS)/Low Risk
Trust determination process
Announcement number
22R-BN-307248-DEU-NMAAHC
Control number
651295700

This job is open to

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Clarification from the agency

This position is open to all U.S. Citizens or U.S. Nationals. Note: Federal employees with permanent status or individuals eligible for special appointing authorities may also apply to Job Announcement #22R-BN-307248-MPA-NMAAHC. More than one selection may be made from this announcement.

Duties

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The Assistant Director for Communication exercises leadership over the National Museum of African American Culture and History's (NMAAHC)  communication and marketing strategy, is the principal spokesperson for the NMAAHC and is responsible for the development and management of all aspects of public and media relations activities, including oversight and all media platforms including web and social media and website visibility, advertising and marketing activities.

Typical work assignments:

  • Leads the effort to establish and maintain a strong and consistent brand identity for the Museum.  Develops and implements strategic communications plan to maximize awareness of the Museum, its achievements and its programs.
  • Participates actively in the decision-making process in order to speak authoritatively to the public on all NMAAHC issues.
  • Oversees the development and execution of a broad social media strategy, coordinating with stakeholders across the museum to ensure its effectiveness.  Creates and executes internal/external communications plan with focus on strong media strategies.
  • Crafts a public relations program that conveys information on challenging, controversial, and hotly contested issues to diverse audiences.  The incumbent applies exceptional representational skills to create meaningful communication interchanges with individuals with antagonistic views and positions.
  • Establishes and oversees the editorial direction, design, production and distribution of all Museum publications.  Reviews and approves all press releases, establishes guidelines for web communications, and reviews and approves all media and marketing materials produced and contracted media/marketing concerns.
  • Plans and carries out the full range of supervisory and managerial authorities.  Determines goals and objectives for the Office of Communications where emphasis should be placed, and how best to utilize resources including realignments to address shortfalls or to satisfy priority needs.

Requirements

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Conditions of employment

  • Pass Pre-employment Background Investigation
  • May need to complete a Probationary Period
  • Maintain a Bank Account for Direct Deposit/Electronic Transfer
  • Males born after 12/31/59 must be registered with Selective Service.
  • May be required to serve an 18-month probationary period for supervisors.

Conditions of Employment

COVID-19 VACCINATION REQUIREMENTS:

For the latest information on the COVID-19 vaccination requirements and its impact on your application, click on Smithsonian Institution’s Frequently Asked Questions

Qualifications

Experience: You qualify for this position if you have one year of specialized experience equivalent to at least the GS-14 level in the Federal Service or comparable pay band system.  For this position specialized experience is defined as having experience in public information or public relations in a museum, cultural institution or similar organization; leading, overseeing and/or motivating a team of professionals in public relations, communications, marketing, design, and web and social media; developing and maintaining long and short term strategic planning. 

Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community, student, social). Volunteer work helps build critical competencies, knowledge, and skills and can provide valuable training and experience that translates directly to paid employment. You will receive credit for all qualifying experience, including volunteer experience.

Part-time and/or unpaid experience related to this position will be considered to determine the total number of years and months of experience. Be sure to note the number of paid or unpaid hours worked each week.

For a full explanation of this option please see the Qualification Standards

All applicants who meet or exceed minimum qualifications will receive a final rating within one of three category groups based on one or more stages of evaluation which measure job-related criteria:

Best Category - Meets the minimum qualification requirements and excels in most of the job related competencies above.

Better Category - Meets the minimum qualification requirements and satisfies most of the job related competencies above.

Good Category - Meets the minimum qualification requirements, but does not satisfy most of the job related competencies above to a substantive degree.

This category rating process does not add veterans' preference points, but protects the rights of veterans by placing them ahead of non-veterans within each quality category. The Hiring Manager may make selections from the highest quality category (Best Category) provided no veteran in that category is passed over to select a non-veteran in that category unless the requirements of 5 U.S.C. 3317(b) or 3318(b) are satisfied. Veterans who meet minimum qualification requirements and who have a compensable service-connected disability of at least 10 percent must be listed in the highest quality category, except when the position being filled is scientific or professional at the GS-9 grade level or higher. Applicants who have not submitted a resume in the USAjobs system and/or have not answered all of the vacancy questions will not be considered for this position.

Qualification requirements must be met within 30 days of the job announcement closing date.

For information on qualification requirements, see Qualification Standards Handbook for General Schedule Positions on OPM website.

Additional information

This position is not included in the bargaining unit.

ATTENTION: Due to the large number of qualified applicants for positions of this type, this job announcement will close at 11:59 pm Eastern Time on either: (A) The closing date listed above or (B) The date that 100 applications are received; whichever occurs first. If the announcement closes on the date that 100 applications are received, all applications submitted by 11:59pm that day will be given consideration, including those in excess of 100. We encourage applicants to apply as soon as possible to ensure their applications are submitted before the announcement closes. We will not consider applications which are late due to the announcement closing once the above number of applications is reached.

How you will be evaluated

You will be evaluated for this job based on how well you meet the qualifications above.

Applicants for this position may be evaluated in multiple stages. The first stage is an evaluation of your responses to the online multiple-choice questions that assess your experience, education, and/or training for the job related competencies below:

  1. Skill in communications planning, strategic planning, decision-making and resource allocation.
  2. Knowledge of African American history and culture.
  3. Skill in providing best practices in communications, marketing, public relations and design, including use of digital and social media tools.
  4. Skill in oral communication.
  5. Skill in written communication.
  6. Ability to supervise.

If you are found qualified for this position and meet or exceed a predefined rating threshold from your questionnaire responses, you may be contacted by email to complete or submit additional assessments such as work samples, short essays, or other appropriate assessments within approximately one week of the job announcement closing. If you do not meet the rating threshold to move to the next evaluation stage, you will be notified promptly by email. 

Important Note:

Your resume and supporting documentation will be compared to your responses to the occupational questionnaire or other assessment tool for consistency. If a determination is made that you have rated yourself higher than is supported by your resume, you will be assigned a rating commensurate to your described experience. Your resume should provide sufficient information regarding how your education and experience relate to this position, including the major duties and qualifications criteria listed.


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