The primary purpose of the Director of Content Strategy position is to lead a team to develop and execute content strategies across media channels and digital platforms to serve the National Gallery’s external audiences. The Director of Content Strategy position reports to the Chief Content Officer and Publisher in the Office of Content Strategy, Publishing, and Branding within the Office of the Deputy Director.
Summary
The primary purpose of the Director of Content Strategy position is to lead a team to develop and execute content strategies across media channels and digital platforms to serve the National Gallery’s external audiences. The Director of Content Strategy position reports to the Chief Content Officer and Publisher in the Office of Content Strategy, Publishing, and Branding within the Office of the Deputy Director.
As the Supervisory Visual Information Specialist, you will:
Create and execute a gallery-wide process for developing annual and ongoing content strategies; ensure that they effectively utilize available resources and digital platforms.
Act as a close partner for the Brand Creative Director’s approach for prioritizing and developing brand communications.
Lead the collecting, curating, and sharing of stories, talent, and digital media assets generated by exhibitions, collections, programs, and constituent events.
Serve as internal resource and expert around digital content.
Develop inventive and creative content and advance visual and verbal story ideas that engage target audiences, increase the brand’s impact and visibility, and position the National Gallery as host for relevant national conversations about and around art.
Develop, scope, edit, and produce original content for the website, mobile applications, and other digital products that include diverse perspectives and new voices.
With the Content Delivery team in the Digital Experience Division, develop and implement new website content initiatives, make strategic recommendations, and develop appropriate plans, specifications, and metrics for success in consultation with the Chief of Digital Product and Experience.
Manage day-to-day functions for digital content - pitching new ideas, integrating talent and content with existing projects, leveraging content to amplify institutional goals, and collaborating on projects.
Act as primary point of contact for internal and external audience research partners; direct design and execution of quantitative and qualitative research to gain and maintain an in-depth understanding of key audiences and their preferences to make actionable strategic content recommendations.
Collaborate within Content, Publishing, and Branding with the Brand Creative Director and design, editorial, and production teams; also collaborate across departments and divisions with the content delivery, video studio, and digital product teams in Digital Experience; social media and publicity teams in Communications; and Marketing, Development, and Audience Engagement and Insights teams to execute overall content strategy.
As needed, represent the Content, Publishing, and Branding team with internal and external stakeholders.
This employer participates in the e-Verify program.
Males must abide by Selective Service registration requirements.
See "Other Information" section regarding Selective Service requirements.
Your resume serves as the basis for qualification determinations and must highlight your most relevant and significant work experience and education (if applicable) as it relates to this job opportunity. Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community, student, social). Your resume must include the dates of all qualifying experience (from month/year to month/year) and the number of hours worked/volunteered per week.
For the NF-14, specialized experience is at least one year of experience, equivalent in responsibility to the GS-13 level in the Federal service, leading a team to develop and execute content strategies across media channels and digital platforms for a major organization or institution.
For the NF-15, specialized experience is at least one year of experience, equivalent in responsibility to the GS-14 level in the Federal service, leading a team to develop and execute content strategies across media channels and digital platforms for a major organization or institution.
Your application and resume must demonstrate that you possess the following knowledge, skills and abilities (KSAs). Do not provide a separate narrative written statement. Rather, you must show in your résumé how your past work experience demonstrates that you possess the KSAs identified below. If asked to do so, cite specific examples of employment or experience contained in your resume and describe how this experience has prepared you to successfully perform the duties of this position. DO NOT write "see resume" in your application!
Those applicants who meet the minimum qualification requirements will be evaluated against these factors to determine the best-qualified candidates.
Mastery knowledge of and demonstrated experience in digital content creation for media organizations or nonprofits within the visual arts, museums, or cultural fields.
Demonstrated knowledge of and experience in developing creative digital content for a variety of platforms.
Mastery knowledge of and demonstrated experience in website content development and content management systems.
Extensive UX writing and communication experience, including leading and participation on cross-functional teams dedicated to improving UX through writing, information architecture and design.
Demonstrated experience with and keen appreciation for the power of storytelling using both verbal and visual tools.
Knowledge of modern media business, especially the latest digital trends and opportunities.
Strong knowledge of Google Analytics and Google Tag Manager; proficiency in analytics strategy, tracking, and reporting; experience with Google Ads, Search Engine Marketing and Search Engine Optimization.
Knowledge in supervision or staff
Leadership of cross-functional project teams with a focus on content strategy and content development for media production.
"Experience" refers to paid and unpaid experience. Examples of qualifying unpaid experience may include: volunteer work done through National Service programs (such as Peace Corps and AmeriCorps); as well as work for other community-based philanthropic and social organizations. Volunteer work helps build critical competencies, knowledge, and skills; and can provide valuable training and experience that translates directly to paid employment. You will receive credit for all qualifying experience, including volunteer experience.
Time-in-Grade: Current Federal employees must meet time-in-grade requirements by the closing date of this announcement to receive consideration under merit promotion procedures.
CTAP/ICTAP candidates: To be considered "well qualified" you must meet all of the requirements as described in this section.
You must meet all qualifications and eligibility requirements by the closing date of this announcement.
Education
Education
Undergraduate and Graduate Education: Major study -- digital media, journalism, art history, design, visual communication, or other fields related to the position.
Advanced training in a vocational school, technical institute, or art institute above the high school level in one of the fields listed above is creditable as general experience on a month-for-month basis.
Additional information
• The National Gallery of Art fosters a diverse and inclusive workplace and is an Equal Opportunity Employer.
• More than one selection may be made from this vacancy announcement.
• Some positions may require completion of a probationary period of up to 1 (one) year.
• AN EXTERNAL SELECTED CANDIDATE MUST BE FINGERPRINTED AND RECEIVE A BACKGROUND INVESTIGATION, RESULTING IN A SATISFACTORY SUITABILITY DETERMINATION BEFORE BEING HIRED FOR THIS POSITION.
• All males born after December 31st 1959 must abide by laws regarding Selective Service registration. To learn more about this law, visit the Selective Service web page, Who Must Register. If you are not registered and don't have an approved exemption, you will not be eligible for employment with the Federal government.
A career with the U.S. government provides employees with a comprehensive benefits package. As a federal employee, you and your family will have access to a range of benefits that are designed to make your federal career very rewarding. Opens in a new windowLearn more about federal benefits.
Eligibility for benefits depends on the type of position you hold and whether your position is full-time, part-time or intermittent. Contact the hiring agency for more information on the specific benefits offered.
How you will be evaluated
You will be evaluated for this job based on how well you meet the qualifications above.
The National Gallery of Art uses an application tracking system to evaluate the responses you provide in the applicant assessment questionnaire to determine if you meet the minimum qualification requirements of this position. Then, the HR Office and/or Subject Matter Expert (SME) will conduct a quality review of your application and supporting documentation to determine if your qualifications meet the criteria for referral to the selecting official.
We will also verify whether you are eligible for merit promotion by reviewing your previous Federal employment to ensure you meet Time-in-Grade requirements. If you are eligible to apply to Merit Promotion announcements based on Veteran or other non-competitive statuses, we will verify your supporting documentation prior to referral.
If your resume is incomplete or does not support the responses you provided in your online questionnaire, or if you fail to submit all required documentation before the vacancy closes, you may be rated 'ineligible', 'not qualified', or your evaluation rating may be adjusted accordingly.
A career with the U.S. government provides employees with a comprehensive benefits package. As a federal employee, you and your family will have access to a range of benefits that are designed to make your federal career very rewarding. Opens in a new windowLearn more about federal benefits.
Eligibility for benefits depends on the type of position you hold and whether your position is full-time, part-time or intermittent. Contact the hiring agency for more information on the specific benefits offered.
Please carefully review the following list to determine what documentation you need to submit.
Some documents may not apply to all applicants. If you are unsure, click the link for each document type to read more.
ALL APPLICANTS: You must submit a resume supporting your specialized experience and responses to the online questionnaire.
Your resume should list all work experience (paid and unpaid); you should list the full name and address of each employer.
Your experience listing should show the start and end dates (include month, day, and year); you must also list the average number of hours per week that you worked.
Your resume should also include any education and training you have completed (list the program title, subject area, number of hours completed, and completion date).
For more information about what to include in your resume, please view this USAJOBS Resume Tutorial video on YouTube.
It is important that your resume is complete and thorough. If any of the above information is not included in your resume, we may not be able to fully credit you for your experience.
If specific educational requirements are indicated for this vacancy:Documentation verifying your educational claims which can include unofficial transcripts or any report listing institution, course title, credits earned and final grade. Please see the Education section for more information.
Current and former Federal employees: Most recent SF-50 (Standard Form 50 - Notice of Personnel Action).
To properly verify status eligibility, your SF-50 must show the following. If you do not submit an appropriate SF-50, we cannot verify your status eligibility!
Full position title;
appointment type;
occupational series;
pay plan, grade, and step;
tenure code; and
service computation date (SCD).
Displaced Federal employees: To be considered CTAP/ICTAP eligible, you must submit documentation verifying your involuntary separation and CTAP/ICTAP status. Please see the OPM Guide to Career Transition for more information.
Persons with Disabilities: Individuals with intellectual disabilities, severe physical disabilities, or psychiatric disabilities may apply for appointment through the Schedule A hiring authority. Certified verification of a disability from a licensed medical professional; a licensed vocational rehabilitation specialist; or any Federal, state, or District of Columbia agency or U.S. territory that issues or provides disability benefits is required.
If you are relying on your education to meet qualification requirements:
Failure to provide all of the required information as stated in this vacancy announcement may result in an ineligible rating or may affect the overall rating.
Click on the "Apply Online" button on the upper right side of the page.
You must have a USAJOBS account and be logged in.
You must have a completed resume. (You may use the Resume Builder in USAJOBS)
You must respond to all applicant assessment questions, carefully following all instructions provided.
You will be able to upload additional supporting documentation, which may include, but not limited to transcripts, notification of personnel actions (SF-50), certifications and verification of veterans status (SF-15, DD-214)
The complete application package, including any additional supporting documents required for this position is due in the National Gallery of Art Personnel Office on the closing date of the announcement by 11:59 PM Eastern Daylight Saving Time.
NOTE: Applicants who cannot apply on-line must request a hard copy application packet from the Agency Contact listed in the vacancy announcement. Resumes and/or supporting documentation alone will not be considered without the inclusion of a hard copy application packet. The complete package is due no later than 5:30 PM Eastern Daylight Saving Time on the closing date of this announcement.
The National Gallery of Art receives many applications for each job. Each application is reviewed carefully which may take a few weeks. You may also check your application status by logging into www.usajobs.gov and selecting the tab "My USAJOBS.
National Gallery of Art
4th and Constitution Avenue NW,
Washington, District of Columbia 20565
United States
Next steps
After each step in the recruitment process, your status will be updated in our application tracking system. Once this happens, if you have elected to receive e-mail updates, you will be notified through your USAJOBS registered e-mail address. If you have not elected e-mail updates, you can review your current application status in USAJOBS at any time. Please check that your USAJOBS profile contact information is current and correct each time you apply to a job--this will ensure we are able to contact you as quickly as possible.
In addition to changing your status online, we will send you e-mail notifications at each major step in the process, to include: application received, eligible or not eligible, referred or not referred, selected or not selected.
We expect to make a selection within 30 to 90 days of the closing date of this announcement.
The Federal hiring process is set up to be fair and transparent. Please read the following guidance.
Please carefully review the following list to determine what documentation you need to submit.
Some documents may not apply to all applicants. If you are unsure, click the link for each document type to read more.
ALL APPLICANTS: You must submit a resume supporting your specialized experience and responses to the online questionnaire.
Your resume should list all work experience (paid and unpaid); you should list the full name and address of each employer.
Your experience listing should show the start and end dates (include month, day, and year); you must also list the average number of hours per week that you worked.
Your resume should also include any education and training you have completed (list the program title, subject area, number of hours completed, and completion date).
For more information about what to include in your resume, please view this USAJOBS Resume Tutorial video on YouTube.
It is important that your resume is complete and thorough. If any of the above information is not included in your resume, we may not be able to fully credit you for your experience.
If specific educational requirements are indicated for this vacancy:Documentation verifying your educational claims which can include unofficial transcripts or any report listing institution, course title, credits earned and final grade. Please see the Education section for more information.
Current and former Federal employees: Most recent SF-50 (Standard Form 50 - Notice of Personnel Action).
To properly verify status eligibility, your SF-50 must show the following. If you do not submit an appropriate SF-50, we cannot verify your status eligibility!
Full position title;
appointment type;
occupational series;
pay plan, grade, and step;
tenure code; and
service computation date (SCD).
Displaced Federal employees: To be considered CTAP/ICTAP eligible, you must submit documentation verifying your involuntary separation and CTAP/ICTAP status. Please see the OPM Guide to Career Transition for more information.
Persons with Disabilities: Individuals with intellectual disabilities, severe physical disabilities, or psychiatric disabilities may apply for appointment through the Schedule A hiring authority. Certified verification of a disability from a licensed medical professional; a licensed vocational rehabilitation specialist; or any Federal, state, or District of Columbia agency or U.S. territory that issues or provides disability benefits is required.
If you are relying on your education to meet qualification requirements:
Failure to provide all of the required information as stated in this vacancy announcement may result in an ineligible rating or may affect the overall rating.
Click on the "Apply Online" button on the upper right side of the page.
You must have a USAJOBS account and be logged in.
You must have a completed resume. (You may use the Resume Builder in USAJOBS)
You must respond to all applicant assessment questions, carefully following all instructions provided.
You will be able to upload additional supporting documentation, which may include, but not limited to transcripts, notification of personnel actions (SF-50), certifications and verification of veterans status (SF-15, DD-214)
The complete application package, including any additional supporting documents required for this position is due in the National Gallery of Art Personnel Office on the closing date of the announcement by 11:59 PM Eastern Daylight Saving Time.
NOTE: Applicants who cannot apply on-line must request a hard copy application packet from the Agency Contact listed in the vacancy announcement. Resumes and/or supporting documentation alone will not be considered without the inclusion of a hard copy application packet. The complete package is due no later than 5:30 PM Eastern Daylight Saving Time on the closing date of this announcement.
The National Gallery of Art receives many applications for each job. Each application is reviewed carefully which may take a few weeks. You may also check your application status by logging into www.usajobs.gov and selecting the tab "My USAJOBS.
National Gallery of Art
4th and Constitution Avenue NW,
Washington, District of Columbia 20565
United States
Next steps
After each step in the recruitment process, your status will be updated in our application tracking system. Once this happens, if you have elected to receive e-mail updates, you will be notified through your USAJOBS registered e-mail address. If you have not elected e-mail updates, you can review your current application status in USAJOBS at any time. Please check that your USAJOBS profile contact information is current and correct each time you apply to a job--this will ensure we are able to contact you as quickly as possible.
In addition to changing your status online, we will send you e-mail notifications at each major step in the process, to include: application received, eligible or not eligible, referred or not referred, selected or not selected.
We expect to make a selection within 30 to 90 days of the closing date of this announcement.
Fair and transparent
The Federal hiring process is set up to be fair and transparent. Please read the following guidance.
