As a Social Media Specialist, you will be coordinating social media strategy and content to increase awareness of the agency's mission and activities, goals and objectives.
Location of position: GSA, Office of Strategic Communication, 1800 F Street, NW, Washington, DC
The Office of Strategic Communication is responsible for using communication to help the agency meet its mission and business goals.
Summary
As a Social Media Specialist, you will be coordinating social media strategy and content to increase awareness of the agency's mission and activities, goals and objectives.
Location of position: GSA, Office of Strategic Communication, 1800 F Street, NW, Washington, DC
The Office of Strategic Communication is responsible for using communication to help the agency meet its mission and business goals.
GS-11 Duties: Works with client teams to plan and execute social media campaigns that promote GSA’s mission and activities, and provide accurate, timely, and relevant information to GSA customers, stakeholders, and the public. Assists with the development of the agency's social media strategy, including supporting the creation of social media guidelines, handbooks, and best practices. Edits and designs professional materials, including formal presentations, fact sheets, brochures, web content and other publications, including analyzing, interpreting, and integrating information into a variety of formats, such as graphs and tables, databases, spreadsheets, presentations and web pages and monitoring social media content to ensure consistency in format and adherence to the applicable writing style and tone. Assesses and improves the effectiveness and management of GSA social media initiatives, processes, and systems. Establishes and maintains effective working relationships with GSA and client personnel and representatives from other federal agencies, vendors, and other individuals as needed for the purpose of informing and/or presenting information through various mediums in compliance with GSA's overall and business line visions, goals, and objectives.
GS-12 Duties: Coordinates social media strategy and content to increase awareness of the agency’s mission and activities, advance client goals and objectives, and deepen engagement with key stakeholders, customers, and the public. Coordinates social media guidance that aligns with the agency’s strategic plan, mission, vision, and values to ensure the digital media provides up-to-date and comprehensive product/service information that is easily available to existing and potential customers. Coordinates the creation of social media content, blogs, and emails, ensuring a high level of consistency and accuracy, including liaises closely with principals and senior staff to ensure timely and relevant input into the development of digital communication strategies and content calendars; and monitoring and evaluating digital metrics and analytics to gauge audience reaction to messaging and adjusts messaging and strategy as needed. Identifies and analyzes resonance of messaging, unmet digital communication needs, emerging or existing attitudes and concerns of various audiences as they relate to the GSA’s digital programs and activities, advising management of communication sentiment and recommends modifications to approach, when appropriate. Works collaboratively with principals, senior staff, and clients to develop and execute on digital strategies and tactics, communications campaigns, and associated communication products that meet, synchronize, and promote the agency’s mission, vision, values, and activities.
US Citizens and National (Residents of American Samoa and Swains Island)
Meet all eligibility criteria within 30 days of the closing date
Register with Selective Service if you are a male born after 12/31/1959
Direct Deposit of salary check to financial organization required.
If selected, you must meet the following conditions:
Due to COVID-19, the agency is currently in an expanded telework posture. If selected, you may be expected to temporarily telework, even if your home is located outside the local commuting area. Once employees are permitted to return to the office, you will be expected to report to the duty station listed on this announcement within 45 days. At that time, you may be eligible to request to continue to telework one or more days a pay period depending upon the terms of the agency’s telework policy.
Receive authorization from OPM on any job offer you receive, if you are or were (within the last 5 years) a political Schedule A, Schedule C or Non-Career SES employee in the Executive Branch.
Serve a one year probationary period, if required.
Undergo and pass a background investigation (Tier 2 investigation level).
Have your identity and work status eligibility verified if you are not a GSA employee. We will use the Department of Homeland Security’s e-Verify system for this. Any discrepancies must be resolved as a condition of continued employment.
Qualifications
For each job on your resume, provide:
the exact dates you held each job (from month/year to month/year)
number of hours per week you worked (if part time).
If you have volunteered your service through a National Service program (e.g., Peace Corps, Americorps), we encourage you to apply and include this experience on your resume.
For a brief video on creating a Federal resume, click here.
If you are a new federal employee, your starting salary will likely be set at the Step 1 of the grade for which you are selected.
The GS-11 salary range starts at $74,950.00 per year.
To qualify for the GS-11 grade level, you must
Have at least one year of specialized experience equivalent to the GS-09 level or higher in the Federal service. Specialized experience is defined as experience that is digital content focused on website content management and support, social media content and operations, and digital governance compliance. Experience must include performing analytical, administrative, and technical work designed to add, update, create, and publish content for web pages and social media sites; and writing and editing blog posts; creating graphic content; uploading videos and photos: and soliciting, coordinating, and editing contributions from other contributors. OR
Possess a Ph.D. or equivalent doctoral degree or 3 full years of progressively higher level graduate education leading to such a degree or LL.M. if related. OR
Have a combination of graduate level education beyond the first 2 years of graduate study and appropriate experience that together meet the qualification requirements for this position.
The GS-12 salary range starts at $89,834.00 per year.
To qualify for the GS-12 grade level, you must have at least one year of specialized experience equivalent to the GS-11 level or higher in the Federal service. Specialized experience is defined as experience creating social media content, including written and visual content, for a social media platform; planning and executing social campaigns that promote an organization's mission and activities; and performing analysis and reporting performance of social media content and making recommendations for improvement.
If you are selected at a grade lower than the full performance level, you may be promoted up to that grade level without having to re-apply or compete against other applicants.
Relocation-related expenses are not approved and will be your responsibility.
Travel expenses associated with interviews may be approved. Determinations will be made on a case-by-case basis.
On a case-by-case basis, the following incentives may be approved:
Recruitment incentive if you are new to the federal government
Relocation incentive if you are a current federal employee
Credit toward vacation leave if you are new to the federal government
Selected applicants may qualify for credit toward annual leave accrual based on prior non-Federal work experience or uniformed service experience.
We are currently filling one vacancy, but additional vacancies may be filled through this announcement in this or other GSA organizations within the same commuting area, as needed; through other means; or not at all.
If you are eligible under Merit Promotion, you may also apply under Vacancy Announcement # 22STFB134FMMP. You must apply separately to each announcement to be considered for both.
A career with the U.S. government provides employees with a comprehensive benefits package. As a federal employee, you and your family will have access to a range of benefits that are designed to make your federal career very rewarding. Opens in a new windowLearn more about federal benefits.
Eligibility for benefits depends on the type of position you hold and whether your position is full-time, part-time or intermittent. Contact the hiring agency for more information on the specific benefits offered.
How you will be evaluated
You will be evaluated for this job based on how well you meet the qualifications above.
We will use a method called Category Rating to assess your application. Here’s how it will work:
You will be scored on the questions you answer during the application process, which will measure your possession of the following competencies or knowledge, skills, and abilities:
Knowledge of digital communication practices, principles, and techniques 1a. Ability to communicate information relating to an organization's policies, programs, and activities.
Ability to apply knowledge of social media platforms and audiences 2a. Knowledge of business and industry policies and processes to develop and execute customer/audience appropriate communications, educational outreach and/or branding.
Knowledge of writing and editing methods and techniques as well as established protocols required to prepare newsletters, webinars, client conferences, formal briefing papers, reports, etc. for management and/or client officials as required 3a. Ability to tailor content to shakeholders and audiences. 3b. Skill in applying communications concepts, practices, writing styles.
Ability to apply qualitative and/or quantitative methods to assess and improve the effectiveness and management of social media initiatives, processes, and systems. 4a. Ability to apply project management methods, practices, and techniques to manage projects, with competing priorities and requirements.
Skilled in applying interpersonal skills to establish, maintain, and build client relationships, including be responsive, flexible, and tactful.
Your answers to the questions will be used to place you in one of the following categories and standard score ranges:
Best Qualified = Candidates scoring between 95 - 100
Well Qualified = Candidates scoring between 85 - 94 (Well Qualified for CTAP/ICTAP)
Qualified = Candidates scoring between 70 - 84
We will verify your answers to the questions in your resume. If your resume doesn’t support your answers, we may lower your score, which could place you in a lower category.
Within each category, veterans will receive selection priority over non-veterans.
Additional hurdle assessments, such as narrative responses or other assessments, may be administered to applicants who meet the requirements of the first hurdle, e.g., the minimum qualification requirements. If additional assessments are used, you will be provided with further instructions.
If you are eligible under Interagency Career Transition Assistance Plan or GSA’s Career Transition Assistance Plan (ICTAP/CTAP), you must receive a score of 85 or higher to receive priority.
A career with the U.S. government provides employees with a comprehensive benefits package. As a federal employee, you and your family will have access to a range of benefits that are designed to make your federal career very rewarding. Opens in a new windowLearn more about federal benefits.
Eligibility for benefits depends on the type of position you hold and whether your position is full-time, part-time or intermittent. Contact the hiring agency for more information on the specific benefits offered.
ALL required documents must be submitted before the closing date. Review the following list to determine what you need to submit.
Your resume showing applicant's name, email address, work schedule, hours worked per week, dates of employment and duties performed.
If you are claiming veterans’ preference: (a) Copy of your Certificate of Release or Discharge From Active Duty, DD-214 that shows the dates of your active duty service. If selected, a DD-214 showing your type of discharge (member 4 copy) will be required prior to appointment. (b) If you are claiming 10-point preference or derived preference (a spouse, widow or widower, or parent of a deceased or disabled veteran), submit both of the following in addition to the DD-214: (1) completed SF-15 form; and (2) proof of your entitlement (refer to SF-15 for complete list).
If you are active duty military - Certification on a letterhead from your military branch that includes your rank, character of service (must be under honorable conditions) & military service dates including discharge/release date (must be no later than 120 days after the date the certification is submitted).
If you are ICTAP/CTAP eligible - submit a, b, and c: (a) proof of eligibility including agency notice; (b) SF-50, and (c) most recent performance appraisal.
Current or Former Political Appointees: Submit SF-50.
College transcripts: If you are using some or all of your college education to meet qualification requirements for this position, you must submit a photocopy of your college transcript(s). If selected, an official transcript will be required prior to appointment. For education completed outside the United States, also submit a valid foreign credential evaluation that substantiates possession of the required education.
If you are relying on your education to meet qualification requirements:
Failure to provide all of the required information as stated in this vacancy announcement may result in an ineligible rating or may affect the overall rating.
You must submit a complete online application including any required documents prior to 11:59 pm Eastern Time on the closing date of the Announcement. Errors or omissions may result in your not being considered for this vacancy. You can modify/complete your application any time before the vacancy date/time deadline. Simply return to USAJOBS, select the vacancy, and update your application. For more detailed instructions on how to apply, read the Apply for a GSA Job on the GSA website.
To begin, click the Apply Online button on the vacancy announcement.
Sign in or register on USAJobs and select a resume and documents to include in your application.
Once you have clicked Apply for this position now, you will be taken to the GSA site to complete the application process.
Click the Apply To This Vacancy and complete all steps in the application process until the Confirmation indicates your application is complete. If you click Return to USAJobs or get timed out prior to receiving confirmation, your application will not be submitted and cannot be considered for this vacancy.
Note: Review the REQUIRED DOCUMENTS section of this announcement to determine which apply to you and must be submitted online. You may choose one or more of the following options to submit your document(s): Upload (from your computer); USAJOBS (click the "USAJOBS" link to complete the transfer process) or FAX (read the “Fax instructions” provided prior to printing the Fax Cover Sheet and faxing your information).
Need Assistance in Applying? Contact the HR representative listed on the announcement prior to the application deadline. We are available to assist you Monday-Friday during normal business hours. You must receive HR approval before deviating from these instructions. Be sure to APPLY EARLY as most assessments must be completed fully and submitted before the announcement closing.
GSA, Office of Strategic Communication
General Services Administration
OHRM, HR Services Staff Offices Center
1800 F Street, NW
Washington, District of Columbia 20405
United States
Next steps
After the closing date/deadline:
ELIGIBILITY/QUALIFICATIONS: Applicant eligibility and qualifications are reviewed.
REFERRAL TO MANAGEMENT: Eligible/Qualified applicants are referred to management for review and possible interview.
SELECTION/TENTATIVE JOB OFFER: If a selection is made, a Tentative Offer is extended to the selectee and suitability and/or security background investigation is conducted.
FINAL JOB OFFER: A final job offer is made (typically within 40 days after the closing date/deadline for applications).
FINAL COMMUNICATION TO APPLICANTS: Once the position is filled, we will notify you of your status. You may also check your application status by logging into USAJOBS and clicking “Track this Application” on the Applicant Dashboard.
Thank you for your interest in working for U.S. General Services Administration!
The Federal hiring process is set up to be fair and transparent. Please read the following guidance.
ALL required documents must be submitted before the closing date. Review the following list to determine what you need to submit.
Your resume showing applicant's name, email address, work schedule, hours worked per week, dates of employment and duties performed.
If you are claiming veterans’ preference: (a) Copy of your Certificate of Release or Discharge From Active Duty, DD-214 that shows the dates of your active duty service. If selected, a DD-214 showing your type of discharge (member 4 copy) will be required prior to appointment. (b) If you are claiming 10-point preference or derived preference (a spouse, widow or widower, or parent of a deceased or disabled veteran), submit both of the following in addition to the DD-214: (1) completed SF-15 form; and (2) proof of your entitlement (refer to SF-15 for complete list).
If you are active duty military - Certification on a letterhead from your military branch that includes your rank, character of service (must be under honorable conditions) & military service dates including discharge/release date (must be no later than 120 days after the date the certification is submitted).
If you are ICTAP/CTAP eligible - submit a, b, and c: (a) proof of eligibility including agency notice; (b) SF-50, and (c) most recent performance appraisal.
Current or Former Political Appointees: Submit SF-50.
College transcripts: If you are using some or all of your college education to meet qualification requirements for this position, you must submit a photocopy of your college transcript(s). If selected, an official transcript will be required prior to appointment. For education completed outside the United States, also submit a valid foreign credential evaluation that substantiates possession of the required education.
If you are relying on your education to meet qualification requirements:
Failure to provide all of the required information as stated in this vacancy announcement may result in an ineligible rating or may affect the overall rating.
You must submit a complete online application including any required documents prior to 11:59 pm Eastern Time on the closing date of the Announcement. Errors or omissions may result in your not being considered for this vacancy. You can modify/complete your application any time before the vacancy date/time deadline. Simply return to USAJOBS, select the vacancy, and update your application. For more detailed instructions on how to apply, read the Apply for a GSA Job on the GSA website.
To begin, click the Apply Online button on the vacancy announcement.
Sign in or register on USAJobs and select a resume and documents to include in your application.
Once you have clicked Apply for this position now, you will be taken to the GSA site to complete the application process.
Click the Apply To This Vacancy and complete all steps in the application process until the Confirmation indicates your application is complete. If you click Return to USAJobs or get timed out prior to receiving confirmation, your application will not be submitted and cannot be considered for this vacancy.
Note: Review the REQUIRED DOCUMENTS section of this announcement to determine which apply to you and must be submitted online. You may choose one or more of the following options to submit your document(s): Upload (from your computer); USAJOBS (click the "USAJOBS" link to complete the transfer process) or FAX (read the “Fax instructions” provided prior to printing the Fax Cover Sheet and faxing your information).
Need Assistance in Applying? Contact the HR representative listed on the announcement prior to the application deadline. We are available to assist you Monday-Friday during normal business hours. You must receive HR approval before deviating from these instructions. Be sure to APPLY EARLY as most assessments must be completed fully and submitted before the announcement closing.
GSA, Office of Strategic Communication
General Services Administration
OHRM, HR Services Staff Offices Center
1800 F Street, NW
Washington, District of Columbia 20405
United States
Next steps
After the closing date/deadline:
ELIGIBILITY/QUALIFICATIONS: Applicant eligibility and qualifications are reviewed.
REFERRAL TO MANAGEMENT: Eligible/Qualified applicants are referred to management for review and possible interview.
SELECTION/TENTATIVE JOB OFFER: If a selection is made, a Tentative Offer is extended to the selectee and suitability and/or security background investigation is conducted.
FINAL JOB OFFER: A final job offer is made (typically within 40 days after the closing date/deadline for applications).
FINAL COMMUNICATION TO APPLICANTS: Once the position is filled, we will notify you of your status. You may also check your application status by logging into USAJOBS and clicking “Track this Application” on the Applicant Dashboard.
Thank you for your interest in working for U.S. General Services Administration!
Fair and transparent
The Federal hiring process is set up to be fair and transparent. Please read the following guidance.
