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Digital Marketing Manager

National Foundation on the Arts and the Humanities
National Endowment for the Humanities
This job announcement has closed

Summary

NEH is an independent grant-making agency of the government dedicated to supporting research, education, preservation, and public programs in the humanities.

The Communications Office is responsible for online marketing and communications functions including branding, CRM, social media, content creation, influencer relations, and strategic decision-making to drive the growth of the National Endowment of the Humanities (NEH) .

Multiple selections may be made through this vacancy announcement.

Overview

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Hiring complete
Open & closing dates
11/11/2021 to 12/09/2021
Salary
$87,198 to - $113,362 per year
Pay scale & grade
GS 12
Location
1 vacancy in the following location:
Washington, DC
Telework eligible
Yes—as determined by the agency policy.
Travel Required
Not required
Relocation expenses reimbursed
No
Appointment type
Temporary - (1 year) **This appointment will be temporary in the excepted service for 1 year however, it may be extended for an additional year.**
Work schedule
Full-time
Service
Excepted
Promotion potential
12
Job family (Series)
Supervisory status
No
Security clearance
Other
Drug test
No
Position sensitivity and risk
Non-sensitive (NS)/Low Risk
Trust determination process
Announcement number
21-11291381-DE-KB
Control number
621830600

This job is open to

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Clarification from the agency

United States Citizens

Duties

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The incumbent will perform the following:

  • Researches, tracks, and analyzes evolving countrywide and regional markets and audiences for agency digital resources.
  • Collects data on audiences and consolidates information into actionable items, reports, and presentations; and to stay abreast of competitive practices and assess market share for agency properties.
  • Actively plans online campaign and marketing calendar at least 3 months in advance to conduct audience research and identify and or develop content creation (including copy and graphics) and promotion.
  • Plans and builds out digital campaigns to promote agency grants and other policy priorities, responding to evolving interest and information consumption preferences of agency priority audience groups.
  • Directs paid advertising strategy (online, paid social, print, out-of-home, and radio).

Requirements

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Conditions of employment

  • U.S. Citizen
  • Relevant experience and/or education
  • Favorable background investigation
  • Males born after 12/31/1959 must be registered with the Selective Service

Qualifications

At the GS-12 level Qualified candidates must possess:1 year of specialized experience equivalent to at least the GS-11 level or equivalent experience.

Specialized experience is experience which is directly related to the line of work of the position to be filled and which has equipped the applicant with the knowledge, skills, and abilities to successfully perform the duties of the position, for example: Experience analyzing media and public reaction to agency programs and policies, research and develop new marketing strategies, that can be presented to various audiences. Collaborating with editorial and design staff to develop advertising and marketing materials.

As part of the online application process you will need to respond to a series of questions designed to assess your possession of the following knowledge, skills, abilities, and/or competencies:

  • Administration and Management
  • Communications and Media
  • Research

Education

This job does not have an education qualification requirement.

Additional information

1. If you are an eligible Interagency Career Transition Assistance Program (ICTAP) applicant you may apply for special selection over other candidates for this position. To be well-qualified and exercise selection priority for this vacancy, displaced Federal employees must be rated at 85 or above on the rating criteria for this position. ICTAP eligibles must submit one of the following as proof of eligibility for the special selection priority: a separation notice; a "Notice of Personnel Action" (SF-50) documenting separation; an agency certification that you cannot be placed after injury compensation has been terminated; an OPM notification that your disability annuity has been terminated; OR a Military Department or National Guard Bureau notification that you are retired under 5 U.S.C. 8337(h) or 8456.

2. If you are a veteran with preference eligibility and you are claiming 5-point veterans' preference, you must attach a copy of your DD-214 or other proof of eligibility. If you are claiming 10-point veterans' preference, you must attach an SF-15, "Application for 10-Point Veterans' Preference" plus the proof required by that form.

3. If you are a male applicant who was born after 12/31/59 and are required to register under the Military Selective Service Act, the Defense Authorization Act of 1986 requires that you be registered or you are not eligible for appointment in this agency.

4. You can apply for a non-competitive appointment if you meet the basic eligibility requirements and you are eligible for special appointment such as those authorized for the severely disabled; certain Vietnam era and disabled veterans; returned volunteers from the Peace Corps or Vista, etc. Please indicate the type of special appointment you are seeking, if any, on your application and follow all other instructions for applying shown in this announcement.

5. All qualification requirements must be met by the closing date of this announcement. Additional information on the qualification requirements is outlined in the OPM Qualifications Standards Handbook of General Schedule Positions. It is available for your review in our office, in other Federal agency personnel offices, and on OPM's web site at http://www.opm.gov/qualifications.

6. This position may require completion of a 1-year probationary period.

How you will be evaluated

You will be evaluated for this job based on how well you meet the qualifications above.

Your application will be evaluated and rated under the Category Rating and Selection Procedures. We will review your resume and supporting documentation and compare this information to your responses on the occupational questionnaire to determine if you meet the minimum qualifications for this position. You will be further evaluated against job-related criteria and placed in one of three pre-defined categories:

  • Best Category - Meets the basic qualification requirements for the vacancy announcement and has successful experience in the same or similar job that has demonstrated outstanding proficiency in applying knowledge, skill, and ability in the critical competencies for this position.
  • Better Category - Meets the basic qualification requirements for the vacancy announcement and demonstrates proficiency in the critical competencies for this position.
  • Qualified Category - Meets the specialized experience outlined in the minimum qualifications requirements section of the vacancy announcement.
Application of Veterans' Preference

* The Category Rating process does not add veterans' preference points or apply the "rule of three" but protects the rights of veterans by placing them ahead of non-preference eligibles within each category.

* Preference eligibles who meet MINIMUM REQUIREMENTS and the SPECIALIZED EXPERIENCE REQUIREMENTS and who have a compensable service-connected disability of at least 10 percent must be listed in the highest quality category, except when the position being filled is scientific or professional at the GS-9 grade level or higher.

Any exaggeration of an applicant's experience, false statements, or attempts to conceal information may be grounds for rating an applicant ineligible, not hiring the applicant, or for termination after he/she begins work. If a determination is made that in responding to the competency-based question an applicant has rated themselves higher than is evident in their resume, experience, and/or education, the applicant's score may be manually adjusted by a Human Resource Specialist.

INCOMPLETE APPLICATIONS will receive a rating of IFM (ineligible due to missing forms). Requests for reconsideration will not be considered for applicants who fail to submit a complete application package. We cannot be held responsible for incompatible software, fax transmissions, etc.

Only send documentation as requested/required by this announcement and that directly supports your qualifications for this position.

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