This position is located within the Future Operations Branch (MFQ), Marine and Family Programs Division (MF), Manpower and Reserve Affairs (M&RA), Headquarters U. S. Marine Corps (HQMC). The Strategic Communications Manager serves as the lead staff member for all marketing, branding, advertising, public affairs and public relations efforts of the organization.   Defines and leads the communication strategy for the Division, develops supporting communication plans and supervises their execution.  Serves as the lead representative in related interactions with the Business and Support Services Division (MR), contracted marketing and advertising support services.   Provides strategic and tactical planning and delivers relevant, consistent, and timely communications to engage a wide variety of stakeholders to advance the goals and priorities of the Division.    

Serves as the division expert for the implementation of strategic communication efforts in support of the overall mission, goals and vision, as well as the specific needs of the individual programs within MF Division. Develops content for a wide variety of communication channels, as well as create a diverse array of communication tools to include print, electronic, video, mobile and social media to enable MF personnel to effectively market to Marines, families and the wider public.  Ensures tools are provided to installation MCCS marketing offices to support MF Division initiatives at the installation level.   As the HQMC subject matter expert on marketing communications and techniques, provides advice and guidance to staff, commanders and senior leadership at both Headquarters and Marine Corps installations.

Responsible for driving and managing brand portfolio, global marketing and innovation. Develops national (Marine Corps-wide) marketing initiatives for long and short-term MF/MCCS strategic planning.  Accountable for the development and implementation of high-quality and innovative advertising, official communications, public relations, print publications, social media strategy, web-based communications and website management.

Creates and manages the organization’s communication strategy to define the program’s core messages, value propositions and services; raise awareness of the programs with customers and key audiences, demonstrate the value of programs for Marines and families, differentiate Marine and Family Programs from other organizations that fulfill a similar role, and achieve customer satisfaction.  Provides guidance, resources, and technical assistance to HQMC staff and installation program managers on the conduct of marketing initiatives to include ideation, administration, implementation and evaluation of campaigns.

Supervises the development and implementation of nationwide marketing campaign plans to engage customers, internal Marine Corps decision makers, and government, civic and non-profit leaders as well as the general public.  Will consider such factors as available resources, target audiences, audience needs, and partner capabilities in order to define marketing channels, define the purpose for print and digital communications, and measure the success of marketing efforts.

Supervises the development and implementation of all print and digital communications to include marketing collateral, official communications, briefing support materials, websites, and digital media efforts such as social media and mobile marketing.  Also develops themes, messages, and materials, as well as identifies key audiences to improve awareness of Marine and Family Programs.

Serves as advisor to installation program staff to assist in local determinations concerning the best communication methodology and channels to facilitate their programming objectives.  Ensures successful coordination of staff actions with other MF staff, Marine Corps installations, DoN, and DoD.  Coordinates with Marine Corps installations to inform them of marketing plans and goals, to develop specific marketing goals within their areas of operation, and to support their local marketing and communications initiatives.

Responsible for maintaining and expanding digital media capabilities, to include management of multiple forward-facing websites, rear-facing intranets, and mobile applications.

Conditions of employment

• See Duties and Qualifications

EVALUATIONS:

Qualifications

Bachelor’s degree in marketing, communication or a related field appropriate to the work of position AND four years of experience in marketing or strategic communications, OR an appropriate combination of education and experience that demonstrates possession of knowledge and skill equivalent to that gained in the above, OR appropriate experience that demonstrates that the applicant has acquired the knowledge, skills, and abilities equivalent to that gained in the above. 

Mastery of a wide range of advanced communication methods, concepts and principles, organizational practices, operating requirements, administrative practices and procedures, budgeting regulations, and policies/regulations  to serve as the organization's technical authority on all marketing, communication, and branding matters.  Ability to direct a national program conveying widely recognized and complex communication initiatives in accordance with broad agency program policies and objectives that affect the total population. Expert knowledge and skill to organize, direct, and manage broad, comprehensive, complex communication campaigns comprised of a multitude of channels and target demographics to deliver a broad spectrum of messages. Skill in developing visual and written materials to convey information concerning complex programs and functions to a diverse market with various levels of understanding of the organization's programs and activities.  

How you will be evaluated

You will be evaluated for this job based on how well you meet the qualifications above.

Your application/resume and supporting documentation will be used to determine whether you meet the job qualifications listed on this announcement. This vacancy will be filled by the best qualified applicant as determined by the selecting official.