• Create social media communication strategies/plans using social media marketing tools such as Facebook, Twitter, YouTube and other digital tools and techniques to increase visibility, achieve health communication and outreach goals and objectives, and enhance stakeholder participation.
• Conduct health program analysis and use audience segmentation analysis and formative research to select appropriate communication channels and messages.
• Collaborate with internal and external stakeholders including the Office of Media Affairs staff to recommend social media platforms and formats and other digital content to advance effective outreach efforts to minority communities.
• Report on the effectiveness of outreach campaigns in an effort to maximize results and provide feedback gained from monitoring social media platforms. 
• Manage social media platforms such as Twitter, Pinterest, etc. to promote outreach campaigns and publication distribution via the Federal Pueblo Distribution Clearing House and/or Federal Citizen Information Center.
• Ensure all agency digital communication products and activities adhere to all applicable Federal policies and procedures, including compliance with Section 508.
• Monitor trends in social media tools and applications to increase the use of social media and experiment with new and alternative ways to leverage social media activities to ensure that FDA is represented on new channels. 

Conditions of employment

• U.S. Citizenship is required.
• Time in Grade (TIG) must be met by the closing date to be considered.
• A background investigation may be required for this position.
• A probationary period may be required for this position.
• Supporting documents are required for this position.

Conditions of Employment: 

Security and Background Requirements:  Appointment will be subject to the applicant's successful completion of a background security investigation and favorable adjudication.  Failure to successfully meet these requirements may be grounds for appropriate personnel action.  If hired, a background security reinvestigation or supplemental investigation may be required at a later time.  Applicants are also advised that all information concerning qualifications is subject to investigation.  False representation may be grounds for non-consideration, non-selection and/or disciplinary action. 
2. E-Verify:  If you are selected for this position, the documentation you present for purposes of completing the Department of Homeland Security (DHS) Form I-9 will be verified through the E-Verify System.  Federal law requires DHS to use the E-Verify System to verify employment eligibility of all new hires, and as a condition of continued employment obligates the new hire to take affirmative steps to resolve any discrepancies identified by the system.  The U.S. Department of Health and Human Services is an E-Verify Participant. 
3. Direct Deposit:  All Federal employees are required to have Federal salary payments made by direct deposit to a financial institution of their choosing.  
4. Pre-employment physical required: No
5. Drug testing required: No
6. License required: No
7. Mobility agreement required: No
8. Immunization required: No
9. A background investigation may be required.
10. Incentives may be authorized; however, this is contingent upon funds availability. If authorized, certain incentives will require you to sign a service agreement to remain in the Federal government for a period of up to 3 years. Note: This statement does not imply nor guarantee an incentive will be offered and paid. Incentives include the following: moving expenses, recruitment or relocation incentive; student loan repayment, superior qualifications appointment, creditable service for annual leave for prior non-federal work experience or prior uniformed military service, etc.
11. Bargaining Unit Position: Yes

12. Please be advised this position may be subject to FDA's strict prohibited financial interest regulation and therefore, may require the incumbent of this position to divest of certain financial interests.  Applicants are strongly advised to seek additional information on this requirement from the FDA hiring official before accepting this position.

Qualifications

In order to qualify for the Public Affairs Specialist, GS-1035-12, you must have one year of specialized experience, equivalent to the GS-11 in the Federal service. Specialized experience is experience that has equipped the applicant with the particular knowledge, skills, and abilities to successfully perform the duties of the position and that is typically in or related to the position to be filled. 

Specialized experience for this position is defined as experience developing social media communication strategies using Facebook, Twitter, and other social media platforms; managing and maintaining social media accounts and creating daily editorial calendars; coordinating digital outreach campaigns; and experience using appropriate analytics to evaluate and report on social media efforts.

Documenting experience:  In accordance with Office of Personnel Management policy, federal employees are assumed to have gained experience by performing duties and responsibilities appropriate for their official series and grade level as described in their position description.  Experience that would not normally be part of the employee's position is creditable, however, when documented by satisfactory evidence, such as a signed memorandum from the employee's supervisor or an SF-50 or SF-52 documenting an official detail or other official assignment. The documentation must indicate whether the duties were performed full time or, if part time, the percentage of times the other duties were performed. It is expected that this documentation is included in the employee's official personnel record. In order to receive credit for experience in your resume that is not within the official series and grade level of your official position, you must provide a copy of the appropriate documentation of such experience as indicated above.

Time-in-Grade Requirements: Under competitive merit promotion procedures, any individual who is currently holding, or who has held within the previous 52 weeks, a General Schedule position under a non-temporary appointment in the competitive or excepted service, must meet "time-in-grade" requirements (have served 52 weeks at the next lower grade of the grade for which you are applying). Time-In-Grade requirements also apply to current employees applying for a Veterans Employment Opportunities Act of 1998 (VEOA) appointment. NOTE: You must provide a copy of a recent SF-50, "Notice of Personnel Action" that indicates proof of status and time-in-grade eligibility. The SF-50 must include your position, title, series, grade, step, tenure, type of service (Competitive or Excepted) and career status (career or career-conditional).

How you will be evaluated

You will be evaluated for this job based on how well you meet the qualifications above.

If after reviewing your resume and/or supporting documentation, a determination is made that you have inflated your responses when compared to your background information, you may be deemed ineligible or your score may be adjusted to more accurately reflect your skills and abilities.

Please follow all instructions carefully. Errors or omissions may affect your eligibility.

Merit Promotion Procedures for the Food and Drug Administration (FDA) procedures will be used to rate and rank candidates.  The category assignment is a measure of the degree in which your background matches the competencies required for this position.  Qualified candidates will be ranked into one of two categories:  Best Qualified or Qualified.

Your qualifications will be evaluated on the following competencies (knowledge, skills, abilities and other characteristics):

1. Communication & Media
2. Writing
3. Oral Communication
4. Technology Application