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SOCIAL MEDIA SPECIALIST

Department of the Army
U.S. Army Training and Doctrine Command
Richmond Recruiting Battalion
This job announcement has closed

Summary

About the Position: The incumbent will work for Richmond Recruiting Battalion in the Advertising and Public Affairs section and will be responsible for developing modern and engaging content to support the battalion's engagement strategy for reaching its internal and external audiences as part of the recruiting mission for the U.S. Army and Army Reserve.

Overview

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Hiring complete
Open & closing dates
04/07/2023 to 04/21/2023
Salary
$59,510 to - $77,360 per year
Pay scale & grade
GS 9
Location
1 vacancy in the following location:
Richmond, VA
Remote job
No
Telework eligible
Yes—This position is eligible for Regular and Recurring Telework as determined by the agency policy.
Travel Required
25% or less - You may be expected to travel up to 20% of the time for this position.
Relocation expenses reimbursed
No
Appointment type
Term - 2 Years; Maybe be converted to a permanent position non-competitively.
Work schedule
Full-time
Service
Competitive
Promotion potential
None
Supervisory status
No
Security clearance
Not Required
Drug test
No
Position sensitivity and risk
Noncritical-Sensitive (NCS)/Moderate Risk
Trust determination process
Announcement number
SWGJ231790649751D
Control number
718318400

Videos

Duties

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  • Develop modern and engaging multimedia content that promotes public awareness of the organization and supports the recruiting mission using appropriate virtual communication tools to reach the intended audience.
  • Utilize multiple social media platforms as well as social media management tools to convey information and publicize the organization's mission.
  • Monitor Army recruiting social media pages throughout the specified unit for appropriate professional content and provide feedback and advice to page managers based on analysis of the content's effectiveness.
  • Write a variety of articles and social media posts conveying information and clarifying the Agency operations, programs and activities to specialized audiences and the general public.
  • Produce quality stories, photos, graphics and video products that educate the intended audience about Army opportunities and benefits and corrects misperceptions about service.

Requirements

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Conditions of employment

  • Appointment may be subject to a suitability or fitness determination, as determined by a completed background investigation.
  • Incumbent may be required to work alternate work schedule to include nights and weekends.
  • This is a TERM position. It is time-limited and may be extended up to a maximum of eight years. This position may be converted to permanent career or career-conditional appointment without further competition as long as all requirements are met.
  • To be eligible for conversion, must complete at least 2 years of current continuous service under a term appt in the competitive service AND must have a current performance rating under such term appt of at least fully successful or equivalent.

Qualifications

Who May Apply: US Citizens

In order to qualify, you must meet the education and/or experience requirements described below. Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community; student; social). You will receive credit for all qualifying experience, including volunteer experience. Your resume must clearly describe your relevant experience; if qualifying based on education, your transcripts will be required as part of your application. Additional information about transcripts is in this document.

Specialized Experience: One year of specialized experience which includes providing marketing and branding products for an organizations' social media presence including the following: a strong creative portfolio that shows a wide variety of media, techniques, and experience in Microsoft Office applications (Word and PowerPoint); effective use and proficiency in Adobe Creative Cloud (Illustrator and InDesign) applications for the production of marketing products; technical experience in photography and video production to include audio and pre-, during, and post-production, such as digital editing and video compression for multiple platforms; application of social media tools and software such as Sprinklr, Hootsuite, Google Analytics, Facebook Insights, Khoros, etc) in providing analysis of social media presence; advertising through multiple social media platforms (i.e. Facebook, YouTube, WeChat, Instagram, Twitter, Snapchat, LinkedIn, etc) by creating and posting articles, graphic design, photos, and videos to promote a product. This definition of specialized experience is typical of work performed at the second lower grade/level position in the federal service (GS-07).
OR
Education: Master's or equivalent graduate degree or 2 full years of progressively higher level graduate education leading to such a degree in a field which demonstrates the knowledge, skills, and abilities necessary to do the work of the position such as Social Media, Public Relations, Communications, Journalism, and Marketing.
OR
Combination of Education and Experience: A combination of education and experience may be used to qualify for this position as long as the computed percentage of the requirements is at least 100%. To compute the percentage of the requirements, divide your total months of experience by 12. Then divide the total number of completed graduate semester hours (or equivalent) beyond the first year (total graduate semester hours minus 18) by 18. Add the two percentages.

You will be evaluated on the basis of your level of competency in the following areas:

  • Communications and Media
  • Multimedia Technologies
  • Organizational Awareness
  • Technical Competence

Education

FOREIGN EDUCATION: If you are using education completed in foreign colleges or universities to meet the qualification requirements, you must show the education credentials have been evaluated by a private organization that specializes in interpretation of foreign education programs and such education has been deemed equivalent to that gained in an accredited U.S. education program; or full credit has been given for the courses at a U.S. accredited college or university. For further information, visit: http://www.ed.gov/about/offices/list/ous/international/usnei/us/edlite-visitus-forrecog.html

Additional information

  • Male applicants born after December 31, 1959, must complete a Pre-Employment Certification Statement for Selective Service Registration.
  • You will be required to provide proof of U.S. Citizenship.
  • Term NTE 2 years position that maybe be converted to a permanent position non-competitively.
  • This position is eligible for Regular and Recurring Telework.
  • One year trial/probationary period may be required.
  • Direct deposit of pay is required.
  • Selection is subject to restrictions resulting from Department of Defense referral system for displaced employees.
  • If you have retired from federal service and you are interested in employment as a reemployed annuitant, see the information in the Reemployed Annuitant information sheet.
  • This is a Career Program (CP) 22 - Public Affairs and Communications Media position.
  • You may claim military spouse preference (MSP).
  • If a MSP applicant is determined best qualified and selected, placement must be at the full performance level for priority consideration.
  • Multiple positions may be filled from this announcement.
  • Salary includes applicable locality pay or Local Market Supplement.
  • Interagency Career Transition Assistance Program (ICTAP). If you are a Federal employee in the competitive service and your agency has notified you in writing that you are a displaced employee eligible for ICTAP consideration, you may receive selection priority for this position. To receive selection priority, you must: (1) meet ICTAP eligibility criteria (2) be rated well-qualified for the position and; (3) submit the appropriate documentation to support your ICTAP eligibility. To be considered well-qualified and receive selection priority applicants must satisfy all qualification requirements for the position and receive a score of 90 or above. Additional information about the program is on OPM's Career Transition Resources website.
  • If you are unable to apply online or need to fax a document you do not have in electronic form, view the following link for information regarding an Alternate Application.
  • Payment of Permanent Change of Station (PCS) costs is not authorized, based on a determination that a PCS move is not in the Government interest.
  • Information may be requested regarding the vaccination status of selectees for the purposes of implementing workplace safety protocols. For more information, visit https://www.saferfederalworkforce.gov/faq/vaccinations/.
  • Relocation/Recruitment incentive MAY BE authorized to highly qualified candidate.
    Must sign a service agreement if incentive is authorized.

How you will be evaluated

You will be evaluated for this job based on how well you meet the qualifications above.

Once the announcement has closed, a review of your application package (resume, supporting documents, and responses to the questionnaire) will be used to determine whether you meet the qualification requirements listed on this announcement. If you are minimally qualified, your résumé and supporting documentation will be compared against your responses to the assessment questionnaire to determine your level of experience. If, after reviewing your résumé and/or supporting documentation, a determination is made that you have inflated your qualifications and/or experience, you may lose consideration for this position. Please follow all instructions carefully when applying, errors or omissions may affect your eligibility.

You should list any relevant performance appraisals and incentive awards in your resume as that information may be taken into consideration during the selection process. If selected, you may be required to provide supporting documentation.

Basis for Rating: Qualified candidates will be assigned to one of three quality categories: Best Qualified, Highly Qualified and Qualified. Veteran preference eligibles are listed ahead of non-preference eligibles within each quality category.

  • Best Qualified. Candidates in this category possess exceptional skills and experience to exceed well above the minimum requirements for the announced position.
  • Highly Qualified. Candidates in this category possess good skills and experience above the minimum requirements for the announced position.
  • Qualified. Candidates in this category meet the minimum experience requirements for the announced position.

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