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Head of Digital Strategies

Smithsonian Institution
This job announcement has closed

Summary

The Smithsonian Institution (SI) is a diverse museum and research complex dedicated to the increase and diffusion of knowledge and the Smithsonian American Women’s History Museum (SAWHM) creates, educates, disseminates and amplifies the historical record of the accomplishments of American women. This position provides planning and program management to support the execution of SAWHM’s mission. 

More than one selection may be made from this announcement.

Overview

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Reviewing applications
Open & closing dates
06/01/2022 to 06/21/2022
Salary
$126,233 - $164,102 per year
Pay scale & grade
GS 14
Location
Washington, DC
FEW vacancies
Telework eligible
Yes—as determined by the agency policy.
Relocation expenses reimbursed
No
Appointment type
Permanent
Work schedule
Full-time
Service
Competitive
Promotion potential
15
Supervisory status
Yes
Security clearance
Other
Drug test
No
Position sensitivity and risk
Non-sensitive (NS)/Low Risk
Trust determination process
Announcement number
22R-TL-307419-MPA-SAWHM
Control number
657238700

Duties

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  • Responsible for the development, continuous evaluation and refinement of a cohesive, forward-looking strategy for online, new media, social media and various digital technology platforms in support of the museum’s mission, external communications, programs and operations.
  • Responsible for strategically integrating traditional and digital communications to establish a dynamic, forward-thinking public profile for the museum to address stakeholders and constituents of all types, including the media and local and national communities.

  • Responsible for digital infrastructure integration. Works collaboratively with Office of the Chief Information Officer (OCIO) to assess the SAWHM’s web infrastructure, evaluates alternatives as needed and works to ensure that the SAWHM, its offices and staff have appropriately robust technology and support to undertake the SAWHM digital programs and projects.

  • Strategically develops and analyzes visitor profiles and patterns, prioritizes target audiences with museum leadership, identifies potential new audiences and determines most appropriate way to reach them. Determine future trends, ensure effective use of resources and maximize impact through integrated digital information systems.

  • Responsible for the office budget, including review and cost benefit analysis of all digital programs. Determines program resources needed to achieve SAWHM digital priorities. Prepares an annual budget, provides needed justification and submits budget for approval.

Requirements

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Conditions of employment

  • Pass Pre-employment Background Investigation
  • May need to complete a Probationary Period
  • Maintain a Bank Account for Direct Deposit/Electronic Transfer
  • Males born after 12/31/59 must be registered with Selective Service.

Conditions of Employment

COVID-19 VACCINATION REQUIREMENTS:

For the latest information on the COVID-19 vaccination requirements and its impact on your application, click on Smithsonian Institution’s Frequently Asked Questions

Qualification requirements, including one year time-in-grade at the next lower grade level for promotion candidates, must be met within 30 days of the job announcement closing date.

For information on qualification requirements, see Qualification Standards Handbook for General Schedule Positions viewable on OPM Website.

Qualifications

Experience: You qualify for this position if you have one year of specialized experience equivalent to at least the GS-13 level in the Federal Service or comparable pay band system.  For this position Specialized experience is defined as creating, developing, and evaluating the digital strategy with qualitative and quantitative data for an organization or corporation that is mission-driven; working with stakeholders and senior level staff across disciplines to build consensus for a digital strategy and execution plan; create project plans, timelines, budgets, and funding cases for digital programs; managing teams to deliver on digital strategy across multiple platforms with a positive team culture; and advising senior level management on software, staffing, and workplans in the execution of a digital strategy.

Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community, student, social). Volunteer work helps build critical competencies, knowledge, and skills and can provide valuable training and experience that translates directly to paid employment. You will receive credit for all qualifying experience, including volunteer experience.

Part-time and/or unpaid experience related to this position will be considered to determine the total number of years and months of experience. Be sure to note the number of paid or unpaid hours worked each week.

Additional information

  • This position is not included in the bargaining unit.

How you will be evaluated

You will be evaluated for this job based on how well you meet the qualifications above.

Your application will be evaluated first for the basic qualifications described above.  The applications that meet the basic qualifications will be evaluated further against the following criteria:

  1. Ability to lead the development, continuous evaluation and refinement of a cohesive, forward-looking digital strategy for online, new media, social media and various digital technology platforms in support of the museum’s mission, external communications, programs and operations.

  2. Ability to strategically integrate traditional and digital communications to establish a dynamic, forward-thinking public profile for the museum to address stakeholders and constituents of all types, including the media and local and national communities.

  3. Knowledge of gender-inclusive technology, universal design, educational or cultural heritage institutions, and/or gender studies. Skill in developing and producing digital content aligned with the values and approaches of these disciplines.

  4. Ability to manage digital infrastructure integration, working effectively and collaboratively with technical staff to assess web infrastructure, evaluate alternatives as needed and works to ensure that the organization, its offices and staff have appropriately robust technology and support to undertake the organization’s digital programs and projects.

  5. Ability to strategically develop and analyze visitor profiles and patterns, prioritizes target audiences with museum leadership, identify potential new audiences and determines most appropriate way to reach them in order to determine future trends, ensure effective use of resources and maximize impact through integrated digital information systems.
  6. Ability to manage budget for digital program, including review and cost benefit analysis of all digital programs and determining program resources needed to achieve digital priorities and prepare an annual budget with justification

Veterans Employment Opportunities Act (VEOA):  If you are applying for a VEOA appointment, you must be a veteran and must be honorably separated and either a preference eligible or have substantially completed 3 or more years of active service. ("Active Service" under this law means active duty in a uniformed service and includes full-time training duty, annual training duty, full-time National Guard duty, and attendance, while in the active service, at a school designated as a service school by law or by the Secretary concerned.) A veteran who is released under honorable conditions shortly before completing a 3-year tour is also eligible.

Noncompetitive Appointment Authorities:  The following links contain information on the eligibility requirements to be considered under a noncompetitive appointing authority:

Important Note:

Your resume and supporting documentation will be compared to your responses to the occupational questionnaire or other assessment tool for consistency. If a determination is made that you have rated yourself higher than is supported by your resume, you will be assigned a rating commensurate to your described experience. Your resume should provide sufficient information regarding how your education and experience relate to this position, including the major duties and qualifications criteria listed.


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Smithsonian Institution

The Smithsonian Institution values and seeks a diverse workforce. Join us in "Inspiring Generations through Knowledge and Discovery."

Agency contact information

Tiffany Lowery
Phone
202-633-6388
TDD
202-633-6409
Email
loweryt2@si.edu
Address
SMITHSONIAN
Office of Human Resources
POB 37012, 600 Maryland Ave., MRC517
Ste 5060
Washington, District of Columbia 20013
United States

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