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    The Head of Digital Transformation will be expected to conceptualize and execute an institutional digital transformation strategy, integrate and prioritize ongoing digital initiatives, ensure new and innovative ideas are considered and acted upon, and target a handful of key cultural and structural reforms needed to support a truly “One Smithsonian” digital approach. 

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    Audience Experience & Engagement – strategize ways to procure and utilize customer relationship management (CRM) technology, customer data and analytics to inform strategic decision-making and to adopt a visitor engagement strategy that takes a holistic view of the audience experience across all visitor touch points (digital and physical) and for all audience communities; acknowledging that audience engagement and experience strategies will be tailored as appropriate at the unit level.

    Infrastructure Support & Integration – audit Smithsonian digital resources, talent, and media; create a workable and integrated support model necessary to facilitate digital transformation and activity across all units; and address current operational realities such as compliance and process demands around privacy, procurement and technical review.

    Learning & Development Resources – develop a strategy to improve and advance the digital literacy, skills and resources of the Smithsonian workforce. This includes identifying, cultivating, and embedding in position descriptions key digital skills and experience, marshalling resources (e.g., procuring necessary hardware and technology tools) and training necessary to lift all units to a standard level of digital capability, and serving as a resource to help units navigate Smithsonian’s policies and processes to achieve their digital goals.

    Collections Management & Capacity Building – organize the Institution’s digitization and accessibility priorities to align with its broader strategic approach such as generating K-12 educational resources, advancing signature pan-institutional programs around race and community, and conservation research. Facilitate conversations with Directors and design a workflow that makes the digitization of content a transparent and collaborative process.

    Digital Preservation coordinate Institution and unit level management of digital content, including research, collections, education and engagement, align policies, and ensure long term management and preservation of our institutional resources.

    Outreach or Build Partnerships – Develop a plan and strategy for enhancing external partners, including corporate entities, donors and Smithsonian board members.

    Travel Required

    Occasional travel - Occasional Travel will be required

    Supervisory status


    Promotion Potential


This job originated on www.usajobs.gov. For the full announcement and to apply, visit www.usajobs.gov/GetJob/ViewDetails/588672000. Only resumes submitted according to the instructions on the job announcement listed at www.usajobs.gov will be considered.