The Digital Communications Analyst has a unique opportunity to influence the FTC's digital outreach. This position is on the Web and Digital Strategy Team in the Office of Public Affairs (OPA), which devises and implements public affairs and communication campaigns that promote the FTC's dual mission of protecting consumers and ensuring competition across the economy.
Summary
The Digital Communications Analyst has a unique opportunity to influence the FTC's digital outreach. This position is on the Web and Digital Strategy Team in the Office of Public Affairs (OPA), which devises and implements public affairs and communication campaigns that promote the FTC's dual mission of protecting consumers and ensuring competition across the economy.
The incumbent performs two main functions: 1) maintains and improves the digital and web analytics program and 2) develops and manages digital content in the Drupal web content management system and other platforms. The analyst supports the continued improvement of the FTC's digital outreach by developing insights based on analytics to shape and improve the effectiveness of content and the customer experience.
As the Digital Communication Analyst, you will perform the following duties:
Maintains and improves the digital and web analytics program, which includes web traffic metrics, customer satisfaction and voice of the customer feedback, SEO, usability reports, campaign tracking, and search metrics. Develops and maintains key performance metrics that measure effectiveness of digital outreach and assists in development of strategy and tactics to meet outreach goals.
Creates weekly, monthly and ad hoc reports and dashboards that include analysis and actionable recommendations as well as data. Continually assesses effectiveness of metrics and reports and revises them to improve the ability to communicate program effectiveness to management and staff. Initiates data- and analysis-driven recommendations to drive changes to the content and customer experience of digital platforms to improve their effectiveness. Collaborates with managers of other FTC digital properties to create a holistic view of customer experience of all FTC digital properties.
Manages and publishes content on FTC.gov in a timely, accurate manner using the Drupal web content management system in response to requests from OPA and other internal customers. Identifies and resolves content issues and takes initiative to improve processes. Works with multiple content formats and delivery systems, such as email marketing solution and social media.
Collaborates with bureaus and offices to improve their web and digital content's structure, presentation, design, functionality, user experience and effectiveness. Creates new web pages, new mini-sites, web graphics, new functionality, and other new digital content as needed. Adept with content development applications in the Adobe Suite.
Performs editorial analysis and improvements to content structure in Drupal, e.g. content tagging, taxonomy, types and information architecture. Uses knowledge of SEO, web search engines, and content best practices to direct the improvement of content and site structure to improve search indexing and result page placement.
Collaborates with contractor and team on improvements and bug fixes to the Drupal system, especially related to the upcoming migration to Drupal 8/9. Performs routine testing and QA, develops and maintains documentation and standard operating procedures, and manages accounts. Maintains Drupal expertise and provides training and support to FTC staff.
Conducts research concerning and stays abreast of trends and best practices in digital analytics and integrates new data collection and reporting techniques as appropriate. Trains and supports other digital team staff on metrics tools and techniques.
Stays abreast of trends and best practices in digital communications and federal requirements. Works to ensure that web content and functionality complies with Section 508, federal and FTC requirements, and IT security requirements.
U.S. citizenship requirement must be met by the closing date of this vacancy.
Position is subject to a background investigation.
Males born after December 31, 1959 must register with Selective Service.
You may serve a one-year probationary period under this appointment.
R?sum? and supporting documents (See How To Apply).
This is a bargaining unit position.
Qualifications
To qualify for a Digital Communications Analyst at the GS-13 level, you must meet the following requirements:
You must demonstrate in your resume at least one (1) year of qualifying experience equivalent to at least the GS-12 level in the Federal service obtained in either the private or public sector, performing the following types of tasks: collecting, analyzing and presenting data related to website traffic; using tools such as Google Analytics, Search Console and Data Studio; data analytics experience in creating regular reports with analysis and recommendations for improvements to digital content and customer experience; extensive experience using the Drupal web content management system to create and manage website content for a government agency or large organization; experience in web analytics and web content management for a government agency or large organization; experience gained by working on a web or digital team with responsibility for enterprise level web/digital communications for a government agency or large organization.
Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community, student, social). Volunteer work helps build critical competencies, knowledge, and skills and can provide valuable training and experience that translates directly to paid employment. You will receive credit for all qualifying experience, including volunteer experience.
Education
There is no education substitute for experience. This position does not have a positive education requirement.
Additional information
If you are a veteran with preference eligibility and are claiming 5-points veterans' preference, you must submit a copy of your DD-214 or other proof of eligibility. If you are claiming 10-point veterans' preference, you must also submit an SF-15, "Application for 10-Point Veterans' Preference" plus the proof required by that form. For more information on veterans' preference visit: VETERANS GUIDE
Males born after 12-31-59 must be registered or exempt from Selective Service (see SELECTIVE SERVICE).
Career Transition Assistance Programs: These programs apply to employees who have been involuntarily separated from a Federal service position within the competitive service or Federal service employees whose positions have been deemed surplus or no longer needed. To receive selection priority for this position, you must: (1) meet CTAP or ICTAP eligibility criteria; (2) be rated well-qualified for the position with a score of [[85]] or above; and, (3) submit the appropriate documentation to support your CTAP or ICTAP eligibility. For more information visit: CAREER TRANSITION.
A career with the U.S. government provides employees with a comprehensive benefits package. As a federal employee, you and your family will have access to a range of benefits that are designed to make your federal career very rewarding. Opens in a new windowLearn more about federal benefits.
Eligibility for benefits depends on the type of position you hold and whether your position is full-time, part-time or intermittent. Contact the hiring agency for more information on the specific benefits offered.
How you will be evaluated
You will be evaluated for this job based on how well you meet the qualifications above.
Once the announcement has closed, a review of your résumé and supporting documentation will be used to determine whether you meet the qualification requirements listed on this announcement. If you are minimally qualified, your résumé and supporting documentation will be compared against your responses to the assessment questionnaire to determine your level of experience. If, after reviewing your résumé and/or supporting documentation, a determination is made that you have inflated your qualifications and/or experience, you may lose consideration for this position. Please follow all instructions carefully when applying, errors or omissions may affect your eligibility.
All qualified candidates will be assigned to a quality category.
Best-Qualified: Applicants possessing experience that substantially exceeds the minimum qualifications of the position and demonstrate high proficiency in all of the critical competencies.
Well-Qualified: Applicants possessing experience that exceeds the minimum qualifications of the position and demonstrates acceptable proficiency in all of the critical competencies.
Qualified: Applicants possessing experience that meets the minimum qualifications of the position and demonstrate basic proficiency in most of the critical competencies.
Veterans: Qualified veterans who have a compensable service-connected disability of at least 10% are listed in the best-qualified category, except when the position being filled is scientific or professional at the GS-09 grade level, or higher. Other 10-point preference eligibles and veterans with 5-point preference who meet the eligibility and qualification requirements are placed above non-preference eligibles within the category in which they qualify. View information on veterans' preference.
The category assignment is a measure of the degree in which your background matches the competencies required for this position. Your qualifications will be evaluated on the following competencies (knowledge, skills, abilities and other characteristics):
A career with the U.S. government provides employees with a comprehensive benefits package. As a federal employee, you and your family will have access to a range of benefits that are designed to make your federal career very rewarding. Opens in a new windowLearn more about federal benefits.
Eligibility for benefits depends on the type of position you hold and whether your position is full-time, part-time or intermittent. Contact the hiring agency for more information on the specific benefits offered.
To apply for this position, you must submit a complete Application Package which includes:
1. Your résumé showing work schedule, hours worked per week, dates of employment and duties performed.
2. Other supporting documents:
- Cover Letter, optional
- College Transcript(s),optional
- Veterans' Preference documentation, if applicable (e.g., DD-214 Member Copy 4 showing type of discharge/character of service, SF-15 Form and related documentation, VA letter, etc.)
- Career Transition Assistance Program/Interagency Career Transition Assistance Program documentation, if applicable (e.g., Certification of Expected Separation, Reduction-In-Force Separation Notice, or Notice of Proposed Removal; SF-50 that documents the RIF separation action; and most recent performance appraisal.)
If you are relying on your education to meet qualification requirements:
Failure to provide all of the required information as stated in this vacancy announcement may result in an ineligible rating or may affect the overall rating.
To apply for this position, you must complete the online application and submit the documentation specified in the Required Documents section below.
A complete application package must be submitted by 11:59 PM (EST) on the closing date of the announcement to receive consideration.
- To begin, click Apply to access the online application. You will need to be logged into your USAJOBS account to apply. If you do not have a USAJOBS account, you will need to create one before beginning the application.
- Follow the prompts to select your résumé and/or other supporting documents to be included with your application package. You will have the opportunity to upload additional documents to include in your application before it is submitted. Your uploaded documents may take several hours to clear the virus scan process.
- After acknowledging you have reviewed your application package, complete the Include Personal Information section as you deem appropriate and click to continue with the application process.
- You will be taken to the online application which you must complete in order to apply for the position. Complete the online application, verify the required documentation is included with your application package, and submit the application.
To verify the status of your application, log into your USAJOBS account (https://my.usajobs.gov/Account/Login), all of your applications will appear on the Welcome screen. The Application Status will appear along with the date your application was last updated. For information on what each Application Status means, visit: https://www.usajobs.gov/Help/how-to/application/status/.
Federal Trade Commission
600 Pennsylvania Ave, NW
Suite H-723
Washington, DC 20580
US
Next steps
Once your online application is submitted you will receive a confirmation notification by email. Your application will be evaluated by the Human Resources Office to determine your eligibility for the position. After the evaluation is complete, you will receive another notification regarding the status of your application.
The Federal hiring process is set up to be fair and transparent. Please read the following guidance.
To apply for this position, you must submit a complete Application Package which includes:
1. Your résumé showing work schedule, hours worked per week, dates of employment and duties performed.
2. Other supporting documents:
- Cover Letter, optional
- College Transcript(s),optional
- Veterans' Preference documentation, if applicable (e.g., DD-214 Member Copy 4 showing type of discharge/character of service, SF-15 Form and related documentation, VA letter, etc.)
- Career Transition Assistance Program/Interagency Career Transition Assistance Program documentation, if applicable (e.g., Certification of Expected Separation, Reduction-In-Force Separation Notice, or Notice of Proposed Removal; SF-50 that documents the RIF separation action; and most recent performance appraisal.)
If you are relying on your education to meet qualification requirements:
Failure to provide all of the required information as stated in this vacancy announcement may result in an ineligible rating or may affect the overall rating.
To apply for this position, you must complete the online application and submit the documentation specified in the Required Documents section below.
A complete application package must be submitted by 11:59 PM (EST) on the closing date of the announcement to receive consideration.
- To begin, click Apply to access the online application. You will need to be logged into your USAJOBS account to apply. If you do not have a USAJOBS account, you will need to create one before beginning the application.
- Follow the prompts to select your résumé and/or other supporting documents to be included with your application package. You will have the opportunity to upload additional documents to include in your application before it is submitted. Your uploaded documents may take several hours to clear the virus scan process.
- After acknowledging you have reviewed your application package, complete the Include Personal Information section as you deem appropriate and click to continue with the application process.
- You will be taken to the online application which you must complete in order to apply for the position. Complete the online application, verify the required documentation is included with your application package, and submit the application.
To verify the status of your application, log into your USAJOBS account (https://my.usajobs.gov/Account/Login), all of your applications will appear on the Welcome screen. The Application Status will appear along with the date your application was last updated. For information on what each Application Status means, visit: https://www.usajobs.gov/Help/how-to/application/status/.
Federal Trade Commission
600 Pennsylvania Ave, NW
Suite H-723
Washington, DC 20580
US
Next steps
Once your online application is submitted you will receive a confirmation notification by email. Your application will be evaluated by the Human Resources Office to determine your eligibility for the position. After the evaluation is complete, you will receive another notification regarding the status of your application.
Fair and transparent
The Federal hiring process is set up to be fair and transparent. Please read the following guidance.
