• Develops professional marketing and promotional plans for installation on-going and one-time programs and/or events. Uses established real-world marketing practices, marketing analysis, data gathering and tabulation to initiate and complete plans.
• Communicates regularly with FFR customers and NDW Marketing staff to ensure draft work receives approval of the requestor, deadlines are met, and organization goals are accomplished.
• Utilizes and maintains a working knowledge of marketing tools to publicize and encourage patronage/use of programs and facilities. This is accomplished through strategic deployment of advertising campaigns that may include, but are not limited to: email, websites, presentations, social media, speeches, publications, official message traffic, banners, printed materials, and other promotional means.
• Gathers information, completes publicity requests and distribution plans, submits and monitors progress through project management system
• Develops and maintains effective tracking tools to ensure publicity deadlines are met. Acts as point of contact for proofs requiring manager approval, and is liaison between manager and designer.
• Conducts installation level public relations activities including using publicity information or interviews to write detailed press releases, feature articles, web advertisements or stories, photo captions, and other public relations media.
• Takes photos as appropriate to accompany public relations materials or for future advertising use. Submits regularly scheduled articles and event information to base paper and other appropriate media. Monitors and tracks submissions, maintains press clipping files and photo library.
• As the Commercial Sponsorship Coordinator gathers event information, writes solicitation materials or event fact sheets, and after action summaries.
• Keeps Leads and Regional Marketing Director apprised of project status, workload condition and departmental concerns.
• Maintains computer files in accordance with department standards for all completed work, including photographs.Works with outside vendors on large projects, and other work not completed in-house.
• Drives a government vehicle to facilities and events in support of Marketing department efforts and clients’ programs.

Conditions of employment

• Must be available to work a varied schedule to include holidays, evenings and weekend.
• Must be able to lift 40 lbs.
• Must have a valid driver's license or ability to obtain one.

Qualifications

• Knowledge of the FFR mission and the purpose of various FFR activities.
• Skill in using a personal computer (PC) and mobile devices with various software programs (e.g., web content management systems, evolving social media platforms).
• Knowledge of all phases of marketing and communications, including knowledge of principles, methods, practices, trends and techniques.
• Knowledge of and ability to use proper grammar, spelling and standard writing styles.
• Ability to conceptualize and recommend advertising methods from written and verbal instructions.
• Ability to gather and effectively organize information.
• Ability to effectively work as a team member with flexibility to work in different positions within the department.
• Ability to analyze business needs and develop marketing plans and recommendations in a fast paced environment.
• Ability to communicate effectively both orally and in writing.

Physical Demands:

The work requires visual and manual dexterity, and color determination.  The work requires physical ability to layout and cut large substrates and place signs.  Incumbent must be able to lift 40 lbs.  Projects can include physical assistance of production items upon need.

Other requirements:

Must be able to obtain and maintain a minimum of a National Agency Check with Inquiries background screening or higher clearance as determined by the position and/or Security Manager

How you will be evaluated

You will be evaluated for this job based on how well you meet the qualifications above.

All resumes will be reviewed to determine if they meet the hiring eligibility and qualification requirements listed in this announcement, and will be rated based on the information provided in the resume to determine the level of knowledge, skills and abilities (KSAs) related to the job requirements. Using the qualifications of the position, a predetermined rating criterion of KSAs will be used for each resume. Best qualified applicants will be referred to the hiring manager. The selecting official may choose to conduct interviews.

Public Trust is a type of background investigation, but it is not a security clearance. Depending on the job, you must complete either the Standard Form 85 (SF85) or 85P (SF85P) questionnaire.