The position description number for this position is 4E076. A summary of the major duties are listed below. You may also view the full position description on the Agency intranet at the following link: PD Search
The incumbent serves as a senior marketing and planning expert with responsibility for authoring and helping to manage the implementation of marketing plans on behalf of OCOMM.
Summary
The position description number for this position is 4E076. A summary of the major duties are listed below. You may also view the full position description on the Agency intranet at the following link: PD Search
The incumbent serves as a senior marketing and planning expert with responsibility for authoring and helping to manage the implementation of marketing plans on behalf of OCOMM.
Provides strategic and creative vision for large marketing initiatives and campaigns to achieve objectives using effective communication channels such as,
but not limited to, Public Service Announcements, social media, websites, videos, billboards and various written materials.
Develops and implements marketing and communication plans for advertising campaigns for various media platforms.
Conducts analysis of ongoing and concluded campaigns to make recommendations for improvement.
Coordinates, supports, analyzes, and reports on various marketing activities, which may support the Associate Commissioner in the maintenance of the annual marketing budget and fulfilling strategic goals and objectives.
Selective Service Registration, if applicable (www.sss.gov)
Background and/or security investigation required
Job offers are contingent on background / security investigation results
Selectees may be required to serve a 1 year probationary period
Relocation expenses will not be paid
All qualification requirements must be met by the closing date of the announcement
Qualifications
Applicants must have 52 weeks of specialized experience at the GS-12 level, or equivalent, which is in or related to the work of the position to be filled, that has equipped you with the particular knowledge, skills, and abilities to successfully perform the duties of the position. To qualify applicants experience must include authoring and helping to manage the implementation of marketing plans, identifying communication needs and developing informational materials that inform appropriate publics of policies, programs, services and activities. The specialized experience must also include applying current analytical and research techniques, principles and practices in order to gather, assemble, and analyze market data and draw conclusions.
In addition to the above qualifications, applicants must meet 4 out of 5 of the following experience indicators for the SELECTIVE PLACEMENT FACTOR: Skill in applying current analytical and research techniques, principles and practices in order to gather, assemble, and analyze market data and draw conclusions.
Experience using customer relationship management (CRM) tools for marketing campaign tracking and report generation.
Experience using website analytics software, such as Google Analytics, to analyze user behavior.
Experience using online advertising platforms, such as Google Ads, to target and measure the effectiveness of online advertising.
Experience setting goals for social media platforms and drawing conclusions on whether the goals were met using analytics tools, such as Hootsuite.
Experience designing, testing, and implementing email marketing automation workflows and drawing conclusions on their effectiveness.
Education
This job does not have an education qualification requirement.
Additional information
Selective Service: If you are a male applicant born after December 31, 1959, you must certify that you have registered with the Selective Service System, or are exempt from having to do so under the Selective Service Law. See www.sss.gov.
Additional selections may be made for this vacancy six months from the closing date of this announcement.
A career with the U.S. government provides employees with a comprehensive benefits package. As a federal employee, you and your family will have access to a range of benefits that are designed to make your federal career very rewarding. Opens in a new windowLearn more about federal benefits.
Eligibility for benefits depends on the type of position you hold and whether your position is full-time, part-time or intermittent. Contact the hiring agency for more information on the specific benefits offered.
How you will be evaluated
You will be evaluated for this job based on how well you meet the qualifications above.
The evaluation you receive is based on your responses to the questionnaire. Your resume and supporting documentation will be compared to your responses to the occupational questionnaire, which is designed to capture the desired competencies for this position. These competencies include:
Knowledge of communications strategies to reach potential customers and better serve existing customers.
Knowledge of current marketing tools and techniques.
Skill in applying current analytical and research techniques, principles and practices in order to gather, assemble, and analyze market data, and draw conclusions. [SELECTIVE PLACEMENT FACTOR]
Skill in applying evaluative and analytical methods and techniques in order to anticipate the reaction of groups to programmatic, technological, marketing, and operational initiatives.
Please make sure you answer all questions and follow all instructions carefully. Errors or omissions may affect your evaluation. The questionnaire takes approximately 15 minutes to complete. To preview the questions, click the following link: https://apply.usastaffing.gov/ViewQuestionnaire/10554489
Your application will be evaluated under the Category Rating method, based on your responses to the Assessment Questions. If you meet the basic requirements for the position, your application will be evaluated and placed into one of three categories:
1 - Qualified Category - Candidates who meet the Minimum Qualification Requirements.
2 - Well Qualified Category - Candidates who meet the Minimum Qualification Requirements and demonstrate a satisfactory level of the knowledge, skills, and abilities necessary to perform the duties of the position.
3 - Best Qualified Category - Candidates who meet the Minimum Qualification Requirements and demonstrate a high level of the knowledge, skills, and abilities necessary to perform the duties of the position.
Candidates eligible for veterans' preference will be placed ahead of other candidates in the appropriate category for which they have been rated. Additionally, preference eligibles who have a compensable service-connected disability of at least 10 percent and who meet the Minimum Qualification Requirements will automatically be placed in the Best Qualified Category.
A career with the U.S. government provides employees with a comprehensive benefits package. As a federal employee, you and your family will have access to a range of benefits that are designed to make your federal career very rewarding. Opens in a new windowLearn more about federal benefits.
Eligibility for benefits depends on the type of position you hold and whether your position is full-time, part-time or intermittent. Contact the hiring agency for more information on the specific benefits offered.
You must submit supporting documentation by the closing date of the vacancy announcement to claim certain types of preference.
INTERAGENCY CAREER TRANSITION ASSISTANCE PLAN (ICTAP): ICTAP provides eligible displaced Federal competitive service employees with selection priority for competitive service vacancies. To receive selection priority, candidates must meet the requirements for the Well Qualified category as described in the vacancy announcement. Candidates must also provide:
proof of eligibility with your application. Such proof may include a copy of your written notification of ICTAP eligibility or a copy of your separation Notice of Personnel Action, (SF-50); and
proof of your most recent performance rating of at least "fully successful" (Level III) or equivalent.
VETERANS' PREFERENCE: If you are claiming veterans' preference, you must submit a copy of your military discharge certificate (DD 214 member 4 copy) or an official statement of service from your command if you are currently on active duty. To be acceptable, the document must show Character of Service. If you are claiming 10-point veterans' preference based on a service-connected disability, you must also submit the required documentation specified on the reverse of the SF-15, Application for 10-Point Veterans' Preference (SF 15). Applicants claiming derived preference must submit the SF-15 and the required documentation specified on the reverse of the SF 15. Preference will be granted based on the documents received. For more information visit the Vet Guide.
IMPORTANT NOTICE TO VETERANS: The Office of Personnel Management has published the end date for Operation Iraqi Freedom (OIF) as August 31, 2010. To receive veterans' preference for service during the Enduring Freedom/Iraqi Freedom era, you must have served for more than 180 days between September 11, 2001 and August 31, 2010 OR be in receipt of a campaign badge or expeditionary medal. The updated CFR language is available here. Other qualifying eligibility for preference (e.g., disability) remains unchanged.
To apply for this position, you must provide a complete Application Package which includes:
Your Resume
The Occupational Questionnaire
Additional Required Documents, if applicable (see Required Documents section)
The complete Application Package must be submitted before midnight (EST) on 07/26/2019.
To begin the process, click the Apply Online button to create an account or log in to your existing USAJOBS account. Follow the prompts to complete the occupational questionnaire. Please ensure you click the Submit My Answers button at the end of the process.
If you use assistive software or an adaptive device, or you are experiencing some other type of technical difficulty and/or otherwise require assistance with the application process, please contact Benson Opondo at Benson.Opondo@ssa.gov or (410) 966-2379.
Individuals with disabilities may also call us via Federal Relay using the (voice) contact telephone provided.
Due to our security procedures, our office will not accept any applications submitted via email or standard mail. The email address is listed only for inquiries about the position or the How to Apply process.
To check the status of your application or return to a previous or incomplete application, log in to your USAJOBS account.
OCOMM
6401 Security Boulevard
Baltimore, MD 21235
US
Next steps
Once you have successfully submitted your application materials, you can expect to receive at least two or more of the following email notifications concerning your application status: (1) Receipt of application; (2) Qualifications status and whether your application has been Referred/Not Referred to the selecting official; and (3) Selection status for the position.
The Federal hiring process is set up to be fair and transparent. Please read the following guidance.
You must submit supporting documentation by the closing date of the vacancy announcement to claim certain types of preference.
INTERAGENCY CAREER TRANSITION ASSISTANCE PLAN (ICTAP): ICTAP provides eligible displaced Federal competitive service employees with selection priority for competitive service vacancies. To receive selection priority, candidates must meet the requirements for the Well Qualified category as described in the vacancy announcement. Candidates must also provide:
proof of eligibility with your application. Such proof may include a copy of your written notification of ICTAP eligibility or a copy of your separation Notice of Personnel Action, (SF-50); and
proof of your most recent performance rating of at least "fully successful" (Level III) or equivalent.
VETERANS' PREFERENCE: If you are claiming veterans' preference, you must submit a copy of your military discharge certificate (DD 214 member 4 copy) or an official statement of service from your command if you are currently on active duty. To be acceptable, the document must show Character of Service. If you are claiming 10-point veterans' preference based on a service-connected disability, you must also submit the required documentation specified on the reverse of the SF-15, Application for 10-Point Veterans' Preference (SF 15). Applicants claiming derived preference must submit the SF-15 and the required documentation specified on the reverse of the SF 15. Preference will be granted based on the documents received. For more information visit the Vet Guide.
IMPORTANT NOTICE TO VETERANS: The Office of Personnel Management has published the end date for Operation Iraqi Freedom (OIF) as August 31, 2010. To receive veterans' preference for service during the Enduring Freedom/Iraqi Freedom era, you must have served for more than 180 days between September 11, 2001 and August 31, 2010 OR be in receipt of a campaign badge or expeditionary medal. The updated CFR language is available here. Other qualifying eligibility for preference (e.g., disability) remains unchanged.
To apply for this position, you must provide a complete Application Package which includes:
Your Resume
The Occupational Questionnaire
Additional Required Documents, if applicable (see Required Documents section)
The complete Application Package must be submitted before midnight (EST) on 07/26/2019.
To begin the process, click the Apply Online button to create an account or log in to your existing USAJOBS account. Follow the prompts to complete the occupational questionnaire. Please ensure you click the Submit My Answers button at the end of the process.
If you use assistive software or an adaptive device, or you are experiencing some other type of technical difficulty and/or otherwise require assistance with the application process, please contact Benson Opondo at Benson.Opondo@ssa.gov or (410) 966-2379.
Individuals with disabilities may also call us via Federal Relay using the (voice) contact telephone provided.
Due to our security procedures, our office will not accept any applications submitted via email or standard mail. The email address is listed only for inquiries about the position or the How to Apply process.
To check the status of your application or return to a previous or incomplete application, log in to your USAJOBS account.
OCOMM
6401 Security Boulevard
Baltimore, MD 21235
US
Next steps
Once you have successfully submitted your application materials, you can expect to receive at least two or more of the following email notifications concerning your application status: (1) Receipt of application; (2) Qualifications status and whether your application has been Referred/Not Referred to the selecting official; and (3) Selection status for the position.
Fair and transparent
The Federal hiring process is set up to be fair and transparent. Please read the following guidance.
