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Public Affairs Specialist (Social Media)

Department of Commerce
Office of the Secretary
This job announcement has closed

Summary

The position is located in the Office of the Secretary (OS) supporting the public affairs efforts by working closely with the Office of Scheduling and Advance, the Office of Administration and the Office of Civil Rights. The incumbent in this position serves as a Public Affairs Specialist (Social Media) in the Office of Public Affairs (OPA) with the responsibility for supporting the management team in the Office of Public Affairs. 

Overview

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Job canceled
Open & closing dates
06/19/2019 to 06/26/2019
Salary
$57,510 to - $74,759 per year
Pay scale & grade
GS 09
Location
Washington, DC
1 vacancy
Telework eligible
Yes—as determined by the agency policy.
Travel Required
Not required
Relocation expenses reimbursed
Yes—Payment of Relocation Expense is Authorized
Appointment type
Permanent
Work schedule
Full-Time
Service
Competitive
Promotion potential
11 - If you are selected for a position with further promotion potential, you may be non-competitively promoted if you perform successfully and if recommended by management.
Job family (Series)
Supervisory status
No
Security clearance
Other
Drug test
No
Announcement number
OS/IO-2019-0006
Control number
537163300

This job is open to

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Clarification from the agency

Current Federal employees serving under a career or career-conditional appointment in the competitive service; former Federal employees with reinstatement eligibility; Career Transition Assistance Plan (CTAP)/Interagency Career Transition Assistance Plan (ICTAP) eligibles; applicants eligible under special hiring authorities; veterans who are preference eligible, or separated from the U.S. Armed Forces under honorable conditions after 3 years or more of continuous active service (VEOA).

Duties

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The Office of Public Affairs at the Commerce Department is seeking a savvy, social media influencer to join our team.  The ideal candidate will have proven experience in writing content and designing campaigns specifically for social and devising organic social campaigns across a variety of platforms. Must have a sincere passion for marketing and social media and want to join our amazing creative team to do great, challenging work.

This Job Opportunity Announcement may be used to fill other Public Affairs Specialist GS-1035-9 FPL 11 positions within Office of the Secretaryin the same geographical location with the same qualifications and specialized experience.

This position is also being announced concurrently under Delegated Examining vacancy number: OS/IO-2019-0007. Applicants who wish to be considered under MAP and DE must apply to both vacancies separately.

Duties include:

  • Develops content on internal and external digital platforms, including but not limited to all posts and social discussions for the Department’s primary Twitter, Instagram, LinkedIn, and Facebook accounts.
  • Access social media platform metrics and assisting senior management with managing and compiling reports that measure the performance of the Department’s public content across websites, social media channels, and email lists.
  • Assist in designing and formatting promotional material for Commerce digital platforms. This will involve assembling and distributing digital press kits for major events and Departmental campaigns and driving and tracking consistent, relevant traffic, and leads from the DOC social network presence to the Agency’s website.
  • Create social media graphics and design appropriate image size per digital platform. This will entail researching new and innovative tools, programs, systems, software, services and social media industry trends to maintain relevancy with social media efforts and strategies.

Requirements

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Conditions of employment

  • You must be a suitable for Federal employment.
  • You must be a U.S. citizen.
  • You must be registered for Selective Service if applicable (www.sss.gov).
  • Time-in-grade requirements must be met by the closing date .

  • A one year probationary period may be required.
  • Payment of relocation expenses is authorized.
  • Time-in-grade/band requirements must be met by the closing date of the announcement unless eligible for special hiring authority, reinstatement eligible, non-current Federal employee applying as a VEOA eligible which do not require time-in-grade/band.

Qualifications

Qualification requirements in the vacancy announcement are based on the U.S. Office of Personnel Management (OPM) Qualification Standards Handbook, which contains federal qualification standards. This handbook is available on the Office of Personnel Management website located at www.opm.gov/qualifications.

Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community; student' social). Volunteer work helps build critical competencies, knowledge, and skills and can provide valuable training and experience that translates directly to paid employment. You will receive credit for all qualifying experience, including volunteer experience.

Specialized experience is experience that has equipped the applicant with the particular competencies/knowledge, skills and abilities to successfully perform the duties of the position. This experience need not have been in the federal government.

To qualify for the GS-09: Applicants must possess one year of specialized experience equivalent to the GS-07 in the Federal Service. For this position, specialized experience includes all of the following:

  • Applying modern industry techniques to create engaging, effective multimedia content for use on various social media platforms such as, but not limited to, Facebook, YouTube, Instagram
  • Experience using the three major social media disciplines such as: social listening, social analytics and social engagement while managing the social media program of a brand, product, individual or organization
  • Experience creating multimedia content using a combination of writing, graphic design, photo manipulation and video editing skills and software.

OR

Education: Master's or equivalent graduate degree or 2 full years of progressively higher level graduate education leading to such a degree or LL.B. or J.D., if related

OR

Combination of education and experience: 
Applicants may qualify based on a combination of specialized experience and education. Experience and successfully completed education at the appropriate level (see above) may be combined to meet the total qualification requirements for the GS-09.

Additional information

CTAP and ICTAP candidates will be eligible if it is determined that they have exceeded the minimum qualifications for the position by attaining at least a rating of 85 out of 100.  Information about ICTAP eligibility is on the Office of Personnel Management’s Career Transition Resources website at: Employee Guide to Career Transition

CTAP applicants MUST submit the following documents:

  1. A copy of your specific RIF notice; notice of proposed removal for failure to relocate; a Certificate of Expected Separation (CES); or certification that you are in a surplus organization or occupation (this could be a position abolishment letter, a notice eligibility for discontinued service retirement, or similar notice).
  2. A copy of your SF-50 “Notification of Personnel Action”, noting current position, grade level, and duty location;
  3. A copy of your latest performance appraisal including your rating; and
  4. Any documentation from your agency that shows your current promotion potential.

ICTAP applicants MUST submit the following documents:

  1. A copy of your RIF separation notice; notice of proposed removal for failure to relocate; notice of disability annuity termination; certification from your former agency that it cannot place you after your recovery from a compensable injury; or certification from the National Guard Bureau or Military Department that you are eligible for disability retirement;
  2. A copy of your SF-50 “Notification of Personnel Action” documenting your RIF separation, noting your positions, grade level, and duty location, and/or Agency certification of inability to place you through RPL, etc;
  3. A copy of your latest performance appraisal including your rating; and
  4. Any documentation from your agency that shows your current promotion potential.

The following links provide information on various hiring authorities that do not fall under competitive examining procedures; however, they may enable you to apply through merit assignment procedures, or be eligible for a non-competitive appointment.

  1. Veterans Recruitment Act (VRA)
  2. Veterans Employment Opportunities Act (VEOA)
  3. 30% or more disabled veterans
  4. Persons with disabilities
  5. Career Transition Assistance Plan (CTAP)
  6. Interagency Career Transition Assistance Plan (ICTAP)

How you will be evaluated

You will be evaluated for this job based on how well you meet the qualifications above.

We will review your resume, optional cover letter and supporting documentation (transcripts if applicable) to determine if you meet the minimum qualifications for the position. If you meet the minimum qualifications stated in the vacancy announcement, we will compare your resume, optional cover letter and supporting documentation to your responses on the scored occupational questionnaire that you completed as part of the application. However, your resume or optional cover letter must support your responses to the occupational questions, or your score will be lowered. The best-qualified candidates will be identified for referral to the hiring manager and may be invited for an interview.

The scored occupational questionnaire will evaluate you on the following competencies; please do not provide a separate written response:

  1. Skill in using social media and managing websites content sufficient to layout and design project information in a visually aesthetic and user-friendly manner.
  2. Skill in analyzing programs, identifying the characteristics of target audiences and determining the most effective communication techniques to use in reaching these publics.
  3. Knowledge and skill sufficient for developing routine and recurring information materials both print and digitally published including news releases, fact sheets, brochures, booklets, broadcast spots, etc., that increase communication with the organization's various publics.
  4. Knowledge and skill sufficient for determining the appropriateness of elements of an internal digital information program recommended and suggesting ways for improving future materials or adapting current materials to meet current needs more effectively.

If applicable, performance appraisals and/or Incentive award documentation may be submitted and will be forwarded to the selecting official as support in consideration of your application in the evaluation process. To receive due weight, you must submit a recent performance appraisal (dated within 18 months) showing the official rating of record, signed by a supervisor, or statement why the performance appraisal is unavailable (do not submit a performance plan) and/or incentive award documentation (i.e. superior performance awards, special act or achievement awards, quality step increases, etc..) Due weight shall be given to performance appraisals and awards in accordance with 5 CFR 335.103(b)(3), during the interview/selection process conducted by the hiring manager.


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