Clarification from the agency

This position is open to all U.S. Citizens or U.S. Nationals (including Veterans recruitment). Excepted Service employees may also apply to this announcement. More than one selection may be made from this announcement.

• Responsible for the overall public profile of HMSG and its leadership, and for marketing and publicity to build awareness of and participation by diverse audiences in its programs, exhibitions and initiatives.
• Directs and creates the Museum’s public relations program, including social media and digital platforms that reaches audiences locally, nationally and internationally.
• Establishes and maintains effective working relationships with members of the news media and art community domestically and internationally. 
• Ability to manage a department, which may include supervising staff, contractors and interns, recruiting staff, and managing the department’s budget.

Conditions of employment

• Pass Pre-employment Background Investigation
• May need to complete a Probationary Period
• Maintain a Bank Account for Direct Deposit/Electronic Transfer
• Males born after 12/31/59 must be registered with Selective Service.

Qualification requirements must be met within 30 days of the job announcement closing date.

For information on qualification requirements, see Qualification Standards Handbook for General Schedule Positions viewable on the web at http://www.opm.gov/qualifications.

Qualifications

Qualifications:

Experience:  All applicants must meet the Selective Factor and the Specialized Experience requirements in order to be minimally qualified for this position. Your application must show written evidence of both requirements:  

Selective Factor Requirement:

Knowledge of and experience working in the area of communications and public/media relations in a national and/or international non-profit, cultural or art institution in a major metropolitan area.

Specialized Experience Requirement: GS-14

In addition to meeting the Selective Factor above, applicants must possess one year of specialized experience equivalent to at least the GS-13level in the Federal Service or comparable pay band system.  For this position Specialized experience is defined as designing, planning and executing a national and/or international public affairs/communications program (to include advertising, promotions, market research, publications, etc.,) of major scope and significance conveying cultural and strategic information (including visual, social media, and digital platforms) about major complex public programs that inform and educate general and specialized publics about the organization's programs, projects, and activities; establishing and maintaining effective working relationships with members of the news media, stakeholders, and specialized groups interested in the organization's programs.

Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community, student, social). Volunteer work helps build critical competencies, knowledge, and skills and can provide valuable training and experience that translates directly to paid employment. You will receive credit for all qualifying experience, including volunteer experience.

Part-time and/or unpaid experience related to this position will be considered to determine the total number of years and months of experience. Be sure to note the number of paid or unpaid hours worked each week.

How you will be evaluated

You will be evaluated for this job based on how well you meet the qualifications above.

Your application will be evaluated first for the basic qualifications described above. The applications that meet the basic qualifications will be evaluated further against the following criteria:

• Knowledge of or relationships with local, national and/or international media, specializing in coverage of modern and contemporary art.
• Skill, gained through direct experience, of at least four aspects of marketing communications: public relations, advertising, promotions, market research, publications, and digital and social media.
• Ability to manage and edit a range of communications materials, which may include writing or supervising writers, graphic designers, researchers and contract support.

• Ability to provide leadership to influence and engage direct and indirect reports in order to establish sound, collegial working relationships.

Applicants who meet or exceed minimum qualifications will be assigned to one of three category groups based on job-related criteria: Best Category - Meets the minimum qualification requirements and excels in most of the job related competencies above. Better Category - Meets the minimum qualification requirements and satisfies most of the job related competencies above. Good Category - Meets the minimum qualification requirements, but does not satisfy most of the job related competencies above to a substantive degree. This category rating process does not add veterans' preference points or apply the "rule of three", but protects the rights of veterans by placing them ahead of non-preference eligibles within each category. A selecting official may make selections from the highest quality category (Best Category) provided no preference eligible in that category is passed over to select a non-preference eligible in that category unless the requirements of 5 U.S.C. 3317(b) or 3318(b) are satisfied. Preference eligibles who meet minimum qualification requirements and who have a compensable service-connected disability of at least 10 percent must be listed in the highest quality category, except when the position being filled is scientific or professional at the GS-9 grade level or higher. Applicants who have not submitted a resume in the USAjobs system and/or have not answered all of the vacancy questions will not be considered for this position.

Important Note: Your resume and supporting documentation will be compared to your responses to the occupational questionnaire or other assessment tool for consistency. If a determination is made that you have rated yourself higher than is supported by your resume, you will be assigned a rating commensurate to your described experience. Your resume should provide sufficient information regarding how your education and experience relate to this position, including the major duties and qualifications criteria listed.