This position is located in the Office of External Affairs, Office of Communications. The Communications Specialist works closely with the Director of Communications and various other stakeholders to develop marketing plans to recruit new Peace Corps Volunteers, communicate with the public, and build general national awareness of the Agency's programs.Learn more about this agency
The Communications Specialist (Marketing) performs the following major duties:
- Plays important role in managing the Agency’s marketing systems and providing analytics in order to support data-driven decision-making and highly effective communication initiatives and programs.
- Works with the Marketing Strategist to develop the marketing strategy and creative direction of the Agency's marketing and communications initiatives for Volunteer opportunities and developing long-range marketing objectives, and strategies within the Communications Office.
- Develops and implements paid campaigns and recruitment related products and materials for digital distribution. Supports asset development (testimonials, stories and photos) to be used for media buys and social media platforms. Creates in partnership with other Communications teams and Agency offices, ads, copy, and other tools for marketing and collateral materials. Ability to work within various processes, tactics and the platforms on which they are deployed including Agency’s content and customer relationship management systems.
- Oversees the Agency’s centralized brand repository system for print, digital, and multi-media brand assets used by an ever-expanding stakeholder base (e.g., recruiters, university programs, and posts). Works as a team or leads marketing projects with ability to operate marketing systems related to brand asset management, website content and lead generation. Evaluates specific issues to determine the most effective way to communicate Agency information and products.
- Provides advice and assistance on a wide range of qualitative and quantitative methods. Collects, tracks, organizes and maintains specialized data to meet specific program or project requirements such as advertising placement, measuring advertising effectiveness, refreshing content for the agency website and/or media buys.
- Articulates and communicates special projects and assignments to various stakeholders. Identifies problems, actionable events, milestones, and/or program issues under review, and deadlines and time frames for completion.
- Leverages market research, data and analytics to help create campaign strategies and initiatives to effectively attract and engage key target audiences and evaluate results/learnings.
- Regularly assesses Agency marketing strategies and evaluates performance metrics to determine success, using analytics to make recommendations to strengthen future efforts.
- Participates in research and analysis to evaluate the efficiency and effectiveness of marketing operations, objectives, quality standards, procedural, policy and regulatory compliance, and technical competence.
- Demonstrates the ability to “translate” quantitative findings (storytelling with data); to leverage data visualization tools, and to interpret trends and relationships to effectively communicate results and recommendations. Evaluates and reports on the effectiveness of campaign and related web performance against established metrics. Leverages a wide range of tools, including but not limited to Google Analytics, Google Tag Manager, Google Optimize, and iPerceptions. This includes preparing reports/dashboards from multiple analytics suites as beneficial for marketing.
- Performs the duties and responsibilities of the Contracting Officer's Representative (COR) for assigned contracts within the Office of Communications.
Occasional travel - Occasional Travel is required for this position.
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This job originated on www.usajobs.gov. For the full announcement and to apply, visit www.usajobs.gov/GetJob/ViewDetails/520337400. Only resumes submitted according to the instructions on the job announcement listed at www.usajobs.gov will be considered.