Skip to main content
U.S. flag
Back to results

Web Communications Strategist

Department of Commerce
Patent and Trademark Office
This job announcement has closed

Summary

Come work for the USPTO, we have been ranked as one of the Best Places to Work in the Federal Government®!
The U.S. Patent and Trademark Office (USPTO) has been serving the economic interests of America for more than 200 years. We are responsible for granting US intellectual property rights for patents and trademarks. Our efforts have provided inventors exclusive rights over their discoveries. It's an effort that continues to contribute to a strong global economy, to encourage investment in innovation and to cultivate an entrepreneurial spirit for the 21st century. The USPTO is headquartered in Alexandria, Virginia, and has over 12,000 employees, including engineers, scientists, attorneys, analysts, IT specialists, etc. all dedicated to accomplishing the USPTO’s mission, vision, strategic goals and guiding principles. For more information about the USPTO, please visit the USPTO Careers Website. The primary purpose of the position is to continually improve the customer experience on Trademarks' share of the USPTO website, coordinate all trademark-related content on the website, develop and execute customer communication strategies with a focus on web presence.

The primary purpose of the position is to continually improve the customer experience on Trademarks' share of the USPTO website, coordinate all trademark-related content on the website, develop and execute customer communication strategies with a focus on web presence.

A probationary period may be required.

This vacancy is also being announced under the USPTO’s Merit Promotion Program, the Job Announcement Number is TMO-2018-0024. Please review that announcement to determine if you are eligible for consideration under the Merit Promotion Program. 

The following links provide information on various hiring authorities that do not fall under competitive examining procedures as this announcement; however, they may enable you to apply through merit assignment procedures, or be eligible for a non-competitive appointment.

Overview

Help
Reviewing applications
Open & closing dates
06/11/2018 to 06/22/2018
Salary
$96,970 to - $126,062 per year
Pay scale & grade
GS 13
Location
Alexandria, VA
1 vacancy
Telework eligible
No
Travel Required
Not required
Relocation expenses reimbursed
No
Appointment type
Permanent - Career/Career-Conditional appointment in the Competitive Service.
Work schedule
Full-time - This is a Full-Time, Permanent
Service
Competitive
Promotion potential
13
Supervisory status
No
Drug test
No
Announcement number
TMO-2018-0032
Control number
501987400

This job is open to

Help

Duties

Help

-Develops and provides oversight and direction for short and long-term planning in setting the business unit’s overall customer communication strategy with a focus on web presence.

-Identifies methods and practices to mine customer feedback and information from a variety of resources including website traffic statistics, usability-testing data provided by third-party vendors, call center inquiries, online surveys, focus groups and other sources. Analyzes the information and makes recommendations for improving delivery of information to customers.

-Coordinates directly with the USPTO's Website Advisory Council to help develop agency-wide policy and practices.

-Establishes and maintains effective working relationships at multiple levels within the Trademarks business unit and across the USPTO, in order to develop and disseminate coordinated messages that accurately address informational needs of trademark customers.

-Coordinates the planning, drafting, editing, approving and publication of web content.

-Maintains the integrity and quality of the content on the website and ensures tight integration with related content areas.

Requirements

Help

Conditions of employment

  • You must be a U.S. Citizen or National.
  • Your resume and question responses must demonstrate the job-related KSAs.
  • You must meet the definition of specialized experience.
  • Required to pass a background investigation and fingerprint check.
  • Must be registered for Selective Service, if applicable (www.sss.gov)
  • Suitable for Federal employment.

*

Qualifications

You must meet the following United States Office of Personnel Management's (OPM) qualification requirements for the advertised position. OPM's prescribed Group Coverage Qualification Standard forAdministrative and Management Positions can be found at: Click Here. You must meet all qualification requirements by the closing date of the job announcement.

Specialized Experience: is experience that has equipped you with the particular knowledge, skills and abilities to perform successfully the duties of the position, and that is typically in or related to the position to be filled. To be creditable, specialized experience must have been equivalent to at least the next lower grade level in the federal service.

Candidates for the GS-13 grade level must have at least 52 weeks of specialized experience equivalent to the GS-12 grade level in the Federal service.

Specialized experience for this position includes the following:

Skill Set 1: Experience formulating a communications strategy to improve public understanding of services and programs.

Skill Set 2: Experience in web-based communication principles, strategies, and techniques to develop and apply new approaches to web content in order to enhance public understanding of complex information and present a consistent message (e.g., experience using web design, web writing, usability analysis, and/or content management systems to publish content). 

Skill Set 3: Experience using plain language writing and the Plain Writing Act of 2010 or comparable industry standards in drafting, editing, proofreading, and publication of web content to enhance the impact and effectiveness of website for a variety of audiences.

Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community, student, social).  Volunteer work helps build critical competencies, knowledge, and skills and can provide valuable training and experience that translates directly to paid employment.  You will receive credit for all qualifying experience, including volunteer experience.

Education

Applicant cannot substitute education for experience.

Additional information

Applicants applying for this position must be a United States Citizen. 

If you are a male applicant born after December 31, 1959, you must certify that you have registered with the Selective Service System. If you are exempt from registration under Selective Service Law, you must provide appropriate proof of exemption. Please visit the Selective Service System website for more information.

This is a Non-Bargaining Unit position.

This is a Public Trust position and has a risk level designation of “moderate”. 

Background Investigation - If selected for this position, you may be required to complete a Declaration for Federal Employment (OF-306), which includes a fingerprint and credit check, to determine your suitability for Federal employment and to authorize a background investigation.

The USPTO participates in E-Verify. For more information on E-Verify, please visit the Department of Homeland Security Website.

Probationary Period - If selected, you may be required to complete an initial one-year probationary period.

All Federal employees are required to have Federal salary payments made by direct deposit to a financial institution of their choice.

Relocation Expenses are not authorized and will not be paid.

CTAP and ICTAP candidates will be eligible for selection priority if it is determined that they have exceeded the minimum qualifications for the position by attaining at least a "well qualified" rating of 85 out of 100. Information about CTAP and ICTAP eligibility is on the Office of Personnel Management’s Career Transition Resources website at: http://www.opm.gov/ctap.  CTAP/ICTAP documentation requirements are listed in the "Required Documents" section of this announcement.

More than one selection may be made from this announcement if additional identical vacancies in the same title, series, grade, and unit occur within 90 days from the date the certificate was issued.

All application materials become the property of the United States Patent and Trademark Office.

The United States Patent and Trademark Office is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factors.  If you believe that you have been discriminated against and would like to file an EEO complaint, you must do so within 45 days of the date of the alleged discriminatory act.  Claims of employment discrimination must be submitted to the attention of the USPTO’s Office of Equal Employment Opportunity & Diversity via email (oeeod@uspto.gov) or phone (571-272-8292).

How you will be evaluated

You will be evaluated for this job based on how well you meet the qualifications above.

Your resume, optional cover letter and supporting documentation will be reviewed to determine if you meet the minimum qualifications for the position. If you meet the minimum qualifications stated in the job opportunity announcement, we will compare your resume, optional cover letter and supporting documentation to your responses on the self-assessment questions (True/False, Yes/ No, Multiple Choice questions) and place you in one of three pre-defined categories. These categories are “gold,” “silver,” and “bronze.” Your resume and/or optional cover letter must support your responses to the scored occupational questionnaire, or your score may be lowered. Candidates placed in the “gold” category will be identified for referral to the hiring manager and may be invited for an interview.

How you will be evaluated for preference eligibility: Within each category, those entitled to veterans’ preference will be listed at the top of the pre-defined category for which they are placed.  Preference eligibles with a service-connected disability of 10% or more will be listed at the top of the highest quality category (gold). 

The scored self assessment questions in the job announcement will evaluate you on the following competencies; please do not provide a separate written response:

KSA 1 - Experience crafting strategic communication plans to achieve an organization’s objectives to effectively inform various audiences.

KSA 2 - Mastery of analytical methods to mine customer feedback and information from a variety of resources including website traffic statistics, usability testing data provided by third-party vendors, call center inquiries, online surveys, focus groups and other sources and to analyze the information and make recommendations for improving delivery of information to customers. 

KSA 3 - Skill in communicating effectively both orally and in writing with a variety of audiences.

KSA 4 - Demonstrated experience and expertise in web-based communication principles, methods, practices, strategies and techniques to develop and apply new approaches to difficult and complex web content and customer communication problems of the agency.

For more information on category rating, please go to: http://hr.commerce.gov/s/groups/public/@doc/@cfoasa/@ohrm/documents/content/prod01_009474.pdf

Please note that a complete application is required for consideration. (Please review the “Required Documents” section of this job announcement to see what must be included in a complete application).


To preview questions please click here.

Your session is about to expire!

Your USAJOBS session will expire due to inactivity in 8 minutes. Any unsaved data will be lost if you allow the session to expire. Click the button below to continue your session.