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Communications and Marketing Specialist - DE

Department of Commerce
Patent and Trademark Office
This job announcement has closed

Summary

Come work for the USPTO, we have been ranked as one of the Best Places to Work in the Federal Government®!
The U.S. Patent and Trademark Office (USPTO) has been serving the economic interests of America for more than 200 years. We are responsible for granting US intellectual property rights for patents and trademarks. Our efforts have provided inventors exclusive rights over their discoveries. It's an effort that continues to contribute to a strong global economy, to encourage investment in innovation and to cultivate an entrepreneurial spirit for the 21st century. The USPTO is headquartered in Alexandria, Virginia, and has over 12,000 employees, including engineers, scientists, attorneys, analysts, IT specialists, etc. all dedicated to accomplishing the USPTO’s mission, vision, strategic goals and guiding principles. For more information about the USPTO, please visit the USPTO Careers Website.

The Chief Information Officer (CIO) is the principal advisor to the Under Secretary and Director of the United States Patent and Trademark Office (USPTO) on the application of Information Technology (IT) to support and improve the Agency’s business processes.

  • A probationary period may be required
This position is also being announced under the USPTO’s Merit Promotion Program, the Job Announcement Number is CIO-2018-0025. Please review that announcement to determine if you are eligible for consideration under the Merit Promotion Program.

The following links provide information on various hiring authorities that do not fall under competitive examining procedures as this announcement; however, they may enable you to apply through merit assignment procedures, or be eligible for a non-competitive appointment.

Overview

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Reviewing applications
Open & closing dates
02/09/2018 to 02/23/2018
Salary
$96,970 to - $126,062 per year
Pay scale & grade
GS 13
Location
1 vacancy in the following location:
Alexandria, VA
1 vacancy
Travel Required
Occasional travel - Travel may be required for national IT industry events.
Relocation expenses reimbursed
No
Appointment type
Permanent - Career/Career-Conditional appointment in the Competitive Service.
Work schedule
Full-time - This is a Full-Time, Permanent
Service
Promotion potential
13
Supervisory status
No
Announcement number
CIO-2018-0024
Control number
491068000

This job is open to

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Duties

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The individual selected for this position:

  • Develops and analyzes the processes, messaging, and marketing strategies that communicate and publicize the value of the OCIO in a business and public context.
  • Increases awareness of the OCIO reputation for quality and delivery, sustains that awareness, gathers feedback, and develops a consistent message to highlight product and service successes to multiple internal and external stakeholders.
  • Works with all USPTO IT consumers across organizational, Agency, and public/private sector boundaries to develop basic, short-term and long-term marketing activities that reflect marketing analysis, formulation and execution in support of and contributing to the goals of the OCIO and to the Agency. Ensures that all the marketing messages result in clear and tangible benefits and demonstrate that the OCIO is delivering value.
  • Works with management to clearly define objectives and measures for successful brand recognition and marketing. Continually evaluates brand messaging effectiveness, clarity and visual presentation through analysis of consistency of branding messages highlighting the organization’s mission, vision, values and taglines.
  • Collaborates with news media to showcase USPTO OCIO IT through leadership. Positions the CIO as the public face of OCIO. Prepares written materials and is responsible for all related content for internal and external local and national media publications, websites and social media. Prepares agency level media materials, publications, and advertising.

Requirements

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Conditions of employment

  • You must be a U.S. Citizen or National.
  • Your resume and question responses must demonstrate the job-related KSAs.
  • You must meet the definition of specialized experience.
  • Required to pass a background investigation and fingerprint check.
  • Must be registered for Selective Service, if applicable (www.sss.gov)
  • Suitable for Federal employment.

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Qualifications

You must meet the following United States Office of Personnel Management's (OPM) qualification requirements for the advertised position. OPM's prescribed Group Coverage Qualification Standard for General Arts and Information Series, 1001 can be found at OPM. You must meet all qualification requirements by the closing date of the job announcement.

Specialized Experience: is experience that has equipped you with the particular knowledge, skills and abilities to perform successfully the duties of the position, and that is typically in or related to the position to be filled. To be creditable, specialized experience must have been equivalent to at least the next lower grade level in the federal service.

Candidates for the GS-13 grade level must have at least 52 weeks of specialized experience equivalent to the GS-12 grade level in the Federal service.

Specialized experience for this position includes:

Skill Set 1 – Developing, analyzing, evaluating, and improving marketing strategies to further the understanding of technical or educational subjects.

AND

Skill Set 2 – Collaborating with a variety of audiences (i.e. advocacy groups, non-profit organizations, IT industry groups, organization executives) to promote organizational operations, programs, and activities for products, services, strategies and accomplishments of a technical or educational nature.

AND

Skill Set 3 – Preparing and disseminating marketing strategies via speeches, articles, columns, statements, and press releases for products, services, strategies and accomplishments of a technical or educational nature.

Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community, student, social). Volunteer work helps build critical competencies, knowledge, and skills and can provide valuable training and experience that translates directly to paid employment. You will receive credit for all qualifying experience, including volunteer experience.

Education

Education may not be substituted for specialized experience at this grade level.

Additional information

Applicants applying for this position must be a United States Citizen.

If you are a male applicant born after December 31, 1959, you must certify that you have registered with the Selective Service System. If you are exempt from registration under Selective Service Law, you must provide appropriate proof of exemption. Please visit the Selective Service System website for more information.

This is a Non-Bargaining Unit position.

This is a Public Trust position and has a risk level designation of “moderate”.

Background Investigation - If selected for this position, you may be required to complete a Declaration for Federal Employment (OF-306), which includes a fingerprint and credit check, to determine your suitability for Federal employment and to authorize a background investigation.

The USPTO participates in E-Verify. For more information on E-Verify, please visit the Department of Homeland Security Website.

Probationary Period - If selected, you may be required to complete an initial one-year probationary period.

All Federal employees are required to have Federal salary payments made by direct deposit to a financial institution of their choice.

Relocation Expenses are not authorized and will not be paid.

CTAP and ICTAP candidates will be eligible for selection priority if it is determined that they have exceeded the minimum qualifications for the position by attaining at least a "well qualified" rating of 85 out of 100. Information about CTAP and ICTAP eligibility is on the Office of Personnel Management’s Career Transition Resources website at: http://www.opm.gov/ctap. CTAP/ICTAP documentation requirements are listed in the "Required Documents" section of this announcement.

More than one selection may be made from this announcement if additional identical vacancies in the same title, series, grade, and unit occur within 90 days from the date the certificate was issued.

All application materials become the property of the United States Patent and Trademark Office.

The United States Patent and Trademark Office is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factors. If you believe that you have been discriminated against and would like to file an EEO complaint, you must do so within 45 days of the date of the alleged discriminatory act. Claims of employment discrimination must be submitted to the attention of the USPTO’s Office of Equal Employment Opportunity & Diversity via email (oeeod@uspto.gov) or phone (571-272-8292).

How you will be evaluated

You will be evaluated for this job based on how well you meet the qualifications above.

Your resume, optional cover letter and supporting documentation will be reviewed to determine if you meet the minimum qualifications for the position. If you meet the minimum qualifications stated in the job opportunity announcement, we will compare your resume, optional cover letter and supporting documentation to your responses on the self-assessment questions (True/False, Yes/ No, Multiple Choice questions) and place you in one of three pre-defined categories. These categories are “gold,” “silver,” and “bronze.” Your resume and/or optional cover letter must support your responses to the scored occupational questionnaire, or your score may be lowered. Candidates placed in the “gold” category will be identified for referral to the hiring manager and may be invited for an interview.

How you will be evaluated for preference eligibility: Within each category, those entitled to veterans’ preference will be listed at the top of the pre-defined category for which they are placed.

The scored self assessment questions in the job announcement will evaluate you on the following competencies; please do not provide a separate written response:

KSA 1 - Ability to adapt marketing theories, principles, and practices into effective communications and marketing strategies, and to develop and implement written and oral communications and marketing plans to effectively publicize OCIO goals, initiatives, and accomplishments.

KSA 2 - Skill in ensuring communication products consistently deliver OCIO’s message concerning goals and values.

KSA 3 - Knowledge of methods for measuring and analyzing the impact and effectiveness of marketing and branding programs.

KSA 4 - Ability to write speeches, articles, columns, statements, press releases, and other communications in plain language for a variety of audiences.

For more information on category rating, please go to: http://hr.commerce.gov/s/groups/public/@doc/@cfoasa/@ohrm/documents/content/prod01_009474.pdf

Please note that a complete application is required for consideration. (Please review the “Required Documents” section of this job announcement to see what must be included in a complete application).
To preview questions please click here.

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