MAJOR DUTIES AND RESPONSIBILITIES

• Develops professional marketing and promotional plans for regional and installation on­ going and one-time programs and/or events. Uses established real-world marketing practices, marketing analysis, data gathering and tabulation to initiate and complete plans.
• Communicates regularly with Fleet and Family Readiness customers and Marketing staff to ensure draft work receives approval of the requestor, deadlines are met, and organization goals are accomplished.
• Utilizes and maintains a working knowledge of marketing tools to publicize and encourage patronage/use of programs and facilities. This is accomplished through strategic deployment of advertising campaigns that may include, but are not limited to: email, websites, presentations, social media, speeches, publications, official message traffic, banners, printed materials, and other promotional means.
• Gathers information, completes publicity requests and distribution plans, submits and monitors progress through project management system.
• Develops and maintains effective tracking tools to ensure publicity deadlines are met. Acts as point of contact for proofs requiring manager approval, and is liaison between manager and designer.
• Conducts installation level and regional public relations activities including using publicity information or interviews to write detailed press releases, feature articles, web advertisements or stories, photo captions, and other public relations media.
• Takes photos as appropriate to accompany public relations materials or for future advertising use. Submits regularly scheduled articles and event information to base paper and other appropriate media. Monitors and tracks submissions, maintains press clipping files and photo library.
• Assists the Commercial Sponsorship Coordinator (or appropriately tasked personnel) in gathering event information, writing solicitation materials or event fact sheets, and after action summaries.
• Keeps Leads and Regional Marketing Director apprised of project status, workload condition and departmental concerns.
• Maintains computer files in accordance with department standards for all completed work, including photographs.
• Works with outside vendors on large projects, and other work not completed in-house.

Conditions of employment

The work requires visual and manual dexterity, and color determination. The work requires physical ability to layout and cut large substrates and place signs. Incumbent must be able to lift 40 lbs. Projects can include physical assistance of production items upon need.

Occasional travel of less than 10% may be required. Must be able to work at outside events.

Must be able to work varied work schedules to include holidays, evenings, and weekends. Must have or be able to obtain and maintain a valid driver's license.

Qualifications

KNOWLEDGE REQUIRED BY THE POSITION

• Knowledge of the Fleet and Family Readiness Mission and the purpose of various FFR activities.

• Skill in using a personal computer (PC) and mobile devices with various software programs(e.g., web content management systems, evolving social media platforms).

• Knowledge of all phases of marketing and communications, including knowledge of principles, methods, practices, trends techniques.

• Knowledge of and ability to use proper grammar, spelling and standard writing styles.

• Ability to conceptualize and recommend advertising methods from written and verbal instructions.

• Ability to gather and effectively organize information.

• Ability to effectively work as a team member with flexibility to work in different positions within the department.

• Ability to analyze business needs and develop marketing plans and recommendations in a fast paced environment.

• Ability to communicate effectively both orally and in writing.

How you will be evaluated

You will be evaluated for this job based on how well you meet the qualifications above.

Using the qualifications of the positions, a predetermined Ranking and Rating Criteria of knowledge, skills and abilities will be used for each application.  Applicants who do not meet the qualifications required will not be interviewed and interviews may be limited to best qualified applicants.

Management reserves the right to consider and make additional hiring selections, for this specific position, from the certified list of eligible candidates within 90 days of the closing date of this job announcement.