This position is located in the Smithsonian’s National Museum of African American History and Culture (NMAAHC). The National Museum of African American History and Culture is the largest national museum for the study and exhibition of African American history and culture. Its primary purposes are to acquire, maintain and preserve objects which document social, cultural, political, military, technological and scientific developments in the United States related to the African American experience; to conduct scholarly research designed to make significant contributions to the body of knowledge in the field of African American history, to publish findings for both scholarly and general audiences; and to interpret historical developments through public exhibits and programs as well as digital content.
ATTENTION: Due to the large number of qualified applicants for positions of this type, this job announcement will close at 11:59 pm Eastern Time on either: (A) The closing date listed above or (B) The date that 150 applications are received; whichever occurs first. If the announcement closes on the date that 150 applications are received, all applications submitted by 11:59pm that day will be given consideration, including those in excess of 150.
We encourage applicants to apply as soon as possible to ensure their applications are submitted before the announcement closes. We will not consider applications which are late due to the announcement closing once the above number of applications is reached.
Summary
This position is located in the Smithsonian’s National Museum of African American History and Culture (NMAAHC). The National Museum of African American History and Culture is the largest national museum for the study and exhibition of African American history and culture. Its primary purposes are to acquire, maintain and preserve objects which document social, cultural, political, military, technological and scientific developments in the United States related to the African American experience; to conduct scholarly research designed to make significant contributions to the body of knowledge in the field of African American history, to publish findings for both scholarly and general audiences; and to interpret historical developments through public exhibits and programs as well as digital content.
ATTENTION: Due to the large number of qualified applicants for positions of this type, this job announcement will close at 11:59 pm Eastern Time on either: (A) The closing date listed above or (B) The date that 150 applications are received; whichever occurs first. If the announcement closes on the date that 150 applications are received, all applications submitted by 11:59pm that day will be given consideration, including those in excess of 150.
We encourage applicants to apply as soon as possible to ensure their applications are submitted before the announcement closes. We will not consider applications which are late due to the announcement closing once the above number of applications is reached.
Under the supervision and direction of the Assistant Director for Communications, the incumbent:
secures local, national and international media coverage of special events, exhibitions, educational programs, corporate sponsorship, gifts to the Museum, major accessions and other newsworthy events;
responds to media inquiries and arranges interviews between media representatives and curators, administrators and staff;
develops, directs and executes the brand strategy for all collateral including print and digital;
reviews print and digital collateral for quality, brand alignment and message consistency;
develops a comprehensive, integrated annual marketing plan, the campaigns, implementation timelines, execution steps and content requirements;
develops strategies for video marketing and implementation plan;
develops editorial calendar;
oversees projects working collaboratively and effectively across departments demonstrating teamwork;
analyzes and synthesizes market research, primary/secondary research, and survey data to inform marketing campaigns and promotional activities; and
supervises others including interviewing candidates for positions, developing performance standards, advising, counseling or instructing employees on work, and effects disciplinary measures as appropriate.
Maintain a Bank Account for Direct Deposit/Electronic Transfer
Males born after 12/31/59 must be registered with Selective Service.
Qualification requirements must be met within 30 days of the job announcement closing date.
For information on qualification requirements, see Qualification Standards Handbook for General Schedule Positions viewable on the web at http://www.opm.gov/qualifications.
Qualifications
Experience: You qualify for this position if you possess one year of specialized experience equivalent to at least the GS-12 level in the Federal Service or comparable pay band system. For this position specialized experience is defined as working in a museum, cultural or historical institution that explores African American history and culture. The work experience MUST include developing, implementing and evaluating communications plans; conceptualizing and executing strategic marketing and advertising campaigns; preparing complex multi-channel editorial plans; writing and editing press releases, press kits and other written products for media consumption; writing promotional copy for advertisements, brochures, annual reports and other digital, print and marketing collateral; leading teams; and having proficiency in PowerPoint, Word, Excel and Smartsheet
Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community, student, social). Volunteer work helps build critical competencies, knowledge, and skills and can provide valuable training and experience that translates directly to paid employment. You will receive credit for all qualifying experience, including volunteer experience.
Part-time and/or unpaid experience related to this position will be considered to determine the total number of years and months of experience. Be sure to note the number of paid or unpaid hours worked each week.
A career with the U.S. government provides employees with a comprehensive benefits package. As a federal employee, you and your family will have access to a range of benefits that are designed to make your federal career very rewarding. Opens in a new windowLearn more about federal benefits.
Eligibility for benefits depends on the type of position you hold and whether your position is full-time, part-time or intermittent. Contact the hiring agency for more information on the specific benefits offered.
How you will be evaluated
You will be evaluated for this job based on how well you meet the qualifications above.
Applicants for this position may be evaluated in multiple stages. The first stage is an evaluation of your responses to the online multiple-choice questions that assess your experience, education, and/or training for the job related competencies below:
Ability to develop, implement, monitor and report on strategic communications and visibility plans in an organization, museum, historical or cultural institution, focused on African American audiences, history, culture and communities.
Skill in writing and editing press releases, talking points, fact sheets, backgrounders, copy for web platforms and briefing packages for media interviews and speaking engagements.
Skill in developing and executing marketing, branding and advertising plans.
Skill in negotiating, preparing and managing service agreements with contractors.
Ability to lead teams: develop short and long range plans, set and adjust priorities, direct and coordinate activities of staff and prepare schedules for completion of work.
If you are found qualified for this position and meet or exceed a predefined rating threshold from your questionnaire responses, you may be contacted by email to submit additional assessments. If you do not meet the rating threshold to move to the next evaluation stage, you will be notified by email.
All applicants who meet or exceed minimum qualifications will receive a final rating within one of three category groups based on one or more stages of evaluation which measure job-related criteria: Best Category - Meets the minimum qualification requirements and excels in most of the job related competencies above. Better Category - Meets the minimum qualification requirements and satisfies most of the job related competencies above. Good Category - Meets the minimum qualification requirements, but does not satisfy most of the job related competencies above to a substantive degree.
This category rating process does not add veterans' preference points, but protects the rights of veterans by placing them ahead of non-veterans within each quality category. The Hiring Manager may make selections from the highest quality category (Best Category) provided no veteran in that category is passed over to select a non-veteran in that category unless the requirements of 5 U.S.C. 3317(b) or 3318(b) are satisfied. Veterans who meet minimum qualification requirements and who have a compensable service-connected disability of at least 10 percent must be listed in the highest quality category. Applicants who have not submitted a resume in the USAjobs system and/or have not answered all of the questions will not be considered.
Important Note: Your resume and supporting documentation will be compared to your responses to the occupational questionnaire or other assessment tool for consistency. If a determination is made that you have rated yourself higher than is supported by your resume, you will be assigned a rating commensurate to your described experience. Your resume should provide sufficient information regarding how your education and experience relate to this position, including the major duties and qualifications criteria listed.
A career with the U.S. government provides employees with a comprehensive benefits package. As a federal employee, you and your family will have access to a range of benefits that are designed to make your federal career very rewarding. Opens in a new windowLearn more about federal benefits.
Eligibility for benefits depends on the type of position you hold and whether your position is full-time, part-time or intermittent. Contact the hiring agency for more information on the specific benefits offered.
Your application package should include the following documents:
Detailed resume created in the USAJOBS Resume Builder.
Proof of Veteran's Preference - DD214 (Member 4 Copy), if you are a veteran. Additionally, applicants claiming 10-point preference must complete Standard Form (SF) 15, Application for 10-Point Veteran Preference, as well as additional documentation required by the SF-15, such as a VA letter.
If you are relying on your education to meet qualification requirements:
Failure to provide all of the required information as stated in this vacancy announcement may result in an ineligible rating or may affect the overall rating.
Click on the "Apply Online" button on the upper right side of the page. Please Note:
You must apply for this position online through the 'Apply Online' button and submit required supplemental documents (if they are relevant to you).
You may submit required documents by uploading them online during the application process; OR You may manually fax required documents. Faxes are received by an automated system, not a physical fax machine. Documents that are faxed as part of the application process must be sent with the system generated cover sheet by the closing date. Documents faxed without the system generated coversheet are not retrievable and cannot be considered as part of the application package.
The complete application package, including any required documents, is due in the Smithsonian Office of Human Resources on the closing date of the announcement by 11:59 PM Eastern Time.
If you are unable to apply online, paper applications may be accepted with prior approval of the Contact Person listed below.
SMITHSONIAN
Office of Human Resources
POB 37012, 600 Maryland Avenue, MRC 517
Suite 5060
Washington, District of Columbia 20013-7012
United States
Next steps
At the end of the application process you will be able to create and save a PDF file that contains your responses to the assessment questions. You may save this file as initial receipt of your application. After the job announcement closes, you will receive an email from the Smithsonian with confirmation of receipt. The Smithsonian receives many applications for each job. Each application is reviewed carefully which may take a few weeks. We will send you an e-mail to update you as we go through phases of the application review process. You may also check your application status by logging into www.usajobs.gov and selecting the tab "My USAJOBS;" e-mailing vacancy.info@si.edu; or by contacting the Office of Human Resources Representative listed.
Your application package should include the following documents:
Detailed resume created in the USAJOBS Resume Builder.
Proof of Veteran's Preference - DD214 (Member 4 Copy), if you are a veteran. Additionally, applicants claiming 10-point preference must complete Standard Form (SF) 15, Application for 10-Point Veteran Preference, as well as additional documentation required by the SF-15, such as a VA letter.
If you are relying on your education to meet qualification requirements:
Failure to provide all of the required information as stated in this vacancy announcement may result in an ineligible rating or may affect the overall rating.
Click on the "Apply Online" button on the upper right side of the page. Please Note:
You must apply for this position online through the 'Apply Online' button and submit required supplemental documents (if they are relevant to you).
You may submit required documents by uploading them online during the application process; OR You may manually fax required documents. Faxes are received by an automated system, not a physical fax machine. Documents that are faxed as part of the application process must be sent with the system generated cover sheet by the closing date. Documents faxed without the system generated coversheet are not retrievable and cannot be considered as part of the application package.
The complete application package, including any required documents, is due in the Smithsonian Office of Human Resources on the closing date of the announcement by 11:59 PM Eastern Time.
If you are unable to apply online, paper applications may be accepted with prior approval of the Contact Person listed below.
SMITHSONIAN
Office of Human Resources
POB 37012, 600 Maryland Avenue, MRC 517
Suite 5060
Washington, District of Columbia 20013-7012
United States
Next steps
At the end of the application process you will be able to create and save a PDF file that contains your responses to the assessment questions. You may save this file as initial receipt of your application. After the job announcement closes, you will receive an email from the Smithsonian with confirmation of receipt. The Smithsonian receives many applications for each job. Each application is reviewed carefully which may take a few weeks. We will send you an e-mail to update you as we go through phases of the application review process. You may also check your application status by logging into www.usajobs.gov and selecting the tab "My USAJOBS;" e-mailing vacancy.info@si.edu; or by contacting the Office of Human Resources Representative listed.
