This position is located in the Hirshhorn Museum and Sculpture Garden (HMSG), Smithsonian Institution.
The incumbent reports to the Director of the Museum. The incumbent serves on the senior management team of the Museum, and oversees the development and communication of a strong contemporary identity and voice for the Hirshhorn Museum and Sculpture Garden (HMSG), the Smithsonian’s museum of international modern and contemporary art. The incumbent is charged with marketing and promoting the Museum programs, content and expertise in a manner that increases audiences and enhances the stature of the Museum. The incumbent manages departmental staff, serves as a primary writer and plans, directs and contributes to the execution of: media and public relations messages and strategies; marketing, promotional events and advertising; audience development and visitor services initiatives; development of non-scholarly marketing publications, website, signage and collateral marketing materials and internal communications as needed for the successful integration and implementation of HMSG positioning, core messages and identity.
Summary
This position is located in the Hirshhorn Museum and Sculpture Garden (HMSG), Smithsonian Institution.
The incumbent reports to the Director of the Museum. The incumbent serves on the senior management team of the Museum, and oversees the development and communication of a strong contemporary identity and voice for the Hirshhorn Museum and Sculpture Garden (HMSG), the Smithsonian’s museum of international modern and contemporary art. The incumbent is charged with marketing and promoting the Museum programs, content and expertise in a manner that increases audiences and enhances the stature of the Museum. The incumbent manages departmental staff, serves as a primary writer and plans, directs and contributes to the execution of: media and public relations messages and strategies; marketing, promotional events and advertising; audience development and visitor services initiatives; development of non-scholarly marketing publications, website, signage and collateral marketing materials and internal communications as needed for the successful integration and implementation of HMSG positioning, core messages and identity.
Responsible for the overall public profile of HMSG and its leadership, and for marketing and publicity to build awareness of and participation by diverse audiences in its programs, exhibitions and initiatives.
Directs and creates the Museum’s public relations program, including social media and digital platforms that reaches audiences locally, nationally and internationally.
Establishes and maintains effective working relationships with members of the news media and art community domestically and internationally.
Manages department staff, and deploys resources to develop, plan and execute a comprehensive communications, marketing and audience development program for the HMSG.
Maintain a Bank Account for Direct Deposit/Electronic Transfer.
Males born after 12/31/59 must be registered with Selective Service.
Qualification requirements, including one year time-in-grade at the next lower grade level for promotion candidates, must be met within 30 days of the job announcement closing date.
For information on qualification requirements, see Qualification Standards Handbook for General Schedule Positions viewable on the web at http://www.opm.gov/qualifications.
Qualifications
Experience:
You qualify for this position if you possess one year of specialized experience equivalent to at least the GS-12 level in the Federal Service or comparable pay band system. For this position Specialized experience is defined as
experience in public information or public relations in an Art Museum; leading and motivating a team of professionals in public relations, communications, marketing, design, and web and social media; developing and maintaining long and short term strategic planning, and having knowledge and understanding of modern and contemporary art. This knowledge of modern and contemporary art must be demonstrated by experience in a museum or cultural institution.
Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community, student, social). Volunteer work helps build critical competencies, knowledge, and skills and can provide valuable training and experience that translates directly to paid employment. You will receive credit for all qualifying experience, including volunteer experience.
Part-time and/or unpaid experience related to this position will be considered to determine the total number of years and months of experience. Be sure to note the number of paid or unpaid hours worked each week.
There is no education substitution for this position.
Or a Combination: Education and experience may be combined to meet the basic qualifications. For a full explanation of this option please see the Qualification Standards. Special Instructions for Foreign Education: If you are qualifying by education and/or you have education completed in a foreign college/university described above, it is your responsibility to provide transcripts and proof of U.S. accreditation for foreign study. For instructions on where to fax these documents, see the "Required Documents" section of this announcement.
BASIS OF RATING: Once the announcement closes, your application will be automatically evaluated and rated by the system and a Human Resources Specialist. To determine if you are qualified for this job, a review of your application and supporting documentation will be made and compared against your responses to the occupational questionnaire. The numeric rating you receive is based on your responses to the questionnaire. The score is a measure of the degree to which your background matches the knowledge, skills, and abilities required of this position. If, after the Human Resources Specialist reviews your resume and/or supporting documentation, a determination is made that the score you have received is not a true reflection of your qualifications and/or experience, your score can and will be adjusted to more accurately reflect the information you provided that support your abilities. Please follow all instructions carefully. Errors or omissions may affect your rating. Your resume should provide detailed information regarding how your education and experience relate to this position, including the major duties and qualifications criteria listed.
Veterans Employment Opportunities Act (VEOA): If you are applying for a VEOA appointment, you must be a veteran and must be honorably separated and either a preference eligible or have substantially completed 3 or more years of active service. ("Active Service" under this law means active duty in a uniformed service and includes full-time training duty, annual training duty, full-time National Guard duty, and attendance, while in the active service, at a school designated as a service school by law or by the Secretary concerned.) A veteran who is released under honorable conditions shortly before completing a 3-year tour is also eligible.
Noncompetitive Appointment Authorities: The following links contain information on the eligibility requirements to be considered under a noncompetitive appointing authority:
Important Note: Your resume and supporting documentation will be compared to your responses to the occupational questionnaire or other assessment tool for consistency. If a determination is made that you have rated yourself higher than is supported by your resume, you will be assigned a rating commensurate to your described experience. Your resume should provide sufficient information regarding how your education and experience relate to this position, including the major duties and qualifications criteria listed.
A career with the U.S. government provides employees with a comprehensive benefits package. As a federal employee, you and your family will have access to a range of benefits that are designed to make your federal career very rewarding. Opens in a new windowLearn more about federal benefits.
Eligibility for benefits depends on the type of position you hold and whether your position is full-time, part-time or intermittent. Contact the hiring agency for more information on the specific benefits offered.
How you will be evaluated
You will be evaluated for this job based on how well you meet the qualifications above.
Your application will be evaluated first for the basic qualifications described above. The applications that meet the basic qualifications will be evaluated further against the following criteria:
Knowledge of or relationships with local, national and/or international media, specializing in coverage of modern and contemporary art.
Skill, gained through direct experience, of at least four aspects of marketing communications: public relations, advertising, promotions, market research, publications, and digital and social media.
Ability to manage and edit a range of communications materials, which may include writing or supervising writers, graphic designers, researchers and contract support.
Knowledge of modern and contemporary art in order to translate specialized information for a range of audiences with differing levels of engagement with art.
A career with the U.S. government provides employees with a comprehensive benefits package. As a federal employee, you and your family will have access to a range of benefits that are designed to make your federal career very rewarding. Opens in a new windowLearn more about federal benefits.
Eligibility for benefits depends on the type of position you hold and whether your position is full-time, part-time or intermittent. Contact the hiring agency for more information on the specific benefits offered.
Failure to provide all of the required information as stated in this vacancy announcement may result in an ineligible rating or may affect the overall rating.
Click on the "Apply Online" button on the upper right side of the page. Please Note:
You must apply for this position online through the 'Apply Online' button and submit required supplemental documents (if they are relevant to you).
You may submit required documents by uploading them online during the application process; OR You may manually fax required documents. Faxes are received by an automated system, not a physical fax machine. Documents that are faxed as part of the application process must be sent with the system generated cover sheet by the closing date. Documents faxed without the system generated coversheet are not retrievable and cannot be considered as part of the application package.
The complete application package, including any required documents, is due in the Smithsonian Office of Human Resources on the closing date of the announcement by 11:59 PM Eastern Time.
If you are unable to apply online, paper applications may be accepted with prior approval of the Contact Person listed below.
SMITHSONIAN
Office of Human Resources
POB 37012, 600 Maryland Avenue, MRC 517
Suite 5060
Washington, District of Columbia 20013-7012
United States
Next steps
At the end of the application process you will be able to create and save a PDF file that contains your responses to the assessment questions. You may save this file as initial receipt of your application. After the job announcement closes, you will receive an email from the Smithsonian with confirmation of receipt. The Smithsonian receives many applications for each job. Each application is reviewed carefully which may take a few weeks. We will send you an e-mail to update you as we go through phases of the application review process. You may also check your application status by logging into www.usajobs.gov and selecting the tab "My USAJOBS;" e-mailing vacancy.info@si.edu; or by contacting the Office of Human Resources Representative listed. Additional Information:
Failure to provide all of the required information as stated in this vacancy announcement may result in an ineligible rating or may affect the overall rating.
Click on the "Apply Online" button on the upper right side of the page. Please Note:
You must apply for this position online through the 'Apply Online' button and submit required supplemental documents (if they are relevant to you).
You may submit required documents by uploading them online during the application process; OR You may manually fax required documents. Faxes are received by an automated system, not a physical fax machine. Documents that are faxed as part of the application process must be sent with the system generated cover sheet by the closing date. Documents faxed without the system generated coversheet are not retrievable and cannot be considered as part of the application package.
The complete application package, including any required documents, is due in the Smithsonian Office of Human Resources on the closing date of the announcement by 11:59 PM Eastern Time.
If you are unable to apply online, paper applications may be accepted with prior approval of the Contact Person listed below.
SMITHSONIAN
Office of Human Resources
POB 37012, 600 Maryland Avenue, MRC 517
Suite 5060
Washington, District of Columbia 20013-7012
United States
Next steps
At the end of the application process you will be able to create and save a PDF file that contains your responses to the assessment questions. You may save this file as initial receipt of your application. After the job announcement closes, you will receive an email from the Smithsonian with confirmation of receipt. The Smithsonian receives many applications for each job. Each application is reviewed carefully which may take a few weeks. We will send you an e-mail to update you as we go through phases of the application review process. You may also check your application status by logging into www.usajobs.gov and selecting the tab "My USAJOBS;" e-mailing vacancy.info@si.edu; or by contacting the Office of Human Resources Representative listed. Additional Information:
