This position is located within the Future Operations Branch (MFQ), Marine and Family Programs Division (MF), Manpower and Reserve Affairs (M&RA), Headquarters U. S. Marine Corps (HQMC). The Strategic Communications Manager serves as the lead staff member for all marketing, branding, advertising, public affairs and public relations efforts of the organization. Defines and leads the communication strategy for the Division, develops supporting communication plans and supervises their execution. Serves as the lead representative in related interactions with the Business and Support Services Division (MR), contracted marketing and advertising support services. Provides strategic and tactical planning and delivers relevant, consistent, and timely communications to engage a wide variety of stakeholders to advance the goals and priorities of the Division.
Serves as the division expert for the implementation of strategic communication efforts in support of the overall mission, goals and vision, as well as the specific needs of the individual programs within MF Division. Develops content for a wide variety of communication channels, as well as create a diverse array of communication tools to include print, electronic, video, mobile and social media to enable MF personnel to effectively market to Marines, families and the wider public. Ensures tools are provided to installation MCCS marketing offices to support MF Division initiatives at the installation level. As the HQMC subject matter expert on marketing communications and techniques, provides advice and guidance to staff, commanders and senior leadership at both Headquarters and Marine Corps installations.
Responsible for driving and managing brand portfolio, global marketing and innovation. Develops national (Marine Corps-wide) marketing initiatives for long and short-term MF/MCCS strategic planning. Accountable for the development and implementation of high-quality and innovative advertising, official communications, public relations, print publications, social media strategy, web-based communications and website management.
Creates and manages the organization’s communication strategy to define the program’s core messages, value propositions and services; raise awareness of the programs with customers and key audiences, demonstrate the value of programs for Marines and families, differentiate Marine and Family Programs from other organizations that fulfill a similar role, and achieve customer satisfaction. Provides guidance, resources, and technical assistance to HQMC staff and installation program managers on the conduct of marketing initiatives to include ideation, administration, implementation and evaluation of campaigns.
Supervises the development and implementation of nationwide marketing campaign plans to engage customers, internal Marine Corps decision makers, and government, civic and non-profit leaders as well as the general public. Will consider such factors as available resources, target audiences, audience needs, and partner capabilities in order to define marketing channels, define the purpose for print and digital communications, and measure the success of marketing efforts.
Supervises the development and implementation of all print and digital communications to include marketing collateral, official communications, briefing support materials, websites, and digital media efforts such as social media and mobile marketing. Also develops themes, messages, and materials, as well as identifies key audiences to improve awareness of Marine and Family Programs.