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Content Marketing and Social Media Specialist

Department of the Army
U.S. Army Recruiting Command and U.S. Army Cadet Command
This job announcement has closed

Summary

About the Position: Position is located with the U.S. Army Recruiting Command, 5th Recruiting Brigade.

  • TEMP Appointment: This position is a TEMPORARY Not to Exceed 30 Sep 2025 position and may be extended in one year increments up to a maximum of three years.

Overview

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Job canceled
Open & closing dates
12/27/2024 to 01/13/2025
Salary
$88,205 to - $114,663 per year
Pay scale & grade
GS 12
Location
1 vacancy in the following location:
Fort Sam Houston, TX
Remote job
No
Telework eligible
Yes—ELIGIBLE FOR SITUATIONAL TELEWORK ONLY, INCLUDING EMERGENCY AND OPM PRESCRIBED "UNSCHEDULED TELEWORK".
Travel Required
25% or less - You may be expected to travel for this position.
Relocation expenses reimbursed
No
Appointment type
Temporary - This position is a TEMPORARY Not to Exceed 30 Sep 2025 position and may be extended in one year increments up to a maximum of three years.
Work schedule
Full-time
Service
Competitive
Promotion potential
None
Supervisory status
No
Security clearance
Not Required
Drug test
No
Position sensitivity and risk
Noncritical-Sensitive (NCS)/Moderate Risk
Trust determination process
Announcement number
CHDE244713194225DR
Control number
825728500

Duties

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  • Serves as the Assistant Contracting Officer Representative (ACOR) ensuring contracted work is within scope and direction of the Performance work statement.
  • Responds to information requests, collects data, and guides Battalion level Virtual operations.
  • Understands and applies segmentation to requested digital content and develops processes and workflows to secure a constant flow of relevant social media content.
  • Ensures that information is releasable within the guidelines of Department of Defenses and Headquarters, Department of the Army, regulations and policy maintaining operational security.
  • Measures, analyzes, and reports on performance of the brigades social media activities deriving actionable insights to improve performance, conversion rates, loyalty, increase awareness, propensity and interest to join the Army among core audiences.
  • Manages the overall planning and execution of the Brigades, recruiting social media program covering Facebook, Instagram, Twitter, SnapChat, Youtube, Flickr, and other social platforms as they arise.

Requirements

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Conditions of employment

  • Temporary Duty Travel (TDY) required 25% of the time.
  • Appointment may be subject to a suitability or fitness determination, as determined by a completed background investigation.

Qualifications

Who May Apply: US Citizens

In order to qualify, you must meet the experience requirements described below. Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community; student; social). You will receive credit for all qualifying experience, including volunteer experience. Your resume must clearly describe your relevant experience; if qualifying based on education, your transcripts will be required as part of your application. Additional information about transcripts is in this document.



Specialized Experience at GS-12: One year of specialized experience which includes 1) Developing digital strategy and campaign plans for managing marketing and social media programs and content marketing techniques for digital recruiting operations; 2) Creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience through the use of Web and social networking sites to include, Facebook, Instagram, Youtube, Flickr, and other social platforms; 3) Analyzing and interpreting customer data from analytical tools and dashboards such as Sprinklr, Analytics, Tag Manager, Hubspot, Pardot, Marketo, Optimizely and others for tracking impacts related to campaign success; 4) Teaching a new product, digital tool, application, software, etc, to customers, marketing team, and leadership; AND 5) Presenting data to leadership to keep informed on campaign issues or necessary strategic changes. This definition of specialized experience is typical of work performed at the next lower grade/level position in the federal service (GS-11). (NOTE: At the GS-12, there is no education substitution, you must meet this with specialized experience.)

Education

Some federal jobs allow you to substitute your education for the required experience in order to qualify. For this job, you must meet the qualification requirement using experience alone--no substitution of education for experience is permitted.

Additional information

  • Male applicants born after December 31, 1959, must complete a Pre-Employment Certification Statement for Selective Service Registration.
  • You will be required to provide proof of U.S. Citizenship.
  • One year trial/probationary period may be required.
  • Direct Deposit of Pay is required.
  • Selection is subject to restrictions resulting from Department of Defense referral system for displaced employees.
  • If you have retired from federal service and you are interested in employment as a reemployed annuitant, see the information in the Reemployed Annuitant information sheet.
  • This is a Professional Services Career Field position.
  • Multiple positions may be filled from this announcement.
  • Salary includes applicable locality pay or Local Market Supplement.
  • Payment of Permanent Change of Station (PCS) costs is not authorized, based on a determination that a PCS move is not in the Government interest.
  • TEMP Appointment: This position is a TEMPORARY Not to Exceed 30 Sep 2025 position and may be extended in one year increments up to a maximum of three years.
Reasonable Accommodation (RA) Requests: If you believe you have a disability (i.e., physical or mental), covered by the Rehabilitation Act of 1973 as amended that would interfere with completing the USA Hire Competency Based Assessments, you will be granted the opportunity to request a RA in your online application. Requests for RA for the USA Hire Competency Based Assessments and appropriate supporting documentation for RA must be received prior to starting the USA Hire Competency Based Assessments. Decisions on requests for RA are made on a case-by-case basis. If you meet the minimum qualifications of the position, after notification of the adjudication of your request, you will receive an email invitation to complete the USA Hire Competency Based Assessments, based on your adjudication decision. You must complete all assessments within 48 hours of receiving the URL to access the USA Hire Competency Based Assessments if you received the link after the close of the announcement. To determine if you need a RA, please review the Procedures for Requesting a Reasonable Accommodation for Online Assessments here: https://help.usastaffing.gov/Apply/index.php?title=Reasonable_Accommodations_for_USA_Hire

How you will be evaluated

You will be evaluated for this job based on how well you meet the qualifications above.

You will be evaluated based on how well you meet the qualifications listed in this vacancy announcement. Your qualifications will be evaluated based on your application materials (e.g., resume, supporting documents), the responses you provide on the application questionnaire, and the result of the online assessments required for this position. You will be assessed on the following competencies (knowledge, skills, abilities, and other characteristics):

  • Attention to Detail
  • Communications and Media
  • Customer Service
  • Flexibility
  • Integrity/Honesty
  • Interpersonal Skills
  • Multimedia Technologies
  • Organizational Awareness
  • Reading Comprehension
  • Self-Management
  • Stress Tolerance
  • Teamwork
  • Written Communication


The USA Hire Assessments includes a cut score based on the minimum level of required proficiency in these critical general competencies. You must meet or exceed the cut score to be considered. You will not be considered for the position if you score below the cut score or fail to complete the assessment.

Overstating your qualifications and/or experience in your application materials or application questionnaire may result in your removal from consideration. Cheating on the online assessment may also result in your removal from consideration.

Basis for Rating: Qualified candidates will be assigned to one of three quality categories: Best Qualified, Highly Qualified and Qualified. Veteran preference eligibles are listed ahead of non-preference eligibles within each quality category.
  • Best Qualified. Candidates in this category possess exceptional skills and experience to exceed well above the minimum requirements for the announced position.
  • Highly Qualified. Candidates in this category possess good skills and experience above the minimum requirements for the announced position.
  • Qualified. Candidates in this category meet the minimum experience requirements for the announced position.
You may claim Military Spouse preference.

You may claim Priority Placement Program (PPP) preference.

Interagency Career Transition Assistance Program (ICTAP). If you are a Federal employee in the competitive service and your agency has notified you in writing that you are a displaced employee eligible for ICTAP consideration, you may receive selection priority for this position. To receive selection priority, you must: (1) meet ICTAP eligibility criteria (2) be rated well-qualified for the position and; (3) submit the appropriate documentation to support your ICTAP eligibility. To be considered well-qualified and receive selection priority applicants must satisfy all qualification requirements for the position and receive a score of 90 or above. Additional information about the program is on OPM's Career Transition Resources website.

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